エモーション・アナリティクス市場規模、シェア、成長分析：タイプ別、展開モード別、企業規模別、用途別、エンドユーザー別、地域別 - 産業予測 2025～2032年

エモーション・アナリティクス市場規模は2023年に18億4,000万米ドルとなり、予測期間（2025～2032年）のCAGRは34.1%で、2024年の24億7,000万米ドルから2032年には258億米ドルに成長する見通しです。

世界のエモーション・アナリティクス市場は、さまざまな分野で感情が人間の行動に与える影響に対する認識が高まっていることを背景に、大きな成長を遂げています。表情認識、音声分析、生体センサー、自然言語処理などの技術は、感情を理解するために極めて重要です。主なエンドユーザー向けアプリケーションには、顧客体験を向上させる小売やeコマース、患者の転帰を改善するヘルスケア、投資家のセンチメントを測定する金融サービス、人材管理に感情インテリジェンスを統合する人事などがあります。北米は地理的に市場をリードしており、市場拡大の主要プレーヤーとなっています。競合情勢はダイナミックで、Affectiva、Beyond Verbal、IBM Corporation、Microsoft Corporationなどの大手企業が技術革新の先頭に立ち、業界の将来を形成しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 技術の進歩
• 規制情勢
• 特許分析

エモーション・アナリティクス市場規模：タイプ別

• 市場概要
• テキスト分析
• 顔分析
• 音声分析
• ビデオ分析

エモーション・アナリティクス市場規模：展開モード別

• 市場概要
• オンプレミス
• クラウド

エモーション・アナリティクス市場規模：企業規模別

• 市場概要
• 大企業
• 中小企業

エモーション・アナリティクス市場規模：用途別

• 市場概要
• 顧客体験管理
• セールスおよびマーケティング管理
• 競合情報
• 公共の安全と法執行
• 人材管理

エモーション・アナリティクス市場規模：エンドユーザー別

• 市場概要
• 小売り
• ITおよび通信
• BFSI（銀行金融サービス保険）
• 政府
• 防衛と安全保障
• その他

エモーション・アナリティクス市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Kairos AR, Inc.（USA）
• Eyeris（USA）
• Realeyes（UK）
• Noldus Information Technology（Netherlands）
• IBM Corporation（USA）
• Microsoft Corporation（USA）
• Google LLC（USA）
• Tobii AB（Sweden）
• Amazon Web Services, Inc.（USA）
• Apple Inc.（USA）
• NEC Corporation（Japan）
• Cognitec Systems GmbH（Germany）
• Sentiance（Belgium）
• Clarabridge（USA）
• NVISO SA（Switzerland）
• Adoreboard（UK）

結論と推奨事項

Emotion Analytics Market size was valued at USD 1.84 billion in 2023 and is poised to grow from USD 2.47 billion in 2024 to USD 25.8 billion by 2032, growing at a CAGR of 34.1% during the forecast period (2025-2032).

The global emotion analytics market is witnessing significant growth, driven by an increased recognition of the impact of emotions on human behavior across various sectors. Technologies like facial expression recognition, speech analytics, biometric sensors, and natural language processing are pivotal for understanding emotions. Key end-user applications include retail and eCommerce for enhancing customer experiences, healthcare for improving patient outcomes, financial services for gauging investor sentiment, and human resources for integrating emotional intelligence in talent management. North America leads the market geographically, serving as a key player in its expansion. The competitive landscape is dynamic, with major companies such as Affectiva, Beyond Verbal, IBM Corporation, and Microsoft Corporation spearheading innovation and shaping the future of the industry.

Top-down and bottom-up approaches were used to estimate and validate the size of the Emotion Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Emotion Analytics Market Segments Analysis

Global Emotion Analytics Market is segmented by Type, Deployment Mode, Enterprise Size, Application, End User and region. Based on Type, the market is segmented into Text Analytics, Facial Analytics, Speech Analytics and Video Analytics. Based on Deployment Mode, the market is segmented into On-Premise and Cloud. Based on Enterprise Size, the market is segmented into Large Enterprises and Small and Medium-Sized Enterprises (SMEs). Based on Application, the market is segmented into Customer Experience Management, Sales and Marketing Management, Competitive Intelligence, Public Safety and Law Enforcement and Workforce Management. Based on End User, the market is segmented into Retail, IT and Telecom, BFSI (Banking, Financial Services, and Insurance), Government, Defense and Security and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Emotion Analytics Market

A key catalyst for the growth of the emotion analytics market is the heightened emphasis on enhancing customer experience. Businesses across various sectors recognize that emotions significantly influence customer preferences and loyalty. Technologies such as facial expression recognition and speech analytics enable organizations to better comprehend and respond to customer emotions, facilitating personalized interactions. This tailored approach not only boosts customer satisfaction but also fosters long-term relationships. Consequently, industries like retail, e-commerce, and customer service are increasingly turning to emotion analytics solutions as part of their strategy to achieve exceptional customer experiences and stand out in a competitive landscape.

Restraints in the Emotion Analytics Market

A significant obstacle impacting the global emotion analytics market is the concern regarding data privacy and security. The process of emotion analytics heavily relies on the utilization and interpretation of personal data, including facial expressions, vocal tones, and physiological indicators. As these technologies become more widespread, both consumers and regulatory authorities are increasingly apprehensive about the potential for misuse or unauthorized access to sensitive emotional information. Companies in the emotion analytics sector must navigate stringent data protection laws, such as the GDPR in Europe, as well as emerging global privacy regulations. Striking a balance between extracting valuable insights from emotional data while ensuring robust privacy safeguards is essential for the market's long-term viability.

Market Trends of the Emotion Analytics Market

The Emotion Analytics market is witnessing a significant trend with the increasing integration of these technologies within Human Resources (HR) practices. Organizations are recognizing the critical role that employee emotional health plays in fostering a positive workplace environment, leading to enhanced productivity and job satisfaction. Emotion analytics tools are being leveraged for employee engagement, sentiment analysis, and talent management, allowing HR professionals to gain valuable insights into employee sentiments. This enables the identification of cultural improvement areas and the implementation of targeted strategies focused on enhancing overall employee well-being, making emotion analytics an essential element of modern HR functions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape
• Patent Analysis

Global Emotion Analytics Market Size by Type & CAGR (2025-2032)

• Market Overview
• Text Analytics
• Facial Analytics
• Speech Analytics
• Video Analytics

Global Emotion Analytics Market Size by Deployment Mode & CAGR (2025-2032)

• Market Overview
• On-Premise
• Cloud

Global Emotion Analytics Market Size by Enterprise Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• Small and Medium-Sized Enterprises (SMEs)

Global Emotion Analytics Market Size by Application & CAGR (2025-2032)

• Market Overview
• Customer Experience Management
• Sales and Marketing Management
• Competitive Intelligence
• Public Safety and Law Enforcement
• Workforce Management

Global Emotion Analytics Market Size by End User & CAGR (2025-2032)

• Market Overview
• Retail
• IT and Telecom
• BFSI (Banking, Financial Services, and Insurance)
• Government
• Defense and Security
• Others

Global Emotion Analytics Market Size & CAGR (2025-2032)

• North America (Type, Deployment Mode, Enterprise Size, Application, End User)
  • US
  • Canada
• Europe (Type, Deployment Mode, Enterprise Size, Application, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Deployment Mode, Enterprise Size, Application, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Deployment Mode, Enterprise Size, Application, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Deployment Mode, Enterprise Size, Application, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Kairos AR, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eyeris (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Realeyes (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Noldus Information Technology (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tobii AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEC Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cognitec Systems GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sentiance (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarabridge (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NVISO SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adoreboard (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations