ラガーの市場規模、シェア、動向、予測：製品・流通チャネル・地域別、2025年～2033年

ラガーの世界市場規模は2024年に3,578億米ドルとなりました。今後、IMARC Groupは、同市場が2033年には4,394億米ドルに達し、2025年から2033年にかけて2.08%のCAGRを示すと予測しています。現在、欧州が市場を独占しており、2024年の市場シェアは43.6％を超えます。ラガー市場のシェアが上昇しているのは、eコマースやオンライン小売チャネルの大幅な拡大、ソーシャルメディアの影響力の増大、ビール観光や醸造所体験の人気の高まりなどが市場成長の主な要因となっています。

世界のラガー市場の成長は、軽くて爽やかなビールに対する消費者の嗜好の増加、可処分所得の増加、強力なブランドマーケティングによって牽引されています。ラガーは、他のタイプのビールに比べてすっきりとした味わいと低アルコールで知られ、カジュアルな飲酒者からビール愛好家まで幅広い消費者にアピールしています。特に若い大人の間で社交的な飲酒文化が流行していることが、世界のラガーの消費量をさらに押し上げています。加えて、クラフトビールやプレミアム・ラガーの拡大も需要拡大に寄与しており、消費者は大量生産ビールに代わる高品質でおいしいビールを求めています。ビール会社は環境意識の高い消費者を引きつけるため、新しいフレーバー、パッケージデザイン、持続可能な醸造方法を取り入れています。eコマースや消費者直販の台頭も、ラガーをより身近なものにし、ブランドはより多くの消費者にリーチできるようになりました。また、低カロリーでアルコールフリーのラガーへの需要が高まっていることも、健康志向の消費者動向と一致し、市場拡大をさらに後押ししています。

米国はラガーの主要地域市場として浮上しています。ラガーは、エールビールに比べて苦味が少なく、すっきりとした味わいで、米国で最も人気のあるビアスタイルです。消費者、特に若い層は、社交の場やカジュアルな飲用に合う飲みやすいビールを好みます。カロリーとアルコール度数が低いライト・ラガーは、特に需要が高いです。クラフトビールのムーブメントはIPA以外にも広がり、現在では多くの醸造所が高品質のラガーを生産しています。こうしたクラフト・ラガーは、伝統的な醸造スタイルでありながら、より風味豊かで本格的なものを求めるビール愛好家にアピールしています。大手ビール・ブランドは、消費者を惹きつけるために、創造的なマーケティング・キャンペーン、限定版の発売、パッケージの工夫に投資しています。また、味わい深いラガーや高級輸入ビールの台頭も、市場拡大に拍車をかけています。

ラガー市場動向：

eコマースとオンライン小売チャネルの大幅拡大

ラガー市場の収益は、eコマースとオンライン小売チャネルの大幅な拡大とともに上昇しています。業界統計によると、世界のB2C eコマース売上高は2027年までに5兆5,000億米ドルに達し、CAGRは14.4%に達すると予測されています。加えて、デジタル化の進展、インターネット接続の増加、可処分所得の増加により、消費者が商品にアクセスして購入できるようになり、市場成長に寄与しています。これとともに、オンライン・プラットフォームは、消費者が地理的な制約を超えて、数多くの地域や醸造所から、より広範なブランドを探索するための便利なハブとして台頭してきており、これが市場の成長を増大させています。さらに、eコマースによって提供される容易なアクセスは、地元市場ではなかなか入手できないユニークで希少な製品の発見を容易にし、その結果、有利なラガー市場の見通しを提供しています。このほか、宅配という利便性により、酒屋に足を運ぶ必要がなくなり、購入プロセスがより合理的かつ効率的になるため、製品の普及率が加速します。さらに、オンライン・レビュー、評価、説明への容易なアクセスは、消費者が十分な情報を得た上で意思決定する力を与え、嗜好に合った製品を選ぶ自信を高め、市場成長にプラスの推進力を与えています。

ソーシャルメディアの影響力の増大

ソーシャルメディア・プラットフォームの影響力の増大は、市場における消費者の行動や意思決定に影響を与えています。統計によると、2024年10月初めまでに全世界のソーシャルメディア・ユーザーは52億2,000万人に達し、世界人口全体の63.8%を占める。さらに、ソーシャルメディアはビールメーカーが消費者と直接関わり、製品の最新情報を共有し、ブランド・ロイヤルティを構築できるようにすることで、ビールメーカーと消費者との関わり方を変え、市場成長に貢献しています。さらに、インスタグラム、ツイッター、フェイスブックなど、いくつかのプラットフォームの影響力の高まりは、ビール愛好家が体験、レビュー、推奨を共有するハブとなっており、これも成長を促す大きな要因となっています。これと並行して、いくつかのビール会社はこれらのプラットフォームを利用して、製品の紹介、舞台裏のコンテンツの共有、さらには仮想試飲イベントの開催などを行っており、製品の普及率を加速させています。これに加えて、ユーザー生成コンテンツはブランドの知名度と信頼性を高め、消費者は仲間からの推薦を信頼するため、市場成長を後押ししています。さらに、インフルエンサーやビールブロガーは、新製品を多くの聴衆に紹介し、興味と好奇心の波及効果を生み出しています。

ビール観光と醸造所体験の人気の高まり

没入型体験を求める消費者の間で、ビール観光やビール工場体験の人気が高まっていることが、市場成長に寄与しています。国連観光局によると、約14億人の外国人旅行者が記録され、2023年比で11％の増加となっています。加えて、多数のビール醸造所へのアクセスの良さは、数種類の製品への直接的な接点を提供し、市場成長を増大させています。さらに、ビール・ツーリズムは、愛好家が醸造過程を直接見学し、醸造者と交流し、工芸品についての洞察を得る機会を提供するため、これもまた大きな成長誘発要因となっています。これに加え、ビール醸造所のツアー、テイスティング、イベントは、消費者の商品への関心と理解を深める思い出に残る体験を生み出し、市場成長を促進します。これに加えて、ビール醸造所はしばしば、その醸造所でしか入手できない限定リリースや限定ラガーを作り、ビール・ツーリズムの魅力を高め、消費者を旅行や様々な醸造所を探検してユニークな製品にアクセスするよう誘い、市場成長にプラスの推進力を与えています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

第5章 世界のラガー市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：製品別

• 標準
• プレミアム

第7章 市場内訳：流通チャネル別

• オントレード
• スーパーマーケットとハイパーマーケット
• 専門小売業者
• コンビニエンスストア
• その他

第8章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ

第9章 SWOT分析

第10章 バリューチェーン分析

第11章 ポーターのファイブフォース分析

第12章 価格分析

第13章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Anheuser-Busch Companies LLC
  • Asahi Breweries Ltd.
  • Carlsberg Breweries A/S
  • China Resources Beer（Holdings）Company Limited
  • Diageo Plc
  • Heineken N.V.
  • Kirin Brewery Company Limited
  • Molson Coors Beverage Company
  • Tsingtao Brewery Company Limited
  • United Breweries Holdings Limited

List of Figures

• Figure 1: Global: Lager Market: Major Drivers and Challenges
• Figure 2: Global: Lager Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Global: Lager Market: Breakup by Product (in %), 2024
• Figure 4: Global: Lager Market: Breakup by Distribution Channel (in %), 2024
• Figure 5: Global: Lager Market: Breakup by Region (in %), 2024
• Figure 6: Global: Lager Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 7: Global: Lager (Standard) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 8: Global: Lager (Standard) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 9: Global: Lager (Premium) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 10: Global: Lager (Premium) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 11: Global: Lager (On-Trade) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 12: Global: Lager (On-Trade) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 13: Global: Lager (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 14: Global: Lager (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 15: Global: Lager (Specialist Retailers) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 16: Global: Lager (Specialist Retailers) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 17: Global: Lager (Convenience Stores) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 18: Global: Lager (Convenience Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 19: Global: Lager (Others) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 20: Global: Lager (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 21: North America: Lager Market: Sales Value (in Million USD), 2019 & 2024
• Figure 22: North America: Lager Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 23: United States: Lager Market: Sales Value (in Million USD), 2019 & 2024
• Figure 24: United States: Lager Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 25: Canada: Lager Market: Sales Value (in Million USD), 2019 & 2024
• Figure 26: Canada: Lager Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 27: Asia Pacific: Lager Market: Sales Value (in Million USD), 2019 & 2024
• Figure 28: Asia Pacific: Lager Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 29: China: Lager Market: Sales Value (in Million USD), 2019 & 2024
• Figure 30: China: Lager Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 31: Japan: Lager Market: Sales Value (in Million USD), 2019 & 2024
• Figure 32: Japan: Lager Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 33: India: Lager Market: Sales Value (in Million USD), 2019 & 2024
• Figure 34: India: Lager Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 35: South Korea: Lager Market: Sales Value (in Million USD), 2019 & 2024
• Figure 36: South Korea: Lager Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 37: Australia: Lager Market: Sales Value (in Million USD), 2019 & 2024
• Figure 38: Australia: Lager Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 39: Indonesia: Lager Market: Sales Value (in Million USD), 2019 & 2024
• Figure 40: Indonesia: Lager Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 41: Others: Lager Market: Sales Value (in Million USD), 2019 & 2024
• Figure 42: Others: Lager Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 43: Europe: Lager Market: Sales Value (in Million USD), 2019 & 2024
• Figure 44: Europe: Lager Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 45: Germany: Lager Market: Sales Value (in Million USD), 2019 & 2024
• Figure 46: Germany: Lager Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 47: France: Lager Market: Sales Value (in Million USD), 2019 & 2024
• Figure 48: France: Lager Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 49: United Kingdom: Lager Market: Sales Value (in Million USD), 2019 & 2024
• Figure 50: United Kingdom: Lager Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 51: Italy: Lager Market: Sales Value (in Million USD), 2019 & 2024
• Figure 52: Italy: Lager Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 53: Spain: Lager Market: Sales Value (in Million USD), 2019 & 2024
• Figure 54: Spain: Lager Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 55: Russia: Lager Market: Sales Value (in Million USD), 2019 & 2024
• Figure 56: Russia: Lager Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 57: Others: Lager Market: Sales Value (in Million USD), 2019 & 2024
• Figure 58: Others: Lager Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 59: Latin America: Lager Market: Sales Value (in Million USD), 2019 & 2024
• Figure 60: Latin America: Lager Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 61: Brazil: Lager Market: Sales Value (in Million USD), 2019 & 2024
• Figure 62: Brazil: Lager Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 63: Mexico: Lager Market: Sales Value (in Million USD), 2019 & 2024
• Figure 64: Mexico: Lager Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 65: Others: Lager Market: Sales Value (in Million USD), 2019 & 2024
• Figure 66: Others: Lager Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 67: Middle East and Africa: Lager Market: Sales Value (in Million USD), 2019 & 2024
• Figure 68: Middle East and Africa: Lager Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 69: Global: Lager Industry: SWOT Analysis
• Figure 70: Global: Lager Industry: Value Chain Analysis
• Figure 71: Global: Lager Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Lager Market: Key Industry Highlights, 2024 and 2033
• Table 2: Global: Lager Market Forecast: Breakup by Product (in Million USD), 2025-2033
• Table 3: Global: Lager Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
• Table 4: Global: Lager Market Forecast: Breakup by Region (in Million USD), 2025-2033
• Table 5: Global: Lager Market: Competitive Structure
• Table 6: Global: Lager Market: Key Players

The global lager market size was valued at USD 357.8 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 439.4 Billion by 2033, exhibiting a CAGR of 2.08% from 2025-2033. Europe currently dominates the market, holding a market share of over 43.6% in 2024. The lager market share is rising due to significant expansion in the e-commerce and online retail channels, the increasing social media influence, and the growing popularity of beer tourism and brewery experiences are some of the major factors contributing to the market growth.

The global lager market growth is driven by adding consumer preference for light, refreshing beers, rising disposable inflows, and strong brand marketing. Lager, known for its crisp taste and lower alcohol content compared to other beer types, appeals to a wide range of consumers, from casual drinkers to beer enthusiasts. The growing fashionability of social drinking culture, especially among youthful grown-ups, has further boosted lager consumption worldwide. In addition, the expansion of craft and premium lagers has contributed to demand growth, as consumers seek high- quality, scrumptious alternatives to mass- produced beers. Breweries are instituting with new flavors, packaging designs, and sustainable brewing practices to attract environmentally conscious consumers. The rise of e-commerce and direct- to- consumer sales has also made lager more accessible, allowing brands to reach wider audiences. Also, the adding demand for low- calorie and alcohol-free lagers aligns with health-conscious consumer trends, further driving market expansion.

The United States has emerged as a key regional market for lager. Lager remains the most popular beer style in the U.S. due to its crisp, smooth taste and lower bitterness compared to ales. Consumers, particularly youngish demographics, favor easy- to- drink beers that complement social occasions and casual consumption. Light lagers, which offer lower calories and alcohol content, are especially in demand. The craft beer movement has expanded beyond IPAs, with numerous breweries now producing high- quality lagers. These craft lagers appeal to beer enthusiasts seeking traditional brewing styles with enhanced flavor and authenticity. Leading beer brands are investing in creative marketing campaigns, limited- edition releases, and packaging inventions to attract consumers. Also, the rise of seasoned lagers and premium imports is farther fueling market expansion.

Lager Market Trends:

The significant expansion in the e-commerce and online retail channels

The lager market revenue is rising with the significant expansion of e-commerce and online retail channels. According to industry statistics, global B2C ecommerce sales is predicted to reach USD 5.5 trillion by 2027, with a consistent 14.4% compound annual growth rate. In addition, growing digitization, increasing internet connectivity, and rising disposable income, allow consumers to access and purchase products, thus contributing to the market growth. Along with this, online platforms are emerging as convenient hubs for consumers to explore an extensive larger brand from numerous regions and breweries, transcending geographical limitations, which is augmenting the market growth. Moreover, the easy accessibility provided by e-commerce facilitates the discovery of unique and rare products that are not readily available in local markets, thus offering a favorable lager market outlook. Besides this, the convenience of doorstep delivery eliminates the need for physical visits to liquor stores, making the buying process more streamlined and efficient, thus accelerating the product adoption rate. Furthermore, the easy accessibility to online reviews, ratings, and descriptions empowers consumers to make informed decisions, enhancing their confidence in selecting product that align with their preferences, thus providing a positive thrust to the market growth.

The increasing social media influence

The growing social media platforms influence are influencing consumer behaviors and decisions in the market. According to statistics, there were 5.22 Billion social media users worldwide by the beginning of October 2024, accounting for 63.8% of the entire global population. In addition, social media is transforming how breweries interact with their audience, allowing them to engage with consumers directly, share product updates, and build brand loyalty, thus contributing to the market growth. Moreover, the growing influence of several platforms such as Instagram, Twitter, and Facebook are becoming hubs for beer enthusiasts to share their experiences, reviews, and recommendations representing another major growth-inducing factor. Along with this, several breweries use these platforms to showcase their products, share behind-the-scenes content, and even host virtual tasting events, accelerating the product adoption rate. Besides this, user-generated content amplifies brand visibility and authenticity, as consumers trust recommendations from their peers, which is propelling market growth. Furthermore, influencers and beer bloggers are significantly introducing new products to several audiences, creating a ripple effect of interest and curiosity, thus creating a positive market outlook.

The growing popularity of beer tourism and brewery experiences

The growing popularity of beer tourism and brewery experiences among consumers seeking immersive experiences are contributing to the market growth. According to UN Tourism, around 1.4 billion foreign travelers were recorded, representing an 11% increase over 2023. In addition, the accessibility to numerous breweries offers a direct connection to the several kinds of products, thus augmenting the market growth. Moreover, beer tourism offers enthusiasts the opportunity to witness the brewing process firsthand, interact with brewers, and gain insights into the craft representing another major growth-inducing factor. Along with this, brewery tours, tastings, and events create memorable experiences that deepen consumer engagement and appreciation for products, thus propelling the market growth. Besides this, breweries often create exclusive releases or limited-edition lagers that are only available at the brewery which enhances the appeal of beer tourism, enticing consumers to travel and explore different breweries to access unique product offerings, thus providing a positive thrust to the market growth.

Lager Industry Segmentation:

Analysis by Product:

• Standard
• Premium

Premium lagers hold the largest share as they are characterized by their superior ingredients, meticulous brewing processes, and often, traditional brewing techniques. These elements contribute to a refined and sophisticated flavor profile that sets them apart from standard or economy products. The emphasis on quality ingredients and craftsmanship appeals to consumers who prioritize taste and are willing to invest in a more elevated beer experience. Moreover, the premium segment showcases innovation through several flavor profiles, including variations such as craft lagers, specialty lagers, and international premium lagers. Also, breweries often experiment with unique ingredients, such as different hops, malts, and adjuncts, to create distinct and memorable flavor profiles that cater to evolving consumer preferences, thus propelling the lager market growth. Furthermore, the premium product category also capitalizes on branding, packaging, and marketing strategies that align with the notion of exclusivity and sophistication. They are often associated with heritage, tradition, and authenticity, further enhancing their appeal to consumers who value a well-crafted and unique beer offering.

Analysis by Distribution Channel:

• On-Trade
• Supermarkets and Hypermarkets
• Specialist Retailers
• Convenience Stores
• Others

On-trade dominates the market with 73.0% driven by the establishments that provide consumers with an environment where they can enjoy lagers in a social setting, often accompanied by food and entertainment. The ambiance and atmosphere of these venues are essential in enhancing the experience of consuming lagers, making it a preferred choice for social gatherings, celebrations, and casual outings. Moreover, the on-trade channel offers an avenue for consumers to explore several product types from different breweries, regions, and styles which allows patrons to indulge their curiosity and discover new favorites, contributing to the growth of the market. Furthermore, the role of bartenders and staff within on-trade establishments with their expertise in recommending products based on consumer preferences, offering food pairings, and sharing information about different brands add value to the consumer experience and influencing purchasing decisions, thus propelling the market growth.

Regional Analysis:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

In 2024, Europe accounted for the largest market share of over 43.6%. Europe is driven by the rich brewing heritage with ingrained lagers as a cultural staple in many nations. In addition, traditional brewing methods passed down through generations, are contributing to the authenticity and diversity of products. This deep-rooted beer culture resonates with Europeans, making lagers an integral part of social gatherings, celebrations, and daily life. Moreover, the several lager types found in Europe cater to several types of tastes from the classic Czech pilsners to German helles and British pale, Europe improves a tapestry of flavors that cater to individuals ensuring products remain relevant and appeal to a broad consumer base.

Besides this, the mature and well-developed beer market is driven by the presence of established breweries, large and small that provide consumers with a plethora of options, thus accelerating the market growth. Furthermore, the robust trade networks of Europe facilitate the distribution of lagers across borders, ensuring their availability even in remote regions, thus propelling the market growth.

Key Regional Takeaways:

United States Lager Market Analysis

In the United States, the increasing adoption of lager can be largely attributed to the rising influence of social media platforms. For example, US influencer marketing spending is expected to reach USD 7.14 billion by 2024, indicating a 15.9% year-over-year increase. Social media has transformed how consumers engage with beverages, with influencers, brands, and communities promoting various lager styles and trends. As online content spreads, it creates widespread awareness about the diverse offerings available in the market. This has shifted consumer preferences, especially among younger generations, who now prioritize unique and craft lager varieties. The power of social media in driving consumer decision-making cannot be overstated, as it plays a significant role in shaping the perception of beer brands. By engaging with beer culture and sharing experiences, social media platforms have allowed for more dynamic interactions between breweries and consumers, fostering brand loyalty. This digital presence enables lager brands to attract new customers, which in turn drives overall sales, as individuals are more likely to try what's being discussed or shared on their feeds.

Asia Pacific Lager Market Analysis

In the Asia-Pacific region, lager adoption is increasingly driven by the rapid growth of supermarkets and hypermarkets, which play an essential role in providing convenient access to a wide variety of products. According to statistics, India has 66,225 supermarkets as of January 23, 2025, a 3.88% rise from 2023. These retail channels have become a one-stop destination for consumers, offering an extensive selection of food and beverages, including lager. With the expansion of supermarkets and hypermarkets into urban and suburban areas, lager brands benefit from higher visibility and accessibility. Consumers are drawn to the ease of purchasing their favorite drinks in these stores, where they can browse through a range of local and international lager varieties. The growing presence of retail giants has contributed to the rise in lager consumption, as these channels often feature promotional offers, discounts, and seasonal deals that attract shoppers. Furthermore, the increasing convenience of purchasing lager through these outlets has led to more frequent buying behavior, making lager a staple beverage in many households.

Europe Lager Market Analysis

In Europe, the growing adoption of lager can be attributed to the expansion of e-commerce and online channels. According to industry sources, Europe is the world's third largest retail ecommerce market, with a total sales of USD 631.9 billion. By 2027, European retail online sales will be worth USD 902.3 billion, based on a 9.31% annual revenue growth rate. The convenience of purchasing lager online has proven to be a key motivator for many consumers, especially those seeking to explore a broader selection of beers. Online platforms enable lager brands to reach a larger audience, offering a variety of lager types, flavors, and pack sizes that may not be readily available in local stores. As online shopping becomes increasingly popular in the region, more consumers are turning to e-commerce for their beer purchases. This shift is further amplified by the ease with which consumers can compare prices, read reviews, and access exclusive deals from various online retailers. Moreover, the increasing number of delivery services has enhanced the overall convenience of purchasing lager, further boosting its consumption. The seamless integration of online shopping with lager buying habits has positioned e-commerce as a major contributor to the rise in lager consumption across Europe.

Latin America Lager Market Analysis

In Latin America, the rising disposable income among consumers has played a pivotal role in increasing lager adoption. According to studies, Latin America's total disposable income is anticipated to increase by approximately 60% between 2021 and 2040. As economic conditions improve in the region, more individuals have the financial means to indulge in premium lager brands or explore new options that were previously outside their budget. With an increase in disposable income, there is greater willingness to spend on higher-quality beverages, leading to a surge in lager market demand. The growing middle class in various Latin American markets is fuelling this trend, as people now have more freedom to enjoy leisure activities such as dining out, socializing, and attending events where lager is often consumed. This has translated into higher sales for lager brands, as consumers are more likely to choose premium products that align with their changing lifestyles and preferences.

Middle East and Africa Lager Market Analysis

In the Middle East and Africa, the rise in tourism is contributing to the growing popularity of lager. As international visitors flock to tourist destinations, they bring with them a demand for familiar beverages, including lager. For instance, Dubai welcomed 14.96 Million overnight visitors from January to October 2024, marking an 8% increase compared to the same period in 2023, highlighting a strong growth in tourism. Local bars, restaurants, and hotels are increasingly catering to the preferences of tourists by offering an extensive selection of lager brands. This demand for lager has not only boosted the local beverage market but also encouraged the establishment of new outlets and venues designed to meet the expectations of travellers. Additionally, as tourism continues to expand, there is a greater emphasis on promoting local brewing traditions and introducing unique regional lager styles to attract international consumers. The surge in tourism has thus played an important role in making lager more accessible and popular in this region, resulting in increased consumption across various hospitality settings.

Competitive Landscape:

Major beer brands such as Budweiser, Coors, and Miller are introducing new lager variants, including low-calorie, non-alcoholic, and flavored lagers, to appeal to health-conscious and younger consumers. Craft breweries are also developing premium lagers with unique ingredients and brewing techniques to differentiate themselves.Key players are leveraging digital marketing, influencer partnerships, and sports sponsorships to boost brand visibility. Social media engagement and limited-edition releases help maintain customer loyalty and attract new consumers. Breweries are adopting sustainable practices such as eco-friendly packaging, water conservation, and carbon footprint reduction to align with consumer demand for environmentally responsible products. These efforts enhance brand reputation and attract eco-conscious customers, reinforcing market dominance. These efforts are creating a favorable lager market outlook.

The report provides a comprehensive analysis of the competitive landscape in the lager market with detailed profiles of all major companies, including:

• Anheuser-Busch Companies LLC
• Asahi Breweries Ltd.
• Carlsberg Breweries A/S
• China Resources Beer (Holdings) Company Limited
• Diageo Plc
• Heineken N.V.
• Kirin Brewery Company Limited
• Molson Coors Beverage Company
• Tsingtao Brewery Company Limited
• United Breweries Holdings Limited.

Key Questions Answered in This Report

• 1.How big is the lager market?
• 2.What is the future outlook of lager market?
• 3.What are the key factors driving the lager market?
• 4.Which region accounts for the largest lager market share?
• 5.Which are the leading companies in the global lager market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Lager Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product

• 6.1 Standard
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Premium
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Distribution Channel

• 7.1 On-Trade
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Supermarkets and Hypermarkets
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Specialist Retailers
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Convenience Stores
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Others
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast

8 Market Breakup by Region

• 8.1 North America
  • 8.1.1 United States
    • 8.1.1.1 Market Trends
    • 8.1.1.2 Market Forecast
  • 8.1.2 Canada
    • 8.1.2.1 Market Trends
    • 8.1.2.2 Market Forecast
• 8.2 Asia Pacific
  • 8.2.1 China
    • 8.2.1.1 Market Trends
    • 8.2.1.2 Market Forecast
  • 8.2.2 Japan
    • 8.2.2.1 Market Trends
    • 8.2.2.2 Market Forecast
  • 8.2.3 India
    • 8.2.3.1 Market Trends
    • 8.2.3.2 Market Forecast
  • 8.2.4 South Korea
    • 8.2.4.1 Market Trends
    • 8.2.4.2 Market Forecast
  • 8.2.5 Australia
    • 8.2.5.1 Market Trends
    • 8.2.5.2 Market Forecast
  • 8.2.6 Indonesia
    • 8.2.6.1 Market Trends
    • 8.2.6.2 Market Forecast
  • 8.2.7 Others
    • 8.2.7.1 Market Trends
    • 8.2.7.2 Market Forecast
• 8.3 Europe
  • 8.3.1 Germany
    • 8.3.1.1 Market Trends
    • 8.3.1.2 Market Forecast
  • 8.3.2 France
    • 8.3.2.1 Market Trends
    • 8.3.2.2 Market Forecast
  • 8.3.3 United Kingdom
    • 8.3.3.1 Market Trends
    • 8.3.3.2 Market Forecast
  • 8.3.4 Italy
    • 8.3.4.1 Market Trends
    • 8.3.4.2 Market Forecast
  • 8.3.5 Spain
    • 8.3.5.1 Market Trends
    • 8.3.5.2 Market Forecast
  • 8.3.6 Russia
    • 8.3.6.1 Market Trends
    • 8.3.6.2 Market Forecast
  • 8.3.7 Others
    • 8.3.7.1 Market Trends
    • 8.3.7.2 Market Forecast
• 8.4 Latin America
  • 8.4.1 Brazil
    • 8.4.1.1 Market Trends
    • 8.4.1.2 Market Forecast
  • 8.4.2 Mexico
    • 8.4.2.1 Market Trends
    • 8.4.2.2 Market Forecast
  • 8.4.3 Others
    • 8.4.3.1 Market Trends
    • 8.4.3.2 Market Forecast
• 8.5 Middle East and Africa
  • 8.5.1 Market Trends
  • 8.5.2 Market Breakup by Country
  • 8.5.3 Market Forecast

9 SWOT Analysis

• 9.1 Overview
• 9.2 Strengths
• 9.3 Weaknesses
• 9.4 Opportunities
• 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

• 11.1 Overview
• 11.2 Bargaining Power of Buyers
• 11.3 Bargaining Power of Suppliers
• 11.4 Degree of Competition
• 11.5 Threat of New Entrants
• 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

• 13.1 Market Structure
• 13.2 Key Players
• 13.3 Profiles of Key Players
  • 13.3.1 Anheuser-Busch Companies LLC
    • 13.3.1.1 Company Overview
    • 13.3.1.2 Product Portfolio
    • 13.3.1.3 SWOT Analysis
  • 13.3.2 Asahi Breweries Ltd.
    • 13.3.2.1 Company Overview
    • 13.3.2.2 Product Portfolio
  • 13.3.3 Carlsberg Breweries A/S
    • 13.3.3.1 Company Overview
    • 13.3.3.2 Product Portfolio
    • 13.3.3.3 Financials
  • 13.3.4 China Resources Beer (Holdings) Company Limited
    • 13.3.4.1 Company Overview
    • 13.3.4.2 Product Portfolio
    • 13.3.4.3 Financials
    • 13.3.4.4 SWOT Analysis
  • 13.3.5 Diageo Plc
    • 13.3.5.1 Company Overview
    • 13.3.5.2 Product Portfolio
    • 13.3.5.3 Financials
    • 13.3.5.4 SWOT Analysis
  • 13.3.6 Heineken N.V.
    • 13.3.6.1 Company Overview
    • 13.3.6.2 Product Portfolio
    • 13.3.6.3 Financials
    • 13.3.6.4 SWOT Analysis
  • 13.3.7 Kirin Brewery Company Limited
    • 13.3.7.1 Company Overview
    • 13.3.7.2 Product Portfolio
  • 13.3.8 Molson Coors Beverage Company
    • 13.3.8.1 Company Overview
    • 13.3.8.2 Product Portfolio
    • 13.3.8.3 Financials
    • 13.3.8.4 SWOT Analysis
  • 13.3.9 Tsingtao Brewery Company Limited
    • 13.3.9.1 Company Overview
    • 13.3.9.2 Product Portfolio
    • 13.3.9.3 Financials
  • 13.3.10 United Breweries Holdings Limited
    • 13.3.10.1 Company Overview
    • 13.3.10.2 Product Portfolio