美容・パーソナルケア製品の市場規模、シェア、成長分析：タイプ別、製品別、価格別、流通チャネル別、地域別 - 産業予測 2025～2032年

美容・パーソナルケア製品 2023年の市場規模は5,582億5,000万米ドルで、2024年の6,012億4,000万米ドルから2032年には1兆883億5,000万米ドルに成長し、予測期間中（2025～2032年）のCAGRは7.7％で成長する見通しです。

美容・パーソナルケア市場は、スキンケア、カラー化粧品、ヘアケアを毎日の身だしなみに欠かせないと考えるミレニアル世代を中心に大きな成長を遂げています。自然で無害なオーガニック化粧品の台頭は、専門店から薬局まで多様な販売チャネルと相まって、アクセシビリティを高めています。男性のスキンケアへの関心の高まりは、革新的な製品の研究開発への投資の増加と同様、市場の見通しをさらに押し上げます。さらに、欧米諸国では高齢化が進んでおり、特に50～60代の高齢者向けの化粧品需要が高まっています。しかし、従来の製品に含まれる刺激の強い化学物質の悪影響に対する意識の高まりが、市場拡大の課題となっています。全体として、所得の上昇とさまざまなブランドの選択肢が、美容とパーソナルケアに対する消費者の関心を高めています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

美容・パーソナルケア製品市場規模：タイプ別

• 市場概要
• 従来型
• オーガニック

美容・パーソナルケア製品市場規模：製品別

• 市場概要
• スキンケア
  • フェイススキンケア
  • フェイスクリームと保湿剤
  • クレンザー＆洗顔料
  • 日焼け止め/サンケア
  • その他（マスク美容液スクラブなど）
  • ボディスキンケア
  • ボディウォッシュ＆シャワージェル
  • 脱毛製品
  • クリームと保湿剤
  • ボディ用日焼け止め/サンケア
  • その他（美容液ボディスクラブオイルなど）
• ヘアケア
  • シャンプー
  • コンディショナー
  • オイル
  • 美容液
  • その他（ヘアマスクピール等）
• カラーコスメ
• フレグランス
• その他

美容・パーソナルケア製品市場規模：価格別

• 市場概要
• 大量生産品
• プレミアム製品

美容・パーソナルケア製品市場規模：流通チャネル別

• 市場概要
• ハイパーマーケットとスーパーマーケット
• 専門店
• eコマース
• その他

美容・パーソナルケア製品市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• L'Oreal（France）
• Unilever（United Kingdom）
• Procter & Gamble（United States）
• Estee Lauder Companies（United States）
• Shiseido（Japan）
• Beiersdorf（Germany）
• Johnson & Johnson（United States）
• Kao Corporation（Japan）
• L Brands（United States）
• Amorepacific（South Korea）
• LG Household & Health Care（South Korea）
• Avon Products（United Kingdom）
• Revlon（United States）
• Mary Kay（United States）
• Natura & Co（Brazil）
• Givaudan（Switzerland）
• Symrise（Germany）
• Inter Parfums（United States）

結論と提言

Beauty and Personal Care Products Market size was valued at USD 558.25 billion in 2023 and is poised to grow from USD 601.24 billion in 2024 to USD 1088.35 billion by 2032, growing at a CAGR of 7.7% during the forecast period (2025-2032).

The beauty and personal care market is witnessing significant growth, particularly among millennials who consider skincare, color cosmetics, and hair care essential for daily grooming. The rise of natural, non-toxic, and organic cosmetics, coupled with diverse sales channels-from specialty stores to pharmacies-enhances accessibility. Men's growing focus on skincare further boosts market prospects, as does increased investment in research and development for innovative products. Additionally, the aging population in Western countries creates demand for cosmetic goods tailored to older consumers, particularly in their fifties and sixties. However, heightened awareness of the adverse effects of harsh chemicals in traditional products poses a challenge for market expansion. Overall, rising incomes and an array of brand options are fueling consumer interest in beauty and personal care.

Top-down and bottom-up approaches were used to estimate and validate the size of the Beauty And Personal Care Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Beauty And Personal Care Products Market Segments Analysis

Global Beauty and Personal Care Products Market is segmented by Type, Product, Pricing, Distribution Channel and region. Based on Type, the market is segmented into Conventional and Organic. Based on Product, the market is segmented into Skin Care, Hair Care, Color Cosmetics, Fragrances and Others. Based on Pricing, the market is segmented into Mass Products and Premium Products. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Specialty Stores, E-commerce and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Beauty And Personal Care Products Market

As air quality continues to deteriorate globally due to urbanization, industrialization, and vehicle emissions, the demand for beauty and personal care products, particularly anti-pollution skincare items, is on the rise. These products are designed to combat the adverse effects of pollution on skin health, providing much-needed protection against skin conditions like hives and eczema, which can result from polluted environments. Anti-aging treatments also contribute to the market's growth by offering hydration, minimizing wrinkles and age spots, enhancing skin tone, shielding against harmful UV radiation, and promoting collagen production. Consequently, manufacturers are increasingly focused on developing solutions that proactively prevent skin damage from pollution, thus driving the growth of the beauty and personal care products market in the coming years.

Restraints in the Beauty And Personal Care Products Market

The Beauty and Personal Care Products market faces significant challenges due to the prevalence of counterfeit goods, which can result in substantial economic losses for authentic manufacturers and retailers. These losses arise from decreased sales and revenues, as well as the expenses incurred in legal actions against counterfeit producers. Furthermore, counterfeit products frequently possess inferior quality and may contain harmful substances, posing serious health risks to consumers. The proliferation of these imitations can tarnish the reputation of legitimate brands, ultimately eroding consumer trust. Their deceptive packaging often resembles genuine items, complicating consumers' ability to differentiate between authentic and counterfeit products, which further exacerbates the decline in sales of legitimate offerings as customers may gravitate toward cheaper, fake alternatives.

Market Trends of the Beauty And Personal Care Products Market

The beauty and personal care products market is witnessing a notable trend towards the incorporation of natural and organic ingredients, driven by a growing consumer awareness of health and safety concerns associated with chemical-laden products. As individuals increasingly prioritize wellness, there is a heightened demand for formulations free from harsh chemicals like parabens, sulfates, and artificial fragrances. This shift is prompting manufacturers to innovate and reformulate products, aligning with consumer preferences for cleaner, safer options. Consequently, the sector shows significant growth potential, with the expectation that the introduction of natural formulations will not only meet market demand but also enhance brand loyalty and consumer trust in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Beauty and Personal Care Products Market Size by Type & CAGR (2025-2032)

• Market Overview
• Conventional
• Organic

Global Beauty and Personal Care Products Market Size by Product & CAGR (2025-2032)

• Market Overview
• Skin Care
  • Face Skin Care
  • Face Creams & Moisturizers
  • Cleansers & Face Wash
  • Sunscreen/Sun Care
  • Others (Masks, Serum, Scrub, etc.)
  • Body Skin Care
  • Body Washes & Shower Gels
  • Hair Removal Products
  • Creams & Moisturizers
  • Body Sunscreen/Sun Care
  • Others (Serum, Body Scrub, Oils, etc.)
• Hair Care
  • Shampoo
  • Conditioner
  • Oils
  • Serums
  • Others (Hair Masks, Peels, Etc.)
• Color Cosmetics
• Fragrances
• Others

Global Beauty and Personal Care Products Market Size by Pricing & CAGR (2025-2032)

• Market Overview
• Mass Products
• Premium Products

Global Beauty and Personal Care Products Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets & Supermarkets
• Specialty Stores
• E-commerce
• Others

Global Beauty and Personal Care Products Market Size & CAGR (2025-2032)

• North America (Type, Product, Pricing, Distribution Channel)
  • US
  • Canada
• Europe (Type, Product, Pricing, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Product, Pricing, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Product, Pricing, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Product, Pricing, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mary Kay (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Givaudan (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Symrise (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inter Parfums (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations