スポンジ・たわし市場の市場規模、シェア、成長分析：製品タイプ別、材料別、最終用途別、流通チャネル別、地域別 - 産業予測 2025～2032年

スポンジ・たわしの市場規模は2023年に69億米ドルで、2024年の71億2,000万米ドルから2032年には91億6,000万米ドルに成長し、予測期間中（2025～2032年）のCAGRは3.2％で成長する見通しです。

ホームケアおよびクリーニング製品の市場成長は、使用量の増加と清潔の利点を強調するメディアキャンペーンの急増によって勢いを増すと予測されます。効果的で傷をつけないクリーニングソリューションに対する需要の高まりが、市場拡大をさらに促進すると思われます。この動向には、レストランやカフェの増加、ライフスタイルの進化、洗濯機の普及率上昇、個人の衛生意識の高まりなどが含まれます。しかし、消費者の嗜好が代替製品にシフトしているため、この成長は課題に直面する可能性があります。加えて、限られた製品ポートフォリオが市場企業の足かせとなる可能性もあり、市場企業は顧客を維持し、未開発の層を取り込むための戦略的マーケティング活動に頼らざるを得なくなります。全体として、2023年まで、こうした動きの中で市場の見通しは楽観的です。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

スポンジ・たわし市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• スポンジ
  • セルローススポンジ
  • 研磨スポンジ
  • マイクロファイバースポンジ
• その他（メラミンスポンジ）
• 研磨パッド
  • 強力研磨パッド
  • 中型研磨パッド
  • 軽量研磨パッド
  • 傷をつけない研磨パッド
  • スチールウールパッド
• その他（ハンドル付きスクラバー）

スポンジ・たわし市場規模：材料別& CAGR（2025-2032）

• 市場概要
• 天然
• 合成
• 金属

スポンジ・たわし市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 家庭清掃
• 商業清掃
• 自動車洗浄
• その他（ガラスクリーニング、セラミック＆大理石クリーニング）

スポンジ・たわし市場規模：最終用途別& CAGR（2025-2032）

• 市場概要
• 住宅用
• 商業用
• 産業用

スポンジ・たわし市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン
• オフライン

スポンジ・たわし市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• 3M（USA）
• Spontex（France）
• Libman（USA）
• O-Cedar（USA）
• Scotch-Brite（USA）
• Freudenberg Household Products（Germany）
• Clorox（USA）
• Armaly Brands（USA）
• Alicorp（Peru）
• Newell Brands（USA）
• Scrub Daddy（USA）
• Vileda（Germany）
• Contec, Inc.（USA）
• Diamond Sponge & Foam（USA）
• Sponge Outlet（USA）
• Recticel（Belgium）
• Reckitt Benckiser（UK）
• Mapa Spontex（France）
• Zibo Hailan Household Articles Co., Ltd.（China）
• Zhejiang Zhenghao Commodity Co., Ltd.（China）

結論と提言

Sponge and Scouring Pads Market size was valued at USD 6.9 billion in 2023 and is poised to grow from USD 7.12 billion in 2024 to USD 9.16 billion by 2032, growing at a CAGR of 3.2% during the forecast period (2025-2032).

Market growth for home care and cleaning products is projected to gain momentum, driven by heightened usage and a surge in media campaigns highlighting cleanliness benefits. The increasing demand for effective, non-scratch cleaning solutions will further fuel market expansion. Factors contributing to this trend include a growing number of restaurants and cafes, evolving lifestyles, a rise in washing machine adoption, and heightened awareness of personal hygiene. However, this growth may face challenges due to shifting consumer preferences towards alternative products. Additionally, a limited product portfolio could hinder market players, compelling them to rely on strategic marketing efforts to retain customers and engage untapped demographics. Overall, the market outlook remains optimistic amidst these dynamics until 2023.

Top-down and bottom-up approaches were used to estimate and validate the size of the Sponge And Scouring Pads market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Sponge And Scouring Pads Market Segments Analysis

Global Sponge and Scouring Pads Market is segmented by Product Type, Material, Application, End Use, Distribution Channel and region. Based on Product Type, the market is segmented into Sponges and Scouring Pads. Based on Material, the market is segmented into Natural, Synthetic and Metal. Based on Application, the market is segmented into Household Cleaning, Commercial Cleaning, Automotive Cleaning and Others (Glass Cleaning, Ceramic & Marble Cleaning). Based on End Use, the market is segmented into Residential, Commercial and Industrial. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Sponge And Scouring Pads Market

The demand for sponges and scouring pads in the market is primarily driven by a heightened emphasis on cleanliness and hygiene. As consumers grow increasingly aware of the importance of maintaining a clean and germ-free environment, their demand for effective cleaning products is on the rise. This heightened consciousness is further fueled by the influence of social media and digital platforms, which educate people about the health benefits associated with cleanliness. Consequently, there is a surge in the use of sponges and scouring pads for cleaning various surfaces, including kitchen counters and bathrooms, reflecting the broader trend towards improved hygiene and sanitation practices.

Restraints in the Sponge And Scouring Pads Market

The sponge and scouring pads market faces significant restraints due to its competitive landscape, where numerous companies vie for market share. This intense competition often triggers price wars that can undermine the profit margins of both manufacturers and distributors. A critical concern in this sector is the widespread availability of affordable alternatives, which poses a challenge, particularly in price-sensitive areas where consumers are inclined to choose lower-priced options. Consequently, the popularity of budget-friendly private label products has risen, as they are frequently offered at prices lower than those of established brands, further exerting pressure on traditional market players.

Market Trends of the Sponge And Scouring Pads Market

The Sponge and Scouring Pads market is witnessing a notable trend towards heightened competition, compelling manufacturers and distributors to sharpen their branding and marketing strategies. As companies strive to distinguish themselves, establishing robust brand identity has become crucial for customer engagement and loyalty. This focus on branding not only enhances consumer awareness but also positions companies to command premium pricing by associating their products with superior quality. Market players are increasingly investing in innovative designs, materials, and eco-friendly options, catering to evolving consumer preferences for sustainability. Ultimately, these strategies are anticipated to drive sales growth and reinforce market share in this competitive landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Sponge and Scouring Pads Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Sponges
  • Cellulose Sponges
  • Abrasive Sponges
  • Microfiber Sponges
• Others (Melamine Sponges)
• Scouring Pads
  • Heavy-Duty Scouring Pads
  • Medium-Duty Scouring Pads
  • Light-Duty Scouring Pads
  • Non-Scratch Scouring Pads
  • Steel Wool Pads
• Others (Scrubbers with Handles)

Global Sponge and Scouring Pads Market Size by Material & CAGR (2025-2032)

• Market Overview
• Natural
• Synthetic
• Metal

Global Sponge and Scouring Pads Market Size by Application & CAGR (2025-2032)

• Market Overview
• Household Cleaning
• Commercial Cleaning
• Automotive Cleaning
• Others (Glass Cleaning, Ceramic & Marble Cleaning)

Global Sponge and Scouring Pads Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial
• Industrial

Global Sponge and Scouring Pads Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Sponge and Scouring Pads Market Size & CAGR (2025-2032)

• North America (Product Type, Material, Application, End Use, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Material, Application, End Use, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Material, Application, End Use, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Material, Application, End Use, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Material, Application, End Use, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• 3M (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spontex (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Libman (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• O-Cedar (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scotch-Brite (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Freudenberg Household Products (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clorox (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Armaly Brands (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alicorp (Peru)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Newell Brands (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scrub Daddy (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vileda (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Contec, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diamond Sponge & Foam (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sponge Outlet (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Recticel (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mapa Spontex (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zibo Hailan Household Articles Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zhejiang Zhenghao Commodity Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations