スマートフォン用除菌剤の市場規模、シェア、成長分析：製品別、流通チャネル別、地域別 - 産業予測 2025～2032年

スマートフォン用除菌剤市場規模は2023年に1億6,706万米ドルとなり、予測期間（2025-2032年）のCAGRは12.5%で、2024年の1億8,794万米ドルから2032年には4億8,222万米ドルに成長する見通しです。

世界のスマートフォン用除菌剤市場は、COVID-19後の衛生意識の高まりに大きく後押しされ、大きな成長を遂げています。北米、特に米国は依然として市場をリードしており、UV-C光技術をベースとした除菌装置が人気を集めています。特筆すべき動向は、消費者がブランドを簡単に比較できるオフラインの流通チャネルを好むことです。しかし、eコマースやインターネットへのアクセスが増加し、利便性と付加サービスが提供されるようになったため、オンラインセグメントが急速に拡大すると予想されます。消費者が機器の除菌を優先するようになったことで、市場はさらなる成長を遂げようとしています。持続可能性、カスタマイズ、アクセサリーの統合といった新たな動向は、スマートフォンの効果的な除菌に対する需要の高まりに対応する新たな機会をメーカーにもたらします。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

スマートフォン用除菌剤市場規模：製品別& CAGR（2025-2032）

• 市場概要
• 携帯電話クリーニングワイプ
• マイクロファイバークリーナーシール
• 携帯電話の消毒装置

スマートフォン用除菌剤市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オフライン
• オンライン

スマートフォン用除菌剤市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• PhoneSoap（United States）
• Reckitt Benckiser Group plc（United Kingdom）
• Unilever plc（United Kingdom）
• GOJO Industries, Inc.（United States）
• 3M Company（United States）
• Colgate-Palmolive Company（United States）
• S.C. Johnson & Son, Inc.（United States）
• Henkel AG & Co. KGaA（Germany）
• The Procter & Gamble Company（United States）
• The Clorox Company（United States）
• Lion Corporation（Japan）
• Himalaya Wellness Company（India）
• Vi-Jon Laboratories（United States）
• Ecolab Inc.（United States）
• Kimberly-Clark Corporation（United States）
• Johnson & Johnson（United States）
• Edgewell Personal Care Company（United States）
• Nice-Pak Products, Inc.（United States）
• Medline Industries, LP（United States）
• Best Sanitizers, Inc.（United States）

結論と提言

Smartphone Sanitizer Market size was valued at USD 167.06 million in 2023 and is poised to grow from USD 187.94 million in 2024 to USD 482.22 million by 2032, growing at a CAGR of 12.5% during the forecast period (2025-2032).

The global smartphone sanitizer market is experiencing significant growth, largely fueled by increased sanitation awareness post-COVID-19. North America, particularly the United States, remains the market leader, with UV-C light technology-based sanitizing devices gaining traction. A notable trend is the preference for offline distribution channels, allowing consumers to easily compare brands. However, the online segment is expected to expand rapidly owing to rising e-commerce and internet access, providing convenience and additional services. The market is set for further growth as consumers prioritize device sanitization, supported by innovative products like wand and enclosure devices, along with popular phone-cleaning wipes. Emerging trends in sustainability, customization, and accessory integration present new opportunities for manufacturers to meet the rising demand for effective smartphone sanitization.

Top-down and bottom-up approaches were used to estimate and validate the size of the Smartphone Sanitizer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Smartphone Sanitizer Market Segments Analysis

Global Smartphone Sanitizer Market is segmented by Product, Distribution Channel and region. Based on Product, the market is segmented into Phone-cleaning Wipes, Microfiber Cleaning Stickers and Phone Sanitizing Devices. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Smartphone Sanitizer Market

The growing establishment of smartphone sanitizing stations across various businesses, educational institutions, and organizations has significantly increased the demand for high-quality commercial-grade sanitizers. As awareness of hygiene and the importance of maintaining cleanliness in shared devices rises, many entities are prioritizing the installation of these stations to ensure the health and safety of their employees and students. This trend underscores the necessity for effective smartphone sanitization solutions, driving market growth as companies look to meet consumers' needs for hygiene and cleanliness in today's smartphone-centric world.

Restraints in the Smartphone Sanitizer Market

One significant restraint in the smartphone sanitizer market is the cost associated with high-quality products, which can pose a barrier for certain consumers, especially in price-sensitive markets. Many individuals may find these sanitizers to be relatively expensive, leading to hesitance in purchasing due to budget constraints. This financial barrier can limit widespread adoption, as consumers might prioritize more affordable alternatives or forego sanitization altogether. Consequently, manufacturers and marketers may need to consider strategies to make these essential products more accessible to a broader audience, focusing on competitive pricing or offering budget-friendly options to mitigate this challenge.

Market Trends of the Smartphone Sanitizer Market

The smartphone sanitizer market is witnessing a notable trend towards integration with accessories, such as phone cases and charging stations. This innovative approach enhances convenience for users, allowing them to sanitize their devices effortlessly as part of their daily routine. With health awareness on the rise and an increasing emphasis on hygiene, manufacturers are capitalizing on the synergy between sanitization and functionality. This trend not only makes it easier for consumers to maintain a clean smartphone but also encourages regular usage, thereby potentially increasing overall market demand and customer loyalty in a competitive landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Smartphone Sanitizer Market Size by Product & CAGR (2025-2032)

• Market Overview
• Phone-cleaning Wipes
• Microfiber Cleaning Stickers
• Phone Sanitizing Devices

Global Smartphone Sanitizer Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Smartphone Sanitizer Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel)
  • US
  • Canada
• Europe (Product, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• PhoneSoap (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GOJO Industries, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3M Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• S.C. Johnson & Son, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Procter & Gamble Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Clorox Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Himalaya Wellness Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vi-Jon Laboratories (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ecolab Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nice-Pak Products, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medline Industries, LP (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Best Sanitizers, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations