住宅リフォームの市場規模、シェア、成長分析：プロジェクトタイプ別、製品別、流通チャネル別、最終用途別、地域別 - 産業予測 2025～2032年

住宅リフォーム市場規模は2023年に8,676億米ドルと評価され、2024年の9,187億9,000万米ドルから2032年には1兆4,533億9,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは5.9％で成長する見通しです。

世界の住宅リフォーム市場は、消費者の嗜好の進化を原動力とする変化を目の当たりにしており、リフォームやリノベーション活動の活発化を特徴としています。この変化は、現代のライフスタイルや急成長するDIY文化に大きく影響されており、豊富なオンラインチュートリアルや容易に入手できる住宅リフォーム製品に支えられています。フローリング、家具、キッチンやバスルームのアップグレード、屋外の造園といった主要な製品分野は、大きな需要を経験しています。さらに、持続可能性に対する消費者の意識の高まりが、エネルギー効率が高く環境に優しい住宅ソリューションへの関心を後押ししています。eコマース・プラットフォームの急成長も、住宅リフォーム製品のショッピングをより身近なものにし、消費者が住宅強化プロジェクトに利便性と選択肢を求めていることから、市場全体の拡大にさらに拍車をかけています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 顧客と購買基準の分析
• 原材料の分析

住宅リフォーム市場規模：プロジェクトタイプ別

• 市場概要
• Do-it-Yourself （DIY）
• Do-it-for-Me（DIFM）

住宅リフォーム市場規模：製品別

• 市場概要
• 建築資材
• 装飾品と家具
• 家電製品
• ツールとハードウェア
• アウトドアリビング

住宅リフォーム市場規模：流通チャネル別

• 市場概要
• オンライン
• オフライン

住宅リフォーム市場規模：最終用途別

• 市場概要
• キッチンのアップグレード
• バスルームのアップグレード
• システムのアップグレード（HVAC電気配管）
• 外装の交換（屋根サイディング窓）
• 内装の増築と改修

住宅リフォーム市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• The Home Depot（USA）
• Lowe's Companies, Inc.（USA）
• Kingfisher plc（UK）
• Menard, Inc.（USA）
• Ace Hardware Corporation（USA）
• Travis Perkins plc（UK）
• Ferguson plc（UK）
• Fastenal Company（USA）
• Wesfarmers Limited（Australia）
• True Value Company（USA）
• B&Q（UK）
• OBI Group Holding（Germany）
• Leroy Merlin（France）
• Hornbach Holding AG（Germany）
• Bauhaus AG（Germany）
• Mr. Handyman（USA）
• Power Home Remodeling Group（USA）
• FirstService Corporation（Canada）
• Coit Services, Inc.（USA）

結論と提言

Home Improvement Market size was valued at USD 867.6 billion in 2023 and is poised to grow from USD 918.79 billion in 2024 to USD 1453.39 billion by 2032, growing at a CAGR of 5.9% during the forecast period (2025-2032).

The global home improvement market is witnessing a transformation driven by evolving consumer preferences, characterized by an uptick in renovation and remodeling activities. This shift is largely influenced by modern lifestyles and the burgeoning DIY culture, supported by a wealth of online tutorials and readily available home improvement products. Key product segments such as flooring, furniture, kitchen and bathroom upgrades, and outdoor landscaping are experiencing significant demand. Moreover, the rising consumer awareness around sustainability is propelling interest in energy-efficient and eco-friendly home solutions. The rapid growth of e-commerce platforms has also made shopping for home improvement products more accessible, further fueling the market's overall expansion as consumers seek convenience and choice in their home enhancement projects.

Top-down and bottom-up approaches were used to estimate and validate the size of the Home Improvement market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Home Improvement Market Segments Analysis

Global Home Improvement Market is segmented by Project Type, Product, Distribution Channel, End Use and region. Based on Project Type, the market is segmented into Do-it-Yourself (DIY) and Do-it-for-Me (DIFM). Based on Product, the market is segmented into Building Materials, Decor & Furnishings, Home Appliances, Tools & Hardware and Outdoor Living. Based on Distribution Channel, the market is segmented into Online and Offline. Based on End Use, the market is segmented into Kitchen Upgrades, Bathroom Upgrades, System Upgrades (HVAC, Electrical, Plumbing), Exterior Replacements (Roofing, Siding, Windows) and Interior Additions & Alterations. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Home Improvement Market

The Home Improvement market is being propelled by a notable rise in homeowners dedicating resources to renovations and remodeling, driven by changing lifestyles and the pursuit of customized living spaces. The pandemic has intensified this trend, as many individuals, increasingly spending time at home, have sought to upgrade and personalize their environments. Furthermore, the surge in popularity of the do-it-yourself (DIY) movement, supported by readily available online tutorials and a vast selection of home improvement products, has played a crucial role in enhancing market demand, encouraging even more homeowners to take on their own projects.

Restraints in the Home Improvement Market

A significant challenge facing the Home Improvement market is the elevated expenses tied to quality materials, skilled labor, and advanced technologies, which can make home improvement projects unaffordable for certain consumers. Additionally, economic uncertainties and variability in real estate markets can impact consumer spending on renovations and remodeling, particularly during economic downturns, thereby restraining market activities. Furthermore, regulatory hurdles, including building codes and zoning laws, introduce additional complexity and costs that can hinder project execution. Together, these factors create considerable limitations on the growth potential of the home improvement sector, affecting both consumers and service providers alike.

Market Trends of the Home Improvement Market

The home improvement market is witnessing a transformative shift towards environmentally friendly practices, as consumers increasingly prioritize sustainability in their purchasing decisions. This trend is coupled with the integration of smart home technology, enhancing the functionality of products like lighting, security systems, and thermostats. The do-it-yourself (DIY) movement continues to flourish, fueled by accessible online tutorials and a wide range of products catering to home projects. Additionally, the surge in online retail makes it easier for consumers to procure home improvement items. Health and wellness considerations are further shaping interior design, driving demand for products that improve indoor air quality, thus reshaping the market landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Home Improvement Market Size by Project Type & CAGR (2025-2032)

• Market Overview
• Do-it-Yourself (DIY)
• Do-it-for-Me (DIFM)

Global Home Improvement Market Size by Product & CAGR (2025-2032)

• Market Overview
• Building Materials
• Decor & Furnishings
• Home Appliances
• Tools & Hardware
• Outdoor Living

Global Home Improvement Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Home Improvement Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Kitchen Upgrades
• Bathroom Upgrades
• System Upgrades (HVAC, Electrical, Plumbing)
• Exterior Replacements (Roofing, Siding, Windows)
• Interior Additions & Alterations

Global Home Improvement Market Size & CAGR (2025-2032)

• North America (Project Type, Product, Distribution Channel, End Use)
  • US
  • Canada
• Europe (Project Type, Product, Distribution Channel, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Project Type, Product, Distribution Channel, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Project Type, Product, Distribution Channel, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Project Type, Product, Distribution Channel, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• The Home Depot (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lowe's Companies, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kingfisher plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Menard, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ace Hardware Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Travis Perkins plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ferguson plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fastenal Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wesfarmers Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• True Value Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• B&Q (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OBI Group Holding (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leroy Merlin (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hornbach Holding AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bauhaus AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mr. Handyman (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Power Home Remodeling Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FirstService Corporation (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coit Services, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations