水タバコの市場規模、シェア、成長分析：製品タイプ別、フレーバー別、エンドユーザー別、販売チャネル別、地域別 - 産業予測 2025～2032年

水タバコの世界市場規模は、2023年に4億2,200万米ドルと評価され、2024年の4億5,112万米ドルから2032年には7億6,933万米ドルに拡大し、予測期間（2025年～2032年）のCAGRは6.9%で成長する見通しです。

ストレスの増加や多忙なライフスタイルは、男女ともに喫煙率の上昇に寄与しており、特に水タバコの主要消費者である18～30歳の間で顕著です。同調圧力がこの傾向を後押しすることが多く、今後数年間、フッカー市場に有利な収益機会をもたらします。北米は現在この市場を独占しており、女性喫煙者の割合が増加していることと、フッカー・メーカーが集中していることがその要因となっています。主な企業は、従来のタバコに関連する健康上の懸念から人気が高まっているハーブタバコなどの製品を革新するために研究開発に投資しています。しかし、より健康的な代替品へのシフトは、伝統的な水タバコ市場の成長に課題をもたらす可能性もあります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

水タバコ市場規模：製品タイプ別

• 市場概要
• ストロング・水タバコ
• マイルド・水タバコ
• ライト・水タバコ

水タバコ市場規模：フレーバー別

• 市場概要
• フルーツ
• チョコレート
• キャラメル
• ミント
• ブレンド
• その他

水タバコ市場規模：エンドユーザー別

• 市場概要
• 初心者/新ダイバー
• カジュアルダイバー
• アクティブダイバー
• 上級/プロフェッショナルダイバー

水タバコ市場規模：販売チャネル別

• 市場概要
• 直接販売
• ハイパーマーケット/スーパーマーケット
• 専門店
• コンビニエンスストア
• 独立系小規模店舗
• オンライン小売業者
• その他の販売チャネル

水タバコ市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Al Fakher Tobacco Trading LLC（UAE）
• Nakhla Tobacco（Egypt）
• Starbuzz Tobacco（USA）
• Tangiers Tobacco（USA）
• Fumari, Inc.（USA）
• Social Smoke, Inc.（USA）
• Japan Tobacco Inc.（Japan）
• Godfrey Phillips India Ltd.（India）
• Eastern Tobacco（Egypt）
• AL-WAHA Tobacco（Jordan）
• Azure Tobacco（USA）
• Haze Tobacco LLC（USA）
• Mujeebsons（Pakistan）
• Cloud Tobacco, Inc.（USA）
• Al Andalus Flavoured Tobacco & Molasses Co. LLC（Jordan）
• Metco Ltd.（Jordan）
• Alzawrae Industrial Company（Jordan）
• Romman Shisha（Jordan）
• Mazaya（Jordan）
• Ugly Hookah（USA）

結論と提言

Global Hookah Tobacco Market size was valued at USD 422.0 million in 2023 and is poised to grow from USD 451.12 million in 2024 to USD 769.33 million by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

Rising stress and hectic lifestyles are contributing to an increase in smoking rates among both men and women, particularly among individuals aged 18 to 30 who are the primary consumers of hookah tobacco. Peer pressure often drives this trend, presenting lucrative revenue opportunities for the hookah market in the years ahead. North America currently dominates this market, bolstered by a growing percentage of female smokers and a significant concentration of hookah manufacturers. Key players are investing in research and development to innovate products, such as herbal tobacco, which is becoming increasingly popular due to health concerns associated with traditional tobacco. However, this shift toward healthier alternatives may also pose challenges to the growth of the traditional hookah tobacco market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Hookah Tobacco market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Hookah Tobacco Market Segments Analysis

Global Hookah Tobacco Market is segmented by Product Type, Flavor, End User, Sales Channel and region. Based on Product Type, the market is segmented into Strong Hookah Tobacco, Mild Hookah Tobacco and Light Hookah Tobacco. Based on Flavor, the market is segmented into Fruit, Chocolate, Caramel, Mint, Blended and Others. Based on End User, the market is segmented into Beginner/New Diver, Casual Diver, Active Diver and Advanced/Professional Diver. Based on Sales Channel, the market is segmented into Direct Sales, Hypermarkets/Supermarkets, Specialty Stores, Convenience Stores, Independent Small Stores, Online Retailers and Other Sales Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Hookah Tobacco Market

The current global workforce is facing increasing levels of job-related stress, which is expected to rise further. In response to this growing pressure, many individuals are turning to hookah tobacco as a means of relaxation and stress relief. The consumption of hookah tobacco provides an invigorating effect, helping people unwind from their daily tensions. Rich in nicotine, this form of tobacco promotes an immediate sense of calm by stimulating the release of dopamine in the brain, a neurotransmitter associated with feelings of pleasure and satisfaction. As stress levels rise, the appeal of hookah tobacco as a respite becomes increasingly prominent in the global market.

Restraints in the Global Hookah Tobacco Market

The global hookah tobacco market is facing significant challenges due to the rising awareness of health risks associated with tobacco use. Increasing instances of serious health issues like coronary heart disease, oral, and lung cancers linked to tobacco consumption are concerning many individuals. Additionally, several developed countries are imposing stricter regulations on tobacco products due to their detrimental health effects. For instance, China has enacted laws prohibiting smoking in public areas, which could negatively impact the growth of the hookah tobacco market. These factors collectively contribute to the restraints hindering the market's expansion and appeal among consumers.

Market Trends of the Global Hookah Tobacco Market

The Global Hookah Tobacco market is witnessing a notable shift towards herbal tobacco products, driven by increasing health concerns associated with traditional tobacco use. Consumers are increasingly seeking low-risk alternatives, leading to a surge in demand for herbal hookah flavors that promise reduced adverse effects. In response, key manufacturers are strategically investing in research and development to innovate and launch high-quality, low-risk tobacco offerings, enhancing their competitiveness in the burgeoning market. This trend emphasizes a consumer preference for healthier options, establishing herbal tobacco as a significant growth driver, reshaping the landscape of the hookah tobacco industry globally.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Hookah Tobacco Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Strong Hookah Tobacco
• Mild Hookah Tobacco
• Light Hookah Tobacco

Global Hookah Tobacco Market Size by Flavor & CAGR (2025-2032)

• Market Overview
• Fruit
• Chocolate
• Caramel
• Mint
• Blended
• Others

Global Hookah Tobacco Market Size by End User & CAGR (2025-2032)

• Market Overview
• Beginner/New Diver
• Casual Diver
• Active Diver
• Advanced/Professional Diver

Global Hookah Tobacco Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Direct Sales
• Hypermarkets/Supermarkets
• Specialty Stores
• Convenience Stores
• Independent Small Stores
• Online Retailers
• Other Sales Channel

Global Hookah Tobacco Market Size & CAGR (2025-2032)

• North America (Product Type, Flavor, End User, Sales Channel)
  • US
  • Canada
• Europe (Product Type, Flavor, End User, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Flavor, End User, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Flavor, End User, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Flavor, End User, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Al Fakher Tobacco Trading LLC (UAE)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nakhla Tobacco (Egypt)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Starbuzz Tobacco (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tangiers Tobacco (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fumari, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Social Smoke, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Japan Tobacco Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godfrey Phillips India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eastern Tobacco (Egypt)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AL-WAHA Tobacco (Jordan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Azure Tobacco (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haze Tobacco LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mujeebsons (Pakistan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cloud Tobacco, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Al Andalus Flavoured Tobacco & Molasses Co. LLC (Jordan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Metco Ltd. (Jordan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alzawrae Industrial Company (Jordan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Romman Shisha (Jordan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mazaya (Jordan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ugly Hookah (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations