ボディスクラブ市場規模、シェア、成長分析：タイプ別、流通チャネル別、形態別、肌タイプ別、エンドユーザー別、地域別 - 産業予測 2025～2032年

ボディスクラブ市場規模は2023年に174億米ドルと評価され、2024年の182億7,000万米ドルから2032年には269億9,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは5.0％で成長する見通しです。

ボディスクラブ市場は、ココナッツオイル、ココア、各種天然オイルなどの栄養成分を豊富に含んだ、肌に潤いを与え、角質を除去する製品の需要が急増しています。人気商品には、保湿、塩、シュガー、コーヒーベースのスクラブなどがあり、古い角質や不純物を取り除き、ニキビや老化などの肌トラブルに対処するのに役立ちます。コーヒースクラブは抗酸化作用があるため特に好まれ、シュガースクラブは天然の保湿剤として機能します。化学薬品ベースの製剤によるアレルギー反応のリスクがあるにもかかわらず、メーカーは消費者の関心を引くために、天然成分やハーブ成分へのシフトを強めています。ソーシャルメディア上の革新的なマーケティング戦略も認知度を高めており、男性用グルーミング製品に重点が置かれるようになり、市場機会を拡大する態勢が整いつつあります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

ボディスクラブ市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• 植物ベース
• ミルクベース
• その他

ボディスクラブ市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オフライン
• オンライン

ボディスクラブ市場規模：形態別& CAGR（2025-2032）

• 市場概要
• 粉末
• ジェル・液体
• クリーム

ボディスクラブ市場規模：肌タイプ別& CAGR（2025-2032）

• 市場概要
• 敏感
• 普通
• 乾燥
• 油っぽい

ボディスクラブ市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 商業用
• 住宅用

ボディスクラブ市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Procter & Gamble（USA）
• Unilever（UK）
• L'Oreal S.A.（France）
• The Estee Lauder Companies Inc.（USA）
• Johnson & Johnson（USA）
• Beiersdorf AG（Germany）
• Shiseido Company, Limited（Japan）
• Avon Products, Inc.（UK）
• Natura & Co.（Brazil）
• Bath & Body Works（USA）
• The Body Shop International Limited（UK）
• Amorepacific Corporation（South Korea）
• Kao Corporation（Japan）
• L Brands, Inc.（USA）
• Colgate-Palmolive Company（USA）
• Henkel AG & Co. KGaA（Germany）
• Hain Celestial（USA）
• Lush Retail Ltd.（UK）

結論と提言

Body Scrub Market size was valued at USD 17.4 billion in 2023 and is poised to grow from USD 18.27 billion in 2024 to USD 26.99 billion by 2032, growing at a CAGR of 5.0% during the forecast period (2025-2032).

The body scrub market is witnessing a surge in demand for products that hydrate and exfoliate the skin, enriched with nourishing ingredients such as coconut oil, cocoa, and various natural oils. Popular variants include moisturizing, salt, sugar, and coffee-based scrubs, which help in removing dead skin cells, impurities, and addressing skin issues like acne and aging. Coffee scrubs are particularly favored for their antioxidant properties, while sugar scrubs act as natural humectants. Despite the risk of allergic reactions from chemical-based formulations, manufacturers are increasingly shifting towards natural and herbal ingredients to capture consumer interest. Innovative marketing strategies on social media are also enhancing awareness, with a growing emphasis on men's grooming products, poised to expand market opportunities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Body Scrub market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Body Scrub Market Segments Analysis

Global Body Scrub Market is segmented by Type, Distribution Channel, Form, Skin Type, End User and region. Based on Type, the market is segmented into Plant-based, Milk-based and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Form, the market is segmented into Powder, Gel or Liquid and Cream. Based on Skin Type, the market is segmented into Sensitive, Normal, Dry and Oily. Based on End User, the market is segmented into Commercial and Residential. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Body Scrub Market

The body scrub market is witnessing significant growth fueled by heightened consumer awareness of skincare and a surge in the availability of diverse products from manufacturers globally. As individuals increasingly prioritize personal care, demand for body scrubs, in particular, has surged, especially in emerging economies like India, China, and Brazil. These products not only serve as effective cleansing agents but are also utilized in beauty salons for their moisturizing properties and to combat tanning effects on the skin. With various formulations available-including liquids, gels, powders, and creams-products enriched with coconut oil and other moisturizing ingredients are popular for their anti-inflammatory benefits and their ability to address skin concerns such as acne, aging, and pigmentation, further driving the growth of this market in the coming years.

Restraints in the Body Scrub Market

The Body Scrub market faces a significant challenge due to the potential for allergic reactions triggered by products with chemical components, which may limit consumer adoption. This concern is particularly relevant for individuals with sensitive skin types. In response to this obstacle, many manufacturers are shifting their focus towards developing body scrubs that incorporate natural and herbal ingredients, aiming to provide safer alternatives that appeal to a broader audience. By prioritizing the use of skin-friendly, organic formulations, these companies are working to mitigate the risk of adverse reactions, thereby fostering market growth and expanding their customer base.

Market Trends of the Body Scrub Market

The Body Scrub market is witnessing a significant shift towards paraben-free formulations, driven by consumers' increasing awareness of personal wellbeing and the desire for safer, more natural skincare options. As demand for organic and clean-label products rises, the use of synthetic ingredients like parabens is declining; currently, only 35% of beauty products still contain these compounds, a notable decrease of 7 percentage points in just two years. This trend reflects a broader movement towards holistic skincare, encouraging manufacturers to innovate and develop body scrubs that are both effective and free from harmful chemicals, catering to the growing eco-conscious consumer base.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Body Scrub Market Size by Type & CAGR (2025-2032)

• Market Overview
• Plant-based
• Milk-based
• Others

Global Body Scrub Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Body Scrub Market Size by Form & CAGR (2025-2032)

• Market Overview
• Powder
• Gel or Liquid
• Cream

Global Body Scrub Market Size by Skin Type & CAGR (2025-2032)

• Market Overview
• Sensitive
• Normal
• Dry
• Oily

Global Body Scrub Market Size by End User & CAGR (2025-2032)

• Market Overview
• Commercial
• Residential

Global Body Scrub Market Size & CAGR (2025-2032)

• North America (Type, Distribution Channel, Form, Skin Type, End User)
  • US
  • Canada
• Europe (Type, Distribution Channel, Form, Skin Type, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channel, Form, Skin Type, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channel, Form, Skin Type, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channel, Form, Skin Type, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co. (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bath & Body Works (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Body Shop International Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L Brands, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hain Celestial (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lush Retail Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations