睡眠用マスクの市場規模、シェア、成長分析：製品別、消費者グループ別、流通チャネル別、地域別 - 産業予測 2025～2032年

睡眠用マスク市場規模は2023年に1,882万米ドルとなり、2024年の1,970万米ドルから2032年には2,845万米ドルに成長し、予測期間（2025-2032年）のCAGRは4.7％で成長する見通しです。

世界の睡眠用マスク市場は、質の高い睡眠が全体的な健康とウェルネスに果たす重要な役割に対する意識の高まりによって、大きな成長を遂げています。特に旅行やシフト勤務の需要が高まる中、消費者はスリープマスクをリラックスを促し、睡眠の質を向上させるために不可欠なツールとして認識するようになっています。睡眠障害の流行と消費者の嗜好の変化が、この動向をさらに後押ししています。Bluetooth接続、サウンドアシスト、スマートセンサーなどのイノベーションが製品の魅力を高めています。注目すべき製品には、むくみを軽減するLaneigeの「Bouncy &Firm Eye Sleeping Mask」や、旅行者向けにデザインされたSilver Cloud Beautyの「Black Satin睡眠用マスク」などがあります。さらに、エアタッチN30i CPAPマスクは、睡眠時無呼吸症候群の患者の快適性を最大化します。この成長市場は、セルフケアとウェルネスへの継続的なコミットメントを反映しており、将来の有望な機会を示しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 顧客と購買基準の分析

睡眠用マスク市場規模：製品別& CAGR（2025-2032）

• 市場概要
• 通常
• 輪郭のある
• 包み込む
• その他

睡眠用マスク市場規模：消費者グループ別& CAGR（2025-2032）

• 市場概要
• 男性
• 女性

睡眠用マスク市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オフライン
• オンライン

睡眠用マスク市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Sleep Master（United States）
• Nidra Sleep（United States）
• ALASKA BEAR（United States）
• HappyLuxe（United States）
• Sonoma Lavender Co.（United States）
• Earth Therapeutics（United States）
• Lumos Sleep（United States）
• ECOTOOLS BEAUTY（United States）
• Bedtime Bliss（United States）
• PrettyCare（United States）
• Loftie（United States）
• De Rucci（China）
• Wujiang First（China）
• Daoen（China）
• Mavogel（China）
• YIVIEW（China）
• Jersey Slumber（United States）
• Sleepfun（China）
• Napfun（China）
• OriHea（China）

結論と提言

Sleep Mask Market size was valued at USD 18.82 million in 2023 and is poised to grow from USD 19.7 million in 2024 to USD 28.45 million by 2032, growing at a CAGR of 4.7% during the forecast period (2025-2032).

The global sleep mask market is experiencing significant growth, driven by heightened awareness of the vital role quality sleep plays in overall health and wellness. Consumers increasingly recognize sleep masks as essential tools for facilitating relaxation and improving sleep quality, particularly amid rising travel and shift work demands. The prevalence of sleep disorders and changing consumer preferences further propel this trend. Innovations such as Bluetooth connectivity, sound assistance, and smart sensors enhance product appeal. Noteworthy offerings include Laneige's "Bouncy & Firm Eye Sleeping Mask," which reduces puffiness, and Silver Cloud Beauty's Black Satin Sleep Mask, designed for travelers. Additionally, the AirTouch N30i CPAP mask maximizes comfort for sleep apnea sufferers. This growing market reflects an ongoing commitment to self-care and wellness, indicating promising future opportunities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Sleep Mask market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Sleep Mask Market Segments Analysis

Global Sleep Mask Market is segmented by Product, Consumer Group, Distribution Channel and region. Based on Product, the market is segmented into Regular, Contoured, Wrap Around and Others. Based on Consumer Group, the market is segmented into Men and Women. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Sleep Mask Market

The global sleep mask market is primarily driven by the growing recognition of the importance of quality sleep. As awareness surrounding sleep hygiene increases among consumers, the demand for sleep-related products, such as sleep masks, continues to rise. These masks are known for their ability to enhance sleep quality by blocking out light and reducing disturbances, making them particularly valuable for individuals dealing with sleep disorders, frequent travelers, and shift workers. This heightened emphasis on improving sleep experiences and the overall health benefits associated with effective sleep solutions are significantly boosting the market's growth and attractiveness for consumers.

Restraints in the Sleep Mask Market

The sleep mask market faces several significant restraints due to the presence of alternative sleep aids such as melatonin supplements, white noise generators, blackout curtains, and sleep therapy applications. These alternatives provide customers with more technical or pharmaceutical solutions, leading to a preference that undermines the market penetration of sleep masks. Additionally, some individuals experience discomfort when using sleep masks, which can deter long-term usage and acceptance. Consequently, these factors collectively present challenges for the sleep mask market as it strives to compete against these alternative options that appeal to consumer preferences for sleep improvement solutions.

Market Trends of the Sleep Mask Market

The Sleep Mask market is witnessing a significant shift towards innovative, tech-integrated products, particularly smart sleep masks equipped with features like Bluetooth speakers, light therapy, and biometric tracking. As consumer demand for personalized sleep solutions rises, these advanced masks appeal to tech-savvy individuals seeking efficient sleep aids. The integration of AI-driven monitoring and customizable features not only enhances user experience but also aligns with the broader trend of wearable technology in health and wellness. This growing interest underscores a transformative period in the sleep aid market, where functionality meets personalization, driving both growth and competition among leading brands.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Sleep Mask Market Size by Product & CAGR (2025-2032)

• Market Overview
• Regular
• Contoured
• Wrap Around
• Others

Global Sleep Mask Market Size by Consumer Group & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Sleep Mask Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Sleep Mask Market Size & CAGR (2025-2032)

• North America (Product, Consumer Group, Distribution Channel)
  • US
  • Canada
• Europe (Product, Consumer Group, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Consumer Group, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Consumer Group, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Consumer Group, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Sleep Master (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nidra Sleep (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ALASKA BEAR (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HappyLuxe (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonoma Lavender Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Earth Therapeutics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lumos Sleep (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ECOTOOLS BEAUTY (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bedtime Bliss (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PrettyCare (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Loftie (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• De Rucci (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wujiang First (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Daoen (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mavogel (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YIVIEW (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jersey Slumber (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sleepfun (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Napfun (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OriHea (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations