歯のホワイトニング市場規模、シェア、成長分析：製品別、用途別、組成別、流通チャネル別、地域別 - 産業予測 2025～2032年

歯のホワイトニング市場規模は2023年に75億米ドルと評価され、2024年の78億8,000万米ドルから2032年には116億3,000万米ドルに成長する見通しで、予測期間（2025～2032年）のCAGRは5.0％です。

歯のホワイトニング市場は、歯科審美に対する消費者の関心の高まりによって力強い成長を遂げています。バイタルホワイトニングとノンバイタルホワイトニングの両方を含むこの美容処置は、コーヒー、炭酸飲料、砂糖の多量摂取などの要因によって引き起こされる表面の汚れに効果的に対処します。市場は、ホワイトニング歯磨き粉、ジェル、ストリップ、ライト装置、ペンなど様々な製品で充実しており、いずれもステイン除去に効果的であることが証明されています。新興諸国における可処分所得の増加と、加齢に伴う歯の問題を抱える高齢化社会は、市場拡大にさらに貢献しています。加えて、審美歯科の人気の高まり、歯科治療医療ツーリズムの成長、口腔医療に対する政府の支援的イニシアチブは、業界の発展を推進する重要な触媒です。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

歯のホワイトニング市場規模：製品別

• 市場概要
• 歯のホワイトニングジェルとストリップ
  • 硝酸カリウムとフッ化物を含む過酸化尿素
  • 過酸化尿素
  • 過酸化水素
• 歯のホワイトニングデバイス
  • LEDライト
  • コード付きLEDライト
  • コードレスLEDライト
  • UVライト
  • ハロゲンライト
• オーラルケア製品
• その他

歯のホワイトニング市場規模：用途別

• 市場概要
• 自宅
• オフィス内

歯のホワイトニング市場規模：組成別

• 市場概要
• 漂白剤
• 非漂白剤

歯のホワイトニング市場規模：流通チャネル別

• 市場概要
• 機関投資家向け販売
  • 歯科医院
  • 歯科医院
  • グループ歯科診療所
• 小売販売
  • 小売薬局
  • ドラッグストア
  • ハイパーマーケットとスーパーマーケット
  • オンライン販売

歯のホワイトニング市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Procter & Gamble（US）
• Unilever（UK/Netherlands）
• Colgate-Palmolive（US）
• Johnson & Johnson（US）
• GlaxoSmithKline（UK）
• Church & Dwight（US）
• Henkel（Germany）
• Lion Corporation（Japan）
• Sunstar Suisse S.A.（Switzerland）
• Ultradent Products, Inc.（US）
• SDI Limited（Australia）
• GC Corporation（Japan）
• Philips（Netherlands）
• Zoom Whitening（US）
• Biolase, Inc.（US）
• White Dental Beauty（UK）
• Pola Whitening（Australia）
• Opalescence（US）
• Supersmile（US）

結論と推奨事項

Teeth Whitening Market size was valued at USD 7.5 billion in 2023 and is poised to grow from USD 7.88 billion in 2024 to USD 11.63 billion by 2032, growing at a CAGR of 5.0% during the forecast period (2025-2032).

The teeth whitening market is experiencing robust growth, driven by an increasing consumer focus on dental aesthetics. This cosmetic procedure, which includes both vital and non-vital whitening, effectively addresses surface stains caused by factors such as high coffee, carbonated beverage, and sugar consumption. The market is enriched with various products, including whitening toothpaste, gels, strips, light devices, and pens, all proven to be effective in removing stains. Rising disposable incomes in developing countries and an aging population with age-related dental issues further contribute to market expansion. Additionally, the rising popularity of cosmetic dentistry, the growth of dental treatment medical tourism, and supportive government initiatives for oral health care are significant catalysts propelling the industry's advancement.

Top-down and bottom-up approaches were used to estimate and validate the size of the Teeth Whitening market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Teeth Whitening Market Segments Analysis

Global Teeth Whitening Market is segmented by Products, Application, Composition, Distribution Channel and region. Based on Products, the market is segmented into Teeth Whitening Gels & Strips, Teeth Whitening Devices, Oral Care Products and Others. Based on Application, the market is segmented into At-home and In-office. Based on Composition, the market is segmented into Bleaching Agents and Non-Bleaching Agents. Based on Distribution Channel, the market is segmented into Institutional Sales and Retail Sales. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Teeth Whitening Market

Rising consumer awareness regarding self-grooming and oral hygiene significantly propels the growth of the global teeth whitening products market. With an increasing preference for natural and herbal solutions, there is a burgeoning demand for herbal teeth whitening options. Traditional oral care products often contain ingredients such as alcohol, essential oils, and chlorhexidine, which may lead to adverse effects like altered taste perception and dryness or irritation of oral tissues with prolonged use. Consequently, this shift towards safer, herbal alternatives is expected to drive the demand for teeth whitening products derived from natural ingredients throughout the forecast period, expanding market opportunities.

Restraints in the Teeth Whitening Market

The teeth whitening market faces significant constraints, primarily due to low awareness in rural regions, which is likely to impede its expansion. Additionally, concerns regarding the potential health risks linked to teeth whitening products pose another barrier to growth in this sector. The lack of information and understanding about these products in less urbanized areas may limit consumer adoption, while the apprehension surrounding their safety can deter potential users. Together, these factors create challenges for the market, hindering its ability to reach a broader audience and undermining overall growth prospects within the industry.

Market Trends of the Teeth Whitening Market

The teeth whitening market is witnessing a notable trend fueled by the influence of social media, as consumers increasingly seek at-home whitening solutions. A 2016 survey by White Dental Beauty revealed that 84% of adults feel heightened pressure for a perfect smile, spurred by the growing prevalence of orthodontic treatments among peers and celebrities. Additionally, a 2019 Forbes article highlighted that just 5% of influencers account for 45% of social media influence, enhancing product visibility and driving consumer demand for teeth whitening products. This convergence of social influence and rising aesthetic standards continues to propel growth in the teeth whitening sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Teeth Whitening Market Size by Products & CAGR (2025-2032)

• Market Overview
• Teeth Whitening Gels & Strips
  • Carbamide Peroxide with Potassium Nitrate and Fluoride
  • Carbamide Peroxide
  • Hydrogen Peroxide
• Teeth Whitening Devices
  • LED Lights
  • Corded LED Lights
  • Cordless LED Lights
  • UV Lights
  • Halogen Lights
• Oral Care Products
• Others

Global Teeth Whitening Market Size by Application & CAGR (2025-2032)

• Market Overview
• At-home
• In-office

Global Teeth Whitening Market Size by Composition & CAGR (2025-2032)

• Market Overview
• Bleaching Agents
• Non-Bleaching Agents

Global Teeth Whitening Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Institutional Sales
  • Dental Hospitals
  • Dental Clinics
  • Group Dental Practice
• Retail Sales
  • Retail Pharmacies
  • Drug Stores
  • Hypermarket and Supermarket
  • Online Sales

Global Teeth Whitening Market Size & CAGR (2025-2032)

• North America (Products, Application, Composition, Distribution Channel)
  • US
  • Canada
• Europe (Products, Application, Composition, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Products, Application, Composition, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Products, Application, Composition, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Products, Application, Composition, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunstar Suisse S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ultradent Products, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SDI Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GC Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoom Whitening (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Biolase, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• White Dental Beauty (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pola Whitening (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Opalescence (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Supersmile (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations