パワースポーツの市場規模、シェア、成長分析：車種別、用途別、モデル別、地域別 - 産業予測 2025～2032年

パワースポーツの世界市場規模は、2023年に321億米ドルと評価され、予測期間（2025-2032年）のCAGRは6.5％で成長し、2024年の341億9,000万米ドルから2032年には565億8,000万米ドルに成長する見通しです。

パワースポーツ市場は、冒険を求めるティーンエージャーの需要の高まり、可処分所得の増加、レジャーと観光の成長に牽引され、復活の兆しを見せています。パワースポーツイベントの地域支援やレクリエーション・インフラの開発が市場拡大をさらに後押ししています。各社は、より幅広い層を取り込むため、革新的な電気製品の導入にますます力を入れるようになっています。2019年は7.2%と大幅に縮小し、2020年初頭にはCOVID-19の影響で世界的に需要が減少したもの、市場は回復基調にあります。2019年の市場規模は約127億5,000万米ドルで、2022年から2028年にかけてCAGR 5.5%で成長し、最終的には大流行前の成長レベルに戻ると予想されます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

パワースポーツ市場規模：車種別& CAGR（2025-2032）

• 市場概要
• 全地形対応車（ATV）
• サイドバイサイド車両
• パーソナルウォータークラフト
• スノーモービル
• 重量級バイク

パワースポーツ市場規模：用途別& CAGR（2025-2032）

• 市場概要
• オンロード
• オフロード

パワースポーツ市場規模：モデル別& CAGR（2025-2032）

• 市場概要
• マルチパーソナル
• シットダウン型

パワースポーツ市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Polaris Inc.（US）
• BRP Inc.（Canada）
• Honda Motor Co., Ltd.（Japan）
• Yamaha Motor Co., Ltd.（Japan）
• Kawasaki Heavy Industries, Ltd.（Japan）
• Suzuki Motor Corporation（Japan）
• Arctic Cat（US）
• Textron Inc.（US）
• CFMOTO（China）
• KTM AG（Austria）
• Ducati Motor Holding S.p.A.（Italy）
• Harley-Davidson, Inc.（US）
• Triumph Motorcycles Ltd（UK）
• BMW Motorrad（Germany）
• Piaggio & C. S.p.A.（Italy）
• Polaris India Pvt. Ltd.（India）
• Mahindra & Mahindra Ltd（India）
• TVS Motor Company（India）
• Bajaj Auto（India）
• Hisun Motors（China）

結論と推奨事項

Global Powersports Market size was valued at USD 32.1 billion in 2023 and is poised to grow from USD 34.19 billion in 2024 to USD 56.58 billion by 2032, growing at a CAGR of 6.5% during the forecast period (2025-2032).

The powersport vehicle market is witnessing a resurgence, driven by rising demand among teenagers seeking adventure, increased disposable income, and the growth of leisure and tourism. Regional support for powersports events and the development of recreational infrastructure further support market expansion. Companies are increasingly focused on introducing innovative electrical products to capture a wider audience. Despite a significant contraction of 7.2% in 2019 and impacts from COVID-19, which led to decreased demand globally in early 2020, the market is on the rebound. With a market value of approximately US$12.75 billion in 2019, the industry is expected to grow at a CAGR of 5.5% from 2022 to 2028, ultimately returning to pre-pandemic growth levels.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Powersports market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Powersports Market Segments Analysis

Global Powersports Market is segmented by Vehicle type, Application, Model and region. Based on Vehicle type, the market is segmented into All-terrain Vehicles (ATV), Side-by-side Vehicles, Personal Watercraft, Snowmobiles and Heavyweight Motorcycles. Based on Application, the market is segmented into On-road and Off-road. Based on Model, the market is segmented into Multi Personal and Sit Down. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Powersports Market

The global powersports market is significantly driven by the increasing popularity of all-terrain vehicles (ATVs), which stand out among other powersport vehicles due to their minimal age restrictions, lower maintenance costs, and ease of handling. These advantages make ATVs appealing to a broad range of consumers, from younger enthusiasts to older riders. Moreover, government initiatives in North America and Europe to enhance ATV trail accessibility in parks are further promoting their usage. Consequently, the growing prevalence of ATVs is expected to propel the overall growth of the powersports industry in the coming years.

Restraints in the Global Powersports Market

The global powersports market faces challenges due to the heavy reliance on conventional fuel and the high emissions produced by many powersports vehicles, particularly heavyweight motorcycles. These vehicles consume significant amounts of fuel, leading to increased pollution and contributing to environmental concerns. As regulatory standards become stricter to mitigate these impacts, consumer preferences are shifting towards more fuel-efficient alternatives, resulting in a decline in sales of traditional powersports vehicles. This transition is prompting manufacturers to reconsider their strategies and invest in cleaner technologies to meet evolving market demands and comply with environmental regulations.

Market Trends of the Global Powersports Market

The Global Powersports market is experiencing a significant trend driven by a strong consumer demand for accessories post-purchase, with approximately 82% of vehicle owners looking to invest in enhancements within three months of acquiring their vehicles. This trend highlights the importance of utility-oriented modifications across diverse terrains, fueling a surge in accessory spending, which has increased by 50 to 60% in the past two years. As manufacturers (OEMs) respond to this demand by expanding their accessory offerings, profitability in this segment is set to rise, fostering overall market growth and reflecting a robust appetite for both performance and personalization within the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Powersports Market Size by Vehicle type & CAGR (2025-2032)

• Market Overview
• All-terrain Vehicles (ATV),
• Side-by-side Vehicles
• Personal Watercraft
• Snowmobiles
• Heavyweight Motorcycles

Global Powersports Market Size by Application & CAGR (2025-2032)

• Market Overview
• On-road
• Off-road

Global Powersports Market Size by Model & CAGR (2025-2032)

• Market Overview
• Multi Personal
• Sit Down

Global Powersports Market Size & CAGR (2025-2032)

• North America (Vehicle type, Application, Model)
  • US
  • Canada
• Europe (Vehicle type, Application, Model)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Vehicle type, Application, Model)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Vehicle type, Application, Model)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Vehicle type, Application, Model)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Polaris Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BRP Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honda Motor Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yamaha Motor Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kawasaki Heavy Industries, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suzuki Motor Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arctic Cat (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Textron Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CFMOTO (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KTM AG (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ducati Motor Holding S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harley-Davidson, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Triumph Motorcycles Ltd (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BMW Motorrad (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Piaggio & C. S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polaris India Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mahindra & Mahindra Ltd (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TVS Motor Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bajaj Auto (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hisun Motors (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations