電子薬局の市場規模、シェア、成長分析：タイプ別、プラットフォーム別、モデル別、地域別 - 産業予測 2025～2032年

電子薬局の市場規模は2023年に631億米ドルで、2024年の759億1,000万米ドルから2032年には3,329億8,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは20.3%で成長する見通しです。

電子薬局市場は、世界の研究開発投資の増加に牽引されて大きく成長しています。しかし、COVID-19パンデミックの継続的な影響とその後の景気後退により、複数のセクターで市場力学が混乱しています。健康危機を受けて、消費者が個人の健康を優先するようになり、ビタミンとミネラルのサプリメントに対する需要が急増しています。ロックダウンや厳格な社会的距離の取り方など、政府の厳しい措置が市場の需要をさらに形成し、消費者行動に顕著な変化をもたらしています。現在および予測される市場規模や成長軌道を評価する際には、COVID-19がさまざまな地域や業界に及ぼす永続的な影響力を考慮することが不可欠であり、最終的にはオンライン薬局セクターの将来の情勢を形成することになります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 消費者行動分析
• サプライチェーンとオペレーション分析
• 規制分析

電子薬局市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• 処方薬
• 市販薬（OTC）

電子薬局市場規模：プラットフォーム別& CAGR（2025-2032）

• 市場概要
• アプリ
• Webサイト

電子薬局市場規模：モデル別& CAGR（2025-2032）

• 市場概要
• 薬局
• 直接

電子薬局市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• CVS Health（US）
• Walgreens Boots Alliance（US）
• Express Scripts Holding Company（US）
• OptumRx（US）
• Amazon Pharmacy（US）
• PillPack（US）
• NowRx（US）
• Alto Pharmacy（US）
• Capsule（US）
• PharmEasy（India）
• Netmeds（India）
• 1mg（India）
• Medlife（India）
• Zur Rose Group AG（Switzerland）
• Shop Apotheke Europe（Netherlands）
• Apotea（Sweden）
• LloydsPharmacy Online Doctor（UK）
• Well Pharmacy（UK）
• Chemist Warehouse（Australia）
• TerryWhite Chemmart（Australia）

結論と推奨事項

E-pharmacy Market size was valued at USD 63.1 billion in 2023 and is poised to grow from USD 75.91 billion in 2024 to USD 332.98 billion by 2032, growing at a CAGR of 20.3% during the forecast period (2025-2032).

The Online Pharmacy Market is seeing significant growth driven by increased global R&D investments. However, the ongoing impact of the COVID-19 pandemic and subsequent economic downturn has disrupted market dynamics across multiple sectors. In response to the health crisis, a surge in demand for vitamin and mineral supplements has been observed as consumers prioritize personal health. Stringent government measures, including lockdowns and strict social distancing protocols, have further shaped market demand, resulting in notable shifts in consumer behavior. As we assess current and projected market sizes and growth trajectories, it is essential to factor in COVID-19's lasting influence across various regions and industries, ultimately shaping the future landscape of the online pharmacy sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the E-Pharmacy market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

E-Pharmacy Market Segments Analysis

Global E-pharmacy Market is segmented by Type, Platform, Model and region. Based on Type, the market is segmented into Prescription Drugs and Over the Counter (OTC) Drugs. Based on Platform, the market is segmented into App and Website. Based on Model, the market is segmented into Pharmacy and Direct. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the E-Pharmacy Market

The E-pharmacy market is experiencing significant growth, driven by the increasing demand for safe and convenient access to pharmaceuticals. Customers are now able to purchase medications from licensed distributors through structured e-commerce platforms, which enhances the overall shopping experience. This innovation effectively addresses the challenges associated with acquiring counterfeit or substandard products from unregulated sources. As consumers prioritize safety and quality in their healthcare choices, the rise of E-pharmacies offers a reliable solution that meets their needs while promoting transparency and trust in the pharmaceutical supply chain. This trend is expected to continue as more individuals embrace online healthcare solutions.

Restraints in the E-Pharmacy Market

The E-Pharmacy market faces significant constraints owing to its dependence on user data, which is crucial for delivering a seamless consumer experience. These online platforms gather valuable insights, including personal information and purchasing behaviors, to enhance their services. However, this reliance on sensitive data makes them susceptible to data breaches and various cyber threats, raising concerns about customer privacy and trust. The potential for compromised data security can deter users from utilizing these platforms, ultimately hindering the growth and expansion of the E-Pharmacy market. As cyber threats continue to evolve, ensuring robust data protection measures becomes paramount for fostering consumer confidence.

Market Trends of the E-Pharmacy Market

The E-Pharmacy market is experiencing robust growth, primarily fueled by the rising adoption of telemedicine. As technology-savvy consumers increasingly seek convenient healthcare solutions, the integration of telehealth services enhances transparency and access to a wider range of pharmaceutical options. This trend not only empowers patients with real-time access to healthcare providers but also fosters a more informed decision-making process regarding their medications. Additionally, the ongoing digital transformation in healthcare facilitates seamless ordering and delivery of pharmaceutical products, driving consumer confidence and expanding market reach. As a result, E-Pharmacies are positioned to thrive in this evolving healthcare landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Consumer Behaviour Analysis
• Supply Chain & Operation Analysis
• Regulatory Analysis

Global E-pharmacy Market Size by Type & CAGR (2025-2032)

• Market Overview
• Prescription Drugs
• Over the Counter (OTC) Drugs

Global E-pharmacy Market Size by Platform & CAGR (2025-2032)

• Market Overview
• App
• Website

Global E-pharmacy Market Size by Model & CAGR (2025-2032)

• Market Overview
• Pharmacy
• Direct

Global E-pharmacy Market Size & CAGR (2025-2032)

• North America (Type, Platform, Model)
  • US
  • Canada
• Europe (Type, Platform, Model)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Platform, Model)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Platform, Model)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Platform, Model)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• CVS Health (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walgreens Boots Alliance (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Express Scripts Holding Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OptumRx (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Pharmacy (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PillPack (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NowRx (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alto Pharmacy (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Capsule (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PharmEasy (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Netmeds (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 1mg (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medlife (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zur Rose Group AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shop Apotheke Europe (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apotea (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LloydsPharmacy Online Doctor (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Well Pharmacy (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chemist Warehouse (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TerryWhite Chemmart (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations