エスニックウェア市場-世界の産業規模、シェア、動向、機会、予測、タイプ別（伝統的ウェア、融合ウェア）、エンドユーザー別（女性、男性、子供）、流通チャネル別（オンライン、オフライン）、地域別、競合別、2020年～2030年

エスニックウェアの世界市場規模は2024年に944億6,000万米ドルとなり、2030年までには1,484億5,000万米ドルに達し、予測期間中のCAGRは7.88%で成長すると予測されています。

この市場は、消費者の選好の進化、文化的な祭典、世界の相互接続の増加によって、かなりの拡大が見られています。エスニックウェアは、さまざまな地域の文化遺産に根ざした伝統的な装いを表し、その地域を超えて広くアピールされるようになっています。結婚式、宗教的な祭り、文化的な儀式といったイベントの人気の高まりが、多様な層におけるエスニックウェアの需要を煽っています。さらに、ファッションの世界化は、時代を超越した美学を現代的な魅力と融合させ、複数の文化の伝統的なスタイルへの関心を駆り立てました。その結果、民族衣装は保存されるだけでなく、現代的なワードローブに再構築され、世界のファッション情勢における伝統と動向のダイナミックな相互作用を反映しています。

主要な市場促進要因

文化の多様性と世界化

主要な市場課題

文化的流用への懸念

主要な市場動向

モダンなフュージョンデザイン

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界のエスニックウェア市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • タイプ別（トラディショナルウェア、フュージョンウェア）
  • エンドユーザー別（女性、男性、子供）
  • 流通チャネル別（オフライン、オンライン）
  • 地域別
  • 企業別（2024年）
• 市場マップ

第6章 北米のエスニックウェア市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州のエスニックウェア市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第8章 アジア太平洋のエスニックウェア市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋：国別分析
  • 中国
  • 日本
  • インド
  • 韓国
  • インドネシア

第9章 中東・アフリカのエスニックウェア市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第10章 南米のエスニックウェア市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 混乱：紛争、パンデミック、貿易障壁

第14章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第15章 競合情勢

• 企業プロファイル
  • Mansaart Company（Anka）
  • Fabindia Limited
  • Rain & Rainbow
  • BIBA Fashion Limited
  • ES Trading L.L.C.（ELIA SAAB）
  • Landmark Group
  • Vedant Fashions Limited
  • Thebe Magugu（Proprietary）Limited
  • Diwan Saheb Fashions Pvt. Ltd.
  • Raymond Limited

第16章 戦略的提言

第17章 調査会社について・免責事項

The Global Ethnic Wear Market was valued at USD 94.46 billion in 2024 and is projected to reach USD 148.45 billion by 2030, growing at a CAGR of 7.88% during the forecast period. This market has seen considerable expansion, driven by evolving consumer preferences, cultural celebrations, and increasing global interconnectedness. Ethnic wear represents traditional attire rooted in the cultural heritage of various regions and is gaining widespread appeal beyond its native geography. The growing popularity of events such as weddings, religious festivals, and cultural ceremonies has fueled demand for ethnic wear across diverse demographics. Additionally, the globalization of fashion has spurred interest in traditional styles from multiple cultures, merging timeless aesthetics with modern appeal. As a result, ethnic clothing is not only being preserved but also reimagined for contemporary wardrobes, reflecting a dynamic interplay of tradition and trend in the global fashion landscape.

Key Market Drivers

Cultural Diversity and Globalization

Cultural diversity and the globalization of fashion have played a pivotal role in shaping the growth of the ethnic wear market. As societies become more multicultural, there is an increasing appreciation for the distinctiveness and heritage of traditional garments. Consumers are drawn to clothing that reflects cultural identity, craftsmanship, and storytelling. Globalization has enabled designers and brands to blend traditional motifs and techniques from different cultures, resulting in collections that cater to a worldwide audience. This cultural fusion enhances the attractiveness of ethnic wear and supports its integration into mainstream fashion. The trend is further supported by strong consumer expenditure in the apparel segment, with a 2024 report indicating that American households spend approximately USD 1,700 annually on clothing, underscoring consistent demand that fuels the market's expansion.

Key Market Challenges

Cultural Appropriation Concerns

A notable challenge within the global ethnic wear market is the issue of cultural appropriation. As traditional garments from various cultures gain international visibility, there is a growing concern about the misuse or misrepresentation of cultural symbols. Brands and designers must approach ethnic designs with cultural sensitivity and respect to avoid alienating or offending the communities from which these styles originate. Failure to acknowledge cultural significance or improper usage can result in public backlash and harm to brand reputation. Addressing this challenge requires a thoughtful and informed approach to design, ensuring authenticity while promoting inclusivity and respect.

Key Market Trends

Modern Fusion Designs

One of the leading trends in the ethnic wear market is the emergence of modern fusion designs that blend traditional attire with contemporary fashion sensibilities. Designers are innovatively combining classic textiles, patterns, and embellishments with modern silhouettes and styling elements to create versatile garments. This fusion approach appeals particularly to younger consumers who value cultural expression alongside global fashion trends. These designs offer adaptability, making ethnic wear suitable for both formal events and everyday wear. This evolving trend not only broadens the consumer base but also helps preserve traditional techniques by giving them a modern platform and renewed relevance.

Key Market Players

• Mansaart Company (Anka)
• Fabindia Limited
• Rain & Rainbow
• BIBA Fashion Limited
• ES Trading L.L.C. (ELIA SAAB)
• Landmark Group
• Vedant Fashions Limited
• Thebe Magugu (Proprietary) Limited
• Diwan Saheb Fashions Pvt. Ltd.
• Raymond Limited

Report Scope:

In this report, the Global Ethnic Wear Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Ethnic Wear Market, By Type:

• Traditional Wear
• Fusion Wear

Ethnic Wear Market, By End User:

• Women
• Men
• Kids

Ethnic Wear Market, By Distribution Channel:

• Online
• Offline

Ethnic Wear Market, By Region:

• Asia-Pacific
  • China
  • Japan
  • India
  • Vietnam
  • South Korea
• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • Germany
  • Spain
  • Italy
  • United Kingdom
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
• South America
  • Brazil
  • Argentina
  • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Ethnic Wear Market.

Available Customizations:

Global Ethnic Wear Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

• 4.1. Brand Awareness
• 4.2. Factors Influence Purchase Decision

5. Global Ethnic Wear Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Traditional Wear, Fusion Wear)
  • 5.2.2. By End User (Women, Men, Kids)
  • 5.2.3. By Distribution Channel (Offline, Online)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Ethnic Wear Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By End User
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Ethnic Wear Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By End User
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Ethnic Wear Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By End User
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Ethnic Wear Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By End User
      • 6.3.3.2.3. By Distribution Channel

7. Europe Ethnic Wear Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By End User
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Ethnic Wear Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By End User
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. Germany Ethnic Wear Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By End User
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. Spain Ethnic Wear Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By End User
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Ethnic Wear Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By End User
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. United Kingdom Ethnic Wear Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By End User
      • 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific Ethnic Wear Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By End User
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Ethnic Wear Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By End User
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2.Japan Ethnic Wear Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By End User
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. India Ethnic Wear Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By End User
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. South Korea Ethnic Wear Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By End User
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Indonesia Ethnic Wear Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By End User
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Ethnic Wear Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By End User
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Ethnic Wear Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By End User
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. Saudi Arabia Ethnic Wear Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By End User
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. UAE Ethnic Wear Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By End User
      • 9.3.3.2.3. By Distribution Channel
  • 9.3.4. Turkey Ethnic Wear Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Type
      • 9.3.4.2.2. By End User
      • 9.3.4.2.3. By Distribution Channel

10. South America Ethnic Wear Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By End User
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Ethnic Wear Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By End User
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Argentina Ethnic Wear Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By End User
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Colombia Ethnic Wear Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By End User
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Company Profiles
  • 15.1.1. Mansaart Company (Anka)
    • 15.1.1.1. Business Overview
    • 15.1.1.2. Company Snapshot
    • 15.1.1.3. Products & Services
    • 15.1.1.4. Financials (As Per Availability)
    • 15.1.1.5. Key Market Focus & Geographical Presence
    • 15.1.1.6. Recent Developments
    • 15.1.1.7. Key Management Personnel
  • 15.1.2. Fabindia Limited
  • 15.1.3. Rain & Rainbow
  • 15.1.4. BIBA Fashion Limited
  • 15.1.5. ES Trading L.L.C. (ELIA SAAB)
  • 15.1.6. Landmark Group
  • 15.1.7. Vedant Fashions Limited
  • 15.1.8. Thebe Magugu (Proprietary) Limited
  • 15.1.9. Diwan Saheb Fashions Pvt. Ltd.
  • 15.1.10. Raymond Limited

16. Strategic Recommendations

17. About Us & Disclaimer