オンラインデート市場規模、シェア、成長分析：プラットフォーム別、収益創出別、地域別 - 産業予測 2025～2032年

オンラインデートの世界市場規模は2023年に103億6,000万米ドルとなり、2024年の111億3,000万米ドルから2032年には197億米ドルに成長し、予測期間（2025-2032年）のCAGRは7.4％で成長する見通しです。

オンラインデート市場は、世界の独身人口の急増を背景に、特に若年層で大きな成長を遂げています。ユーザーが共通の趣味や価値観を持つパートナーを求める傾向が強まるなか、TinderやMatch Groupのようなプラットフォームが人気を集め、有意義なつながりを促進しています。サービスプロバイダーは革新的な機能でユーザー体験を向上させ、オンラインデートを便利で効率的なものにしています。ユーザーが交流やつながりをコントロールできる機能が、さらに魅力を高めています。さらに、スマートフォンユーザーの拡大とインターネット普及率の上昇が、市場成長のさらなる機会を生み出しています。しかし、オンライン詐欺やデータ漏洩などの課題は潜在的なリスクとなり、市場全体の拡大を妨げる可能性があります。こうした懸念にもかかわらず、効果的なマッチングサービスへの需要は高まり続けています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術の進歩

オンラインデート市場規模：プラットフォーム別& CAGR（2025-2032）

• 市場概要
• アプリケーション
• ウェブポータル

オンラインデート市場規模：収益創出別& CAGR（2025-2032）

• 市場概要
• サブスクリプション
  • 年齢
  • 18～25歳
  • 26～34歳
  • 35～50歳
  • 50歳以上
  • 性別
  • 男性
  • 女性
  • タイプ別
  • 毎年
  • 四半期ごと
  • 毎月
• 広告

オンラインデート市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Match Group（United States）
• Bumble Inc.（United States）
• Spark Networks SE（Germany）
• Zhenai Inc.（China）
• Momo Inc.（China）
• Hello Group Inc.（China）
• The Meet Group, Inc.（United States）
• ProSiebenSat.1 Media SE（Germany）
• ParshipMeet Group（Germany）
• Grindr Inc.（United States）
• DMM.com LLC（Japan）
• Tantan Limited（China）
• Tinder Inc.（United States）
• Happn SAS（France）
• Badoo Trading Limited（United Kingdom）
• Feeld Ltd.（United Kingdom）
• Coffee Meets Bagel Inc.（United States）

結論と提言

Global Online Dating Market size was valued at USD 10.36 billion in 2023 and is poised to grow from USD 11.13 billion in 2024 to USD 19.70 billion by 2032, growing at a CAGR of 7.4% in the forecast period (2025-2032).

The online dating market is experiencing significant growth, particularly among younger demographics, driven by the surge in single populations globally. As users increasingly seek partners with shared interests and values, platforms like Tinder and Match Group are rising in popularity, facilitating meaningful connections. Service providers are enhancing user experiences with innovative features, making online dating convenient and efficient. Functionality that allows users to control interactions and connections adds to the appeal. Additionally, the expanding smartphone user base and increasing internet penetration create further opportunities for market growth. However, challenges such as online fraud and data breaches pose potential risks, which could hinder overall market expansion. Despite these concerns, the demand for effective matchmaking services continues to rise.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Online Dating market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Online Dating Market Segments Analysis

The global online dating market is segmented into platform, revenue generation and region. Based on platform, the market is segmented into application and web portals. Based on revenue generation, the market is segmented into subscription and advertisement. Based on region, the market is segmented into North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.

Driver of the Global Online Dating Market

The Global Online Dating market is being significantly propelled by an increase in consumer expenditure on premium subscriptions, in-app purchases, and advanced features like AI-driven matching and personalized profiles, highlighting a trend towards customized dating experiences. In 2023, global dating app spending surpassed previous years, particularly demonstrating notable growth in North American and European markets. Contributing factors to this market expansion include enhanced mobile accessibility and data-driven algorithms, which are transforming the industry as more individuals turn to online dating as their preferred method for establishing connections, thereby reshaping societal perspectives on romantic engagements.

Restraints in the Global Online Dating Market

A significant challenge facing the Global Online Dating market is ensuring user safety and maintaining privacy. Numerous dating platforms gather personal data, including images and contact information, which could be vulnerable to data breaches or improper use. Additionally, users may run into fraudulent profiles established by scammers or individuals with malicious intent. This potential for privacy violations and deception creates a barrier for many who might otherwise engage in online dating, highlighting the need for robust security measures and vigilant monitoring to foster a safer and more trustworthy environment for all users in the online dating landscape.

Market Trends of the Global Online Dating Market

The global online dating market is witnessing a notable rise in niche dating platforms that cater to specific interests and demographics. These specialized services address diverse needs, from religious affiliations and ethnic backgrounds to shared hobbies and lifestyles. Popular platforms such as Veggly for vegans, Fitness Singles for health enthusiasts, and Dig for pet lovers reflect the growing desire for more personalized matchmaking experiences. Additionally, LGBTQ+ dating platforms like Grindr and HER are fostering safe and inclusive environments for the queer community. This trend not only enhances user satisfaction but also expands the market reach, driving growth and innovation within the online dating landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement

Global Online Dating Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Application
• Web Portals

Global Online Dating Market Size by Revenue Generation & CAGR (2025-2032)

• Market Overview
• Subscription
  • Age
  • 18-25 years
  • 26-34 years
  • 35-50 years
  • Above 50 years
  • Gender
  • Male
  • Female
  • Type
  • Annually
  • Quarterly
  • Monthly
• Advertisement

Global Online Dating Market Size & CAGR (2025-2032)

• North America (Platform, Revenue Generation)
  • US
  • Canada
• Europe (Platform, Revenue Generation)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Platform, Revenue Generation)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Platform, Revenue Generation)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Platform, Revenue Generation)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Match Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bumble Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spark Networks SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zhenai Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Momo Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hello Group Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Meet Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ProSiebenSat.1 Media SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ParshipMeet Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grindr Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DMM.com LLC (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tantan Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tinder Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Happn SAS (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Badoo Trading Limited (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Feeld Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coffee Meets Bagel Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations