フーカミックスの世界市場：製品タイプ別、フレーバー別、流通チャネル別、最終用途別、地域別 - 2028年までの予測

世界のフーカミックスの市場規模は、2028年までに4.25％のCAGRで拡大し、9億6,445万米ドルに達すると予測されています。フーカミックスは、喫煙用のフーカ（水タバコ）パイプの媒体として使用される風味物質です。タバコにフルーツエキス、ハチミツ、糖蜜などの成分を混ぜ合わせることで、心地よい香りの煙になります。

いくつかの要因が、世界のフーカミックス市場の成長を促しています。タバコの代替品を使用する傾向が高まっているため、多くの消費者がより社交的で風味豊かな選択肢としてフーカを試すようになっています。さらに、都市部ではフーカバーやラウンジの数が急増し、人々が集まってこのアクティビティを楽しむ新たな場所が生まれています。こうした開発は、世界のフーカミックスの全体的な知名度と人気を高めるのに役立っています。

世界のフーカミックス市場において、厳しい規制の枠組みが存在することは大きな課題ですが、その他の動向はおおむね肯定的です。様々な政府によるタバコ広告、公共消費、製品販売規制の実施は、様々な地域におけるこの市場の成長を制限する要因となっています。

一方、世界のフーカミックス市場は、機会という点で大きな可能性を秘めています。そのような有望な領域のひとつが、膨大な数の新しいエキゾチックなフレーバーに対するニーズです。今日の消費者は好奇心が旺盛で、さまざまなブレンド、特にフルーティーなもの、ミント系、ハーブ系のものを試してみようとします。それに加え、アジア太平洋地域における組織化された小売セクターの成長が、フーカミックス市場をさらに後押ししています。より構造化された流通網が利用可能になったことで、実店舗とオンラインの両方で、フーカ・ミックスがより幅広いターゲット・グループに確実に届くようになっています。こうした要因が市場のさらなる拡大を後押しするとみられます。

産業区分

フレーバー別に、世界のフーカミックス市場はフルーツ、綿菓子、ミント、チョコレート、ブレンドに分けられます。

製品タイプ別では、世界市場はタバコベース製品と非タバコベース製品に分類されます。シーシャ糖蜜とストリームストーンは非タバコベースの製品の一部です。

店舗型と非店舗型は、世界市場における流通チャネルの区分です。タバコ小売店は店舗型流通チャネルとして知られています。

最終用途の観点から、世界のフーカミックス市場はバー・パブと家庭に分けられます。

地域分析

北米のフーカミックス市場はまだ小さいが、徐々に拡大しています。米国が最大の貢献国であり、都市部やカリフォルニア、アリゾナといった西部の州で消費が多いです。大学の近くにあるフーカ・カフェが主な要因で、こうした場所には若い消費者層が集まるからです。ソーシャル・スモーキングの人気上昇と文化的影響により、この分野は活気を保っています。2020年のこの地域の市場シェアは5.10％で、予測ではCAGRは4.35％です。

欧州のフーカ市場が活況を呈しているのは、人々が社会的に受け入れられつつあり、フレーバー付きの製品を求めているからです。主要都市では、フーカバーの数が増えており、フランスが収益面でリードしています。しかし、多くの欧州諸国でいまだ非常に厳しいタバコ規制とのバランスをとりながら拡大しなければならないです。社交の場、ライフスタイルの変化、カフェ文化が、このセグメントへの関心が続く主な理由です。2020年の同地域の市場シェアは9.08%でした。

アジア太平洋はフーカミックスの生産者にとって繁栄している地域であり、主にインドの都市部におけるフーカ文化の急速な成長に牽引されています。フーカは伝統的にこの地域のものでしたが、現在ではラウンジやバーのような若者中心の場所で人気があり、そこでは営業規制が非常に緩いことが多いです。近年は、ノンタバコやフレーバー付きの需要が大きく伸びています。この地域は2020年に16.14%の市場シェアを獲得し、CAGR 4.54%で拡大すると予測されます。

中東・アフリカ、南米をカバーする世界のその他の地域は、世界のフーカミックス市場の大部分を占めています。2020年には市場全体の69.68%を占めています。フーカは中東の文化に深く根付いており、その使用は私的な場でも公的な場でも非常に一般的です。様々な消費者、特に女性向けのフレーバーの増加やかわいいフッカのデザインが、これらの消費者にとって最も魅力的な要素となっています。フーカはタバコよりも害が少ないという認識は、引き続き市場拡大を後押ししています。

主要参入企業

世界のフーカミックス市場における主な競合企業は、Starbuzz Tobacco, Inc.、Fumari、Al-Fakher、Nakhla Tobacco Company S.A.E.、Forever Gold、Nadimi LLC、Hookafina, Inc.、Haze Tobacco、Hydro Herbal、Alzawrae Companyです。

当レポートでは、世界のフーカミックス市場について調査し、市場の概要とともに、製品タイプ別、フレーバー別、流通チャネル別、最終用途別、地域別の動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 エグゼクティブサマリー

第2章 市場イントロダクション

第3章 調査手法

第4章 市場力学

• イントロダクション
• 促進要因
  • タバコ代替品の人気が高まる
  • 水タバコバー、ラウンジ、パブの増加
  • 促進要因の影響分析
• 抑制要因
  • 規制枠組み
  • 抑制要因の影響分析
• 機会
  • 新しい味の需要
  • アジア太平洋における組織的小売業の成長

第5章 市場要因分析

• バリューチェーン分析
  • 原材料調達
  • 処理
  • 包装
• サプライチェーン分析
• ポーターのファイブフォースモデル
• COVID-19の流行が世界のフーカミックス市場に与える影響
• コスト構造分析
• フーカミックスの潜在的購入者リスト（地域別）
• フーカミックス市場における原材料サプライヤー一覧（地域別）

第6章 世界のフーカミックス市場（製品タイプ別）

• 概要
• タバコベース
• 非タバコベース

第7章 世界のフーカミックス市場（フレーバー別）

• 概要
• フルーツ
• コットンキャンディ
• ミント
• チョコレート
• ブレンド
• その他

第8章 世界のフーカミックス市場（最終用途別）

• 概要
• バー・パブ
• 家庭

第9章 世界のフーカミックス市場（流通チャネル別）

• 概要
• 店舗型
• 非店舗型

第10章 世界のフーカミックス市場（地域別）

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • 英国
  • ドイツ
  • フランス
  • イタリア
  • スペイン
  • その他
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリアとニュージーランド
  • その他
• その他の地域
  • 南米
  • 中東
  • アフリカ

第11章 競合情勢

• イントロダクション
  • 市場戦略分析

第12章 企業プロファイル

• STARBUZZ TOBACCO, INC.
• FUMARI
• AL-FAKHER
• NAKHLA TOBACCO COMPANY S.A.E
• FOREVER GOLD
• NADIMI LLC
• HOOKAFINA, INC.
• HAZE TOBACCO
• HYDRO HERBAL
• ALZAWRAE COMPANY

第13章 参考文献

LIST OF TABLES

• TABLE 1 PRIMARY INTERVIEWS
• TABLE 2 LIST OF ASSUMPTIONS & LIMITATIONS
• TABLE 3 INITIAL SETUP COSTS FOR MACHINERY
• TABLE 4 NORTH AMERICA: LIST OF POTENTIAL BUYERS OF HOOKAH MIXES
• TABLE 5 EUROPE: LIST OF POTENTIAL BUYERS OF HOOKAH MIXES
• TABLE 6 ASIA-PACIFIC: LIST OF POTENTIAL BUYERS OF HOOKAH MIXES
• TABLE 7 REST OF THE WORLD: LIST OF POTENTIAL BUYERS OF HOOKAH MIXES
• TABLE 8 NORTH AMERICA: LIST OF RAW MATERIAL SUPPLIERS IN THE HOOKAH MIXES MARKET
• TABLE 9 EUROPE: LIST OF RAW MATERIAL SUPPLIERS IN THE HOOKAH MIXES MARKET
• TABLE 10 ASIA-PACIFIC: LIST OF RAW MATERIAL SUPPLIERS IN THE HOOKAH MIXES MARKET
• TABLE 11 REST OF THE WORLD: LIST OF RAW MATERIAL SUPPLIERS IN THE HOOKAH MIXES MARKET
• TABLE 12 GLOBAL HOOKAH MIXES MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2019-2028 (USD MILLION)
• TABLE 13 TOBACCO-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2019-2028 (USD MILLION)
• TABLE 14 NON-TOBACCO-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2019-2028 (USD MILLION)
• TABLE 15 GLOBAL HOOKAH MIXES MARKET ESTIMATES & FORECAST, BY FLAVOR TYPE, 2019-2028 (USD MILLION)
• TABLE 16 FRUIT: MARKET ESTIMATES & FORECAST, BY REGION, 2019-2028 (USD MILLION)
• TABLE 17 COTTON CANDY: MARKET ESTIMATES & FORECAST, BY REGION, 2019-2028 (USD MILLION)
• TABLE 18 MINT: MARKET ESTIMATES & FORECAST, BY REGION, 2019-2028 (USD MILLION)
• TABLE 19 CHOCOLATE: MARKET ESTIMATES & FORECAST, BY REGION, 2019-2028 (USD MILLION)
• TABLE 20 BLENDS: MARKET ESTIMATES & FORECAST, BY REGION, 2019-2028 (USD MILLION)
• TABLE 21 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2019-2028 (USD MILLION)
• TABLE 22 GLOBAL HOOKAH MIXES MARKET ESTIMATES & FORECAST, BY END USE, 2019-2028 (USD MILLION)
• TABLE 23 BARS & PUBS: MARKET ESTIMATES & FORECAST, BY REGION, 2019-2028 (USD MILLION)
• TABLE 24 HOUSEHOLD: MARKET ESTIMATES & FORECAST, BY REGION, 2019-2028 (USD MILLION)
• TABLE 25 GLOBAL HOOKAH MIXES MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019-2028 (USD MILLION)
• TABLE 26 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2019-2028 (USD MILLION)
• TABLE 27 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2019-2028 (USD MILLION)
• TABLE 28 GLOBAL HOOKAH MIXES MARKET ESTIMATES & FORECAST, BY REGION, 2019-2028 (USD MILLION)
• TABLE 29 NORTH AMERICA: HOOKAH MIXES MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028 (USD MILLION)
• TABLE 30 NORTH AMERICA: HOOKAH MIXES MARKET, BY PRODUCT TYPE, 2019-2028 (USD MILLION)
• TABLE 31 NORTH AMERICA: HOOKAH MIXES MARKET, BY FLAVOR TYPE, 2019-2028 (USD MILLION)
• TABLE 32 NORTH AMERICA: HOOKAH MIXES MARKET, BY END USE, 2019-2028 (USD MILLION)
• TABLE 33 NORTH AMERICA: HOOKAH MIXES MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD MILLION)
• TABLE 34 US: HOOKAH MIXES MARKET, BY PRODUCT TYPE, 2019-2028 (USD MILLION)
• TABLE 35 US: HOOKAH MIXES MARKET, BY FLAVOR TYPE, 2019-2028 (USD MILLION)
• TABLE 36 US: HOOKAH MIXES MARKET, BY END USE, 2019-2028 (USD MILLION)
• TABLE 37 US: HOOKAH MIXES MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD MILLION)
• TABLE 38 CANADA: HOOKAH MIXES MARKET, BY PRODUCT TYPE, 2019-2028 (USD MILLION)
• TABLE 39 CANADA: HOOKAH MIXES MARKET, BY FLAVOR TYPE, 2019-2028 (USD MILLION)
• TABLE 40 CANADA: HOOKAH MIXES MARKET, BY END USE, 2019-2028 (USD MILLION)
• TABLE 41 CANADA: HOOKAH MIXES MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD MILLION)
• TABLE 42 MEXICO: HOOKAH MIXES MARKET, BY PRODUCT TYPE, 2019-2028 (USD MILLION)
• TABLE 43 MEXICO: HOOKAH MIXES MARKET, BY FLAVOR TYPE, 2019-2028 (USD MILLION)
• TABLE 44 MEXICO: HOOKAH MIXES MARKET, BY END USE, 2019-2028 (USD MILLION)
• TABLE 45 MEXICO: HOOKAH MIXES MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD MILLION)
• TABLE 46 EUROPE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028 (USD MILLION)
• TABLE 47 EUROPE: HOOKAH MIXES MARKET, BY PRODUCT TYPE, 2019-2028 (USD MILLION)
• TABLE 48 EUROPE: HOOKAH MIXES MARKET, BY FLAVOR TYPE, 2019-2028 (USD MILLION)
• TABLE 49 EUROPE: HOOKAH MIXES MARKET, BY END USE, 2019-2028 (USD MILLION)
• TABLE 50 EUROPE: HOOKAH MIXES MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD MILLION)
• TABLE 51 UK: HOOKAH MIXES MARKET, BY PRODUCT TYPE, 2019-2028 (USD MILLION)
• TABLE 52 UK: HOOKAH MIXES MARKET, BY FLAVOR TYPE, 2019-2028 (USD MILLION)
• TABLE 53 UK: HOOKAH MIXES MARKET, BY END USE, 2019-2028 (USD MILLION)
• TABLE 54 UK: HOOKAH MIXES MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD MILLION)
• TABLE 55 GERMANY: HOOKAH MIXES MARKET, BY PRODUCT TYPE, 2019-2028 (USD MILLION)
• TABLE 56 GERMANY: HOOKAH MIXES MARKET, BY FLAVOR TYPE, 2019-2028 (USD MILLION)
• TABLE 57 GERMANY: HOOKAH MIXES MARKET, BY END USE, 2019-2028 (USD MILLION)
• TABLE 58 GERMANY: HOOKAH MIXES MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD MILLION)
• TABLE 59 FRANCE: HOOKAH MIXES MARKET, BY PRODUCT TYPE, 2019-2028 (USD MILLION)
• TABLE 60 FRANCE: HOOKAH MIXES MARKET, BY FLAVOR TYPE, 2019-2028 (USD MILLION)
• TABLE 61 FRANCE: HOOKAH MIXES MARKET, BY END USE, 2019-2028 (USD MILLION)
• TABLE 62 FRANCE: HOOKAH MIXES MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD MILLION)
• TABLE 63 ITALY: HOOKAH MIXES MARKET, BY PRODUCT TYPE, 2019-2028 (USD MILLION)
• TABLE 64 ITALY: HOOKAH MIXES MARKET, BY FLAVOR TYPE, 2019-2028 (USD MILLION)
• TABLE 65 ITALY: HOOKAH MIXES MARKET, BY END USE, 2019-2028 (USD MILLION)
• TABLE 66 ITALY: HOOKAH MIXES MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD MILLION)
• TABLE 67 SPAIN: HOOKAH MIXES MARKET, BY PRODUCT TYPE, 2019-2028 (USD MILLION)
• TABLE 68 SPAIN: HOOKAH MIXES MARKET, BY FLAVOR TYPE, 2019-2028 (USD MILLION)
• TABLE 69 SPAIN: HOOKAH MIXES MARKET, BY END USE, 2019-2028 (USD MILLION)
• TABLE 70 SPAIN: HOOKAH MIXES MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD MILLION)
• TABLE 71 REST OF EUROPE: HOOKAH MIXES MARKET, BY PRODUCT TYPE, 2019-2028 (USD MILLION)
• TABLE 72 REST OF EUROPE: HOOKAH MIXES MARKET, BY FLAVOR TYPE, 2019-2028 (USD MILLION)
• TABLE 73 REST OF EUROPE: HOOKAH MIXES MARKET, BY END USE, 2019-2028 (USD MILLION)
• TABLE 74 REST OF EUROPE: HOOKAH MIXES MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD MILLION)
• TABLE 75 ASIA-PACIFIC: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2019-2028 (USD MILLION)
• TABLE 76 ASIA-PACIFIC: HOOKAH MIXES MARKET, BY PRODUCT TYPE, 2019-2028 (USD MILLION)
• TABLE 77 ASIA-PACIFIC: HOOKAH MIXES MARKET, BY FLAVOR TYPE, 2019-2028 (USD MILLION)
• TABLE 78 ASIA-PACIFIC: HOOKAH MIXES MARKET, BY END USE, 2019-2028 (USD MILLION)
• TABLE 79 ASIA-PACIFIC: HOOKAH MIXES MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD MILLION)
• TABLE 80 CHINA: HOOKAH MIXES MARKET, BY PRODUCT TYPE, 2019-2028 (USD MILLION)
• TABLE 81 CHINA: HOOKAH MIXES MARKET, BY FLAVOR TYPE, 2019-2028 (USD MILLION)
• TABLE 82 CHINA: HOOKAH MIXES MARKET, BY END USE, 2019-2028 (USD MILLION)
• TABLE 83 CHINA: HOOKAH MIXES MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD MILLION)
• TABLE 84 INDIA: HOOKAH MIXES MARKET, BY PRODUCT TYPE, 2019-2028 (USD MILLION)
• TABLE 85 INDIA: HOOKAH MIXES MARKET, BY FLAVOR TYPE, 2019-2028 (USD MILLION)
• TABLE 86 INDIA: HOOKAH MIXES MARKET, BY END USE, 2019-2028 (USD MILLION)
• TABLE 87 INDIA: HOOKAH MIXES MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD MILLION)
• TABLE 88 JAPAN: HOOKAH MIXES MARKET, BY PRODUCT TYPE, 2019-2028 (USD MILLION)
• TABLE 89 JAPAN: HOOKAH MIXES MARKET, BY FLAVOR TYPE, 2019-2028 (USD MILLION)
• TABLE 90 JAPAN: HOOKAH MIXES MARKET, BY END USE, 2019-2028 (USD MILLION)
• TABLE 91 JAPAN: HOOKAH MIXES MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD MILLION)
• TABLE 92 AUSTRALIA & NEW ZEALAND: HOOKAH MIXES MARKET, BY PRODUCT TYPE, 2019-2028 (USD MILLION)
• TABLE 93 AUSTRALIA & NEW ZEALAND: HOOKAH MIXES MARKET, BY FLAVOR TYPE, 2019-2028 (USD MILLION)
• TABLE 94 AUSTRALIA & NEW ZEALAND: HOOKAH MIXES MARKET, BY END USE, 2019-2028 (USD MILLION)
• TABLE 95 AUSTRALIA & NEW ZEALAND: HOOKAH MIXES MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD MILLION)
• TABLE 96 REST OF ASIA-PACIFIC: HOOKAH MIXES MARKET, BY PRODUCT TYPE, 2019-2028 (USD MILLION)
• TABLE 97 REST OF ASIA-PACIFIC: HOOKAH MIXES MARKET, BY FLAVOR TYPE, 2019-2028 (USD MILLION)
• TABLE 98 REST OF ASIA-PACIFIC: HOOKAH MIXES MARKET, BY END USE, 2019-2028 (USD MILLION)
• TABLE 99 REST OF ASIA-PACIFIC: HOOKAH MIXES MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD MILLION)
• TABLE 100 REST OF THE WORLD: HOOKAH MIXESMARKET ESTIMATES & FORECAST, BY REGION, 2019-2028 (USD MILLION)
• TABLE 101 REST OF THE WORLD: HOOKAH MIXES MARKET, BY PRODUCT TYPE, 2019-2028 (USD MILLION)
• TABLE 102 REST OF THE WORLD: HOOKAH MIXES MARKET, BY FLAVOR TYPE, 2019-2028 (USD MILLION)
• TABLE 103 REST OF THE WORLD: HOOKAH MIXES MARKET, BY END USE, 2019-2028 (USD MILLION)
• TABLE 104 REST OF THE WORLD: HOOKAH MIXES MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD MILLION)
• TABLE 105 SOUTH AMERICA: HOOKAH MIXES MARKET, BY PRODUCT TYPE, 2019-2028 (USD MILLION)
• TABLE 106 SOUTH AMERICA: HOOKAH MIXES MARKET, BY FLAVOR TYPE, 2019-2028 (USD MILLION)
• TABLE 107 SOUTH AMERICA: HOOKAH MIXES MARKET, BY END USE, 2019-2028 (USD MILLION)
• TABLE 108 SOUTH AMERICA: HOOKAH MIXES MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD MILLION)
• TABLE 109 MIDDLE EAST: HOOKAH MIXES MARKET, BY PRODUCT TYPE, 2019-2028 (USD MILLION)
• TABLE 110 MIDDLE EAST: HOOKAH MIXES MARKET, BY FLAVOR TYPE, 2019-2028 (USD MILLION)
• TABLE 111 MIDDLE EAST: HOOKAH MIXES MARKET, BY END USE, 2019-2028 (USD MILLION)
• TABLE 112 MIDDLE EAST: HOOKAH MIXES MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD MILLION)
• TABLE 113 AFRICA: HOOKAH MIXES MARKET, BY PRODUCT TYPE, 2019-2028 (USD MILLION)
• TABLE 114 AFRICA: HOOKAH MIXES MARKET, BY FLAVOR TYPE, 2019-2028 (USD MILLION)
• TABLE 115 AFRICA: HOOKAH MIXES MARKET, BY END USE, 2019-2028 (USD MILLION)
• TABLE 116 AFRICA: HOOKAH MIXES MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD MILLION)
• TABLE 117 STARBUZZ TOBACCO, INC.: PRODUCTS OFFERED
• TABLE 118 FUMARI: PRODUCTS OFFERED
• TABLE 119 AL-FAKHER: PRODUCTS OFFERED
• TABLE 120 NAKHLA TOBACCO COMPANY S.A.E: PRODUCTS OFFERED
• TABLE 121 FOREVER GOLD: PRODUCTS OFFERED
• TABLE 122 NADIMI LLC: PRODUCTS OFFERED
• TABLE 123 HOOKAFINA, INC.: PRODUCTS OFFERED
• TABLE 124 HAZE TOBACCO: PRODUCTS OFFERED
• TABLE 125 HYDRO HERBAL: PRODUCTS OFFERED
• TABLE 126 ALZAWRAE COMPANY: PRODUCTS OFFERED

LIST OF FIGURES

• FIGURE 1 MARKET SYNOPSIS
• FIGURE 2 MARKET ATTRACTIVENESS ANALYSIS: GLOBAL HOOKAH MIXES MARKET, 2020
• FIGURE 3 GLOBAL HOOKAH MIXES MARKET ANALYSIS, BY PRODUCT TYPE, 2020
• FIGURE 4 GLOBAL HOOKAH MIXES MARKET ANALYSIS, BY FLAVOR TYPE, 2020
• FIGURE 5 GLOBAL HOOKAH MIXES MARKET ANALYSIS, BY END USE, 2020
• FIGURE 6 GLOBAL HOOKAH MIXES MARKET ANALYSIS, BY DISTRIBUTION CHANNEL, 2020
• FIGURE 7 GLOBAL HOOKAH MIXES MARKET ANALYSIS, BY REGION, 2020
• FIGURE 8 GLOBAL HOOKAH MIXES MARKET: STRUCTURE
• FIGURE 9 KEY BUYING CRITERIA FOR HOOKAH MIXES
• FIGURE 10 RESEARCH PROCESS
• FIGURE 11 TOP-DOWN & BOTTOM-UP APPROACHES
• FIGURE 12 MARKET DYNAMICS OVERVIEW
• FIGURE 13 DRIVERS IMPACT ANALYSIS: GLOBAL HOOKAH MIXES MARKET
• FIGURE 14 RESTRAINTS IMPACT ANALYSIS: GLOBAL HOOKAH MIXES MARKET
• FIGURE 15 VALUE CHAIN: GLOBAL HOOKAH MIXES MARKET
• FIGURE 16 GLOBAL HOOKAH MIXES MARKET: SUPPLY CHAIN ANALYSIS
• FIGURE 17 PORTER'S FIVE FORCES ANALYSIS OF THE GLOBAL HOOKAH MIXES MARKET
• FIGURE 18 AVERAGE COSTS INCURRED FOR RUNNING HOOKAH MIXES PLANTS
• FIGURE 19 PROCESSES INVOLVED IN MANUFACTURING AND SALES OF HOOKAH MIXES
• FIGURE 20 GLOBAL HOOKAH MIXES MARKET, BY PRODUCT TYPE, 2020 (% SHARE)
• FIGURE 21 GLOBAL HOOKAH MIXES MARKET, BY PRODUCT TYPE, 2019-2028 (USD MILLION)
• FIGURE 22 GLOBAL HOOKAH MIXES MARKET, BY FLAVOR TYPE, 2020 (% SHARE)
• FIGURE 23 GLOBAL HOOKAH MIXES MARKET, BY FLAVOR TYPE, 2019-2028 (USD MILLION)
• FIGURE 24 GLOBAL HOOKAH MIXES MARKET, BY END USE, 2020 (% SHARE)
• FIGURE 25 GLOBAL HOOKAH MIXES MARKET, BY END USE, 2019-2028 (USD MILLION)
• FIGURE 26 GLOBAL HOOKAH MIXES MARKET, BY DISTRIBUTION CHANNEL, 2020 (% SHARE)
• FIGURE 27 GLOBAL HOOKAH MIXES MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD MILLION)
• FIGURE 28 GLOBAL HOOKAH MIXES MARKET, BY REGION, 2019-2028 (USD MILLION)
• FIGURE 29 GLOBAL HOOKAH MIXES MARKET, BY REGION, 2020 (% SHARE)
• FIGURE 30 NORTH AMERICA: HOOKAH MIXES MARKET SHARE, BY COUNTRY, 2020 (% SHARE)
• FIGURE 31 EUROPE: HOOKAH MIXES MARKET SHARE, BY COUNTRY, 2020 (% SHARE)
• FIGURE 32 ASIA-PACIFIC: HOOKAH MIXES MARKET SHARE, BY COUNTRY, 2020 (% SHARE)
• FIGURE 33 REST OF THE WORLD: HOOKAH MIXES MARKET SHARE, BY REGION, 2020 (% SHARE)
• FIGURE 34 COMPETITIVE BENCHMARKING
• FIGURE 35 STARBUZZ TOBACCO, INC.: SWOT ANALYSIS
• FIGURE 36 FUMARI: SWOT ANALYSIS
• FIGURE 37 AL-FAKHER: SWOT ANALYSIS
• FIGURE 38 NAKHLA TOBACCO COMPANY S.A.E: SWOT ANALYSIS

Global Hookah Mixes Market Research Report by Product Type [Tobacco-Based, Non-Tobacco-Based (Shisha Molasses, Steam Stones)], by Flavor (Fruit, Cotton Candy, Mint, Chocolate, Blends), by Distribution Channel [Store-Based (Tobacco Retailers), Others (Non-Store-Based)], by End Use (Bars & Pubs, Household), and By Region (North America, Europe, Asia-Pacific, Rest of the World) Forecast till 2028

Industry Overview

The global hookah mixes market is projected to reach USD 964.45 million with a compound annual growth rate of 4.25% by 2028. Hookah mixes are flavored substances that are used as a medium in the hookah pipes for smoking. The mixing of tobacco with such ingredients as fruit extracts, honey, and molasses, which results in a smoke of pleasant aroma, is usually the method of preparation.

Several factors have predisposed the global hookah mixes market to grow. The increasing trend of using alternatives to cigarettes has encouraged many consumers to try hookah as a more social and flavorful choice. Additionally, the number of hookah bars and lounges in urban areas has risen sharply, creating new places for people to gather and enjoy this activity. These developments are helping to boost the overall visibility and popularity of hookah mixes worldwide.

The presence of strict regulatory frameworks in the global hookah mixes market is a major challenge, although the other trends are generally positive. The implementation of tobacco advertising, public consumption, and product sales restrictions by various governments is a limiting factor for the growth of this market in different regions.

The global hookah mixes market, on the other hand, represents vast potential in terms of opportunities. One such promising domain is the need for a vast array of new and exotic flavors. Today's consumers are curious and willing to experiment with different blends, especially those that are fruity, minty, or herbal. Besides that, the growth of the organized retail sector in the Asia-Pacific region gives the hookah mixes market a further push. The availability of a more structured distribution network has ensured that hookah mixes reach wider target groups, both in physical stores and online. These factors are expected to support further market expansion.

Industry Segmentations

Depending on the flavor, the global hookah mixes market is divided into fruit, cotton candy, mint, chocolate, and blends.

In terms of product type, the global market is classified into tobacco-based and non-tobacco-based products. Shisha molasses and stream stones are parts of non-tobacco-based products.

Store-based and non-store-based are segments of the distribution channel in the global market. Tobacco retailers are known as a store-based distribution channel.

In terms of end use, the global hookah mixes market is divided into bars & pubs and households.

Regional Analysis

North American space for hookah mixes is still small but is expanding gradually. The United States is the biggest contributor, with consumption being higher in urban areas, and in the western states like California and Arizona. Hookah cafes located near universities are a primary factor, as these places draw in a younger consumer base. Social smoking's rising popularity and cultural influences have kept the segment vibrant. In 2020, the region's market share was at 5.10%, and forecasts show a 4.35% CAGR.

The European hookah market is thriving because people are becoming more socially accepting and are looking for flavored products. In the main cities, there is a growing number of hookah bars, and France is leading the way in terms of revenue. However, the expansion must be balanced with tobacco regulations that are still very strict in many European countries. Social settings, changing lifestyles, and cafe culture are the main reasons for the continued interest in the segment. The region held a 9.08% share in the market in 2020.

Asia-Pacific is a prosperous region for producers of hookah mixes, which is mainly led by India's rapid growth of urban hookah culture. Though hookah has traditionally been associated with the region, nowadays it is popular in youth-centric venues such as lounges or bars, where often the operating regulations are very loose. Demand for non-tobacco and flavored variants has grown significantly in recent years. The region captured a 16.14% market share in 2020 and is forecast to expand at a 4.54% CAGR.

The rest of the world, covering the Middle East, Africa, and South America, holds the lion's share of the global hookah mixes market. It accounted for 69.68% of the overall market in 2020. Hookah is deeply rooted in the culture of the Middle East, and its use is very common in both private and public settings. An increasing number of flavors and cute hookah designs for the various consumers, especially ladies, are becoming the most attractive factors for these consumers. The perception of hookah being less harmful than cigarettes continues to aid market expansion.

Key Players

Major competitors in the global hookah mixes market are Starbuzz Tobacco, Inc., Fumari, Al-Fakher, Nakhla Tobacco Company S.A.E., Forever Gold, Nadimi LLC, Hookafina, Inc., Haze Tobacco, Hydro Herbal, and Alzawrae Company.

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY

• 1.1 MARKET ATTRACTIVENESS ANALYSIS
  • 1.1.1 GLOBAL HOOKAH MIXES MARKET, BY PRODUCT TYPE
  • 1.1.2 GLOBAL HOOKAH MIXES MARKET, FLAVOR TYPE
  • 1.1.3 GLOBAL HOOKAH MIXES MARKET, END USE
  • 1.1.4 GLOBAL HOOKAH MIXES MARKET, DISTRIBUTION CHANNEL
  • 1.1.5 GLOBAL HOOKAH MIXES MARKET, BY REGION

2 MARKET INTRODUCTION

• 2.1 DEFINITION
• 2.2 SCOPE OF THE STUDY
• 2.3 RESEARCH OBJECTIVE
• 2.4 MARKET STRUCTURE
• 2.5 KEY BUYING CRITERIA

3 RESEARCH METHODOLOGY

• 3.1 RESEARCH PROCESS
• 3.2 PRIMARY RESEARCH
• 3.3 SECONDARY RESEARCH
• 3.4 MARKET SIZE ESTIMATION
• 3.5 FORECAST MODEL
• 3.6 LIST OF ASSUMPTIONS & LIMITATIONS

4 MARKET DYNAMICS

• 4.1 INTRODUCTION
• 4.2 DRIVERS
  • 4.2.1 INCREASING POPULARITY OF CIGARETTE ALTERNATIVE PRODUCTS
  • 4.2.2 INCREASING NUMBER OF HOOKAH BARS, LOUNGES, AND PUBS
  • 4.2.3 DRIVERS IMPACT ANALYSIS
• 4.3 RESTRAINT
  • 4.3.1 REGULATORY FRAMEWORK
  • 4.3.2 RESTRAINTS IMPACT ANALYSIS
• 4.4 OPPORTUNITIES
  • 4.4.1 DEMAND FOR NEW FLAVORS
  • 4.4.2 GROWTH OF THE ORGANIZED RETAIL SECTOR IN ASIA-PACIFIC

5 MARKET FACTOR ANALYSIS

• 5.1 VALUE CHAIN ANALYSIS
  • 5.1.1 RAW MATERIAL PROCUREMENT
  • 5.1.2 PROCESSING
  • 5.1.3 PACKAGING
• 5.2 SUPPLY CHAIN ANALYSIS
• 5.3 PORTER'S FIVE FORCES MODEL
  • 5.3.1 THREAT OF NEW ENTRANTS
  • 5.3.2 BARGAINING POWER OF SUPPLIERS
  • 5.3.3 THREAT OF SUBSTITUTES
  • 5.3.4 BARGAINING POWER OF BUYERS
  • 5.3.5 INTENSITY OF RIVALRY
• 5.4 IMPACT OF COVID-19 OUTBREAK ON GLOBAL HOOKAH MIXES MARKET
  • 5.4.1 IMPACT ON PRODUCTION
  • 5.4.2 IMPACT ON SUPPLY CHAIN
  • 5.4.3 IMPACT ON PRICING
  • 5.4.4 IMPACT ON CONSUMER BUYING BEHAVIOR
  • 5.4.5 IMPACT ON RETAIL SALES
• 5.5 COST STRUCTURE ANALYSIS
  • 5.5.1 OVERVIEW
  • 5.5.2 INITIAL SETUP COSTS FOR MACHINERY
  • 5.5.3 AVERAGE COSTS INCURRED FOR RUNNING HOOKAH MIXES PLANTS
  • 5.5.4 PROCESSES INVOLVED IN MANUFACTURING AND SALES OF HOOKAH MIXES
  • 5.5.5 RAW MATERIAL COSTS
  • 5.5.6 MANUFACTURING COSTS
  • 5.5.7 LABOR COSTS
  • 5.5.8 SALES PROCESS ANALYSIS
• 5.6 LIST OF POTENTIAL BUYERS OF HOOKAH MIXES, BY REGION
  • 5.6.1 NORTH AMERICA
  • 5.6.2 EUROPE
  • 5.6.3 ASIA-PACIFIC
  • 5.6.4 REST OF THE WORLD
• 5.7 LIST OF RAW MATERIAL SUPPLIERS IN HOOKAH MIXES MARKET, BY REGION
  • 5.7.1 NORTH AMERICA
  • 5.7.2 EUROPE
  • 5.7.3 ASIA-PACIFIC
  • 5.7.4 REST OF THE WORLD

6 GLOBAL HOOKAH MIXES MARKET, BY PRODUCT TYPE

• 6.1 OVERVIEW
  • 6.1.1 GLOBAL HOOKAH MIXES MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2019-2028
• 6.2 TOBACCO-BASED
  • 6.2.1 TOBACCO-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2019-2028
• 6.3 NON-TOBACCO-BASED
  • 6.3.1 NON-TOBACCO-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2019-2028

7 GLOBAL HOOKAH MIXES MARKET, BY FLAVOR TYPE

• 7.1 OVERVIEW
  • 7.1.1 GLOBAL HOOKAH MIXES MARKET ESTIMATES & FORECAST, BY FLAVOR TYPE, 2019-2028
• 7.2 FRUIT
  • 7.2.1 FRUIT: MARKET ESTIMATES & FORECAST, BY REGION, 2019-2028
• 7.3 COTTON CANDY
  • 7.3.1 COTTON CANDY: MARKET ESTIMATES & FORECAST, BY REGION, 2019-2028
• 7.4 MINT
  • 7.4.1 MINT: MARKET ESTIMATES & FORECAST, BY REGION, 2019-2028
• 7.5 CHOCOLATE
  • 7.5.1 CHOCOLATE: MARKET ESTIMATES & FORECAST, BY REGION, 2019-2028
• 7.6 BLENDS
  • 7.6.1 BLENDS: MARKET ESTIMATES & FORECAST, BY REGION, 2019-2028
• 7.7 OTHERS
  • 7.7.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2019-2028

8 GLOBAL HOOKAH MIXES MARKET, BY END USE

• 8.1 OVERVIEW
  • 8.1.1 GLOBAL HOOKAH MIXES MARKET ESTIMATES & FORECAST, BY END USE, 2019-2028
• 8.2 BARS & PUBS
  • 8.2.1 BARS & PUBS: MARKET ESTIMATES & FORECAST, BY REGION, 2019-2028
• 8.3 HOUSEHOLD
  • 8.3.1 HOUSEHOLD: MARKET ESTIMATES & FORECAST, BY REGION, 2019-2028

9 GLOBAL HOOKAH MIXES MARKET, BY DISTRIBUTION CHANNEL

• 9.1 OVERVIEW
  • 9.1.1 GLOBAL HOOKAH MIXES MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2019-2028
• 9.2 STORE-BASED
  • 9.2.1 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2019-2028
• 9.3 NON-STORE-BASED
  • 9.3.1 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2019-2028

10 GLOBAL HOOKAH MIXES MARKET, BY REGION

• 10.1 OVERVIEW
• 10.2 NORTH AMERICA
  • 10.2.1 US
  • 10.2.2 CANADA
  • 10.2.3 MEXICO
• 10.3 EUROPE
  • 10.3.1 UK
  • 10.3.2 GERMANY
  • 10.3.3 FRANCE
  • 10.3.4 ITALY
  • 10.3.5 SPAIN
  • 10.3.6 REST OF EUROPE
• 10.4 ASIA-PACIFIC
  • 10.4.1 CHINA
  • 10.4.2 INDIA
  • 10.4.3 JAPAN
  • 10.4.4 AUSTRALIA & NEW ZEALAND
  • 10.4.5 REST OF ASIA-PACIFIC
• 10.5 REST OF THE WORLD
  • 10.5.1 SOUTH AMERICA
  • 10.5.2 MIDDLE EAST
  • 10.5.3 AFRICA

11 COMPETITIVE LANDSCAPE

• 11.1 INTRODUCTION
  • 11.1.1 MARKET STRATEGY ANALYSIS

12 COMPANY PROFILES

• 12.1 STARBUZZ TOBACCO, INC.
  • 12.1.1 COMPANY OVERVIEW
  • 12.1.2 FINANCIAL OVERVIEW
  • 12.1.3 PRODUCTS OFFERED
  • 12.1.4 KEY DEVELOPMENTS
  • 12.1.5 SWOT ANALYSIS
  • 12.1.6 KEY STRATEGIES
• 12.2 FUMARI
  • 12.2.1 COMPANY OVERVIEW
  • 12.2.2 FINANCIAL OVERVIEW
  • 12.2.3 PRODUCTS OFFERED
  • 12.2.4 SWOT ANALYSIS
  • 12.2.5 KEY STRATEGIES
• 12.3 AL-FAKHER
  • 12.3.1 COMPANY OVERVIEW
  • 12.3.2 FINANCIAL OVERVIEW
  • 12.3.3 PRODUCTS OFFERED
  • 12.3.4 KEY DEVELOPMENTS
  • 12.3.5 SWOT ANALYSIS
  • 12.3.6 KEY STRATEGIES
• 12.4 NAKHLA TOBACCO COMPANY S.A.E
  • 12.4.1 COMPANY OVERVIEW
  • 12.4.2 FINANCIAL OVERVIEW
  • 12.4.3 PRODUCTS OFFERED
  • 12.4.4 KEY DEVELOPMENTS
  • 12.4.5 SWOT ANALYSIS
  • 12.4.6 KEY STRATEGIES
• 12.5 FOREVER GOLD
  • 12.5.1 COMPANY OVERVIEW
  • 12.5.2 FINANCIAL OVERVIEW
  • 12.5.3 PRODUCTS OFFERED
  • 12.5.4 KEY DEVELOPMENTS
  • 12.5.5 KEY STRATEGIES
• 12.6 NADIMI LLC
  • 12.6.1 COMPANY OVERVIEW
  • 12.6.2 FINANCIAL OVERVIEW
  • 12.6.3 PRODUCTS OFFERED
  • 12.6.4 KEY DEVELOPMENTS
  • 12.6.5 KEY STRATEGIES
• 12.7 HOOKAFINA, INC.
  • 12.7.1 COMPANY OVERVIEW
  • 12.7.2 FINANCIAL OVERVIEW
  • 12.7.3 PRODUCTS OFFERED
  • 12.7.4 KEY DEVELOPMENTS
  • 12.7.5 KEY STRATEGIES
• 12.8 HAZE TOBACCO
  • 12.8.1 COMPANY OVERVIEW
  • 12.8.2 FINANCIAL OVERVIEW
  • 12.8.3 PRODUCTS OFFERED
  • 12.8.4 KEY DEVELOPMENTS
  • 12.8.5 KEY STRATEGIES
• 12.9 HYDRO HERBAL
  • 12.9.1 COMPANY OVERVIEW
  • 12.9.2 FINANCIAL OVERVIEW
  • 12.9.3 PRODUCTS OFFERED
  • 12.9.4 KEY DEVELOPMENTS
  • 12.9.5 KEY STRATEGIES
• 12.10 ALZAWRAE COMPANY
  • 12.10.1 COMPANY OVERVIEW
  • 12.10.2 FINANCIAL OVERVIEW
  • 12.10.3 PRODUCTS OFFERED
  • 12.10.4 KEY DEVELOPMENTS
  • 12.10.5 KEY STRATEGIES

13 REFERENCES

• 13.1 DATA CITATIONS