観賞魚の市場規模、シェア、成長分析：製品別、飼料タイプ別、魚の種類別、流通チャネル別、用途別、地域別-2025-2032年産業予測

観賞魚市場規模は、2023年に58億8,000万米ドルと評価され、2024年の63億8,000万米ドルから2032年には122億5,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは8.5％で成長する見通しです。

市場洞察によると、観賞魚分野における事業拡大の成長は、ミレニアル世代がハイエンドなライフスタイルの一部としてカラフルで装飾的な魚に親しむことが原動力となっています。ベタフィッシュ、金魚、グッピーなどの視覚的に美しい種を小さな水槽で飼育することの心理的な利点が需要を強め、忙しい日々の後のストレス解消やリラクゼーションをもたらしています。若い消費者は美的目的で魅力的な魚を購入することが増えており、市場の成長を促進しています。さらに、ペット用カメラや自動フィルターなどの技術進歩が、ペット飼育への関心を高めています。水槽は装飾品としての役割だけでなく、自然と直接触れ合うことで認知の発達を促しながら、精神的・情緒的な幸福を育むものであり、家庭における貴重な教育ツールと位置づけられています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

観賞魚市場規模：製品別& CAGR（2025-2032）

• 市場概要
• 海洋
• 温帯
• 熱帯淡水

観賞魚市場規模：飼料タイプ別& CAGR（2025-2032）

• 市場概要
• 加工飼料
• 生きてる餌

観賞魚市場規模：魚の種類別& CAGR（2025-2032）

• 市場概要
• 熱帯魚
• 金魚
• 鯉
• その他

観賞魚市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• 店舗ベース
• 非店舗ベース

観賞魚市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 商業用
• 家庭用

観賞魚市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Qian Hu Corporation Limited（Singapore）
• AquaBounty Technologies Inc.（United States）
• Oman Fisheries Co.（Oman）
• GloFish（Spectrum Brands, Inc.）（United States）
• Seaview Aquarium Centre（Australia）
• Sunbeam Aquarium Pte Ltd（Singapore）
• Ruinemans Aquarium B.V.（Netherlands）
• Tropical Fish International Pte Ltd（Singapore）
• Aquarium Glaser GmbH（Germany）
• Stendker Discus Fish（Germany）
• Aquarium Industries Pty Ltd（Australia）
• Sanyo Aquarium Co., Ltd.（Japan）
• Aqua Nautic Specialist Pte Ltd（Singapore）
• Lucky Tropical Fish Breeding Co., Ltd.（Taiwan）
• Sunpet Ltd.（United Kingdom）
• Aquafish Technology Co., Ltd.（China）
• Fish Mart Co., Ltd.（Thailand）
• Modern Pet Centre（India）
• Matsya Marine（India）
• Global Fish Breeders（India）

結論と推奨事項

Ornamental Fish Market size was valued at USD 5.88 billion in 2023 and is poised to grow from USD 6.38 billion in 2024 to USD 12.25 billion by 2032, growing at a CAGR of 8.5% during the forecast period (2025-2032).

Market insights indicate that the growth of business expansion in the ornamental fish sector is driven by millennials' affinity for colorful, decorative fish as part of their high-end lifestyle. The psychological benefits of keeping visually pleasing species such as Betta Fish, Goldfish, and Guppy in small aquariums have intensified demand, providing stress relief and relaxation after busy days. Young consumers increasingly purchase attractive fish for aesthetic purposes, enhancing market growth. Furthermore, technological advancements like pet cameras and automatic filters are boosting interest in pet ownership. Aquariums not only serve as decorative pieces but also foster mental and emotional well-being while promoting cognitive development through direct engagement with nature, positioning them as valuable educational tools in households.

Top-down and bottom-up approaches were used to estimate and validate the size of the Ornamental Fish market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Ornamental Fish Market Segments Analysis

Global Ornamental Fish Market is segmented by Product, Feed Type, Fish Type, Distribution Channel, Application and region. Based on Product, the market is segmented into Marine, Temperate and Tropical Freshwater. Based on Feed Type, the market is segmented into Processed Feed and Live Feed. Based on Fish Type, the market is segmented into Tropical Fishes, Goldfish, Koi and Others. Based on Distribution Channel, the market is segmented into Store-Based and Non-Store-Based. Based on Application, the market is segmented into Commercial and Household. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Ornamental Fish Market

The ornamental fish market is significantly influenced by the calming effects these aquatic creatures have on people's well-being. Observing fish can alleviate stress and anxiety, creating a serene environment that promotes relaxation. The soothing sound of running water-often associated with rivers and oceans-further enhances this tranquil experience. Many individuals find joy in the simple act of watching fish swim gracefully, either in natural settings or aquariums adorned with rocks and plants. This enjoyment not only serves as a source of relaxation but also transforms home spaces into peaceful retreats, driving the demand for ornamental fish as a desirable addition to households seeking tranquility.

Restraints in the Ornamental Fish Market

The ornamental fish market faces significant challenges due to the presence of various harmful infections in fish species. Pathogenic bacteria such as Aeromonas, Pseudomonas, and Staphylococcus can pose risks not only to the fish but also to human health. The rising issue of antibiotic resistance exacerbates this problem, rendering some antibiotics ineffective against these infections. Although instances of disease transmission from fish to humans are rare, they are a concern, particularly for individuals with weakened immune systems. Such individuals are advised to consult their healthcare providers regarding the management of tropical fish to mitigate potential health risks.

Market Trends of the Ornamental Fish Market

The ornamental fish market is increasingly witnessing a trend towards advanced aquaristic technology, particularly with the rise in adoption of compact auto top-off systems. These innovative devices maintain consistent water levels, thereby enhancing the stability of salinity in aquariums, a crucial factor for fish health. As consumers seek aesthetic and functional products, the demand for smaller, sleek sensors is on the rise, driven by a desire for unobtrusive yet effective aquatic solutions. This reflects a broader consumer shift towards efficiency and practicality in aquarium maintenance, fueling market growth and encouraging manufacturers to innovate with elegant, space-saving designs.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Ornamental Fish Market Size by Product & CAGR (2025-2032)

• Market Overview
• Marine
• Temperate
• Tropical Freshwater

Global Ornamental Fish Market Size by Feed Type & CAGR (2025-2032)

• Market Overview
• Processed Feed
• Live Feed

Global Ornamental Fish Market Size by Fish Type & CAGR (2025-2032)

• Market Overview
• Tropical Fishes
• Goldfish
• Koi
• Others

Global Ornamental Fish Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Store-Based
• Non-Store-Based

Global Ornamental Fish Market Size by Application & CAGR (2025-2032)

• Market Overview
• Commercial
• Household

Global Ornamental Fish Market Size & CAGR (2025-2032)

• North America (Product, Feed Type, Fish Type, Distribution Channel, Application)
  • US
  • Canada
• Europe (Product, Feed Type, Fish Type, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Feed Type, Fish Type, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Feed Type, Fish Type, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Feed Type, Fish Type, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Qian Hu Corporation Limited (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AquaBounty Technologies Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oman Fisheries Co. (Oman)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GloFish (Spectrum Brands, Inc.) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seaview Aquarium Centre (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunbeam Aquarium Pte Ltd (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ruinemans Aquarium B.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tropical Fish International Pte Ltd (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aquarium Glaser GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stendker Discus Fish (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aquarium Industries Pty Ltd (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sanyo Aquarium Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aqua Nautic Specialist Pte Ltd (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lucky Tropical Fish Breeding Co., Ltd. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunpet Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aquafish Technology Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fish Mart Co., Ltd. (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Modern Pet Centre (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Matsya Marine (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Global Fish Breeders (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations