ベビーケア製品市場規模、シェア、成長分析：製品タイプ別、流通別、地域別 - 産業予測 2025年～2032年

ベビーケア製品市場規模は2023年に201億米ドルとなり、予測期間（2025-2032年）のCAGRは4.6%で、2024年の210億2,000万米ドルから2032年には301億3,000万米ドルに成長する見通しです。

ベビーケア製品市場は、新生児や3歳未満の子供向けに調整された、刺激の少ない優しいアイテムに対する世界の需要の高まりによって、大幅な成長が見込まれています。ベビースキンケア、ヘアケア、バス用品、トイレタリー、栄養補助食品などのカテゴリーは、その利便性と有効性から、特に忙しく働く両親の間で人気を博しています。これらの製品は、乳幼児が直面する一般的な健康問題に対処する上で重要な役割を担っているため、ヘルスケア専門家の推薦がその魅力をさらに高めています。さらに、消費者の意識の高まりとオーガニック志向の高まりが、大きな市場機会をもたらしています。しかし、偽造品や潜在的な副作用に関する安全性への懸念は、メーカーが乗り越えなければならない課題となっています。全体として、消費者の消費力と共働き世帯の増加に伴い、市場は特に新興国市場において大きく拡大するものと思われます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制分析
• 特許分析

ベビーケア製品市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• スキンケア
  • クリーム＆ローション
  • オイル
  • 粉末
  • 石鹸
• ヘアケア
  • シャンプー
  • コンディショナー
  • オイル
• トイレタリー
  • ウェットティッシュ
  • おむつ
  • ティッシュ
• 食品・飲料
  • 乳製品
  • シリアルとスナック
  • ジュース
  • その他

ベビーケア製品市場規模：流通別& CAGR（2025-2032）

• 市場概要
• ハイパーマーケットとスーパーマーケット
• コンビニエンスストア
• オンラインプラットフォーム
• 薬局・ドラッグストア
• 専門店
• オンライン

ベビーケア製品市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Procter & Gamble（US）
• Kimberly-Clark（US）
• Unilever（UK）
• Johnson & Johnson（US）
• Nestle（Switzerland）
• Danone（France）
• Reckitt Benckiser（UK）
• Abbott Laboratories（US）
• Perrigo Company plc（Ireland）
• Artsana Group（Italy）
• Pigeon Corporation（Japan）
• Kao Corporation（Japan）
• Unicharm Corporation（Japan）
• Beiersdorf AG（Germany）
• Sebapharma GmbH & Co. KG（Germany）
• The Honest Company（US）
• Babyganics（US）
• Nature's One（US）
• Munchkin, Inc.（US）

結論と推奨事項

Baby Care Products Market size was valued at USD 20.1 billion in 2023 and is poised to grow from USD 21.02 billion in 2024 to USD 30.13 billion by 2032, growing at a CAGR of 4.6% during the forecast period (2025-2032).

The baby care products market is poised for substantial growth, driven by rising global demand for gentle, non-irritating items tailored for newborns and children under three. Categories like baby skin care, hair care, bath products, toiletries, and nutraceuticals have gained popularity due to their convenience and effectiveness, especially among busy working parents. Endorsements from healthcare professionals further amplify their appeal, as these products play a crucial role in addressing common health issues faced by infants. Additionally, increased consumer awareness and a growing preference for organic options present significant market opportunities. However, safety concerns regarding counterfeit products and potential side effects pose challenges that manufacturers must navigate. Overall, the market is set to expand significantly as consumer spending power and dual-income households rise, particularly in developing nations.

Top-down and bottom-up approaches were used to estimate and validate the size of the Baby Care Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Baby Care Products Market Segments Analysis

Global Baby Care Products Market is segmented by Type, Distribution and region. Based on Type, the market is segmented into Skin Care, Hair Care, Toiletries and Food & Beverages. Based on Distribution, the market is segmented into Hypermarkets & Supermarket, Convenience Store, Online Platform, Pharmacy & Drugstores, Specialty Store and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Baby Care Products Market

The baby care products market is poised for significant growth, driven largely by the increasingly busy lifestyles of couples globally, which has led to a surge in female workforce participation. As dual-income households become more prevalent and disposable incomes rise, consumers are allocating more resources toward baby care essentials. Additionally, the numerous health benefits associated with these products, along with their effective performance throughout the year, will further bolster market expansion. This combination of socioeconomic factors and heightened consumer awareness regarding baby care products is expected to significantly impact market dynamics in the forthcoming years.

Restraints in the Baby Care Products Market

The Baby Care Products market faces a significant challenge stemming from the growing consumer concerns regarding safety and security. The prevalence of counterfeit products poses serious risks, as these items can lead to adverse effects such as allergies, infections, and harmful chemical exposure in infants. Such risks not only endanger the well-being of babies but also erode consumer trust in the market. Consequently, these issues can hinder overall market growth as parents become increasingly cautious about the products they choose for their children, ultimately impacting sales and brand reputation within the industry. Addressing these concerns is crucial for market advancement.

Market Trends of the Baby Care Products Market

The baby care products market is experiencing a significant shift towards innovation, driven by consumer preferences for safer and more effective solutions. A prominent trend is the rising demand for organic and natural products, prompting brands to enhance their product portfolios with eco-friendly and chemical-free alternatives. This shift not only appeals to health-conscious parents but also aligns with broader sustainability goals, encouraging an emphasis on research and development. As consumers increasingly prioritize quality and safety, the market is projected to expand further, with innovative formulations and packaging becoming pivotal in attracting and retaining discerning shoppers over the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis
• Patent Analysis

Global Baby Care Products Market Size by Type & CAGR (2025-2032)

• Market Overview
• Skin Care
  • Cream & Lotions
  • Oils
  • Powders
  • Soaps
• Hair Care
  • Shampoos
  • Conditioners
  • Oils
• Toiletries
  • Wet wipes
  • Diapers
  • Tissues
• Food & Beverages
  • Dairy products
  • Cereal and Snacks
  • Juices
  • Others

Global Baby Care Products Market Size by Distribution & CAGR (2025-2032)

• Market Overview
• Hypermarkets & Supermarket
• Convenience Store
• Online Platform
• Pharmacy & Drugstores
• Specialty Store
• Online

Global Baby Care Products Market Size & CAGR (2025-2032)

• North America (Type, Distribution)
  • US
  • Canada
• Europe (Type, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perrigo Company plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Artsana Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pigeon Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unicharm Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sebapharma GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Honest Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Babyganics (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's One (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Munchkin, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations