持続可能なアスレジャーの市場規模、シェア、成長分析：製品タイプ別、性別、流通チャネル別、地域別 - 産業予測 2025～2032年

持続可能なアスレジャーの世界市場規模は2023年に823億米ドルと評価され、2024年の866億6,000万米ドルから2032年には1,310億米ドルに成長し、予測期間（2025-2032年）のCAGRは5.3％で成長する見通しです。

世界の持続可能なアスレジャー市場は、環境に優しく多機能なアクティブウェアに対する消費者の関心の高まりに後押しされ、力強い成長を遂げています。この変化は、環境問題を取り巻く意識の高まりや健康志向の高まりと一致しています。この分野のブランドは、リサイクル素材の使用、倫理的な生産方法、サプライチェーンの透明性を優先しています。消費者がフィットネスアクティビティにも普段着にも、スタイリッシュかつ快適な選択肢を求める中、市場の需要は高まり続けています。また、ファッションとフィットネスのコラボレーションがイノベーションを促進しています。しかし、競争が激化する中、企業はこのダイナミックなマーケットプレースでより大きな足跡を残すため、個性的なデザイン、革新的な素材、意義あるサステナビリティへの取り組みを通じて差別化を図る必要に迫られています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 顧客の購買と基準の分析
• 特許分析

持続可能なアスレジャー市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• 大量生産
• プレミアム

持続可能なアスレジャー市場規模：製品別& CAGR（2025-2032）

• 市場概要
• シャツ
• ヨガパンツ
• レギンス
• ショートパンツ
• その他

持続可能なアスレジャー市場規模：性別& CAGR（2025-2032）

• 市場概要
• 男性
• 女性

持続可能なアスレジャー市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オフライン
• オンライン

持続可能なアスレジャー市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Nike（United States）
• Adidas（Germany）
• Puma（Germany）
• Under Armour（United States）
• Lululemon Athletica（Canada）
• Columbia Sportswear（United States）
• Gap Inc.（Athleta）（United States）
• Reebok（United States）
• Fabletics（United States）
• New Balance（United States）
• Patagonia（United States）
• ASICS（Japan）
• Lorna Jane（Australia）
• Varley（United Kingdom）
• Alo Yoga（United States）
• Tracksmith（United States）
• Electric & Rose（United States）

結論と提言

Global Sustainable Athleisure Market size was valued at USD 82.3 billion in 2023 and is poised to grow from USD 86.66 billion in 2024 to USD 131.0 billion by 2032, growing at a CAGR of 5.3% during the forecast period (2025-2032).

The global sustainable athleisure market is witnessing robust growth, propelled by heightened consumer interest in eco-friendly and multifunctional activewear. This shift aligns with growing awareness surrounding environmental issues and an increasing focus on health-conscious living. Brands in this sector are prioritizing the use of recycled materials, ethical production methods, and transparency in their supply chains. As consumers seek stylish yet comfortable options for both fitness activities and everyday wear, market demands continue to rise. Additionally, collaborations between the fashion and fitness sectors are driving innovation. However, as competition escalates, companies are compelled to differentiate themselves through distinctive designs, innovative fabrics, and meaningful sustainability efforts to secure a larger footprint in this dynamic marketplace.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sustainable Athleisure market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sustainable Athleisure Market Segments Analysis

Global Sustainable Athleisure Market is segmented by Type, Product, Gender, Distribution Channel and region. Based on Type, the market is segmented into Mass and Premium. Based on Product, the market is segmented into Shirt, Yoga Pant, Leggings, Shorts and Others. Based on Gender, the market is segmented into Men and Women. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sustainable Athleisure Market

The Global Sustainable Athleisure market is being propelled by a rising awareness of environmental and social concerns among consumers, driving them towards eco-friendly and sustainable products. As individuals increasingly prioritize sustainability in their purchasing decisions, athleisure brands that emphasize the use of organic materials, implement waste reduction strategies, and uphold ethical manufacturing practices are positioning themselves to resonate with this environmentally conscious demographic. This shift in consumer preferences not only highlights the importance of sustainability in product offerings but also presents a significant opportunity for brands to capture the loyalty of a growing number of eco-aware shoppers seeking responsible fashion choices.

Restraints in the Global Sustainable Athleisure Market

The Global Sustainable Athleisure market faces certain constraints primarily due to the elevated production costs associated with using premium materials and implementing ethical manufacturing practices. These enhanced production standards typically translate into higher retail prices, which can dissuade budget-conscious consumers from making purchases. Consequently, this price sensitivity may hinder the market's growth, as a significant segment of consumers might opt for more affordable alternatives instead of sustainable options. Thus, balancing the commitment to sustainability with competitive pricing will be essential for expanding the consumer base and overcoming these market challenges.

Market Trends of the Global Sustainable Athleisure Market

The global sustainable athleisure market is witnessing a significant trend towards eco-friendly materials and sustainable production practices, driven by an increasingly environmentally conscious consumer base. As awareness of clothing's ecological footprint grows, demand surges for activewear crafted from sustainable, recycled materials like organic cotton, bamboo, and recycled polyester. Brands are responding by prioritizing transparency in their supply chains, showcasing their commitment to ethical manufacturing processes. This shift not only enhances brand loyalty but also aligns with broader sustainability goals, positioning eco-conscious athleisure as a key player in the fashion industry, ultimately reshaping consumer preferences and market dynamics in the years to come.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying And Criteria Analysis
• Patent Analysis

Global Sustainable Athleisure Market Size by Type & CAGR (2025-2032)

• Market Overview
• Mass
• Premium

Global Sustainable Athleisure Market Size by Product & CAGR (2025-2032)

• Market Overview
• Shirt
• Yoga Pant
• Leggings
• Shorts
• Others

Global Sustainable Athleisure Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Sustainable Athleisure Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Sustainable Athleisure Market Size & CAGR (2025-2032)

• North America (Type, Product, Gender, Distribution Channel)
  • US
  • Canada
• Europe (Type, Product, Gender, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Product, Gender, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Product, Gender, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Product, Gender, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nike (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lululemon Athletica (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gap Inc. (Athleta) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reebok (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fabletics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Balance (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patagonia (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASICS (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lorna Jane (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Varley (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alo Yoga (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tracksmith (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Electric & Rose (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations