エスニックウェア市場規模、シェア、成長分析：タイプ別、エンドユーザー別、流通チャネル別、地域別 - 産業予測 2025～2032年

エスニックウェア市場規模は2023年に821億1,000万米ドルと評価され、2024年の881億9,000万米ドルから2032年には1,561億1,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは7.4％で成長する見通しです。

世界のエスニックウェア市場は、文化的影響、消費者の嗜好の進化、世界化によって力強い成長を遂げています。この分野では、世界の多様な文化遺産を反映した伝統的な服装が豊富に展示されており、文化的な祭り、結婚式、祝賀行事の人気の高まりによって牽引力を増しています。伝統的なスタイルを現代的にアレンジし、持続可能な生産方法を実践することが重要な動向である一方、eコマースはエスニックファッションを求める世界中の人々へのアクセシビリティを高める上で極めて重要です。Libasのようなブランドは、成功したオンライン事業を補完するため、実店舗を拡大しており、Ethnix by RaymondはTier-2およびTier-3の都市を中心に、250の小売拠点の設立を目指しています。Myntraのようなプラットフォームもまた、プレミアムエスニックウェアで著しい成長を遂げており、この分野のダイナミックな進化と市場機会を浮き彫りにしています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 顧客と購買基準の分析

エスニックウェア市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• 伝統衣装
• フュージョンウェア

エスニックウェア市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 男性
• 女性
• 子供

エスニックウェア市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン
• オフライン

エスニックウェア市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Vedant Fashions Limited（India）
• BIBA Apparels Pvt. Ltd.（India）
• Fabindia（India）
• Raymond Limited（India）
• Aditya Birla Fashion and Retail Limited（India）
• Thebe Magugu（Proprietary）Limited（South Africa）
• Afrikrea（France）
• Global Desi（India）
• ELIE SAAB（Lebanon）
• Modanisa（Turkey）
• Shanghai Tang（China）
• Shimamura Co., Ltd.（Japan）
• Wacoal Holdings Corp.（Japan）
• Lemlem（United States）
• Meena Bazaar（India）
• Neeru's（India）
• Diwan Saheb Fashions Pvt. Ltd.（India）
• Nesavaali Ltd.（United Kingdom）
• Page Industries Ltd.（India）
• Trent Ltd.（India）

結論と提言

Ethnic Wear Market size was valued at USD 82.11 billion in 2023 and is poised to grow from USD 88.19 billion in 2024 to USD 156.11 billion by 2032, growing at a CAGR of 7.4% during the forecast period (2025-2032).

The global ethnic wear market is experiencing robust growth fueled by cultural influences, evolving consumer preferences, and globalization. This segment showcases a rich array of traditional attire, reflecting diverse cultural heritages worldwide, and is gaining traction due to the rising popularity of cultural festivals, weddings, and celebrations. Contemporary adaptations of traditional styles and sustainable production practices are key trends, while e-commerce is pivotal in enhancing accessibility for a global audience seeking ethnic fashion. Brands like Libas are expanding their physical presence to complement their successful online operations, while Ethnix by Raymond aims to establish 250 retail locations, focusing on tier-2 and tier-3 cities. Platforms like Myntra are also witnessing significant growth in premium ethnic wear, highlighting the sector's dynamic evolution and market opportunities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Ethnic Wear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Ethnic Wear Market Segments Analysis

Global Ethnic Wear Market is segmented by Type, End-user, Distribution Channel and region. Based on Type, the market is segmented into Traditional Wear and Fusion Wear. Based on End-user, the market is segmented into Men, Women and Children. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Ethnic Wear Market

The ethnic wear market is experiencing significant growth driven by a rising global demand for Indian ethnic clothing. With a diverse array of options available, individuals from various countries are increasingly embracing Indian attire, particularly sarees, for parties and festive occasions. This trend highlights the growing fascination with Indian fashion, leading to a heightened interest in ethnic wear worldwide. As more fashion enthusiasts adopt these traditional garments, the ethnic wear market is poised for substantial expansion in the years ahead, reflecting a broader appreciation for cultural attire and a shift toward incorporating ethnic styles into contemporary wardrobes.

Restraints in the Ethnic Wear Market

The ethnic wear market faces several restraints that hinder its growth. One significant factor is the limited acceptance of ethnic attire in the corporate environment, where vibrant colors and intricate designs are often deemed inappropriate for professional settings. This perception discourages individuals from opting for ethnic wear in their workplaces. Additionally, the increasing number of working women globally poses a challenge to the demand for ethnic clothing, as practicality and corporate dress codes tend to favor more conventional attire. These factors collectively contribute to a restrained growth trajectory for the ethnic wear market, limiting its appeal and acceptance in certain sectors.

Market Trends of the Ethnic Wear Market

The ethnic wear market is witnessing significant growth fueled by the rise of modern fusion designs, a trend that marries traditional elements with contemporary aesthetics. Designers are creatively blending classic silhouettes, fabrics, and embellishments with fresh cuts, colors, and patterns, resulting in versatile clothing that appeals to a younger demographic. This innovative approach allows individuals to express their cultural heritage while embracing a global fashion sensibility. As consumers increasingly prioritize unique, personalized styles that reflect their identity, the modern fusion trend is set to reshape the ethnic wear landscape, driving demand and expanding market opportunities across diverse demographics.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Ethnic Wear Market Size by Type & CAGR (2025-2032)

• Market Overview
• Traditional Wear
• Fusion Wear

Global Ethnic Wear Market Size by End-user & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Children

Global Ethnic Wear Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Ethnic Wear Market Size & CAGR (2025-2032)

• North America (Type, End-user, Distribution Channel)
  • US
  • Canada
• Europe (Type, End-user, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, End-user, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, End-user, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, End-user, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Vedant Fashions Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BIBA Apparels Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fabindia (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Raymond Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aditya Birla Fashion and Retail Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thebe Magugu (Proprietary) Limited (South Africa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Afrikrea (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Global Desi (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ELIE SAAB (Lebanon)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Modanisa (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shanghai Tang (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shimamura Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wacoal Holdings Corp. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lemlem (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meena Bazaar (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Neeru's (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diwan Saheb Fashions Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nesavaali Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Page Industries Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trent Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations