ヘアアクセサリー市場：製品別、流通チャネル別-2025-2030年の世界予測

ヘアアクセサリー市場の2023年の市場規模は230億8,000万米ドルで、2024年には247億7,000万米ドルに達すると予測され、CAGR 7.70％で成長し、2030年には388億2,000万米ドルに達すると予測されています。

ヘアアクセサリー市場には、ヘッドバンド、クリップ、ピン、ヘアタイ、スクランシーなど、髪を飾ったり、スタイリングしたり、しっかりと固定したりするために使用される多様な製品が含まれます。ファッション動向の絶え間ない革新と身だしなみへの志向の高まりにより、ヘアアクセサリーの必要性は単純な実用性を超えて、ファッションステートメントや個人的な表現を含むまでに拡大しています。これらのアクセサリーは、普段使いから特別なイベントまで、さまざまな年齢層や場面で利用されています。主なエンドユースセグメントには、個人消費者、プロフェッショナルサロン、ファッション業界などがあり、それぞれが耐久性、審美性、機能性といった独自の製品特性を求めています。市場成長は主に、可処分所得の増加、ファッション動向の進化、多様な消費者層への幅広いリーチとアクセスを提供するオンライン小売チャネルの成長の影響を受けています。環境に優しく持続可能な製品の出現は、環境意識の高い消費者に対応する潜在的な機会を提供します。しかし、市場関係者は、原材料価格の変動、偽造、消費者の嗜好の変化といった課題を軽減しなければならないです。生分解性素材や、デジタルとフィジカルのハイブリッド・スタイリング・ソリューションなど、素材における革新は大きな成長機会をもたらす可能性があります。企業は、美的魅力とヘアケア効果の両方を提供する多機能アクセサリーに焦点を当てた研究に投資することで利益を得ることができます。さらに、欧米のファッションに対する世界の認知度の高まりを踏まえれば、マーケティング戦略をカスタマイズして新興市場に進出することも利益をもたらす可能性があります。市場競争は激しく、伝統的なブランドは、低価格やニッチ製品を提供する新規参入企業との競争に直面しています。ビジネスが成功するには、優れた品質、ユニークなデザイン、ファッションインフルエンサーやセレブリティとの戦略的コラボレーションなどを通じて、製品の差別化を強調する必要があります。文化動向や消費者インサイトを調査し、ローカライズされた商品提供を可能にすることも、市場シェアを獲得し、将来の成長を促進するために不可欠です。

市場力学：急速に進化するヘアアクセサリー市場の主要市場インサイトを公開

ヘアアクセサリー市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 世界中で高まるセルフグルーミングの動向
  • さまざまなヘアスタイルの人気の高まりとヘアアクセサリーの使用の増加
  • eコマースプラットフォームでの利用可能性
• 市場抑制要因
  • 高級ヘアアクセサリーの高コスト
• 市場機会
  • ヘアアクセサリーの製造工程における技術の進歩
  • 有名人の推薦とソーシャルメディアの影響力
• 市場の課題
  • ファッション動向の変化

ポーターのファイブフォース：ヘアアクセサリー市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：ヘアアクセサリー市場における外部からの影響の把握

外部マクロ環境要因は、ヘアアクセサリー市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析ヘアアクセサリー市場における競合情勢の把握

ヘアアクセサリー市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスヘアアクセサリー市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、ヘアアクセサリー市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨ヘアアクセサリー市場における成功への道筋を描く

ヘアアクセサリー市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を検討することで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品上市、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 世界中でセルフグルーミングのトレンドが増加
    • さまざまなヘアスタイルの人気が高まり、ヘアアクセサリーの使用が増加しています
    • 電子商取引プラットフォームでの利用可能性
  • 抑制要因
    • 高額なプレミアムヘアアクセサリー
  • 機会
    • ヘアアクセサリーの製造プロセスにおける技術的進歩
    • 有名人の支持とソーシャルメディアの影響
  • 課題
    • 変化するファッション動向
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 ヘアアクセサリー市場：製品別

• クリップとピン
• ゴムひもと紐
• ヘッドバンド
• ウィッグ＆エクステンション

第7章 ヘアアクセサリー市場：流通チャネル別

• 雑貨店
• オンライン
• スーパーマーケットとハイパーマーケット

第8章 南北アメリカのヘアアクセサリー市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋地域のヘアアクセサリー市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカのヘアアクセサリー市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Annie International, Inc.
• Combe Incorporated
• Coty Inc.
• Cover Your Gray
• Good Products, Inc.
• Hair Drama Company
• Hoyu Co., Ltd
• Jennifer Behr, LLC
• John Paul Mitchell Systems
• Kose Corporation
• Loreal S.A.
• Oriflame Cosmetics AG
• Revlon, Inc.
• Riot Accessories Ltd
• The Estee Lauder Companies Inc.

LIST OF FIGURES

• FIGURE 1. HAIR ACCESSORIES MARKET RESEARCH PROCESS
• FIGURE 2. HAIR ACCESSORIES MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL HAIR ACCESSORIES MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL HAIR ACCESSORIES MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL HAIR ACCESSORIES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS HAIR ACCESSORIES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS HAIR ACCESSORIES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES HAIR ACCESSORIES MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES HAIR ACCESSORIES MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC HAIR ACCESSORIES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC HAIR ACCESSORIES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA HAIR ACCESSORIES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA HAIR ACCESSORIES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. HAIR ACCESSORIES MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. HAIR ACCESSORIES MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. HAIR ACCESSORIES MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL HAIR ACCESSORIES MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL HAIR ACCESSORIES MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL HAIR ACCESSORIES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. HAIR ACCESSORIES MARKET DYNAMICS
• TABLE 7. GLOBAL HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL HAIR ACCESSORIES MARKET SIZE, BY CLIPS & PINS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL HAIR ACCESSORIES MARKET SIZE, BY ELASTICS & TIES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL HAIR ACCESSORIES MARKET SIZE, BY HEADBANDS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL HAIR ACCESSORIES MARKET SIZE, BY WIGS & EXTENSIONS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL HAIR ACCESSORIES MARKET SIZE, BY GENERAL STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL HAIR ACCESSORIES MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL HAIR ACCESSORIES MARKET SIZE, BY SUPERMARKETS & HYPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. AMERICAS HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 17. AMERICAS HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 18. AMERICAS HAIR ACCESSORIES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 19. ARGENTINA HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 20. ARGENTINA HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 21. BRAZIL HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 22. BRAZIL HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 23. CANADA HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 24. CANADA HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 25. MEXICO HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 26. MEXICO HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 27. UNITED STATES HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 28. UNITED STATES HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 29. UNITED STATES HAIR ACCESSORIES MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 30. ASIA-PACIFIC HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 31. ASIA-PACIFIC HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 32. ASIA-PACIFIC HAIR ACCESSORIES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 33. AUSTRALIA HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 34. AUSTRALIA HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 35. CHINA HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 36. CHINA HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 37. INDIA HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 38. INDIA HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 39. INDONESIA HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 40. INDONESIA HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 41. JAPAN HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 42. JAPAN HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 43. MALAYSIA HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 44. MALAYSIA HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 45. PHILIPPINES HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 46. PHILIPPINES HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 47. SINGAPORE HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 48. SINGAPORE HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 49. SOUTH KOREA HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 50. SOUTH KOREA HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 51. TAIWAN HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 52. TAIWAN HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 53. THAILAND HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 54. THAILAND HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 55. VIETNAM HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 56. VIETNAM HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 57. EUROPE, MIDDLE EAST & AFRICA HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 58. EUROPE, MIDDLE EAST & AFRICA HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 59. EUROPE, MIDDLE EAST & AFRICA HAIR ACCESSORIES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 60. DENMARK HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 61. DENMARK HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 62. EGYPT HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 63. EGYPT HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 64. FINLAND HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 65. FINLAND HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 66. FRANCE HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 67. FRANCE HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 68. GERMANY HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 69. GERMANY HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 70. ISRAEL HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 71. ISRAEL HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 72. ITALY HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 73. ITALY HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 74. NETHERLANDS HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 75. NETHERLANDS HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 76. NIGERIA HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 77. NIGERIA HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 78. NORWAY HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 79. NORWAY HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 80. POLAND HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 81. POLAND HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 82. QATAR HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 83. QATAR HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 84. RUSSIA HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 85. RUSSIA HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 86. SAUDI ARABIA HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 87. SAUDI ARABIA HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 88. SOUTH AFRICA HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 89. SOUTH AFRICA HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 90. SPAIN HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 91. SPAIN HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 92. SWEDEN HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 93. SWEDEN HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 94. SWITZERLAND HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 95. SWITZERLAND HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 96. TURKEY HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 97. TURKEY HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 98. UNITED ARAB EMIRATES HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 99. UNITED ARAB EMIRATES HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 100. UNITED KINGDOM HAIR ACCESSORIES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 101. UNITED KINGDOM HAIR ACCESSORIES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 102. HAIR ACCESSORIES MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 103. HAIR ACCESSORIES MARKET, FPNV POSITIONING MATRIX, 2023

The Hair Accessories Market was valued at USD 23.08 billion in 2023, expected to reach USD 24.77 billion in 2024, and is projected to grow at a CAGR of 7.70%, to USD 38.82 billion by 2030.

The hair accessories market encompasses a diverse range of products used to adorn, style, or securely hold hair in place, including headbands, clips, pins, hair ties, and scrunchies. With continuous innovation in fashion trends and an increasing inclination towards personal grooming, the necessity for hair accessories extends beyond simple utility to include fashion statements and personal expression. These accessories find applications across different age groups and occasions, from everyday wear to special events. Key end-use segments include individual consumers, professional salons, and fashion industries, each demanding unique product features such as durability, aesthetics, and functionality. Market growth is primarily influenced by increasing disposable incomes, evolving fashion trends, and the growth of online retail channels, which offer a wider reach and accessibility to diverse consumer bases. The emergence of eco-friendly and sustainable products presents potential opportunities, catering to environmentally conscious consumers. However, market players must mitigate challenges like fluctuating raw material prices, counterfeiting, and shifting consumer preferences. Innovations in materials, such as biodegradable materials and hybrid digital-physical styling solutions, can offer significant growth opportunities. Companies could benefit from investing in research focused on multifunctional accessories that offer both aesthetic appeal and hair care benefits. Additionally, expanding into emerging markets with customized marketing strategies can provide gains, given the increased global awareness of Western fashion. The market is intensely competitive, with traditional brands facing competition from new entrants that often offer lower prices or niche products. To thrive, businesses must emphasize product differentiation through superior quality, unique designs, and strategic collaborations with fashion influencers or celebrities. Research into cultural trends and consumer insights, enabling localized product offerings, will also be integral to capturing market share and driving future growth.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Hair Accessories Market

The Hair Accessories Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing trend of self grooming across the world
  • Increasing popularity of various hairstyles and rise in use of hair accessories
  • Availability on eCommerce platforms
• Market Restraints
  • High cost of premium hair accessories
• Market Opportunities
  • Technological advancements in manufacturing process of hair accessories
  • Celebrity endorsements and influence of social media
• Market Challenges
  • Changing fashion trends

Porter's Five Forces: A Strategic Tool for Navigating the Hair Accessories Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Hair Accessories Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Hair Accessories Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Hair Accessories Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Hair Accessories Market

A detailed market share analysis in the Hair Accessories Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Hair Accessories Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Hair Accessories Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Hair Accessories Market

A strategic analysis of the Hair Accessories Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Hair Accessories Market, highlighting leading vendors and their innovative profiles. These include Annie International, Inc., Combe Incorporated, Coty Inc., Cover Your Gray, Good Products, Inc., Hair Drama Company, Hoyu Co., Ltd, Jennifer Behr, LLC, John Paul Mitchell Systems, Kose Corporation, Loreal S.A., Oriflame Cosmetics AG, Revlon, Inc., Riot Accessories Ltd, and The Estee Lauder Companies Inc..

Market Segmentation & Coverage

This research report categorizes the Hair Accessories Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Clips & Pins, Elastics & Ties, Headbands, and Wigs & Extensions.
• Based on Distribution Channel, market is studied across General Stores, Online, and Supermarkets & Hypermarkets.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing trend of self grooming across the world
    • 5.1.1.2. Increasing popularity of various hairstyles and rise in use of hair accessories
    • 5.1.1.3. Availability on eCommerce platforms
  • 5.1.2. Restraints
    • 5.1.2.1. High cost of premium hair accessories
  • 5.1.3. Opportunities
    • 5.1.3.1. Technological advancements in manufacturing process of hair accessories
    • 5.1.3.2. Celebrity endorsements and influence of social media
  • 5.1.4. Challenges
    • 5.1.4.1. Changing fashion trends
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Hair Accessories Market, by Product

• 6.1. Introduction
• 6.2. Clips & Pins
• 6.3. Elastics & Ties
• 6.4. Headbands
• 6.5. Wigs & Extensions

7. Hair Accessories Market, by Distribution Channel

• 7.1. Introduction
• 7.2. General Stores
• 7.3. Online
• 7.4. Supermarkets & Hypermarkets

8. Americas Hair Accessories Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Hair Accessories Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Hair Accessories Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Annie International, Inc.
• 2. Combe Incorporated
• 3. Coty Inc.
• 4. Cover Your Gray
• 5. Good Products, Inc.
• 6. Hair Drama Company
• 7. Hoyu Co., Ltd
• 8. Jennifer Behr, LLC
• 9. John Paul Mitchell Systems
• 10. Kose Corporation
• 11. Loreal S.A.
• 12. Oriflame Cosmetics AG
• 13. Revlon, Inc.
• 14. Riot Accessories Ltd
• 15. The Estee Lauder Companies Inc.