プレミアムラガー市場規模、シェア、成長分析：製品タイプ別、流通チャネル別、エンドユーザー別、地域別 - 産業予測 2025～2032年

プレミアムラガーの世界市場規模は2023年に1,080億米ドルとなり、2024年の1,141億6,000万米ドルから2032年には1,778億7,000万米ドルに成長し、予測期間中（2025～2032年）のCAGRは5.7%で推移する見通しです。

プレミアムラガー市場はビール業界の中でも特殊なセグメントであり、より高品質で風味豊かな選択肢を求める消費者をターゲットとしています。優れた原材料と職人技によって定義されるプレミアムラガーは、しばしば複雑な風味を示し、標準的なラガーよりも高い価格帯で取引されます。この市場は品質とライフスタイルを重視し、本物志向を重視する目の肥えた顧客層を惹きつけています。近年、クラフトビールや地ビールの醸造所が急増し、少量生産方式や実験的な原料を使ってユニークで革新的なラガーを製造し、多様な味覚に対応しています。ユニークな味わいや体験を求めるビール愛好家が増える中、市場情勢は、消費者の嗜好の進化や業界競争の激化を反映し、絶え間ない革新と成長を遂げようとしています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 規制情勢

プレミアムラガー市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• 従来のプレミアムラガー
• クラフトプレミアムラガー

プレミアムラガー市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オントレード
• オフトレード

プレミアムラガー市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• バー
• フードサービス
• 小売り

プレミアムラガー市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Anheuser-Busch InBev（Belgium）
• Heineken N.V.（Netherlands）
• China Resources Snow Breweries（China）
• Carlsberg Breweries A/S（Denmark）
• Molson Coors Brewing Company（United States）
• Tsingtao Brewery Group（China）
• Asahi Group Holdings, Ltd.（Japan）
• Kirin Holdings Company, Limited（Japan）
• Diageo plc（United Kingdom）
• SABMiller plc（United Kingdom）
• Grupo Modelo（Mexico）
• Constellation Brands, Inc.（United States）
• Bira 91（India）
• Beijing Yanjing Brewery（China）
• San Miguel Corporation（Philippines）
• Thai Beverage Public Co., Ltd.（Thailand）
• United Breweries Limited（India）
• Ambev S.A.（Brazil）
• Royal Unibrew A/S（Denmark）

結論と提言

Global Premium Lager Market size was valued at USD 108.0 billion in 2023 and is poised to grow from USD 114.16 billion in 2024 to USD 177.87 billion by 2032, growing at a CAGR of 5.7% during the forecast period (2025-2032).

The premium lager market is a specialized segment within the beer industry, targeting consumers seeking higher-quality, flavorful options. Defined by superior ingredients and craftsmanship, premium lagers often exhibit complex taste profiles and command higher price points than standard lagers. This market emphasizes quality and lifestyle, attracting a discerning customer base that values authenticity. Recently, craft and microbreweries have proliferated, producing unique and innovative lagers through small-batch methods and experimental ingredients, catering to a diverse range of palates. With more beer enthusiasts eager to explore unique flavors and experiences, the premium lager market is poised for continuous innovation and growth, reflecting evolving consumer preferences and an increasingly competitive industry landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Premium Lager market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Premium Lager Market Segments Analysis

Global Premium Lager Market is segmented by Product Type, Distribution Channel, End User and region. Based on Product Type, the market is segmented into Conventional Premium Lagers and Craft Premium Lagers. Based on Distribution Channel, the market is segmented into On-Trade and Off-Trade. Based on End User, the market is segmented into Bars, Food Service and Retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Premium Lager Market

The Global Premium Lager market is experiencing significant growth as consumers increasingly seek out superior beverages characterized by refined flavors, quality ingredients, and expert craftsmanship. This escalating demand for top-tier lagers reflects a broader preference for authentic and luxurious drinking experiences, which appeal to a more discerning segment of the population. As people continue to prioritize premium offerings in their beverage choices, these lagers are viewed as symbols of sophistication and indulgence, further driving the market's expansion. Consequently, the desire for high-quality products is shaping consumer behavior, positioning premium lagers as desirable options within the competitive beverage landscape.

Restraints in the Global Premium Lager Market

The Global Premium Lager market is facing significant challenges due to heightened competition, as numerous breweries continue to enter the sector. This heightened influx of players has led to market saturation, creating obstacles for new entrants who struggle to carve out a unique identity in such a crowded landscape. The demand for differentiation has never been more critical, prompting emerging breweries to innovate and offer distinctive products to capture consumer attention. As they navigate this competitive environment, new players must develop effective strategies to stand out and succeed in a market characterized by fierce rivalry and shifting consumer preferences.

Market Trends of the Global Premium Lager Market

The Global Premium Lager market is experiencing a notable shift driven by the craft beer revolution, where consumer preferences are leaning towards artisanal and small-batch brews. This trend reflects an increasing demand for unique flavor profiles and high-quality ingredients that craft breweries are known for. As consumers seek authenticity and originality, premium lagers crafted with locally-sourced components are gaining traction, offering a refreshing alternative to mass-produced options. This dynamic not only enhances the flavor experience but also fosters a connection to local communities, suggesting a vibrant future for premium lagers in the context of evolving global beverage trends.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape

Global Premium Lager Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Conventional Premium Lagers
• Craft Premium Lagers

Global Premium Lager Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• On-Trade
• Off-Trade

Global Premium Lager Market Size by End User & CAGR (2025-2032)

• Market Overview
• Bars
• Food Service
• Retail

Global Premium Lager Market Size & CAGR (2025-2032)

• North America (Product Type, Distribution Channel, End User)
  • US
  • Canada
• Europe (Product Type, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Anheuser-Busch InBev (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heineken N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• China Resources Snow Breweries (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlsberg Breweries A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Molson Coors Brewing Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tsingtao Brewery Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirin Holdings Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SABMiller plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Modelo (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bira 91 (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beijing Yanjing Brewery (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• San Miguel Corporation (Philippines)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thai Beverage Public Co., Ltd. (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• United Breweries Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ambev S.A. (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royal Unibrew A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations