ベビーパウダーの市場規模、シェア、成長分析：タイプ別、パックサイズ別、価格別、パッケージ別、流通チャネル別、用途別、地域別 - 産業予測 2025～2032年

ベビーパウダー市場規模は2023年に12億9,000万米ドルと評価され、2024年の13億6,000万米ドルから2032年には21億1,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは5.6％で成長する見通しです。

世界のベビーパウダー市場は、衛生意識の高まり、可処分所得の増加、製品の多様化によって著しい成長を遂げています。両親や介護者は、赤ちゃんが乾燥した快適な状態を保てるよう、安全で高品質な選択肢をますます求めるようになっています。このような需要は、衛生に対する関心の高まりと、子どもたちに最適なケアを提供するというコミットメントによって後押しされています。しかし、特定の成分の安全性に関する懸念、特に健康リスクと関連するタルクベースのパウダーは、消費者の嗜好を、より安全で自然であるとみなされるコーンスターチベースのパウダーのような代替品へとシフトさせています。このような力学が働く中、消費者が有効性と安全性のバランスを取るにつれて、市場は継続的に拡大する態勢を整えています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

ベビーパウダー市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• タルクフリー
• タルクベースベビーパウダー
• コーンスターチベースベビーパウダー
• 米澱粉ベースベビーパウダー
• ハーブベビーパウダー

ベビーパウダー市場規模：パックサイズ別& CAGR（2025-2032）

• 市場概要
• 100g以下
• 100g～500g
• 500g以上

ベビーパウダー市場規模：価格別& CAGR（2025-2032）

• 市場概要
• 低
• 中
• 高

ベビーパウダー市場規模：パッケージ別& CAGR（2025-2032）

• 市場概要
• シェーカーボトル
• タブ型容器
• パウチパック
• ロールオンスティック

ベビーパウダー市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン
• オフライン

ベビーパウダー市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 発疹予防
• 皮膚の保護
• 保湿
• 香り

ベビーパウダー市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Johnson & Johnson（USA）
• Procter & Gamble Co.（USA）
• Unilever PLC（UK）
• Kimberly-Clark Corporation（USA）
• Beiersdorf AG（Germany）
• Nestle S.A.（Switzerland）
• Reckitt Benckiser Group PLC（UK）
• GlaxoSmithKline PLC（UK）
• Sanofi S.A.（France）
• Colgate-Palmolive Company（USA）
• Avon Products, Inc.（UK）
• PZ Cussons PLC（UK）
• Henkel AG & Co. KGaA（Germany）
• L'Oreal S.A.（France）
• The Clorox Company（USA）
• Church & Dwight Co., Inc.（USA）
• Kao Corporation（Japan）
• Amorepacific Corporation（South Korea）
• Himalaya Wellness Company（India）

結論と推奨事項

Baby Powder Market size was valued at USD 1.29 billion in 2023 and is poised to grow from USD 1.36 billion in 2024 to USD 2.11 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).

The global baby powder market has seen notable growth, fueled by heightened hygiene awareness, increasing disposable incomes, and an expanding variety of products. Parents and caregivers are increasingly seeking safe, high-quality options to ensure their babies remain dry and comfortable. This demand is being bolstered by a growing focus on hygiene and a commitment to providing optimal care for children. However, concerns regarding the safety of certain ingredients, particularly talc-based powders linked to health risks, are shifting consumer preferences towards alternatives like cornstarch-based powders that are regarded as safer and more natural. With these dynamics in play, the market is poised for continued expansion as consumers balance efficacy with safety.

Top-down and bottom-up approaches were used to estimate and validate the size of the Baby Powder market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Baby Powder Market Segments Analysis

Global Baby Powder Market is segmented by Type, Pack Size, Price, Packaging, Distribution Channel, Application and region. Based on Type, the market is segmented into Talc-free, Talc-based Baby Powder, Cornstarch-based Baby Powder, Rice Starch-based Baby Powder and Herbal Baby Powder. Based on Pack Size, the market is segmented into Below 100 gm, 100 gm - 500gm and Above 500gm. Based on Price, the market is segmented into Low, Medium and High. Based on Packaging, the market is segmented into Shaker Bottles, Tubs, Pouch Packs and Roll-On Sticks. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Application, the market is segmented into Rash Prevention, Skin Protection, Moisturizing and Fragrance. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Baby Powder Market

The increasing awareness among consumers regarding the safety and efficacy of products for their infants is significantly driving the baby powder market. Parents are increasingly seeking natural and organic options that are devoid of harmful chemicals, as well as products that have undergone clinical testing and received approval from regulatory bodies. This shift towards safer alternatives reflects a broader trend in parental purchasing behavior, prioritizing their children's health and well-being. Consequently, the demand for high-quality, safe baby powder is anticipated to grow, further propelling the expansion of the market in the years ahead.

Restraints in the Baby Powder Market

The baby powder market is facing a significant restraint as consumers increasingly prioritize ingredient awareness in their product choices. This shift towards natural and organic baby care items stems from a perception that such options are safer and more environmentally sustainable. Consequently, traditional baby powders, which often contain synthetic or chemical components, are encountering challenges in maintaining their market position. To adapt to this trend and remain competitive, companies within the baby powder industry are compelled to allocate resources toward research and development. This investment is necessary to formulate natural or organic alternatives or to diversify their product offerings into the burgeoning segment of eco-friendly baby care solutions.

Market Trends of the Baby Powder Market

The global baby powder market is witnessing a notable trend toward natural and organic products, driven by increasing consumer awareness regarding ingredient safety. This shift is characterized by rising demand for cornstarch-based powders, which are perceived as safer alternatives to traditional talc, providing effective moisture absorption and preventing diaper rash. Brands are reformulating their offerings using ingredients like organic cornstarch, arrowroot powder, and kaolin clay, while promoting the absence of harsh chemicals and synthetic fragrances. Moreover, sustainability is a key focus, with manufacturers adopting eco-friendly and biodegradable packaging solutions to cater to environmentally conscious consumers, further enhancing the market growth trajectory.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Baby Powder Market Size by Type & CAGR (2025-2032)

• Market Overview
• Talc-free
• Talc-based Baby Powder
• Cornstarch-based Baby Powder
• Rice Starch-based Baby Powder
• Herbal Baby Powder

Global Baby Powder Market Size by Pack Size & CAGR (2025-2032)

• Market Overview
• Below 100 gm
• 100 gm - 500gm
• Above 500gm

Global Baby Powder Market Size by Price & CAGR (2025-2032)

• Market Overview
• Low
• Medium
• High

Global Baby Powder Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Shaker Bottles
• Tubs
• Pouch Packs
• Roll-On Sticks

Global Baby Powder Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Baby Powder Market Size by Application & CAGR (2025-2032)

• Market Overview
• Rash Prevention
• Skin Protection
• Moisturizing
• Fragrance

Global Baby Powder Market Size & CAGR (2025-2032)

• North America (Type, Pack Size, Price, Packaging, Distribution Channel, Application)
  • US
  • Canada
• Europe (Type, Pack Size, Price, Packaging, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Pack Size, Price, Packaging, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Pack Size, Price, Packaging, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Pack Size, Price, Packaging, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sanofi S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PZ Cussons PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Clorox Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Himalaya Wellness Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations