ヘアアクセサリー市場規模、シェア、成長分析：製品タイプ別、材料別、価格帯別、流通チャネル別、用途別、地域別 - 産業予測 2025～2032年

ヘアアクセサリーの世界市場規模は2023年に225億米ドルとなり、予測期間（2025-2032年）のCAGRは8.6%で、2024年の244億4,000万米ドルから2032年には472億8,000万米ドルに成長する見通しです。

世界のヘアアクセサリー市場は、スタイリッシュでありながら機能的な製品を求める消費者の増加により、今後数年間で大きく成長する見通しです。生産技術の革新は、多様なデザイン動向やヘアスタイルの出現と相まって、魅力的なアクセサリーの入手性を高め、購入率の上昇を促しています。革新的な素材とデザインを特徴とするヘアタイ、バレッタ、クリップ、ヘッドバンドなどの斬新なアイテムの導入は、市場の拡大をさらに促進すると予想されます。大手企業は、スタイリッシュな仕上がりと滑らかな外観を確保し、製品の品質を高めるために、デザイン、織り、洗い、着色といった自動化された製造工程に投資しています。高級な化学薬品やコンディショナーを利用することで、メーカーは原材料本来の品質を保っており、製品デザインと品質における継続的な進歩が市場の成長を加速させることを示唆しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

ヘアアクセサリー市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• ヘアクリップ
• ヘッドバンド
• ヘアタイ
• シュシュ
• バレッタ
• ヘアバンド

ヘアアクセサリー市場規模：材料別& CAGR（2025-2032）

• 市場概要
• プラスチック
• 金属
• ファブリック
• 木材
• レザー
• シリコーン

ヘアアクセサリー市場規模：価格帯別& CAGR（2025-2032）

• 市場概要
• 低価格（0～10ドル）
• 中価格帯（10～50ドル）
• 高価格帯（50ドル以上）

ヘアアクセサリー市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オフライン店舗（サロンブティック）
• オンラインストア（Eコマースブランドウェブサイト）
• スーパーマーケット/ハイパーマーケット
• デパート

ヘアアクセサリー市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 日常使用
• 特別な機会
• プロフェッショナルスタイリング

ヘアアクセサリー市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Claire's（USA）
• Conair Corporation（USA）
• H&M（Sweden）
• Forever 21（USA）
• Fromm International（USA）
• Annie International Inc.（USA）
• L. ERICKSON（USA）
• Silke London（UK）
• Invisibobble（Germany）
• Hair Drama Company（India）
• Bunzee Bands（USA）
• Riot Accessories LTD（UK）
• SwirlyCurly Hair（USA）
• SOQ Jewelry（China）
• Creative Findings（USA）
• Jennifer Behr（USA）
• Great Lengths（Italy）
• Balmain Hair Couture（France）
• Hairdreams（Austria）

結論と提言

Global Hair Accessories Market size was valued at USD 22.5 billion in 2023 and is poised to grow from USD 24.44 billion in 2024 to USD 47.28 billion by 2032, growing at a CAGR of 8.6% during the forecast period (2025-2032).

The global hair accessories market is poised for significant growth in the coming years, driven by consumers' increasing desire for stylish yet functional products. Innovations in production technology, coupled with the emergence of diverse design trends and hairstyles, enhance the accessibility of attractive accessories, prompting higher purchase rates. The introduction of novel items such as ties, barrettes, clips, and headbands featuring innovative materials and designs is expected to further propel market expansion. Major players are investing in automated manufacturing processes-designing, weaving, washing, and coloring-to enhance product quality, ensuring a stylish finish and smooth appearance. By utilizing premium chemicals and conditioners, manufacturers are preserving the inherent qualities of raw materials, suggesting that ongoing advancements in product design and quality will accelerate market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Hair Accessories market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Hair Accessories Market Segments Analysis

Global Hair Accessories Market is segmented by Product Type, Material, Price Range, Distribution Channel, Usage and region. Based on Product Type, the market is segmented into Hair Clips, Headbands, Hair Ties, Scrunchies, Barrettes and Hairbands. Based on Material, the market is segmented into Plastic, Metal, Fabric, Wood, Leather and Silicone. Based on Price Range, the market is segmented into Low-end ($0 - $10), Mid-range ($10 - $50) and High-end ($50 and above). Based on Distribution Channel, the market is segmented into Offline Stores (Salons, Boutiques), Online Stores (E-commerce, Brand Websites), Supermarkets/Hypermarkets and Department Stores. Based on Usage, the market is segmented into Daily Use, Special Occasions and Professional Styling. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Hair Accessories Market

The global hair accessories market is experiencing growth largely due to heightened awareness of the latest trends in hair fashion. The rise of social media platforms and digital channels has significantly boosted the visibility and distribution of emerging hair accessory styles and products. With the proliferation of tutorials, makeover videos, and celebrity endorsements, consumers are increasingly influenced by digital content created by brands and social media influencers. Additionally, the expansion of the e-commerce sector is playing a crucial role in driving market growth, allowing for greater accessibility and convenience in purchasing a diverse range of hair accessories.

Restraints in the Global Hair Accessories Market

The global hair accessories market faces significant constraints due to the potential for hair damage caused by certain products. Commonly used items such as rubber bands and hairpins can lead to tangling and hair loss, raising concerns among consumers about the impact of these accessories on hair health. Additionally, using inappropriate hair accessories can exacerbate damage and result in excessive hair fall. Therefore, individuals must consider their specific hair type when choosing suitable accessories to avoid detrimental effects. This awareness is crucial for promoting the safe use of hair accessories and enhancing the overall experience for consumers in the market.

Market Trends of the Global Hair Accessories Market

The global hair accessories market is witnessing a significant trend towards the demand for organic and natural products, reflecting a broader consumer shift towards sustainability and environmental consciousness. With rising awareness of the harmful effects of synthetic materials and chemicals, consumers are increasingly opting for hair accessories made from biodegradable materials such as wood, bamboo, and cotton. This trend is fueled by a desire for cruelty-free, eco-friendly options that align with health-conscious lifestyles. As businesses adapt to this evolving consumer preference, they are innovating by utilizing sustainable manufacturing processes and eco-friendly packaging, laying the groundwork for a more environmentally-responsible hair accessories market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Hair Accessories Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Hair Clips
• Headbands
• Hair Ties
• Scrunchies
• Barrettes
• Hairbands

Global Hair Accessories Market Size by Material & CAGR (2025-2032)

• Market Overview
• Plastic
• Metal
• Fabric
• Wood
• Leather
• Silicone

Global Hair Accessories Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Low-end ($0 - $10)
• Mid-range ($10 - $50)
• High-end ($50 and above)

Global Hair Accessories Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline Stores (Salons, Boutiques)
• Online Stores (E-commerce, Brand Websites)
• Supermarkets/Hypermarkets
• Department Stores

Global Hair Accessories Market Size by Usage & CAGR (2025-2032)

• Market Overview
• Daily Use
• Special Occasions
• Professional Styling

Global Hair Accessories Market Size & CAGR (2025-2032)

• North America (Product Type, Material, Price Range, Distribution Channel, Usage)
  • US
  • Canada
• Europe (Product Type, Material, Price Range, Distribution Channel, Usage)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Material, Price Range, Distribution Channel, Usage)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Material, Price Range, Distribution Channel, Usage)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Material, Price Range, Distribution Channel, Usage)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Claire's (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conair Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H&M (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Forever 21 (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fromm International (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Annie International Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L. ERICKSON (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Silke London (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Invisibobble (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hair Drama Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bunzee Bands (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Riot Accessories LTD (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SwirlyCurly Hair (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SOQ Jewelry (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Creative Findings (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jennifer Behr (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Great Lengths (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Balmain Hair Couture (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hairdreams (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations