洗濯洗剤市場規模、シェア、成長分析：製品タイプ別、流通チャネル別、用途別、地域別 - 産業予測 2025～2032年

洗濯洗剤の世界市場規模は、2023年に1,714億米ドルと評価され、2024年の1,810億米ドルから2032年には2,798億9,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは5.6％で成長する見通しです。

家事に費やす時間が不足しつつあることが、特にインド、中国、ベトナムなどの新興市場における全自動洗濯機の需要の高まりを裏付けています。半自動から自動システムへのシフトは、可処分所得の増加や衛生的で健康的な生活への関心の高まりによってさらに推進されています。消費者は、環境問題に対する幅広い意識を反映して、環境に優しいオーガニック洗濯製品に引き寄せられつつあります。COVID-19の大流行は、ランドリーケア用品のオンライン・プロモーションを加速させ、製品革新の道を開いた。特筆すべき進歩としては、タイドの「タイド・エボ」やユニリーバの「耐久性ランドリーカプセル」があります。しかし、一部の消費者にとっては高額なコストが利用を制限する可能性があり、洗濯洗剤市場の成長にとって課題となっています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 顧客と購買基準の分析

洗濯洗剤市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• 液体洗剤
• 粉末洗剤
• 洗剤ポッドまたはカプセル
• その他

洗濯洗剤市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• 小売店
• オンライン小売
• 専門店
• その他

洗濯洗剤市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 家庭用
• 商業用
• 産業用
• その他

洗濯洗剤市場規模& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Procter & Gamble（United States）
• Unilever（United Kingdom）
• Henkel AG & Co. KGaA（Germany）
• The Clorox Company（United States）
• Church & Dwight Co., Inc.（United States）
• Reckitt Benckiser Group plc（United Kingdom）
• Colgate-Palmolive Company（United States）
• S. C. Johnson & Son, Inc.（United States）
• Kao Corporation（Japan）
• Lion Corporation（Japan）
• LG Household & Health Care Ltd.（South Korea）
• Amway Corporation（United States）
• Ecolab Inc.（United States）
• Seventh Generation Inc.（United States）
• Persan, S.A.（Spain）
• McBride plc（United Kingdom）
• Nirma Limited（India）
• Wings Corporation（Indonesia）
• Fabrica de Jabon La Corona, S.A. de C.V.（Mexico）
• PZ Cussons plc（United Kingdom）

結論と提言

Global Laundry Detergent Market size was valued at USD 171.4 billion in 2023 and is poised to grow from USD 181.0 billion in 2024 to USD 279.89 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).

The growing scarcity of time for household chores underscores the rising demand for fully automatic washing machines, particularly in emerging markets like India, China, and Vietnam. This shift from semi-automatic to automatic systems is further propelled by increasing disposable incomes and a heightened focus on hygiene and healthy living. Consumers are gravitating towards eco-friendly and organic laundry products, reflecting a broader awareness of environmental issues. The COVID-19 pandemic accelerated the online promotion of laundry care items, opening avenues for product innovation. Notable advancements include Tide's launch of Tide Evo and Unilever's durable laundry capsules, both designed for efficiency and environmental sustainability. However, high costs may limit access for some consumers, presenting challenges for growth in the laundry detergent market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Laundry Detergent market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Laundry Detergent Market Segments Analysis

Global Laundry Detergent Market is segmented by Product Type, Distribution Channel, Application and region. Based on Product Type, the market is segmented into Liquid Detergents, Powder Detergents, Detergent Pods or Capsules and Others. Based on Distribution Channel, the market is segmented into Retail Stores, Online Retail, Specialty Stores and Others. Based on Application, the market is segmented into Household, Commercial, Industrial and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Laundry Detergent Market

One of the key drivers of the Global Laundry Detergent market is the growing consumer awareness regarding the importance of keeping clothing free from bacteria, dust, and dirt. This heightened consciousness has led to a notable rise in per capita spending on household cleaning products, particularly laundry detergents. As consumers increasingly seek effective solutions for hygiene and cleanliness, manufacturers are responding by innovating and creating products that incorporate enhanced cleaning capabilities and additional features such as antibacterial and disinfection properties. This shift in consumer expectations is fueling the demand for more advanced and effective laundry detergent options in the marketplace.

Restraints in the Global Laundry Detergent Market

The global laundry detergent market experiences certain constraints that impact its dynamics, notably the minimal threat posed by new entrants. This is largely attributed to the dominant presence and extensive market reach of well-established industry leaders, such as Procter & Gamble (Tide), Unilever (Persil), Henkel (Purex), and SC Johnson (Dr. Beckmann). While newcomers strive for innovation to carve out their niche, the established companies benefit from significant globalization and brand loyalty, making it challenging for emerging brands to gain a foothold. Consequently, the competitive landscape remains heavily skewed toward these prominent players, limiting the potential for new competition to thrive.

Market Trends of the Global Laundry Detergent Market

The Global Laundry Detergent market is witnessing a significant trend driven by innovation and sustainability, reflecting shifting consumer preferences and stringent environmental regulations. Companies are increasingly focusing on eco-friendly formulations, biodegradable ingredients, and efficient packaging solutions to meet the demands of environmentally-conscious consumers. The rise of concentrated and multi-functional products also highlights a shift towards convenience and cost-effectiveness. Furthermore, brands are investing in research and development to explore cutting-edge technologies and sustainable practices, ensuring they remain competitive in this rapidly evolving market. Overall, the integration of sustainability and innovation is poised to define the future success of the laundry detergent industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis

Global Laundry Detergent Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Liquid Detergents
• Powder Detergents
• Detergent Pods or Capsules
• Others

Global Laundry Detergent Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Retail Stores
• Online Retail
• Specialty Stores
• Others

Global Laundry Detergent Market Size by Application & CAGR (2025-2032)

• Market Overview
• Household
• Commercial
• Industrial
• Others

Global Laundry Detergent Market Size & CAGR (2025-2032)

• North America (Product Type, Distribution Channel, Application)
  • US
  • Canada
• Europe (Product Type, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Clorox Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• S. C. Johnson & Son, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ecolab Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seventh Generation Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Persan, S.A. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McBride plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nirma Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wings Corporation (Indonesia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fabrica de Jabon La Corona, S.A. de C.V. (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PZ Cussons plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations