市場調査レポート

商品コード

1658099

パーソナルケアアプライアンス市場規模、シェア、成長分析：製品タイプ別、消費者グループ別、電源別、価格帯別、流通チャネル別、最終用途別、地域別 - 産業予測 2025～2032年

Personal Care Appliances Market Size, Share, and Growth Analysis, By Product Type, By Consumer Group, By Power Supply, By Price Range, By Distribution Channel, By End Use, By Region - Industry Forecast 2025-2032

出版日: 2025年02月17日
発行: SkyQuest
ページ情報: 英文 198 Pages
納期: 3～5営業日

価格

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PDF & Excel (Multiple User License)

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本日の銀行送金レート: 1USD=144.06円

全表示
概要
目次

概要

サンプル依頼リストに入れる

パーソナルケアアプライアンスの世界市場規模は、2023年に232億6,000万米ドルと評価され、2024年の244億米ドルから2032年には357億8,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは4.9％で成長する見通しです。

パーソナルケアアプライアンス市場は、いくつかの重要な要因が重なって大きな成長を遂げています。発展途上地域における働く女性の増加は、美の基準の変化と意識の高まりを反映した男性のグルーミングツールに対する需要の高まりと並んで、この拡大において重要な役割を果たしています。特にヘアケア機器の技術的進歩は、性能と使用者の満足度を高め、市場をさらに活性化させる。可処分所得の増加に伴い、消費者はセルフケアにより多くの支出をするようになり、市場のさらなる成長に拍車をかけています。これを受けて、パーソナルケアブランドは、市場でのプレゼンスを強化し、この活気ある分野での持続的な発展を確保するために、革新的な製品開発、M&A、地域拡大などの戦略的イニシアチブを積極的に推進しています。

市場概要
シェービング・脱毛器具
- 電気シェーバー
- トリマーと脱毛器
- IPL脱毛器
- その他（鼻毛・耳毛トリマー）
ヘアスタイリング器具
- ヘアドライヤー
- ヘアアイロン
- カーリングアイロン・カーリングワンド
- バリカンとトリマー
口腔ケア器具
- 電動歯ブラシ
- ウォーターフロッサー
- ホワイトニング機器
スキンケア家電
- アンチエイジングデバイス
- マイクロカレント
- LED光療法
- 高周波治療装置
- 洗顔ツール
- フェイシャルマッサージ
- その他（超音波毛穴抽出器）
マッサージ＆リラクゼーション機器
- 育毛促進
- 足と脚のマッサージ器
- 電動ボディマッサージャー
- 筋肉マッサージガン
その他

パーソナルケアアプライアンス市場規模：消費者グループ別& CAGR（2025-2032）

市場概要
男性
女性
ユニセックス

パーソナルケアアプライアンス市場規模：電源別& CAGR（2025-2032）

市場概要
コード付き
コードレス

パーソナルケアアプライアンス市場規模：価格帯別& CAGR（2025-2032）

市場概要
予算内
中価格帯
高価格帯

パーソナルケアアプライアンス市場規模：流通チャネル別& CAGR（2025-2032）

市場概要
オンラインチャンネル
- eコマースプラットフォーム
- 企業ウェブサイト
オフラインチャンネル
- 専門店
- スーパーマーケットとハイパーマーケット
- 百貨店

パーソナルケアアプライアンス市場規模：最終用途別& CAGR（2025-2032）

市場概要
住宅用
商業用

パーソナルケアアプライアンス市場規模：地域別& CAGR（2025-2032）

北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2024年）
主な市場企業が採用した戦略
最近の市場動向
企業の市場シェア分析（2024年）
主要企業の企業プロファイル
- 企業の詳細
- 製品ポートフォリオ分析
- 企業のセグメント別シェア分析
- 収益の前年比比較（2022-2024）

主要企業プロファイル

Procter & Gamble Co.（United States）
Koninklijke Philips N.V.（Netherlands）
Panasonic Corporation（Japan）
Spectrum Brands, Inc.（United States）
Groupe SEB（France）
Conair Corporation（United States）
Helen of Troy Limited（Bermuda）
Lion Corporation（Japan）
Havells India Ltd.（India）
Colgate-Palmolive Company（United States）
Johnson & Johnson（United States）
The Estee Lauder Companies Inc.（United States）
Natura & Co（Brazil）
Andis Company（United States）
Wahl Clipper Corporation（United States）
SharkNinja Operating LLC（United States）
Dyson Ltd（United Kingdom）
BaByliss（France）

結論と提言

Product Code: SQMIG30L2215

Global Personal Care Appliances Market size was valued at USD 23.26 billion in 2023 and is poised to grow from USD 24.4 billion in 2024 to USD 35.78 billion by 2032, growing at a CAGR of 4.9% during the forecast period (2025-2032).

The personal care electrical appliances market is experiencing significant growth, driven by a combination of key factors. The rise of working women in developing regions plays a crucial role in this expansion, alongside a growing demand for grooming tools among men, reflecting a shift in beauty standards and increased awareness. Technological advancements, particularly in hair care devices, enhance performance and user satisfaction, further energizing the market. With disposable incomes rising, consumers are likely to spend more on self-care, fueling further growth. In response, personal care brands are actively pursuing strategic initiatives, including innovative product development, mergers and acquisitions, and geographic expansion, all aimed at reinforcing market presence and ensuring sustained progress in this vibrant sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Personal Care Appliances market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Personal Care Appliances Market Segments Analysis

Global Personal Care Appliances Market is segmented by Product Type, Consumer Group, Power Supply, Price Range, Distribution Channel, End Use and region. Based on Product Type, the market is segmented into Shaving & hair removal appliances, Hair Styling Appliances, Oral Care appliances, Skin Care Appliances, Massage & Relaxation Appliances and Others. Based on Consumer Group, the market is segmented into Men, Women and Unisex. Based on Power Supply, the market is segmented into Corded and Cordless. Based on Price Range, the market is segmented into Budget, Mid-Range and Premium. Based on Distribution Channel, the market is segmented into Online channels and Offline Channels. Based on End Use, the market is segmented into Residential and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Personal Care Appliances Market

The Global Personal Care Appliances market is significantly propelled by impactful marketing strategies and endorsements from celebrities and influencers. Such promotional efforts are essential for enhancing consumer awareness about these products, subsequently stimulating demand. By leveraging the credibility and reach of well-known figures, brands can create compelling narratives that resonate with potential buyers, making personal care appliances more appealing. This combination of strategic marketing and influential endorsements not only highlights the benefits and innovations of the appliances but also fosters a deeper connection with consumers, ultimately driving growth in the market as more individuals seek effective personal care solutions.

Restraints in the Global Personal Care Appliances Market

The Global Personal Care Appliances market faces significant challenges due to the incorporation of electronic and electrical components in these devices. This integration can lead to safety and reliability issues, which may undermine consumer trust and confidence in the products. As potential buyers become increasingly aware of these risks, they may hesitate to invest in personal care appliances, ultimately impacting market growth. To address these concerns, manufacturers must prioritize stringent safety standards and improve the dependability of their offerings, ensuring that consumers feel secure and assured in their purchases. Such measures are essential for fostering long-term success in this competitive market.

Market Trends of the Global Personal Care Appliances Market

The Global Personal Care Appliances market is witnessing a significant upward trend, propelled by escalating awareness and prioritization of personal grooming and wellness. Consumers are increasingly investing in a variety of personal care devices, such as hair dryers, electric shavers, and skincare devices, reflecting a shift towards self-care routines integrated into daily life. This growing emphasis on well-being is not only fostering innovation in product designs and functionalities but also expanding market opportunities across diverse demographics. Additionally, the proliferation of social media and beauty influencers further fuels consumer interest, positioning personal care appliances as essential tools for enhancing individual grooming standards and overall health.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Personal Care Appliances Market Size by Product Type & CAGR (2025-2032)

Market Overview
Shaving & hair removal appliances
- Electric shavers
- Trimmers & epilators
- IPL hair removal devices
- Other (nose & ear trimmers)
Hair Styling Appliances
- Hair dryers
- Hair straighteners
- Curling irons and wands
- Hair clippers and trimmers
Oral Care appliances
- Electric toothbrushes
- Water flossers
- Whitening devices
Skin Care Appliances
- Anti-aging devices
- Microcurrent
- LED light therapy
- Radiofrequency treatment devices
- Facial cleansing tools
- Facial massagers
- Other (ultrasonic pore extractors)
Massage & Relaxation Appliances
- Hair growth stimulation
- Foot and leg massagers
- Electric body massagers
- Muscle massage guns
Others

Global Personal Care Appliances Market Size by Consumer Group & CAGR (2025-2032)

Market Overview
Men
Women
Unisex

Global Personal Care Appliances Market Size by Power Supply & CAGR (2025-2032)

Market Overview
Corded
Cordless

Global Personal Care Appliances Market Size by Price Range & CAGR (2025-2032)

Market Overview
Budget
Mid-Range
Premium

Global Personal Care Appliances Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Online channels
- E-commerce platforms
- Company Websites
Offline Channels
- Specialty stores
- Supermarkets and hypermarkets
- Department stores

Global Personal Care Appliances Market Size by End Use & CAGR (2025-2032)

Market Overview
Residential
Commercial

Global Personal Care Appliances Market Size & CAGR (2025-2032)

North America (Product Type, Consumer Group, Power Supply, Price Range, Distribution Channel, End Use)
- US
- Canada
Europe (Product Type, Consumer Group, Power Supply, Price Range, Distribution Channel, End Use)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Consumer Group, Power Supply, Price Range, Distribution Channel, End Use)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Consumer Group, Power Supply, Price Range, Distribution Channel, End Use)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Consumer Group, Power Supply, Price Range, Distribution Channel, End Use)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Procter & Gamble Co. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Koninklijke Philips N.V. (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Panasonic Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Spectrum Brands, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Groupe SEB (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Conair Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Helen of Troy Limited (Bermuda)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lion Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Havells India Ltd. (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Colgate-Palmolive Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Estee Lauder Companies Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Natura & Co (Brazil)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Andis Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Wahl Clipper Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SharkNinja Operating LLC (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dyson Ltd (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BaByliss (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments