高級腕時計市場規模、シェア、成長分析：製品別、流通チャネル別、性別、地域別 - 産業予測 2025～2032年

高級腕時計の世界市場規模は2023年に445億6,000万米ドルとなり、2024年の472億3,000万米ドルから2032年には752億8,000万米ドルに成長し、予測期間中（2025-2032年）のCAGRは6.0％で成長する見通しです。

高級腕時計市場は、大人たちが高価な時計をステータスシンボルとして見るようになっていることから、大きな変化が起きています。Titan、Sonata、Rolexなどの主要ブランドは、多様な消費者の嗜好に対応する革新的な製品の発売や限定版のリリースを通じて、業界の成長を牽引すると予想されます。富裕層と中流階級の両方の市場に向けて戦略的に製品価格を設定することで、これらの企業はリーチを拡大しています。ラグジュアリーブランドは、製品の品質と顧客からのフィードバックに重点を置いており、提供する製品が時とともに進化していくことを保証しています。さらに、口コミマーケティングや、BluetoothやNFC接続のような技術統合の好影響が、消費者のエンゲージメントを高めています。新興国における可処分所得の上昇と、女性用高級時計に対する需要の顕著な増加に伴い、ブランドは移り変わる動向に適応し、競合情勢の中で自社をうまく位置づけています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

高級腕時計市場規模：製品別& CAGR（2025-2032）

• 市場概要
• 機械
• 電子

高級腕時計市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン
• オフライン

高級腕時計市場規模：性別： & CAGR（2025-2032）

• 市場概要
• 男性
• 女性
• ユニセックス
• 子供

高級腕時計市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Rolex SA（Switzerland）
• Patek Philippe SA（Switzerland）
• Audemars Piguet Holding SA（Switzerland）
• LVMH Moet Hennessy Louis Vuitton SE（France）
• Richemont SA（Switzerland）
• The Swatch Group Ltd.（Switzerland）
• Jaeger-LeCoultre（Switzerland）
• Vacheron Constantin SA（Switzerland）
• Breguet SA（Switzerland）
• Omega SA（Switzerland）
• IWC Schaffhausen（Switzerland）
• Breitling SA（Switzerland）
• TAG Heuer SA（Switzerland）
• Lange & Sohne (Germany)
• Richard Mille SA (Switzerland)
• Girard-Perregaux SA (Switzerland)
• Parmigiani Fleurier SA (Switzerland)
• Bovet Fleurier SA (Switzerland)

結論と提言

Global Luxury Watch Market size was valued at USD 44.56 billion in 2023 and is poised to grow from USD 47.23 billion in 2024 to USD 75.28 billion by 2032, growing at a CAGR of 6.0% during the forecast period (2025-2032).

The luxury watch market is witnessing a significant shift as adults increasingly view expensive timepieces as status symbols. Leading brands such as Titan, Sonata, and Rolex are expected to drive industry growth through innovative product launches and limited edition releases that cater to diverse consumer preferences. By strategically pricing products for both affluent and middle-class markets, these companies are expanding their reach. Luxury brands maintain a strong focus on product quality and customer feedback, ensuring their offerings evolve over time. Additionally, the positive influence of word-of-mouth marketing and technological integration, like Bluetooth and NFC connectivity, is enhancing consumer engagement. With rising disposable incomes in emerging economies and a notable increase in demand for women's luxury watches, brands are adapting to shifting trends, positioning themselves well within the competitive landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Luxury Watch market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Luxury Watch Market Segments Analysis

Global Luxury Watch Market is segmented by Product, Distribution Channel, Gender and region. Based on Product, the market is segmented into Mechanical and Electronic. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Gender, the market is segmented into Men, Women, Unisex and Kids. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Luxury Watch Market

The Global Luxury Watch market is significantly driven by the persistent efforts of luxury watch brands to innovate and differentiate their offerings. By embracing cutting-edge materials like ceramic, carbon fiber, and titanium, companies are enhancing the durability and lightness of their timepieces. Additionally, the integration of smartwatch technology caters to a growing demographic of tech-savvy consumers. Luxury brands also prioritize unique design elements by producing limited-edition pieces with intricate craftsmanship and rare materials, appealing directly to collectors. Collaborations with renowned artists and designers further amplify their market appeal, attracting a diverse audience and establishing a strong competitive edge.

Restraints in the Global Luxury Watch Market

The global luxury watch market faces a significant challenge from counterfeit products, which are deceptive imitations of high-end timepieces intended to mislead consumers into believing they are purchasing authentic luxury items. This widespread counterfeiting issue not only threatens the sales figures of legitimate brands but also tarnishes their reputations. Counterfeit watches, typically offered at reduced prices, attract budget-conscious buyers; however, these imitations often lack quality, functionality, and in certain instances, pose safety risks. The luxury watch industry is actively combating this issue through various measures, including the introduction of advanced security features, legal action against counterfeiters, and collaboration with law enforcement to dismantle illegal operations.

Market Trends of the Global Luxury Watch Market

The Global Luxury Watch market is experiencing a notable trend toward increased interest in vintage and pre-owned timepieces, driven by a burgeoning appreciation for heritage and craftsmanship among consumers. As millennials and Gen Z navigate their purchasing preferences, they are gravitating towards unique, environmentally sustainable options that offer both style and investment potential. The pre-owned market is being further fueled by auction houses and online platforms that facilitate trust and transparency for buyers. This trend not only revitalizes classic designs but also democratizes luxury shopping, making high-end brands more accessible while preserving their allure as symbols of status and individuality.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Luxury Watch Market Size by Product & CAGR (2025-2032)

• Market Overview
• Mechanical
• Electronic

Global Luxury Watch Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Luxury Watch Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Unisex
• Kids

Global Luxury Watch Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel, Gender)
  • US
  • Canada
• Europe (Product, Distribution Channel, Gender)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel, Gender)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel, Gender)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel, Gender)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Rolex SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patek Philippe SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Audemars Piguet Holding SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy Louis Vuitton SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Richemont SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Swatch Group Ltd. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jaeger-LeCoultre (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vacheron Constantin SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Breguet SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Omega SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IWC Schaffhausen (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Breitling SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TAG Heuer SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Lange & Sohne (Germany)

• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Richard Mille SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Girard-Perregaux SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Parmigiani Fleurier SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bovet Fleurier SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations