アスレジャーの市場規模、シェア、成長分析：製品別、カテゴリー別、エンドユーザー別、流通チャネル別、地域別 - 産業予測 2025年～2032年

アスレジャー市場規模は、2023年に3,145億米ドルと評価され、2024年の3,406億米ドルから2032年には6,445億8,000万米ドルに成長し、予測期間（2025年～2032年）のCAGRは8.3％で成長する見通しです。

アスレジャー市場は、ヨガパンツ、レギンス、ショートパンツなど、快適でありながらスタイリッシュなアクティブウェアに対する消費者需要の急増によって大きな成長を遂げています。スポーツアパレルメーカーの技術革新は、これらの衣服の機能性を高め、透湿性、防水性、軽量化を実現しました。このようなアスレジャーの両用性は、健康志向のライフスタイルの高まりやフィットネス志向のアパレルを求める動向とうまく合致しています。消費者は、水分管理や温度調節機能を備えた高品質の素材を求めるようになってきており、そのような機能に対して割高な料金を支払うこともしばしばです。COVID-19は、スポーツジムの閉鎖などの課題を抱えているが、特に家庭でスポーツや運動をする女性が増えていることから、市場は回復に向かっています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

アスレジャー市場規模：製品別& CAGR（2025-2032）

• 市場概要
• ヨガウェア
  • トップス
  • パンツ
  • ショートパンツ
  • ユニタード
  • カプリパンツ
  • その他
• シャツとTシャツ
• レギンス
• ショートパンツ
• その他

アスレジャー市場規模：カテゴリー別& CAGR（2025-2032）

• 市場概要
• 大量生産
• プレミアム

アスレジャー市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 男性
• 女性
• 子供

アスレジャー市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• ハイパーマーケットとスーパーマーケット
• スポーツ用品小売業者
• オンライン
• その他

アスレジャー市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Nike（US）
• Adidas（Germany）
• Lululemon Athletica（Canada）
• Under Armour（US）
• Puma SE（Germany）
• Reebok（US）
• New Balance（US）
• ASICS（Japan）
• Anta Sports（China）
• Li Ning（China）
• Skechers（US）
• Columbia Sportswear（US）
• VF Corporation（US）
• PVH Corp.（US）
• Hanesbrands Inc.（US）
• LVMH（France）
• Kering（France）
• Fast Retailing Co., Ltd.（Uniqlo）（Japan）
• JD Sports Fashion plc（UK）
• Foot Locker, Inc.（US）

結論と推奨事項

Athleisure Market size was valued at USD 314.5 billion in 2023 and is poised to grow from USD 340.6 billion in 2024 to USD 644.58 billion by 2032, growing at a CAGR of 8.3% during the forecast period (2025-2032).

The athleisure market is witnessing significant growth driven by a surge in consumer demand for comfortable yet stylish activewear, such as yoga pants, leggings, and shorts. Innovations by sports apparel manufacturers have enhanced the functionality of these garments, making them breathable, waterproof, and lightweight, thereby increasing their appeal for both exercise and casual wear. This dual-purpose nature of athleisure aligns well with the rising trend of health-conscious lifestyles and the desire for fitness-oriented apparel. Consumers are increasingly seeking high-quality materials that offer moisture management and temperature regulation, often willing to pay a premium for such features. Although COVID-19 has presented challenges, including gym closures, the market is poised for recovery, especially with more women engaging in home-based sports and physical activities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Athleisure market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Athleisure Market Segments Analysis

Global Athleisure Market is segmented by Product, Category, End User, Distribution Channel and region. Based on Product, the market is segmented into Yoga Apparel, Shirts & T-Shirts, Leggings, Shorts and Others. Based on Category, the market is segmented into Mass and Premium. Based on End User, the market is segmented into Men, Women and Children. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Sporting Goods Retailers, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Athleisure Market

The athleisure market is witnessing significant growth, driven primarily by the rising interest in outdoor sports and fitness among the youth demographic. As health consciousness becomes more prevalent, consumers are increasingly seeking stylish yet comfortable apparel, making athleisure a popular choice. Companies worldwide are focusing on specialized athletic products, prioritizing exceptional customer satisfaction by offering tailored options that cater to diverse preferences. Additionally, sustainability is emerging as a pivotal trend, with consumers actively pursuing high-quality, eco-friendly materials. Notably, the senior demographic is also gravitating towards athleisure, further expanding the market opportunities for established brands globally, particularly among women who value both functionality and fashion.

Restraints in the Athleisure Market

The Athleisure market faces significant restraints due to its perception as a luxury segment, which often results in higher prices compared to standard athletic wear. This steep pricing could hinder the market's growth potential in the future. Additionally, many consumers are unaware of the benefits of quality athleisure products and tend to favor cheaper, lower-quality alternatives. This trend poses challenges for the global market, as these inferior products not only fail to provide durability and performance but also raise sustainability concerns that may tarnish the market's reputation and appeal among environmentally-conscious shoppers.

Market Trends of the Athleisure Market

The athleisure market is experiencing a significant shift with the rising acceptance of denim athleisure, leading to a fusion of comfort and style in everyday wear. Major denim manufacturers, like Levi Strauss, are capitalizing on this trend by developing luxurious stretch jeans that incorporate elastin and Lycra for maximum flexibility. This innovative approach has spurred collaborations within the industry, as brands aim to meet consumer demand for more versatile options that blend traditional denim aesthetics with the practicality of activewear. As the appetite for comfortable yet fashionable clothing continues to grow, denim athleisure is poised to become a key driver of market expansion over the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Athleisure Market Size by Product & CAGR (2025-2032)

• Market Overview
• Yoga Apparel
  • Tops
  • Pants
  • Shorts
  • Unitards
  • Capris
  • Others
• Shirts & T-Shirts
• Leggings
• Shorts
• Others

Global Athleisure Market Size by Category & CAGR (2025-2032)

• Market Overview
• Mass
• Premium

Global Athleisure Market Size by End User & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Children

Global Athleisure Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets & Supermarkets
• Sporting Goods Retailers
• Online
• Others

Global Athleisure Market Size & CAGR (2025-2032)

• North America (Product, Category, End User, Distribution Channel)
  • US
  • Canada
• Europe (Product, Category, End User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Category, End User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Category, End User, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Category, End User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nike (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lululemon Athletica (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reebok (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Balance (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASICS (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anta Sports (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Li Ning (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skechers (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VF Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PVH Corp. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hanesbrands Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kering (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fast Retailing Co., Ltd. (Uniqlo) (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JD Sports Fashion plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Foot Locker, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations