パーソナルケアシャワーとバスの市場規模、シェア、成長分析：タイプ別、流通チャネル別、地域別 - 産業予測 2025～2032年

パーソナルケアシャワーとバスの市場規模は2023年に840億米ドルで、2024年の889億6,000万米ドルから2032年には1,407億2,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは5.9%で推移する見通しです。

シャワーとバスに関連するパーソナルケア市場は、衛生とウェルネス重視の急成長によって増加傾向にあります。毎日の習慣に欠かせないこれらの習慣は、清潔にするだけでなく、リラクゼーションや若返りにも大きな効果をもたらします。消費者は、ボディソープやシャンプー、角質除去剤や保湿剤のような、入浴体験を向上させる効果的な製品をますます利用するようになっています。温かいシャワーや入浴は、筋肉をほぐし、ストレスを和らげる効果が認められています。しかし、細菌関連の問題を防ぐためには適切な衛生管理が依然として重要であり、使用後の清潔なタオルや新鮮な衣服の必要性が強調されています。市場の成長を後押ししているのは、オーガニックでナチュラルなボディケアアイテムに対する消費者の関心の高まり、可処分所得の増加、個人の衛生基準に対する全体的な意識の高まりです。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ分析
• 顧客と購買基準の分析

パーソナルケアシャワーとバス市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• シャワージェルと液体石鹸
• ボディスクラブ
• 固形石鹸
• その他

パーソナルケアシャワーとバス市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オフライン
• オンライン

パーソナルケアシャワーとバス市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Unilever（United Kingdom/Netherlands）
• Procter & Gamble（United States）
• L'Oreal SA（France）
• Johnson & Johnson（United States）
• Beiersdorf AG（Germany）
• Colgate-Palmolive Company（United States）
• The Body Shop International Limited（United Kingdom）
• Avon Products, Inc.（United Kingdom）
• Kao Corporation（Japan）
• Shiseido Company, Limited（Japan）
• The Himalaya Drug Company（India）
• The Estee Lauder Companies Inc.（United States）
• The Clorox Company（United States）
• The Honest Company, Inc.（United States）
• Henkel AG & Co. KGaA（Germany）
• Amway Corporation（United States）
• Reckitt Benckiser Group plc（United Kingdom）
• Puig S.L.（Spain）

結論と提言

Personal Care Shower and Bath Market size was valued at USD 84.0 billion in 2023 and is poised to grow from USD 88.96 billion in 2024 to USD 140.72 billion by 2032, growing at a CAGR of 5.9% during the forecast period (2025-2032).

The personal care market related to showers and baths is on the rise, driven by a burgeoning emphasis on hygiene and wellness. Essential to daily routines, these practices not only cleanse but offer significant relaxation and rejuvenation benefits. Consumers are increasingly turning to effective products such as body washes, shampoos, and specialty items like exfoliants and moisturizers that enhance their bathing experiences. Warm showers or baths are recognized for their muscle-relaxing and stress-relieving properties. However, proper hygiene remains critical to prevent germ-related issues, underscoring the need for clean towels and fresh clothing post-use. Market growth is propelled by rising consumer interest in organic and natural body care items, heightened disposable incomes, and an overall increased awareness of personal hygiene standards.

Top-down and bottom-up approaches were used to estimate and validate the size of the Personal Care Shower And Bath market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Personal Care Shower And Bath Market Segments Analysis

Global Personal Care Shower and Bath Market is segmented by Type, Distribution Channel and region. Based on Type, the market is segmented into Shower Gels & Liquid Soap, Body Scrubs, Solid Soap and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Personal Care Shower And Bath Market

A significant factor propelling the global personal care shower and bath market is the rising awareness regarding personal hygiene and grooming practices among consumers globally. As health and wellness concerns escalate, individuals are increasingly mindful of their personal care routines and the products they choose. This shift in consumer behavior is leading to a heightened demand for innovative and effective shower and bath products tailored to various needs and preferences. Items that feature natural and eco-friendly ingredients, diverse fragrances, and specialized formulations for distinct skin types are particularly sought after. Consequently, this growing inclination toward personal care items is anticipated to drive market expansion throughout the forecast period.

Restraints in the Personal Care Shower And Bath Market

A significant challenge facing the global personal care shower and bath market is the rising prevalence of counterfeit and substandard products, which present serious health and safety risks for consumers. This influx of low-quality offerings can undermine brand credibility and negatively impact market growth. Furthermore, the presence of harsh chemicals and synthetic ingredients in various personal care items raises concerns among consumers, potentially restricting demand for certain shower and bath products. To foster market expansion in the future, it will be essential to implement robust regulatory oversight and stringent quality control measures to safeguard consumer interests.

Market Trends of the Personal Care Shower And Bath Market

In the global personal care shower and bath market, a significant trend is the rising demand for natural and organic products, driven by consumer awareness of the adverse effects of synthetic chemicals on health and the environment. This shift is prompting manufacturers to prioritize eco-friendly formulations containing herbal extracts, essential oils, and organic compounds, aligning with sustainability values. Additionally, the market is witnessing a surge in multifunctional products, such as shower gels that combine moisturizing and exfoliating properties, catering to the modern consumer's desire for convenience and effectiveness. These trends are projected to propel market growth, reflecting a broader shift towards holistic and environmentally-conscious personal care.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Study Analysis
• Customer And Buying Criteria Analysis

Global Personal Care Shower and Bath Market Size by Type & CAGR (2025-2032)

• Market Overview
• Shower Gels & Liquid Soap
• Body Scrubs
• Solid Soap
• Others

Global Personal Care Shower and Bath Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Personal Care Shower and Bath Market Size & CAGR (2025-2032)

• North America (Type, Distribution Channel)
  • US
  • Canada
• Europe (Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Unilever (United Kingdom/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal SA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Body Shop International Limited (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Himalaya Drug Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Clorox Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Honest Company, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puig S.L. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations