天然化粧品の市場規模、シェア、成長分析：製品タイプ別、価格帯別、流通チャネル別、用途別、地域別 - 産業予測 2025～2032年

天然化粧品市場規模は2023年に423億8,000万米ドルとなり、2024年の451億8,000万米ドルから2032年には753億3,000万米ドルに成長し、予測期間中（2025-2032年）のCAGRは6.6％で成長する見通しです。

米国天然化粧品市場は、消費者の環境意識の高まりと、有害な化学物質を含まない美容製品への嗜好の高まりによって、力強い成長を遂げようとしています。この変化は、合成成分の危険性に着目して設立されたタタ・ハーパー（Tata Harper）のようなブランドに、自然な処方を優先させるよう促しています。ロレアルなどの業界大手も、植物由来のヘアカラー「ボタネア」を発売するなど、順応しています。天然製品に対する需要の高まりに対応するため、企業は研究開発投資を大幅に増やしています。これらの製品の入手は、多様な流通チャネル、特にオンラインプラットフォームを通じて拡大しつつあり、スーパーマーケットのような従来の小売業者への課題となりつつあります。全体として、消費者の嗜好の変化を反映し、市場は今後の予測期間にも持続的な成長が見込まれます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 規制情勢
• 顧客と購買基準の分析
• 原材料の分析
• 特許分析

天然化粧品市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• スキンケア
• ヘアケア
• カラーコスメ
• フレグランス
• その他

天然化粧品市場規模：価格帯別& CAGR（2025-2032）

• 市場概要
• 低
• 中
• 高

天然化粧品市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン
• オフライン

天然化粧品市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 男性
• 女性

天然化粧品市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• L'Oreal SA（France）
• Estee Lauder Companies Inc.（USA）
• Unilever PLC（UK）
• Procter & Gamble Company（USA）
• Shiseido Company, Limited（Japan）
• Beiersdorf AG（Germany）
• Johnson & Johnson（USA）
• Weleda AG（Switzerland）
• Korres S.A.（Greece）
• Bare Escentuals Beauty Inc.（USA）
• 100% Pure（USA）
• Yves Rocher（France）
• Natura & Co（Brazil）
• Amorepacific Corporation（South Korea）
• L'Occitane en Provence（France）
• Dr. Hauschka（Germany）
• Arbonne International, LLC（USA）
• Tata Harper（USA）
• Herbivore Botanicals（USA）

結論と提言

Natural Cosmetics Market size was valued at USD 42.38 billion in 2023 and is poised to grow from USD 45.18 billion in 2024 to USD 75.33 billion by 2032, growing at a CAGR of 6.6% during the forecast period (2025-2032).

The US Natural Cosmetics Market is primed for robust growth, driven by an increased consumer focus on environmental awareness and a rising preference for beauty products free from harmful chemicals. This shift has prompted brands like Tata Harper, founded in response to the dangers of synthetic ingredients, to prioritize natural formulations. Industry giants such as L'Oreal are also adapting, evidenced by the launch of their plant-based hair color, Botanea. To meet the surging demand for natural products, companies are significantly boosting their R&D investments. The availability of these products is expanding through diverse distribution channels, notably online platforms, which are set to challenge traditional retailers like supermarkets. Overall, the market is expected to experience sustainable growth in the coming forecast period, reflecting changing consumer preferences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Natural Cosmetics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Natural Cosmetics Market Segments Analysis

Global Natural Cosmetics Market is segmented by Product Type, Price Range, Distribution Channel, Application and region. Based on Product Type, the market is segmented intoskin care, Hair Care, Color Cosmetics, Fragrances and Others. Based on Price Range, the market is segmented into Low, Medium and High. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Application, the market is segmented into Men and Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Natural Cosmetics Market

Sustainability has become a pivotal factor influencing consumer choices in recent years. Natural cosmetics, frequently made through eco-friendly methods, utilizing renewable materials, and packaged in biodegradable options, resonate with the principles of environmentally aware shoppers. This growing inclination toward minimizing carbon footprints and endorsing ethical brands has significantly propelled the demand for natural cosmetics. As consumers increasingly prioritize products that reflect their values of sustainability and environmental responsibility, the market for natural cosmetics continues to thrive, highlighting the importance of aligning brand practices with consumer expectations in today's eco-conscious landscape.

Restraints in the Natural Cosmetics Market

The natural cosmetics market faces notable challenges related to the sourcing of consistent, high-quality natural and organic ingredients. Manufacturers in this industry frequently depend on specific plant extracts, essential oils, and other natural substances, which can be disrupted by factors such as seasonal changes, climate change impacts, and restricted cultivation regions. This reliance creates significant obstacles in maintaining a reliable supply chain for these essential ingredients. These difficulties can be particularly pronounced for smaller manufacturers or those located in remote areas, ultimately hampering their ability to produce products consistently while maintaining the desired quality associated with natural cosmetics.

Market Trends of the Natural Cosmetics Market

The Natural Cosmetics market is witnessing a notable trend towards clean and transparent beauty, driven by consumer awareness and demand for safe, eco-friendly products. As shoppers become more discerning about the ingredients in their cosmetics, they increasingly prefer brands that disclose their formulations and eschew harmful chemicals, synthetic fragrances, and toxins. This heightened focus on ingredient integrity not only empowers consumers but also fosters brand loyalty among those seeking ethical and sustainable choices. Consequently, companies championing transparency and clean beauty principles are reaping benefits, reflecting a significant shift in purchasing behaviors within the natural cosmetics landscape as we move into 2024.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Patent Analysis

Global Natural Cosmetics Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Skin Care
• Hair Care
• Color Cosmetics
• Fragrances
• Others

Global Natural Cosmetics Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Low
• Medium
• High

Global Natural Cosmetics Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Natural Cosmetics Market Size by Application & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Natural Cosmetics Market Size & CAGR (2025-2032)

• North America (Product Type, Price Range, Distribution Channel, Application)
  • US
  • Canada
• Europe (Product Type, Price Range, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Price Range, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Price Range, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Price Range, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal SA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Weleda AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Korres S.A. (Greece)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bare Escentuals Beauty Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 100% Pure (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yves Rocher (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Occitane en Provence (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Hauschka (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arbonne International, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Harper (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbivore Botanicals (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations