精密ブドウ栽培の市場規模、シェア、成長分析：コンポーネント別、技術別、用途別、地域別 - 産業予測 2025～2032年

精密ブドウ栽培の世界市場規模は2023年に13億米ドルと評価され、2024年の14億4,000万米ドルから2032年には32億2,000万米ドルに成長し、予測期間（2025年～2032年）のCAGRは10.6％で成長する見通しです。

精密ブドウ栽培市場は、ブドウ園の生産性とブドウの品質を向上させるドローン、センサー、運転手のいないトラクターなどの高度なモニタリング技術によって大きな成長を遂げています。これらのツールを統合することで、ブドウ園の所有者は作物の健全性を効果的に監視し、収量を最大化するためのタイムリーな介入を実施することができます。北米や欧州などでは持続可能な農法への注目が高まっており、アジア太平洋地域では農業アプローチの近代化が進んでいます。ラテンアメリカではワイン産業が拡大し、中東やアフリカでは乾燥気候への適応が進んでいることも市場拡大に寄与しています。しかし、導入コストの高さや技術スキルの必要性といった課題は、成長の妨げになる可能性があります。一方、競合各社は研究開発や戦略的提携に投資しており、この進化する市場においてコスト効率が高く、ユーザーフレンドリーなソリューションの機会を創出しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術の進歩

精密ブドウ栽培市場規模：コンポーネント別& CAGR（2025-2032）

• 市場概要
• ハードウェア
  • 自動化および制御システム
  • センシング＆モニタリングデバイス
• ソフトウェア
  • ローカル/Webベース
  • クラウドベース
• サービス
  • システム統合とコンサルティング
  • マネージドサービス
  • 農場運営サービス
  • データサービス
  • 分析サービス
  • 接続サービス
  • 支援専門サービス
  • サプライチェーン専門サービス
  • 気候情報サービス
  • その他
  • メンテナンスとサポート

精密ブドウ栽培市場規模：技術別& CAGR（2025-2032）

• 市場概要
• 誘導システム
  • 全地球測位システム（GPS）
  • 地理情報システム（GIS）
• リモートセンシング
  • ハンドヘルド
  • 衛星センシング
• 可変レート技術

精密ブドウ栽培市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 収量監視
  • 農場内
  • 農場外
• フィールドマッピング
  • 境界マッピング
  • 排水マッピング
• 作物スカウティング
• 天気の追跡と予報
• 灌漑管理
• 在庫管理
• 農場労働管理
• 財務管理
• その他

精密ブドウ栽培市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• John Deere（United States）
• Trimble Inc.（United States）
• Topcon Corporation（Japan）
• AG Leader Technology（United States）
• Raven Industries（United States）
• Sentera（United States）
• VitiBot（France）
• The Climate Corporation（United States）
• PrecisionHawk（United States）
• Deveron UAS（Canada）
• TeeJet Technologies（United States）
• Groupe ICV（France）
• TracMap（New Zealand）
• QuantisLabs（Hungary）
• Terranis（France）

結論と提言

Global Precision Viticulture Market size was valued at USD 1.3 billion in 2023 and is poised to grow from USD 1.44 billion in 2024 to USD 3.22 billion by 2032, growing at a CAGR of 10.6% during the forecast period (2025-2032).

The precision viticulture market is experiencing significant growth due to advanced monitoring technologies like drones, sensors, and driverless tractors, which enhance vineyard productivity and grape quality. By integrating these tools, vineyard owners can effectively monitor crop health and implement timely interventions to maximize yields. The increasing focus on sustainable practices in regions such as North America and Europe is further driving adoption, while Asia Pacific modernizes its agricultural approaches. Latin America's wine industry expanding and the Middle East and Africa adapting to arid climates also contribute to market expansion. However, challenges like high implementation costs and the need for technical skills can hinder growth. Meanwhile, competitive players are investing in R&D and strategic alliances, creating opportunities for cost-effective, user-friendly solutions in this evolving market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Precision Viticulture market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Precision Viticulture Market Segments Analysis

Global Precision Viticulture Market is segmented by Component, Technology, Application and region. Based on Component, the market is segmented into Hardware, Software and Services. Based on Technology, the market is segmented into Guidance systems, Remote sensing and Variable rate technology. Based on Application, the market is segmented into Yield monitoring, Field mapping, Crop scouting, Weather tracking & forecasting, Irrigation management, Inventory management, Farm labor management, Financial management and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Precision Viticulture Market

The global precision viticulture market is being driven by significant shifts within the wider agriculture sector towards sustainable practices. As vineyards seek to align with this growing trend, precision viticulture offers a means to optimize resource usage and diminish environmental impact. By managing inputs like water and chemicals with precision, vineyard managers can significantly cut down on waste and lower the ecological footprint associated with grape production. This method also facilitates targeted pest and disease interventions, which reduces reliance on broad-spectrum pesticides. As sustainability gains prominence among environmentally aware consumers, the adoption of precision viticulture is increasing, promising a favorable outlook for market growth.

Restraints in the Global Precision Viticulture Market

One significant constraint facing the Global Precision Viticulture market is the challenge of ensuring the accuracy and integration of data obtained from various sources. In vineyards, technologies such as sensors, drones, and satellites are utilized to gather critical information related to soil moisture, temperature, humidity, plant health, and grape quality. However, the process of consolidating this diverse range of data into a unified platform, while also verifying its precision, proves to be quite complex. This difficulty in data synchronization and validation can hinder the efficient implementation of precision viticulture practices, ultimately impacting the market's growth and development.

Market Trends of the Global Precision Viticulture Market

The Global Precision Viticulture market is experiencing a significant upward trend driven by the increasing adoption of IoT technologies. As vineyards integrate various devices and sensors, the seamless communication between components such as soil sensors, weather stations, and automated machinery enables real-time monitoring and control of vineyard conditions. This interconnected network enhances operational efficiency and resource optimization, allowing for precise management of moisture levels and climate conditions, thus aiding in disease prediction and prevention. Consequently, this surge in IoT applications is propelling market growth by reducing costs and minimizing environmental impact, creating a sustainable model for modern viticulture.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Precision Viticulture Market Size by Component & CAGR (2025-2032)

• Market Overview
• Hardware
  • Automation & control systems
  • Sensing & monitoring devices
• Software
  • Local/Web-based
  • Cloud-based
• Services
  • System integration and consulting
  • Managed services
  • Farm operation services
  • Data services
  • Analytics services
  • Connectivity services
  • Assisted professional services
  • Supply chain professional services
  • Climate information services
  • Others
  • Maintenance & support

Global Precision Viticulture Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Guidance systems
  • Global positioning system (GPS)
  • Geographic information system (GIS)
• Remote sensing
  • Handheld
  • Satellite sensing
• Variable rate technology

Global Precision Viticulture Market Size by Application & CAGR (2025-2032)

• Market Overview
• Yield monitoring
  • On-farm
  • Off-farm
• Field mapping
  • Boundary mapping
  • Drainage mapping
• Crop scouting
• Weather tracking & forecasting
• Irrigation management
• Inventory management
• Farm labor management
• Financial management
• Others

Global Precision Viticulture Market Size & CAGR (2025-2032)

• North America (Component, Technology, Application)
  • US
  • Canada
• Europe (Component, Technology, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Technology, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Technology, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Technology, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• John Deere (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trimble Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Topcon Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AG Leader Technology (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Raven Industries (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sentera (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VitiBot (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Climate Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PrecisionHawk (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Deveron UAS (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TeeJet Technologies (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Groupe ICV (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TracMap (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QuantisLabs (Hungary)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Terranis (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations