日本の高級腕時計市場レポート：タイプ、エンドユーザー、流通チャネル、地域別、2025年～2033年

日本の高級腕時計の市場規模は2024年に33億米ドルに達しました。IMARC Groupは、2025年から2033年にかけての成長率（CAGR）は4.4%で、2033年には61億米ドルに達すると予測しています。富裕層の増加や富裕層（HNWI）の存在、強固な小売インフラの出現、テクノロジーの急速な進歩、クラフトマンシップに対する文化的評価の深まり、世界の高級ブランドの影響力の増大などにより、市場は活況を呈しています。

本レポートで扱う主な質問

• 日本の高級腕時計市場はこれまでどのように推移してきたか？
• 日本の高級腕時計市場の促進要因、市場抑制要因、機会は何か？
• 促進要因、抑制要因、機会が日本の高級腕時計市場に与える影響は？
• タイプ別の市場内訳は？
• 日本の高級腕時計市場で最も魅力的なタイプは？
• エンドユーザー別の市場内訳は？
• 日本の高級腕時計市場で最も魅力的なエンドユーザーは？
• 流通チャネル別の市場内訳は？
• 日本の高級腕時計市場で最も魅力的な流通チャネルはどこか？
• 市場の競合構造は？
• 日本の高級腕時計市場の主要プレイヤー/企業は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本の高級腕時計市場：イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本の高級腕時計市場情勢

• 過去および現在の市場動向（2019～2024年）
• 市場予測（2025～2033年）

第6章 日本の高級腕時計市場：タイプ別内訳

• アナログウォッチ
• デジタルウォッチ

第7章 日本の高級腕時計市場：エンドユーザー別内訳

• 女性
• 男性
• ユニセックス

第8章 日本の高級腕時計市場：流通チャネル別内訳

• オンラインストア
• オフラインストア

第9章 日本の高級腕時計市場：競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第10章 主要企業のプロファイル

第11章 日本の高級腕時計市場：業界分析

• 促進要因、抑制要因、機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第12章 付録

The Japan luxury watch market size reached USD 3.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.1 Billion by 2033, exhibiting a growth rate (CAGR) of 4.4% during 2025-2033. The market is thriving due to the rising affluence and the presence of high net-worth Individuals (HNWIs), emergence of a robust retail infrastructure, rapid advancements in technology, deep cultural appreciation for craftsmanship, and the increasing influence of global luxury brands.

Japan Luxury Watch Market Analysis:

• Major Market Drivers: According to the Japan luxury watch market insight, higher discretionary income and a growing number of high-net-worth individuals are driving the demand for luxury watches. Furthermore, the strong customer appreciation for excellent craftsmanship and traditional artistry, combined with the incorporation of sophisticated technology and novel features into luxury timepieces, is driving the market expansion.
• Key Market Trends: The increasing emphasis on e-commerce platforms as luxury businesses improve their online presence is a significant market trend. Furthermore, the rising focus on combining classic mechanical artistry with new technology capabilities, as well as the growing popularity of gender-neutral timepieces, is fueling the expansion of the industry.
• Geographical Trends: The Kanto region is growing as a result of the high disposable income of consumers and a strong concentration of luxury retail outlets. Other regions are also experiencing growth in luxury watch demand, driven by the expanding retail infrastructure and increased influence of global brands.
• Competitive Landscape: The competitive landscape of the market has been examined in the report, along with the detailed profiles of the major players operating in the industry.
• Challenges and Opportunities: The prevalence of counterfeit luxury timepieces is a major problem impeding the market growth. However, changing customer tastes and the demand for personalized services are providing opportunities for firms to innovate and cater to niche markets.

Japan Luxury Watch Market Trends:

Growing Affluence and High Net-Worth Individuals (HNWIs)

Japan has been experiencing tremendous economic expansion in recent decades, resulting in an increase in the number of affluent consumers and high-net-worth individuals (HNWIs). The country's ultra-high-net-worth individuals, those with a net worth of $30 million or more, are expected to reach 21,859 by 2027. This demographic change has significantly increased the demand for luxury products. Furthermore, the rising disposable income among Japanese consumers, which allows more people to indulge in premium and luxury goods, is accelerating the market growth. Japan's disposable personal income climbed to 813.62 JPY thousand in June, up from 376.08 JPY thousand in May 2024. Additionally, Japan's well-established and culturally ingrained practices of gift-giving and personal achievements are driving the market growth.

Emergence of Retail and Distribution Channels

The well-established retail and distribution infrastructure is contributing majorly to the Japan luxury watch market share. The country has a well-developed retail environment, including many high-end boutiques, department stores, and specialist shops that offer luxury watches. Japan's retail market is expanding at a rapid pace of 1.40% each year. In addition, e-commerce retail sales are contributing to the growth of the luxury watch market. According to the Ministry of Economy, Trade, and Industry's (METI) business-to-consumer (B2C) e-commerce survey, the market size for online retail in Japan was ¥20.7 trillion in 2021, including ¥13.3 trillion in merchandise. It is expected that online sales will continue to grow at a 7-10 times higher rate than that of total retail sales. This surge in online shopping is positively impacting the market growth.

Rapid Technological Advancements and Innovation

The rising technological developments and watchmaking innovation are considerably driving the Japan luxury watch market value. The introduction of smartwatches, which combine traditional watchmaking with digital functions, is driving the industry growth. Furthermore, luxury brands are incorporating complex technology into their timepieces, such as advanced chronograph functions, global positioning system (GPS), and connection capabilities, to cater to a new generation of consumers who appreciate luxury and technological sophistication. Furthermore, significant material breakthroughs, such as the usage of high-grade ceramics, titanium, and synthetic diamonds, which improve product durability and exclusivity, are contributing to the market expansion.

Japan Luxury Watch Market Segmentation:

Breakup by Type:

• Analog Watch
• Digital Watch

Analog watches are characterized by their classic hour, minute hands and intricate mechanical movements. They cater to consumers who value the artistry and heritage associated with high-end timepieces. Along with this, analog watches are seen as symbols of status and sophistication, with luxury brands emphasizing meticulous design, fine materials, and precision engineering.

Digital watches offer innovative features such as smart capabilities, including connectivity, fitness tracking, and customizable interfaces, appealing to tech enthusiast consumers. This segment attracts buyers who are interested in integrating high-end design with practical functionality. Moreover, the growing popularity of digital watches due to the ongoing trends of combining traditional luxury with contemporary technology is boosting the Japan luxury watch market growth.

Breakup by End User:

• Women
• Men
• Unisex

The Japan luxury watch market trends indicate that the women segment is characterized by a diverse range of elegant and stylish timepieces that are designed to complement various fashion preferences and personal styles. Moreover, women's luxury watches emphasize aesthetic appeal, with designs that include delicate features, intricate detailing, and the use of precious materials such as diamonds and gold.

Men's luxury watches are distinguished by their robust designs, sophisticated functionalities, and emphasis on mechanical precision. This segment includes a wide array of styles, such as classic and formal timepieces and sporty and adventurous models. Moreover, high-end men's watches feature advanced complications, such as chronographs and moon phases, as well as durable materials like stainless steel and ceramic.

Unisex luxury watches are designed to appeal to a broad audience by blending features and styles that transcend traditional gender boundaries. This segment is characterized by versatile designs that combine elements from men's and women's collections, offering a balanced aesthetic that suits a wide range of personal preferences. Additionally, unisex watches incorporate innovative materials and contemporary designs, making them a popular choice for individuals who value inclusivity and adaptability in their timepieces.

Breakup by Distribution Channel:

• Online Store
• Offline Stores

The Japan luxury watch market forecast witnessed significant growth through online stores, driven by the convenience and accessibility they offer to consumers. E-commerce platforms and luxury brand websites provide a wide range of high-end timepieces featuring exclusive online collections and limited-edition releases. Moreover, the online segment appeals to tech-enthusiast shoppers who value the ability to compare prices, read reviews, and make purchases from the comfort of their homes.

Offline stores include high-end boutiques, department stores, and authorized retailers. They offer a tactile and personalized shopping experience. These retail locations allow customers to view and try on timepieces in person, receive expert advice from knowledgeable staff, and enjoy immediate gratification with their purchases. Moreover, the in-store experience is enhanced by exclusive events, personalized services, and the opportunity to explore a brand's full range of products.

Competitive Landscape:

• The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided.
• Top brands in the Japan luxury watch market are enhancing their market presence through a combination of strategic initiatives. They are focusing on expanding their retail footprints with exclusive boutiques and flagship stores in major cities. Moreover, leading players are investing in digital transformation that improves their online platforms to offer a seamless shopping experience and reach tech-enthusiast consumers. Additionally, these brands are leveraging limited-edition releases and collaborations with high-profile personalities to generate buzz and attract discerning buyers. Furthermore, they are incorporating advanced technologies and innovative designs into their timepieces, blending traditional craftsmanship with modern features.

Japan Luxury Watch Market News:

• In April 2024, Credor launched a special edition of the Eichi II for the brand's 50th anniversary. The new Eichi II debuted with a hand-painted logo on the dial and an 18K yellow-gold case. It is a 39mm timepiece that comes with an aesthetically pleasing deep blue porcelain dial inspired by Ruri, a Japanese word for lapis lazuli. It is slightly domed due to the applied porcelain glaze which also makes the dial reflect different colors depending on the intensity of light and the different angles at which it hits the dial.
• In June 2024, Casio unveiled a new addition to its G-SHOCK 2100 line, elevating the collection to the esteemed MR-G series. The latest MRG-B2100B model is outfitted in glistening black metal and combines the iconic style and comfortable fit of the 2100 line with the sophistication and durability characteristic of the MR-G name.

Key Questions Answered in This Report:

• How has the Japan luxury watch market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the Japan luxury watch market?
• What is the impact of each driver, restraint, and opportunity on the Japan luxury watch market?
• What is the breakup of the market based on the type?
• Which is the most attractive type in the Japan luxury watch market?
• What is the breakup of the market based on the end user?
• Which is the most attractive end user in the Japan luxury watch market?
• What is the breakup of the market based on the distribution channel?
• Which is the most attractive distribution channel in the Japan luxury watch market?
• What is the competitive structure of the market?
• Who are the key players/companies in the Japan luxury watch market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Luxury Watch Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Luxury Watch Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Luxury Watch Market - Breakup by Type

• 6.1 Analog Watch
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Digital Watch
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)

7 Japan Luxury Watch Market - Breakup by End User

• 7.1 Women
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Men
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Unisex
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)

8 Japan Luxury Watch Market - Breakup by Distribution Channel

• 8.1 Online Store
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2019-2024)
  • 8.1.3 Market Forecast (2025-2033)
• 8.2 Offline Stores
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2019-2024)
  • 8.2.3 Market Forecast (2025-2033)

9 Japan Luxury Watch Market - Competitive Landscape

• 9.1 Overview
• 9.2 Market Structure
• 9.3 Market Player Positioning
• 9.4 Top Winning Strategies
• 9.5 Competitive Dashboard
• 9.6 Company Evaluation Quadrant

10 Profiles of Key Players

• 10.1 Company A
  • 10.1.1 Business Overview
  • 10.1.2 Services Offered
  • 10.1.3 Business Strategies
  • 10.1.4 SWOT Analysis
  • 10.1.5 Major News and Events
• 10.2 Company B
  • 10.2.1 Business Overview
  • 10.2.2 Services Offered
  • 10.2.3 Business Strategies
  • 10.2.4 SWOT Analysis
  • 10.2.5 Major News and Events
• 10.3 Company C
  • 10.3.1 Business Overview
  • 10.3.2 Services Offered
  • 10.3.3 Business Strategies
  • 10.3.4 SWOT Analysis
  • 10.3.5 Major News and Events
• 10.4 Company D
  • 10.4.1 Business Overview
  • 10.4.2 Services Offered
  • 10.4.3 Business Strategies
  • 10.4.4 SWOT Analysis
  • 10.4.5 Major News and Events
• 10.5 Company E
  • 10.5.1 Business Overview
  • 10.5.2 Services Offered
  • 10.5.3 Business Strategies
  • 10.5.4 SWOT Analysis
  • 10.5.5 Major News and Events

11 Japan Luxury Watch Market - Industry Analysis

• 11.1 Drivers, Restraints and Opportunities
  • 11.1.1 Overview
  • 11.1.2 Drivers
  • 11.1.3 Restraints
  • 11.1.4 Opportunities
• 11.2 Porters Five Forces Analysis
  • 11.2.1 Overview
  • 11.2.2 Bargaining Power of Buyers
  • 11.2.3 Bargaining Power of Suppliers
  • 11.2.4 Degree of Competition
  • 11.2.5 Threat of New Entrants
  • 11.2.6 Threat of Substitutes
• 11.3 Value Chain Analysis

12 Appendix