Product Code: GVR-3-68038-852-7
Sleep Mask Market Growth & Trends:
The global sleep mask market size is estimated to reach USD 24.1 million by 2030, registering to grow at a CAGR of 5.1% from 2025 to 2030 according to a new report by Grand View Research, Inc. The rising prevalence of sleeping disorders on account of fluctuating climate patterns and hectic lifestyle is expected to expand the market scope. For instance, people in the U.S., Canada, the U.K., Ireland, France, Italy, Turkey, Singapore, China, Indonesia, and India often suffer from such disorders. Furthermore, the progress of the travel and tourism industry on a global level has been contributing to the growth of the market. The product has gained significant importance among travelers as it assists in inducing sleep during long travel hours. Over the past few years, the number of international travelers has grown considerably. Increasing penetration of economical flights along with the rising purchasing power of consumers has been supporting this growth.
Asia Pacific is projected to witness a CAGR of over 5.0% from 2019 to 2025. The development of the tourism industry has been fueling demand for the product in countries including China, India, Indonesia, Vietnam, and the Philippines. Osaka, Chengdu, and Colombo are the fastest growing tourist destinations in this region. The rising number of middle-class population has fastened the growth of the tourism industry in Asia Pacific. This development is expected to create an opportunity for product growth in the near future.
In terms of distribution channels, the online segment is expected to expand at the fastest growth rate, growing at a CAGR of 4.9% from 2019 to 2025. The constant advancements in the e-commerce industry such as multiple payment options, hassle-free delivery, and easy return policy, have been boosting the online sale of the product. In addition, increasing penetration of smartphones and online retailers in the emerging nations of this region is anticipated to augment the growth of this distribution channel in the near future. Manufacturers have been emphasizing on e-commerce to expand their reach. For instance, in June 2019, Earth Therapeutics introduced a new website in order to improve consumers' shopping experience.
The key sleep mask manufacturers include Dream Essentials, LLC; Alaska Bear; Sleep Master; LC Industries, Inc.; HappyLuxe; Earth Therapeutics; Sonoma Lavender Co.; LumosTech, Inc.; Nidra Goods; EcoTools; Bedtime Bliss; Napiform; and PrettyCare. The companies including LC Industries, Inc.; HappyLuxe; and LumosTech, Inc. have product portfolios that exclusively cater to the travel and tourism industry.
Sleep Mask Market Report Highlights:
- Based on the product, the regular sleep masks segment dominated the global industry with a revenue share of 61.3% in 2024. Regular sleep masks are easily available through multiple offline distribution channels such as pharmacies, supermarkets & hypermarkets, grocery or convenience stores, and online platforms.
- The offline distribution segment dominated the global sleep mask market in 2024. This segment is mainly driven by aspects such as ease of availability and accessibility and the large presence of products in multiple offline stores, such as convenience stores, supermarkets, specialty stores, home accessories markets, and more.
- North America dominated the global sleep mask industry, with a revenue share of 61.3% in 2024.
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Segment Snapshot
- 2.3. Competitive Landscape Snapshot
Chapter 3. Sleep Mask Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Parent Market Outlook
- 3.1.2. Related Market Outlook
- 3.2. Industry Value Chain Analysis
- 3.2.1. Profit Margin Analysis (Industry-level)
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunities
- 3.3.4. Market Challenges
- 3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
- 3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends and Preferences
- 4.3. Factors Affecting Buying Decision
- 4.4. Consumer Product Adoption
- 4.5. Observations & Recommendations
Chapter 5. Sleep Mask Market: Product Estimates & Trend Analysis
- 5.1. Sleep Mask Market, By Product: Key Takeaways
- 5.2. Product Movement Analysis & Market Share, 2024 & 2030
- 5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Thousand)
- 5.3.1. Regular
- 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Thousand)
- 5.3.2. Contoured
- 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Thousand)
- 5.3.3. Wrap Around
- 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Thousand)
- 5.3.4. Others
- 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Thousand)
Chapter 6. Sleep Mask Market: Distribution Channel Estimates & Trend Analysis
- 6.1. Sleep Mask Market, By Distribution Channel: Key Takeaways
- 6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
- 6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Thousand)
- 6.3.1. Offline
- 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Thousand)
- 6.3.2. Online
- 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Thousand)
Chapter 7. Sleep Mask Market: Regional Estimates & Trend Analysis
- 7.1. Sleep Mask Market: Regional Outlook
- 7.2. Regional Marketplaces: Key Takeaways
- 7.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Thousand)
- 7.3.1. North America
- 7.3.1.1. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
- 7.3.1.2. U.S.
- 7.3.1.2.1. Key Country Dynamics
- 7.3.1.2.2. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
- 7.3.1.3. Canada
- 7.3.1.3.1. Key Country Dynamics
- 7.3.1.3.2. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
- 7.3.1.4. Mexico
- 7.3.1.4.1. Key Country Dynamics
- 7.3.1.4.2. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
- 7.3.2. Europe
- 7.3.2.1. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
- 7.3.2.2. U.K.
- 7.3.2.2.1. Key Country Dynamics
- 7.3.2.2.2. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
- 7.3.2.3. Germany
- 7.3.2.3.1. Key Country Dynamics
- 7.3.2.3.2. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
- 7.3.2.4. France
- 7.3.2.4.1. Key Country Dynamics
- 7.3.2.4.2. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
- 7.3.2.5. Italy
- 7.3.2.5.1. Key Country Dynamics
- 7.3.2.5.2. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
- 7.3.2.6. Spain
- 7.3.2.6.1. Key Country Dynamics
- 7.3.2.6.2. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
- 7.3.3. Asia Pacific
- 7.3.3.1. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
- 7.3.3.2. China
- 7.3.3.2.1. Key Country Dynamics
- 7.3.3.2.2. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
- 7.3.3.3. India
- 7.3.3.3.1. Key Country Dynamics
- 7.3.3.3.2. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
- 7.3.3.4. Japan
- 7.3.3.4.1. Key Country Dynamics
- 7.3.3.4.2. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
- 7.3.3.5. Australia
- 7.3.3.5.1. Key Country Dynamics
- 7.3.3.5.2. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
- 7.3.3.6. South Korea
- 7.3.3.6.1. Key Country Dynamics
- 7.3.3.6.2. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
- 7.3.4. Latin America
- 7.3.4.1. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
- 7.3.4.2. Brazil
- 7.3.4.2.1. Key Country Dynamics
- 7.3.4.2.2. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
- 7.3.5. Middle East & Africa
- 7.3.5.1. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
- 7.3.5.2. UAE
- 7.3.5.2.1. Key Country Dynamics
- 7.3.5.2.2. Market Estimates And Forecast, 2018 - 2030 (USD Thousand)
Chapter 8. Sleep Mask Market: Competitive Analysis
- 8.1. Recent Developments & Impact Analysis, By Key Market Participants
- 8.2. Company Categorization
- 8.3. Participant's Overview
- 8.4. Financial Performance
- 8.5. Product Benchmarking
- 8.6. Company Heat Map Analysis
- 8.7. Strategy Mapping
- 8.8. Company Profiles
- 8.8.1. Wild Essentials LLC
- 8.8.1.1. Company Overview
- 8.8.1.2. Financial Performance
- 8.8.1.3. Product Portfolios
- 8.8.1.4. Strategic Initiatives
- 8.8.2. Sleep Master
- 8.8.2.1. Company Overview
- 8.8.2.2. Financial Performance
- 8.8.2.3. Product Portfolios
- 8.8.2.4. Strategic Initiatives
- 8.8.3. Nidra Sleep
- 8.8.3.1. Company Overview
- 8.8.3.2. Financial Performance
- 8.8.3.3. Product Portfolios
- 8.8.3.4. Strategic Initiatives
- 8.8.4. ALASKA BEAR
- 8.8.4.1. Company Overview
- 8.8.4.2. Financial Performance
- 8.8.4.3. Product Portfolios
- 8.8.4.4. Strategic Initiatives
- 8.8.5. HappyLuxe
- 8.8.5.1. Company Overview
- 8.8.5.2. Financial Performance
- 8.8.5.3. Product Portfolios
- 8.8.5.4. Strategic Initiatives
- 8.8.6. Sonoma Lavender Co.
- 8.8.6.1. Company Overview
- 8.8.6.2. Financial Performance
- 8.8.6.3. Product Portfolios
- 8.8.6.4. Strategic Initiatives
- 8.8.7. Earth Therapeutics
- 8.8.7.1. Company Overview
- 8.8.7.2. Financial Performance
- 8.8.7.3. Product Portfolios
- 8.8.7.4. Strategic Initiatives
- 8.8.8. Lumos Sleep
- 8.8.8.1. Company Overview
- 8.8.8.2. Financial Performance
- 8.8.8.3. Product Portfolios
- 8.8.8.4. Strategic Initiatives
- 8.8.9. ECOTOOLS BEAUTY
- 8.8.9.1. Company Overview
- 8.8.9.2. Financial Performance
- 8.8.9.3. Product Portfolios
- 8.8.9.4. Strategic Initiatives
- 8.8.10. Bedtime Bliss
- 8.8.10.1. Company Overview
- 8.8.10.2. Financial Performance
- 8.8.10.3. Product Portfolios
- 8.8.10.4. Strategic Initiatives
- 8.8.11. PrettyCare
- 8.8.11.1. Company Overview
- 8.8.11.2. Financial Performance
- 8.8.11.3. Product Portfolios
- 8.8.11.4. Strategic Initiatives
- 8.8.12. Loftie
- 8.8.12.1. Company Overview
- 8.8.12.2. Financial Performance
- 8.8.12.3. Product Portfolios
- 8.8.12.4. Strategic Initiatives