家庭用美容家電の市場規模、シェア、成長分析：製品別、流通チャネル別、地域別 - 産業予測 2025～2032年

家庭用美容家電の世界市場規模は2023年に85億米ドルと評価され、2024年の90億米ドルから2032年には142億4,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは5.9％で成長する見通しです。

家庭用美容家電市場は、消費者意識の高まり、可処分所得の増加、eコマースの拡大によって大きく成長する見通しです。現代の消費者は、パーソナルケアと美的向上を優先し、費用のかかるサロン通いよりも家庭での解決策を好んでいます。技術の進歩、特に人工知能の進歩は、AIを搭載したスキンアナライザーのような革新的な製品を生み出し、個人に合わせたスキンケア習慣を身近なものにしています。また、Heirloom BeautyやPhilips Indiaのような企業は、利便性と有効性を兼ね備えた最先端の製品を提供しています。しかし、高コスト、専門サービスとの競合、規制上のハードルといった課題が成長を阻害する可能性があります。全体として、このダイナミックな環境で成功を収めようとするメーカーにとって、戦略的イノベーションと市場提携は不可欠です。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ分析
• 顧客と購買基準の分析

家庭用美容家電市場規模：製品別& CAGR（2025-2032）

• 市場概要
• ヘアケア
• スキンケア
• フェイシャルケア
• ボディケア
• その他

家庭用美容家電市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• スーパーマーケット/ハイパーマーケット
• コンビニエンスストア
• オンライン

家庭用美容家電市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Koninklijke Philips N.V.（Netherlands）
• Home Skinovation（Israel）
• Conair Corporation（United States）
• Dyson（United Kingdom）
• Braun（Germany）
• Vega（India）
• Kao Corp.（Japan）
• Syska（India）
• Panasonic Corporation（Japan）
• Carol Cole Company（United States）
• Croma（India）
• L'Oreal SA（France）

結論と提言

Global Household Beauty Appliances Market size was valued at USD 8.5 billion in 2023 and is poised to grow from USD 9.0 billion in 2024 to USD 14.24 billion by 2032, growing at a CAGR of 5.9% during the forecast period (2025-2032).

The household beauty appliance market is poised for significant growth driven by rising consumer awareness, increased disposable income, and e-commerce expansion. Modern consumers are prioritizing personal care and aesthetic enhancement, favoring at-home solutions over costly salon visits. Technological advancements, particularly in artificial intelligence, are leading to innovative products like AI-powered skin analyzers, making personalized skincare routines accessible. Influential social media trends and celebrity endorsements are further energizing demand, while companies like Heirloom Beauty and Philips India showcase cutting-edge offerings that combine convenience with efficacy. However, challenges such as high costs, competition from professional services, and regulatory hurdles may impede growth. Overall, strategic innovation and marketing collaborations are essential for manufacturers looking to thrive in this dynamic landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Household Beauty Appliances market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Household Beauty Appliances Market Segments Analysis

Global Household Beauty Appliances Market is segmented by Product, Distribution Channel and region. Based on Product, the market is segmented into Haircare, Skincare, Facial Care, Body Care and Others. Based on Distribution Channel, the market is segmented into Supermarket/Hypermarket, Convenience Stores and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Household Beauty Appliances Market

The Global Household Beauty Appliances market is being propelled by the emerging trend among manufacturers to introduce multifunctional devices designed to meet diverse consumer beauty needs. These innovative appliances, which combine various functions such as cleansing, toning, and anti-aging treatments, are set to gain significant traction in the market. As consumers increasingly seek convenient solutions that address multiple beauty concerns, the demand for these advanced devices is expected to soar, ultimately boosting sales prospects for companies within the industry. This focus on multifunctionality not only enhances customer satisfaction but also positions manufacturers to capitalize on evolving market trends.

Restraints in the Global Household Beauty Appliances Market

The Global Household Beauty Appliances market faces significant restraint due to the high costs associated with advanced beauty appliances that incorporate innovative technologies and utilize premium materials. These elevated price points are likely to hinder their acceptance in price-sensitive regions, making it difficult for potential customers with limited budgets to invest in such products. As a result, this financial barrier may prevent a wider audience from accessing and utilizing these advanced household beauty devices, ultimately impacting the growth and expansion of the market on a global scale.

Market Trends of the Global Household Beauty Appliances Market

The Global Household Beauty Appliances market is witnessing a significant trend towards the integration of smart technology, revolutionizing consumer experiences. Manufacturers are increasingly investing in the development of advanced beauty devices that offer personalized treatments and real-time feedback, catering to individual skincare needs. As consumers become more tech-savvy and demand tailored solutions, smart appliances capable of adapting to diverse skin conditions are gaining traction. This shift not only enhances user convenience but also fosters deeper customer engagement with brands. Consequently, the market is expected to see robust growth as these innovative products meet evolving consumer preferences and lifestyle trends, solidifying their position in households worldwide.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Study Analysis
• Customer And Buying Criteria Analysis

Global Household Beauty Appliances Market Size by Product & CAGR (2025-2032)

• Market Overview
• Haircare
• Skincare
• Facial Care
• Body Care
• Others

Global Household Beauty Appliances Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarket/Hypermarket
• Convenience Stores
• Online

Global Household Beauty Appliances Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel)
  • US
  • Canada
• Europe (Product, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Koninklijke Philips N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Home Skinovation (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conair Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dyson (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Braun (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vega (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corp. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Syska (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carol Cole Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Croma (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal SA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations