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市場調査レポート
商品コード
1446331
ベビーパウダー市場の評価:成分・価格帯・性質・肌タイプ・香料・エンドユーザー・流通チャネル・地域別の機会および予測 (2017~2031年)Baby Powder Market Assessment, By Ingredient, By Price Range, By Nature, By Skin Type, By Fragrance, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
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カスタマイズ可能
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ベビーパウダー市場の評価:成分・価格帯・性質・肌タイプ・香料・エンドユーザー・流通チャネル・地域別の機会および予測 (2017~2031年) |
出版日: 2024年03月08日
発行: Market Xcel - Markets and Data
ページ情報: 英文 228 Pages
納期: 3~5営業日
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世界のベビーパウダーの市場規模は、2023年の17億3,000万米ドルから、2024年から2031年の予測期間中は7.1%のCAGRで推移し、2031年には29億9,000万米ドルの規模に成長すると予測されています。
ベビーパウダーは、多様な消費者の嗜好やニーズに応えるため、低刺激性や無香料などの選択肢を加えながら進化してきました。近年、よりクリーンで安全な原料を求める業界全体の傾向を反映して、ナチュラルオーガニック処方への需要が高まっています。環境の持続可能性に対する消費者の意識が高まる中、環境に優しい慣行は消費者の選択に影響を与える大きな要因になりつつあります。規制当局の監視が続く中、メーカーは進化する基準や消費者の嗜好に対応するために適応しており、それがこの育児用品の将来を形成しています。
アジア太平洋地域は、人口動態と消費者の嗜好の進化が相まって、ベビーパウダーの世界市場で優位を占めています。2021年のアジアの平均出生率は人口1,000人当たり16.97人です。インド、中国、日本などの国々では、この地域全体の人口とともに中間層の人口が増加しているため、パウダーを含むベビーケア製品の需要が急増しています。さらに、この地域には大規模で広大な製造施設があるため、コスト効率の高い生産が可能です。
多目的ベビーパウダーは乳幼児以外にも市場を拡大
ベビーパウダーはその多用途性から乳児のケアにとどまらず、大人の生活のさまざまな場面でも応用されています。特に脇の下や足など湿気のたまりやすい部分には、汗を吸収して擦れを防ぐためにベビーパウダーが使われています。摩擦を減らす効果もあるため、スポーツ選手や体を動かす人には理想的な選択です。さらに、ドライシャンプーの代用品として、頭皮や髪の余分な皮脂を吸収し、洗い上がりをさっぱりさせ、ボリュームを与えます。スキンケアでは、その冷却性と吸収性により、あせもや軽度の皮膚疾患による炎症やかゆみを鎮めるために使用します。さらに、ベビーパウダーは、衣類の油汚れ落とし、靴の消臭、カーペットのリフレッシュ、床板のきしみ防止など、家庭での作業にも役立ちます。その多用途性や手頃な価格、アベイラビリティにより、ベビーパウダーは多くの家庭の必需品となっており、本来の用途である乳児のケアにとどまらず、幅広いニーズに応えています。
eコマースの動向がベビーパウダーの需要を拡大
eコマースの成長は、ベビーパウダーを含むベビーケア製品市場に大きな影響を与えています。オンラインプラットフォームの普及は、消費者に圧倒的な利便性と多様なベビーケア製品へのアクセスを提供しています。Census Bureau of the Department of Commerceによると、2023年第3四半期の米国の小売eコマース売上高予測は、2023年第2四半期から2.3%増加し、2022年第3四半期からは7.6%増加しました。
当レポートでは、世界のベビーパウダーの市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分・地域別の詳細分析、産業構造、市場成長への影響因子の分析、ケーススタディ、競合情勢、主要企業のプロファイルなどをまとめています。
Global baby powder market size was valued at USD 1.73 billion in 2023, expected to reach USD 2.99 billion in 2031, with a CAGR of 7.1% for the forecast period between 2024 and 2031. The baby powder market is dominated by talcum powder, although there has been a shift towards cornstarch-based alternatives owing to health concerns associated with talc. Baby powder is a fine powder typically used for infants and toddlers due to its soft texture and pleasant fragrance. It is primarily composed of talc or cornstarch as it serves various purposes, such as preventing diaper rash, absorbing moisture, and providing a soothing effect on the baby's delicate skin. Furthermore, baby powder is used by women for their intimate parts to reduce feminine odour. Additionally, adult men and women use baby powder to help soothe rashes and ease friction on the skin.
The product has evolved with hypoallergenic and fragrance-free options to cater to diverse consumer preferences and needs. In recent years, there has been a growing demand for natural and organic formulation reflecting an industry wide trend towards cleaner and safer ingredients. With a growing awareness among consumers for environmental sustainability, eco-friendly practices are becoming a major factor in influencing consumer choice. As regulatory scrutiny continues, manufacturers are adapting to meet evolving standards and consumer preferences which are shaping the future of this childcare product.
Asia-Pacific region shows dominance in the global baby powder market with a combination of population demographics, and evolving consumer tastes and preferences. The average birth rate in Asia for the year 2021 was 16.97 births per 1000 people. Countries such as India, China, and Japan are witnessing a surge in the demand for baby care products, including powders, due to an increase in middle-class population along with the overall population of the region. Moreover, the big and vast manufacturing facilities in the region enable the cost-effectiveness of production.
Multipurpose Baby Powder to Expand its Market Beyond Infants
Baby powder's multipurpose usage extend beyond infant care, while finding applications in various aspects of adult life. Adults use baby powder for personal hygiene, particularly in areas prone to moisture accumulation, such as underarms and feet, to absorb sweat and prevent chafing. Its ability to reduce friction makes it an ideal choice for athletes and individuals engaged in physical activities. Furthermore, baby powder is a dry shampoo alternative, absorbing excess oil from scalp and hair, refreshing and adding volume between washes. In skincare, adults use it to soothe irritation and itching caused by heat rash or minor skin conditions, due to its cooling and absorbent properties. Additionally, baby powder is useful in household tasks such as removing grease stains from clothing, deodorizing shoes, freshening carpets, and preventing squeaky floorboards. Its versatility, coupled with affordability and availability, makes it a staple in many households, catering to a wide range of needs beyond its original intended use for infant care.
In October 2022, R for Rabbit launched its latest product line 'Pure & Beyond', venturing into baby care with skin and body care essentials. The range includes creams, lotions, soaps, body washes, shampoos, powders, and oils made from organic and plant-based ingredients such as almond, lavender, oatmeal, coconut, and avocado.
Incorporating Baby Powder into Daily Hygiene Routine
Baby powders are essential to maintain cleanliness and comfort for infants. Parents incorporate baby powder into their baby's daily routines to prevent diaper rash, which is a common concern for babies due to prolonged exposure to water. During diaper changes, applying baby powder helps to absorb excess moisture and create a dry barrier between the skin and the diaper, reducing the likelihood of irritation.
Additionally, baby powder is used in skin folds and creases to maintain dryness, particularly in chubby or sensitive areas prone to friction. Parents may use baby powder after bathing to keep the baby's skin fresh and dry. Proper storage and handling of baby powder are crucial to prevent contamination and maintain hygiene standards. While applying baby powder, parents are advised to ensure it is gently massaged onto the skin to minimize airborne particles. Overall, incorporating baby powder into hygiene practices helps promote infant well-being by safeguarding against skin irritation and maintaining optimal skin health.
In April 2022, Chicco, a prominent global baby care brand, launched its latest line of advanced Baby Moments cosmetics, that do not contain Phenoxyethanol. The new product range features baby talcum powder, and is enriched with several natural ingredients sourced entirely from vegetarian origins, renowned for their nourishing properties on baby's delicate skin.
Growing Parental Disposable Income Leading to the Growth in the Market
The evolving parental spending patterns, driven by increasing disposable incomes, play a crucial role in shaping the baby care product market, particularly the sales of specialized and branded baby powders. The United States experienced a 0.5% increase in disposable personal income from October 2023 to November 2023. As disposable incomes rise, parents are more inclined to prioritize premium and high-quality products for their infants. It includes a willingness to invest in specialized baby powders from well-known brands, driven by the perception that these products offer enhanced safety, efficacy, and overall quality. The trend highlights a shift from necessities to more premium options, positively impacting the market as parents seek the best possible care for their infants and are willing to allocate a greater share of their disposable income to ensure the well-being and comfort of their children.
In October 2023, Herby Angel launched Bala Ashwagandhadi baby care product line. The range of eight organic, Ayurvedic products is available on Herby Angel's website, Amazon, and FirstCry for selling other items along with baby powder.
Growing E-commerce Trend Increases the Demand for Baby Powder
The increasing growth of e-commerce has significantly influenced the baby care product market, including baby powders. The expanding prevalence of online platforms offers consumers with unparalleled convenience and accessibility to a diverse array of baby care products. According to the Census Bureau of the Department of Commerce, the estimate for U.S. retail e-commerce sales in the third quarter of 2023 increased by 2.3 per cent from the second quarter of 2023 and by 7.6 per cent increase from the third quarter of 2022.
Parents seeking efficiency and a broad product selection, are increasingly turning towards e-commerce for their baby care needs. The ease of browsing, comparing, and doorstep delivery complements the busy lifestyles of modern consumers. The shift to online shopping contributes substantially to the overall expansion of the baby powder market, as digital platforms become instrumental in connecting consumers with a wide range of products, fostering competition, and enhancing the overall shopping experience for parents worldwide.
Impact of COVID-19
The global baby powder market has experienced significant impacts due to the COVID-19 pandemic. Continuous lockdowns, travel restrictions, and economic instability have led to a shift in consumer behavior which has further impacted the demand and supply of baby powder. Additionally, the pandemic has led to an increase in hygiene awareness and focus on home-based activities, owing to home remedies for kids. In addition, it has increased the demand for natural and organic products as people become more concerned about their health.
The shift in consumer preferences has resulted in a shift towards trusted and established brands, emphasizing safety and reliability. Furthermore, E-commerce channels have gained prominence as consumers turned to online platforms for their shopping needs.
However, production challenges, transportation issues, and workforce disruptions have impacted the supply side leading to the occasional shortages and fluctuations in product availability which has resulted in long delivery dates on e-commerce platforms. As the global economy is expected to stabilize, with ongoing trends of digitalization and health-conscious consumption, the market is shaping and will see growth.
Key Players Landscape and Outlook
In competitive landscape of global baby powder market, key players include multinational corporations and niche brands. Sebapharma GmbH & Co. KG is a major player and has held a significant market share with its iconic baby powder products. Other prominent manufacturers include Beiersdorf AG, Mothercare plc, and Artsana S.p.A. These market leaders are known for their extensive product lines, global distribution networks, and brand recognition. Additionally, emerging players are focusing on organic, natural, and eco-friendly formulations that has seen a growing demand due to the shift in consumer preferences. The market is characterized by innovation in product development, packaging, and marketing strategies to address evolving regulatory standards and consumer demands. Strategic collaborations, mergers, and acquisitions are prevalent as companies seek to strengthen their market positions and expand their product portfolios in response to changing trends and competitive dynamics.
In October 2023, Johnson's Baby Powder introduced a new cornstarch formula for its latest baby powder launch. The innovative formula is derived from plants containing aloe and vitamin E, providing several advantages to both parents and babies. The product claims to be clear of phthalates, dyes and parabens which makes it safe for the gentle skin of babies.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work