ビジネス分析ソフトウェアの市場規模、シェア、成長分析：展開モデル別、組織規模別、機能分野別、ソリューションタイプ別、業界別、地域別 - 産業予測 2025～2032年

ビジネス分析ソフトウェア市場規模は2023年に616億8,000万米ドルとなり、予測期間（2025～2032年）のCAGRは10.11%で、2024年の1,467億5,000万米ドルから2032年には1兆956億3,000万米ドルに成長する見通しです。

ビジネス分析ソフトウェア市場は、企業がデータ分析を活用して業績や戦略策定を強化することで大きな成長を遂げています。クラウドベースのソリューションは手ごろな価格で導入が容易であるため、特に中小企業にとって魅力的であり、クラウドストレージの利用意欲は大幅に高まると予測されます。COVID-19の流行は中小企業のデジタル変革を加速させ、アナリティクスに支えられた適応性の高いビジネスモデルの必要性を強調しています。高い導入コストと熟練した専門家の不足が課題となっていますが、ソーシャルメディアとテキストアナリティクスに対する需要の増加は、市場拡大の有望な機会を示しています。全体として、ビジネスアナリティクスの利点に対する認識の高まりと、データ主導の意思決定に向けた動向は、今後数年間の市場成長を促進するとみられます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 技術分析
• 顧客と購買基準の分析

ビジネス分析ソフトウェア市場規模：展開モデル別

• 市場概要
• オンプレミス
• クラウドベース
• ハイブリッド

ビジネス分析ソフトウェア市場規模：組織規模別

• 市場概要
• 中小企業
• 大企業

ビジネス分析ソフトウェア市場規模：機能分野別

• 市場概要
• 財務計画と分析
• セールスとマーケティング
• 顧客関係管理
• サプライチェーンマネジメント
• 人材管理
• リスクとコンプライアンス

ビジネス分析ソフトウェア市場規模：ソリューションタイプ別

• 市場概要
• 記述的分析
• 予測分析
• 処方的分析

ビジネス分析ソフトウェア市場規模：業界別

• 市場概要
• BFSI
• 小売・消費財
• ヘルスケアとライフサイエンス
• 製造業
• 通信
• ITおよびビジネスサービス

ビジネス分析ソフトウェア市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Adobe（US）
• Fair Isaac Corporation（FICO）（US）
• Google LLC（US）
• IBM Corporation（US）
• Microsoft Corporation（US）
• Oracle Corporation（US）
• Salesforce.com, Inc.（US）
• SAP SE（Germany）
• SAS Institute Inc.（US）
• Tableau（US）
• Microsoft Power BI（US）
• Domo（US）
• Sisense（US）
• MicroStrategy（US）
• Zoho Analytics（India）

結論と提言

Business Analytics Software Market size was valued at USD 61.68 billion in 2023 and is poised to grow from USD 146.75 billion in 2024 to USD 1095.63 billion by 2032, growing at a CAGR of 10.11% during the forecast period (2025-2032).

The business analytics software market is experiencing significant growth as companies leverage data analysis to enhance performance and strategy formulation. The affordability and ease of implementation of cloud-based solutions make them particularly appealing to small and medium enterprises (SMEs), with aspirations for cloud storage usage projected to rise substantially. The COVID-19 pandemic has accelerated the digital transformation within SMEs, emphasizing the need for adaptable business models supported by analytics. Although high implementation costs and a lack of skilled professionals pose challenges, increasing demand for social media and text analytics presents promising opportunities for market expansion. Overall, the growing recognition of business analytics' benefits and the trend towards data-driven decision-making are likely to propel market growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Business Analytics Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Business Analytics Software Market Segments Analysis

Global Business Analytics Software Market is segmented by Deployment Model, Organization Size, Functional Area, Solution Type, Industry Vertical and region. Based on Deployment Model, the market is segmented into On-premises, Cloud-based and Hybrid. Based on Organization Size, the market is segmented into Small and Medium-sized Enterprises (SMEs) and Large Enterprises. Based on Functional Area, the market is segmented into Financial Planning and Analysis, Sales and Marketing, Customer Relationship Management, Supply Chain Management, Human Capital Management and Risk and Compliance. Based on Solution Type, the market is segmented into Descriptive Analytics, Predictive Analytics and Prescriptive Analytics. Based on Industry Vertical, the market is segmented into BFSI, Retail and Consumer Goods, Healthcare and Life Sciences, Manufacturing, Telecommunications and IT and Business Services. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Business Analytics Software Market

The business analytics software market is witnessing significant growth, particularly within the SME sector, fueled by the increasing availability of big data and affordable data center services from cloud providers, which lower initial investment barriers for SMEs. This shift has encouraged small and medium enterprises to adopt cloud-based analytics solutions, enabling deeper operational insights. These platforms facilitate a unified data ecosystem, enhancing data consistency across devices and minimizing the number of data sources per device, ultimately leading to cost reduction. Industries such as BFSI, healthcare, manufacturing, telecom & IT, and media & entertainment have swiftly embraced cloud business analytics, propelling market expansion.

Restraints in the Business Analytics Software Market

The Business Analytics Software market faces significant challenges related to data privacy and security, impacting both customers and regulatory compliance. Organizations must navigate the complexities of masking or de-identifying sensitive information to prevent unauthorized access while ensuring customer anonymity. Despite efforts to mitigate re-identification risks by removing personally identifiable information (PII) or replacing actual data with fictitious alternatives, vulnerabilities remain, as illustrated by the Netflix case. Such breaches can lead to severe repercussions, including hefty fines, legal repercussions, and damage to reputation. As data analytics increasingly informs decision-making, implementing effective data masking solutions has become critical in light of evolving data protection regulations worldwide. Addressing these issues proactively is essential to maintain trust in business analytics software and safeguard data integrity.

Market Trends of the Business Analytics Software Market

The Business Analytics Software market is witnessing a significant trend driven by the rise of advanced analytics and artificial intelligence (AI). As organizations increasingly adopt big data analytics, sophisticated tools like predictive modeling, machine learning, and data mining are becoming essential for extracting actionable insights from vast datasets. The integration of AI further enhances these capabilities by automating data processing, recognizing patterns, and conducting predictive analyses with minimal human intervention. This evolution not only boosts operational efficiency but also empowers businesses to anticipate market trends and optimize customer experiences. As these technologies mature, they are poised to transform industries, creating new opportunities and reshaping the competitive landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Analysis
• Customer & Buying Criteria Analysis

Global Business Analytics Software Market Size by Deployment Model & CAGR (2025-2032)

• Market Overview
• On-premises
• Cloud-based
• Hybrid

Global Business Analytics Software Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Small and Medium-sized Enterprises (SMEs)
• Large Enterprises

Global Business Analytics Software Market Size by Functional Area & CAGR (2025-2032)

• Market Overview
• Financial Planning and Analysis
• Sales and Marketing
• Customer Relationship Management
• Supply Chain Management
• Human Capital Management
• Risk and Compliance

Global Business Analytics Software Market Size by Solution Type & CAGR (2025-2032)

• Market Overview
• Descriptive Analytics
• Predictive Analytics
• Prescriptive Analytics

Global Business Analytics Software Market Size by Industry Vertical & CAGR (2025-2032)

• Market Overview
• BFSI
• Retail and Consumer Goods
• Healthcare and Life Sciences
• Manufacturing
• Telecommunications
• IT and Business Services

Global Business Analytics Software Market Size & CAGR (2025-2032)

• North America (Deployment Model, Organization Size, Functional Area, Solution Type, Industry Vertical)
  • US
  • Canada
• Europe (Deployment Model, Organization Size, Functional Area, Solution Type, Industry Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Deployment Model, Organization Size, Functional Area, Solution Type, Industry Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Deployment Model, Organization Size, Functional Area, Solution Type, Industry Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Deployment Model, Organization Size, Functional Area, Solution Type, Industry Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Adobe (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fair Isaac Corporation (FICO) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce.com, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tableau (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Power BI (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoho Analytics (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations