スポーツアプリ市場規模、シェア、成長分析：性別、マーケットプレース別、用途別、地域別 - 産業予測 2025～2032年

スポーツアプリ市場規模は2023年に40億6,000万米ドルとなり、予測期間（2025-2032年）のCAGRは10.9%で、2024年の45億米ドルから2032年には103億米ドルに成長する見通しです。

世界のスポーツアプリ市場は、パーソナライズされたユーザーエクスペリエンスへの需要によって大きな成長を遂げています。モバイルアプリがファンのエンゲージメントとアスリートのパフォーマンスを高めるために不可欠となるにつれ、この分野はライブストリーミング、フィットネストラッキング、ファンタジーゲーム、チケット販売に及んでいます。スマートフォンと高速インターネットの台頭がカスタムコンテンツへのアクセスを容易にする一方、AI、AR、VRなどの技術の進歩がユーザーとのインタラクションを変化させています。アマチュアやプロのアスリートの間でのフィットネスアプリの人気や、スポーツベッティングの合法化によって、市場はさらに活性化しています。グーグルやアップルなどの大手企業は革新的な機能を発表し、スポーツアプリの消費とエンゲージメントにおける新時代の舞台を整えつつあります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術の進歩

スポーツアプリ市場規模：性別： & CAGR（2025-2032）

• 市場概要
• 男性
• 女性

スポーツアプリ市場規模マーケットプレース & CAGR（2025-2032）

• 市場概要
• Google Play Store
• Apple iOS Store
• その他

スポーツアプリ市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 健康モニタリング
• アクティビティの追跡と監視

スポーツアプリ市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Amazon（United States）
• Disney（United States）
• DraftKings（United States）
• FanDuel（United States）
• Entain（United Kingdom）
• Flutter Entertainment（Ireland）
• Sportradar（Switzerland）
• Genius Sports（United States）
• Evoke plc（United Kingdom）
• DAZN（United Kingdom）
• Bet365（United Kingdom）
• William Hill（United Kingdom）
• Paddy Power（Ireland）
• Betfair（United Kingdom）
• Sky Betting & Gaming（United Kingdom）
• Fanatics（United States）
• Fox Corporation（United States）
• MGM Resorts International（United States）
• PointsBet（Australia）
• Betsson AB（Sweden）

結論と提言

Sports App Market size was valued at USD 4.06 billion in 2023 and is poised to grow from USD 4.5 billion in 2024 to USD 10.3 billion by 2032, growing at a CAGR of 10.9% during the forecast period (2025-2032).

The global sports app market is experiencing significant growth driven by the demand for personalized user experiences, as fans increasingly seek tailored content like notifications and live scores. As mobile apps become essential for enhancing fan engagement and athlete performance, this sector spans live streaming, fitness tracking, fantasy gaming, and ticket sales. The rise of smartphones and high-speed internet is facilitating access to custom content, while advancements in technologies like AI, AR, and VR are transforming user interaction. The market is further boosted by the popularity of fitness apps among amateur and professional athletes and the legalization of sports betting. Major players like Google and Apple are launching innovative features, setting the stage for a new era in sports app consumption and engagement.

Top-down and bottom-up approaches were used to estimate and validate the size of the Sports App market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Sports App Market Segments Analysis

Global Sports App Market is segmented by Gender, Marketplace, Application and region. Based on Gender, the market is segmented into Male and Female. Based on Marketplace, the market is segmented into Google Play Store, Apple iOS Store and Others. Based on Application, the market is segmented into Health monitoring and Activity tracking and monitoring. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Sports App Market

One of the primary catalysts for the expansion of the sports app market is the increasing demand for live sports streaming. Consumers are seeking immediate access to their favorite games, leading to a surge in popularity for apps that offer live streaming capabilities. This trend is amplified by the expanding online presence of sports leagues and a global shift towards mobile entertainment. As more individuals turn to their devices for real-time sports updates, the appetite for innovative sports applications that deliver instant access to live events continues to grow, further propelling the market forward.

Restraints in the Sports App Market

A significant challenge facing the global sports app market is the intense competition among numerous existing platforms. With many applications offering comparable features, it becomes increasingly challenging to retain and attract users. This saturation makes it hard for individual apps to differentiate themselves, leading to diminished user engagement and restricted growth potential, especially in highly competitive sports categories. As a result, many sports apps struggle to establish a unique identity and maintain a loyal user base, ultimately hindering their overall success in a crowded marketplace. This competitive landscape poses a considerable restraint on the advancement of the sports app sector.

Market Trends of the Sports App Market

As the sports app market evolves, enhancing user experience through personalized content is emerging as a dominant trend. The increasing demand for tailored sports experiences is prompting developers to integrate AI and machine learning technologies into their platforms, enabling them to offer personalized recommendations, real-time game notifications, highlight reels, and relevant news streams. By analyzing user behavior and preferences, these apps are curating more engaging and interactive content, significantly boosting user retention and satisfaction. This shift towards customization is expected to catalyze higher subscription rates and foster deeper user engagement, solidifying the sports app market's growth trajectory in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement

Global Sports App Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Male
• Female

Global Sports App Market Size by Marketplace & CAGR (2025-2032)

• Market Overview
• Google Play Store
• Apple iOS Store
• Others

Global Sports App Market Size by Application & CAGR (2025-2032)

• Market Overview
• Health monitoring
• Activity tracking and monitoring

Global Sports App Market Size & CAGR (2025-2032)

• North America (Gender, Marketplace, Application)
  • US
  • Canada
• Europe (Gender, Marketplace, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Gender, Marketplace, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Gender, Marketplace, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Gender, Marketplace, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amazon (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Disney (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DraftKings (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FanDuel (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Entain (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flutter Entertainment (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sportradar (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Genius Sports (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Evoke plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DAZN (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bet365 (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• William Hill (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Paddy Power (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betfair (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sky Betting & Gaming (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fanatics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fox Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MGM Resorts International (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PointsBet (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Betsson AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations