メールマーケティングソフトウェア市場規模、シェア、成長分析：チャネル別、用途別、地域別 - 産業予測 2025～2032年

メールマーケティングソフトウェアマーケティングソフトウェアの世界市場規模は、2023年に19億米ドルと評価され、2024年の21億3,000万米ドルから2032年には54億米ドルに成長し、予測期間（2025年～2032年）のCAGRは12.3％で成長する見通しです。

世界のメールマーケティングソフトウェアマーケティングソフトウェア市場は、ターゲットとなる顧客とのコミュニケーションとエンゲージメントの重要性を認識する企業が増えていることから、大きな拡大を見せています。このソフトウェアは、メールマーケティングソフトウェアキャンペーンを作成、自動化、分析、最適化するために不可欠なツールを企業に提供し、最終的に顧客との交流を強化し、ビジネスの成長を促進します。主な成長促進要因としては、デジタルマーケティング戦略への嗜好の高まり、パーソナライズされたコミュニケーションの必要性、メールマーケティングソフトウェアキャンペーンがもたらす明確な投資対効果などが挙げられます。小売、eコマース、金融、ヘルスケアなどの分野では、これらのツールを積極的に活用して、オーディエンスの関心を引き、ブランドロイヤルティを高めています。特筆すべき動向は、GDPRやCCPAのようなデータ保護規制へのコンプライアンスを確保しつつ、キャンペーンのターゲティングや自動化を改善するAIや機械学習のような先進技術の採用です。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

メールマーケティングソフトウェア市場規模：チャネル別& CAGR（2025-2032）

• 市場概要
• 企業向け
• B2C

メールマーケティングソフトウェア市場規模：展開別& CAGR（2025-2032）

• 市場概要
• クラウドベース
• オンプレミス

メールマーケティングソフトウェア市場規模：企業規模別& CAGR（2025-2032）

• 市場概要
• 中小企業
• 大企業

メールマーケティングソフトウェア市場規模：用途別& CAGR（2025-2032）

• 市場概要
• メールマーケティングソフトウェアリードジェネレーション
• 売上レポート
• 顧客管理
• テンプレート管理
• レポートと分析
• その他

メールマーケティングソフトウェア市場規模：業界別& CAGR（2025-2032）

• 市場概要
• BFSI
• ITおよび通信
• 小売り
• 情報技術を活用したサービス
• ヘルスケア
• 消費財
• 旅行と交通
• その他

メールマーケティングソフトウェア市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Mailchimp（US）
• GetResponse（Poland）
• ActiveCampaign（US）
• ConvertKit（US）
• AWeber（US）
• Constant Contact（US）
• Sendinblue（France）
• HubSpot（US）
• Zoho Campaigns（India）
• Drip（US）
• MailerLite（Lithuania）
• Omnisend（UK）
• Benchmark（US）
• iContact（US）
• Brevo（previously Sendinblue）（France）
• MailerLite（Lithuania）
• GetResponse（Poland）
• ActiveCampaign（US）
• ConvertKit（US）

結論と提言

Global Email Marketing Software Market size was valued at USD 1.9 billion in 2023 and is poised to grow from USD 2.13 billion in 2024 to USD 5.4 billion by 2032, growing at a CAGR of 12.3% during the forecast period (2025-2032).

The global email marketing software market is experiencing significant expansion as companies increasingly acknowledge the importance of targeted customer communication and engagement. This software equips organizations with essential tools to create, automate, analyze, and optimize email campaigns, ultimately fostering stronger customer interactions and driving business growth. Key growth drivers include the growing preference for digital marketing strategies, the necessity for personalized communication, and the clear return on investment that email campaigns can deliver. Sectors like retail, e-commerce, finance, and healthcare are actively utilizing these tools to engage audiences and enhance brand loyalty. A notable trend is the adoption of advanced technologies such as AI and machine learning, which improve campaign targeting and automation while ensuring compliance with data protection regulations like GDPR and CCPA.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Email market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Email Market Segments Analysis

Global Email Marketing Software Market is segmented by Channel, Deployment, Enterprise Size, Application, Industry and region. Based on Channel, the market is segmented into B2B and B2C. Based on Deployment, the market is segmented into Cloud Based and On Premise. Based on Enterprise Size, the market is segmented into SMEs and Large Enterprises. Based on Application, the market is segmented into Email Lead Generation, Sales Reporting, Customer Management, Template Management, Reporting and Analysis and Others. Based on Industry, the market is segmented into BFSI, IT and Telecom, Retail, Information Technology enabled Services, Healthcare, Consumer Goods, Travel and Transportation and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Email Market

The increasing trend toward digitalization and the growing dependence on online marketing strategies have greatly boosted the demand for email marketing software across the globe. Companies of various sizes are acknowledging the necessity of establishing a robust online presence and actively engaging their target audiences through tailored email campaigns. Email marketing software equips businesses with essential tools for segmentation, automation, and analytics, facilitating more effective customer outreach and connection. This ultimately leads to enhanced sales performance and strengthens brand loyalty among consumers, making it a vital component of modern marketing practices in the global landscape.

Restraints in the Global Email Market

The global email market faces significant constraints due to stringent data protection regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). These regulations enforce rigorous standards regarding the collection, storage, and utilization of personal data, compelling email marketing software companies to maneuver through a complicated compliance environment. This complexity often leads to increased operational costs and potential legal challenges. Additionally, non-compliance carries severe penalties, which can hinder the growth and widespread adoption of email marketing software, ultimately impacting the market's overall expansion and innovation in strategies.

Market Trends of the Global Email Market

The global email market is witnessing a significant trend towards personalization and automation, driven by advances in AI and machine learning technologies. Marketers are now prioritizing highly targeted email campaigns by analyzing user behavior and engagement patterns, enabling them to craft messages that resonate on an individual level. The integration of automated workflows facilitates timely follow-ups, optimizing customer engagement and boosting conversion rates. This emphasis on delivering tailored content reflects an industry-wide shift toward enhancing campaign effectiveness and ensuring recipients receive valuable and relevant communication, positioning personalized and automated email strategies as pivotal in achieving marketing success.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Email Marketing Software Market Size by Channel & CAGR (2025-2032)

• Market Overview
• B2B
• B2C

Global Email Marketing Software Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Cloud Based
• On Premise

Global Email Marketing Software Market Size by Enterprise Size & CAGR (2025-2032)

• Market Overview
• SMEs
• Large Enterprises

Global Email Marketing Software Market Size by Application & CAGR (2025-2032)

• Market Overview
• Email Lead Generation
• Sales Reporting
• Customer Management
• Template Management
• Reporting and Analysis
• Others

Global Email Marketing Software Market Size by Industry & CAGR (2025-2032)

• Market Overview
• BFSI
• IT and Telecom
• Retail
• Information Technology enabled Services
• Healthcare
• Consumer Goods
• Travel and Transportation
• Others

Global Email Marketing Software Market Size & CAGR (2025-2032)

• North America (Channel, Deployment, Enterprise Size, Application, Industry)
  • US
  • Canada
• Europe (Channel, Deployment, Enterprise Size, Application, Industry)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Channel, Deployment, Enterprise Size, Application, Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Channel, Deployment, Enterprise Size, Application, Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Channel, Deployment, Enterprise Size, Application, Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Mailchimp (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GetResponse (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ActiveCampaign (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ConvertKit (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AWeber (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constant Contact (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sendinblue (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HubSpot (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoho Campaigns (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Drip (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MailerLite (Lithuania)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Omnisend (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Benchmark (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iContact (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brevo (previously Sendinblue) (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MailerLite (Lithuania)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GetResponse (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ActiveCampaign (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ConvertKit (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations