フレッシュペットフードの市場規模、シェア、成長分析：ペットの種類別、製品の種類別、原材料別、販売チャネル別、地域別 - 産業予測 2025～2032年

フレッシュペットフード市場規模は2023年に125億米ドルとなり、予測期間（2025～2032年）のCAGRは10.4%で、2024年の138億米ドルから2032年には304億5,000万米ドルに成長する見通しです。

2023年10月現在、フレッシュペットフード業界は、ペットの飼い主がペットを家族の一員と見なすようになったペットの人間化の動向に牽引され、大きな成長を遂げています。この変化は、飼い主の健康とウェルネスに関する価値観に沿った、より健康的で高品質なフードへの需要の高まりにつながっています。消費者は新鮮な食品を優先し、その結果、消化や免疫の改善といった有益な特性を高めるペット用食事が好まれるようになっています。このようなペットの健康への関心の高まりは、購買行動を変化させるだけでなく、フレッシュペットフード市場を前進させ、世界中の家庭でペットがどのように世話され、大切にされているかという社会全体の変化を反映しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

フレッシュペットフード市場規模：ペットの種類別

• 市場概要
• 犬
• 猫
• その他

フレッシュペットフード市場規模：製品の種類別

• 市場概要
• フレッシュウェットペットフード
• フレッシュドライペットフード
• フレッシュセミモイストペットフード

フレッシュペットフード市場規模：原材料別

• 市場概要
• 動物性タンパク質
• 植物性タンパク質
  • ニンジン
  • ビート
  • サツマイモ
  • ブルーベリー
  • 古代穀物

フレッシュペットフード市場規模：販売チャネル別

• 市場概要
• オンラインチャンネル
• オフラインチャンネル
  • スーパーマーケットとハイパーマーケット
  • コンビニエンスストア

フレッシュペットフード市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Freshpet, Inc.（USA）
• JustFoodForDogs（USA）
• The Farmer's Dog（USA）
• Ollie（USA）
• PetPlate（USA）
• Mars Petcare Inc.（USA）
• Nestle Purina Petcare（Switzerland）
• Hill's Pet Nutrition, Inc.（USA）
• Wellness Pet Company（USA）
• Smalls Cat Food（USA）
• Bob's Red Mill Natural Foods（USA）
• Tractor Supply Company（USA）
• Colgate-Palmolive Company（USA）
• General Mills, Inc.（USA）
• Nutiva Inc.（USA）
• Manitoba Harvest（Canada）
• Navitas Organics（USA）
• NOW Foods（USA）

結論と提言

Fresh Pet Food Market size was valued at USD 12.5 billion in 2023 and is poised to grow from USD 13.8 billion in 2024 to USD 30.45 billion by 2032, growing at a CAGR of 10.4% during the forecast period (2025-2032).

As of October 2023, the fresh pet food industry is experiencing significant growth driven by the trend of pet humanization, where pet owners increasingly view their pets as family members. This shift is leading to a rising demand for healthier, high-quality food that aligns with the owners' values on health and wellness. Consumers are prioritizing fresh foods, resulting in a preference for pet diets that enhance beneficial traits like improved digestion and immunity. This heightened focus on pet health is not only transforming purchasing behaviors but also propelling the fresh pet food market forward, reflecting an overall societal change in how pets are cared for and valued in households around the globe.

Top-down and bottom-up approaches were used to estimate and validate the size of the Fresh Pet Food market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Fresh Pet Food Market Segments Analysis

Global Fresh Pet Food Market is segmented by Pet type, Product Type, Ingredients, Sales Channel and region. Based on Pet type, the market is segmented into Dogs, Cats and Others. Based on Product Type, the market is segmented into Fresh Wet Pet Food, Fresh Dry Pet Food and Fresh Semi-Moist Pet Food. Based on Ingredients, the market is segmented into Animal-Based Proteins and Plant-Based Proteins. Based on Sales Channel, the market is segmented into Online Channel and Offline Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Fresh Pet Food Market

Key players in the global Fresh Pet Food market are actively engaged in creating a wide array of pet food offerings tailored to meet the unique needs of different animal species and age groups, which is anticipated to drive market growth significantly. The overall volume of product shipments is on the rise, as retailers strive to attract a broader customer base by introducing innovative varieties of pet food. The introduction of new products not only enhances sales for businesses but also strategically increases their market share, fostering a competitive environment that benefits consumers and encourages further advancements in pet nutrition.

Restraints in the Fresh Pet Food Market

The Fresh Pet Food market faces a significant challenge due to its limited shelf life compared to processed pet food options. Fresh pet food varieties typically undergo less processing than their packaged counterparts, which results in a much shorter usability period. As a result, these fresh products are less convenient for consumers, impacting their overall adoption. Processed pet foods, which undergo methods like dehydration, canning, and preservation, provide greater longevity and ease of storage, making them more appealing to pet owners. This disparity in shelf life and convenience presents a considerable restraint for the growth of the fresh pet food segment within the global market.

Market Trends of the Fresh Pet Food Market

The Fresh Pet Food market is witnessing a significant upward trend, driven by the proliferation of new pet food stores globally. This expansion is fueled by a growing consumer preference for fresh pet food varieties, which are perceived as healthier due to their minimal handling, absence of additives, and enhanced nutritional benefits. As pet owners become increasingly health-conscious about their pets' diets, market players are ramping up manufacturing and distribution capabilities to meet rising demand. Innovative marketing strategies and novel product lines are being employed by stores and distributors to attract customers, thereby propelling the fresh pet food sector into a promising growth trajectory.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Fresh Pet Food Market Size by Pet type & CAGR (2025-2032)

• Market Overview
• Dogs
• Cats
• Others

Global Fresh Pet Food Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Fresh Wet Pet Food
• Fresh Dry Pet Food
• Fresh Semi-Moist Pet Food

Global Fresh Pet Food Market Size by Ingredients & CAGR (2025-2032)

• Market Overview
• Animal-Based Proteins
• Plant-Based Proteins
  • Carrots
  • Beet
  • Sweet Potato
  • Blueberry
  • Ancient grains

Global Fresh Pet Food Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Online Channel
• Offline Channel
  • Supermarkets & hypermarkets
  • Convenience stores

Global Fresh Pet Food Market Size & CAGR (2025-2032)

• North America (Pet type, Product Type, Ingredients, Sales Channel)
  • US
  • Canada
• Europe (Pet type, Product Type, Ingredients, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Pet type, Product Type, Ingredients, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Pet type, Product Type, Ingredients, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Pet type, Product Type, Ingredients, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Freshpet, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JustFoodForDogs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Farmer's Dog (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ollie (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PetPlate (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mars Petcare Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle Purina Petcare (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hill's Pet Nutrition, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wellness Pet Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smalls Cat Food (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bob's Red Mill Natural Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tractor Supply Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutiva Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Manitoba Harvest (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Navitas Organics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOW Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations