化粧品の市場規模、シェア、成長分析：タイプ別、性別、カテゴリー別、流通チャネル別、地域別 - 産業予測、2025年～2032年

化粧品の市場規模は、2023年に2,859億米ドルとなり、2024年の3,036億3,000万米ドルから、2032年までには4,912億9,000万米ドルに成長し、予測期間（2025年～2032年）のCAGRは6.2％で成長する見通しです。

世界の化粧品市場は、身だしなみ重視の高まりと、自信や個性との相関関係によって活況を呈しています。ビタミンCやレチノールといった主要成分の認知度が、アンチエイジングクリームや日焼け止めといった革新的な製品の発売と並んで、市場の成長を大きく後押ししています。メーカー各社は、専用のポンプやロールオンタイプのデザインに代表される、使いやすいパッケージングで訴求力を高めています。ソーシャルメディア・プラットフォームはブランドの認知度を高め、市場をさらに活性化しています。天然素材やオーガニック製品に対する消費者の選好の高まりが業界を再構築しており、既存ブランドは環境に優しい代替品を導入せざるを得ない状況にあります。さらに、男性のグルーミング意識の高まりと女性の購買力の高まりは、化粧品の需要急増に寄与する極めて重要な要因であり、業界の活気と進化を確実なものにしています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主要な市場の考察

• 主要な成功要因
• 競合の程度
• 主要な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 顧客と購買基準の分析

世界の化粧品の市場規模：タイプ別・CAGR（2025年～2032年）

• 市場概要
• スキン化粧品
• ヘア化粧品
• ネイル化粧品
• 目の化粧品
• フレグランス・デオドラント
• その他

世界の化粧品の市場規模：性別・CAGR（2025年～2032年）

• 市場概要
• 男性
• 女性
• ユニセックス

世界の化粧品の市場規模：カテゴリー別・CAGR（2025年～2032年）

• 市場概要
• オーガニック・ナチュラル
• 従来型

世界の化粧品の市場規模：流通チャネル別・CAGR（2025年～2032年）

• 市場概要
• 店舗
• 非店舗

世界の化粧品の市場規模・CAGR（2025年～2032年）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022年～2024年）

主要企業プロファイル

• L'Oreal（France）
• Unilever（United Kingdom/Netherlands）
• Estee Lauder Companies（United States）
• Procter & Gamble（United States）
• Colgate-Palmolive（United States）
• Shiseido（Japan）
• LVMH（France）
• Beiersdorf（Germany）
• Natura &Co（Brazil）
• Coty（United States）
• Kao Corporation（Japan）
• Amorepacific Corporation（South Korea）
• Puig（Spain）
• Henkel（Germany）
• L'Occitane International（Luxembourg）
• Mary Kay（United States）
• Avon Products（United States）
• Revlon（United States）
• Sally Beauty Holdings（United States）
• Intercos（Italy）

結論と提言

Cosmetics Market size was valued at USD 285.9 billion in 2023 and is poised to grow from USD 303.63 billion in 2024 to USD 491.29 billion by 2032, growing at a CAGR of 6.2% during the forecast period (2025-2032).

The global cosmetics market is flourishing, driven by an escalating emphasis on personal grooming and its correlation with confidence and personality. Awareness of key ingredients, such as vitamin C and retinol, alongside innovative product launches like anti-aging creams and sunscreens, has significantly propelled market growth. Manufacturers are enhancing appeal through user-friendly packaging, exemplified by specialized pumps and roll-on designs. Social media platforms have amplified brand visibility, further stimulating the market. Increasing consumer preference for natural and organic products is reshaping the industry, compelling established brands to introduce eco-friendly alternatives. Additionally, rising grooming awareness among men and growing purchasing power among women are pivotal factors contributing to the surging demand for cosmetics, ensuring a vibrant and evolving landscape for the industry.

Top-down and bottom-up approaches were used to estimate and validate the size of the Cosmetics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Cosmetics Market Segments Analysis

Global Cosmetics Market is segmented by Type, Gender, Category, Distribution Channel and region. Based on Type, the market is segmented into Skin Cosmetics, Hair Cosmetics, Nail Cosmetics, Eye Cosmetics, Fragrances and deodorants and Others. Based on Gender, the market is segmented into Men, Women and Unisex. Based on Category, the market is segmented into Organic & Natural and Conventional. Based on Distribution Channel, the market is segmented into Store and Non-store. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Cosmetics Market

The cosmetics market is experiencing significant growth driven by an increasing awareness and demand for various beauty products, including skincare, haircare, and makeup. This surge is fueled by the expansion of Korean cosmetic brands into Western markets and the launch of innovative products featuring natural ingredients. Consumers are rapidly shifting towards eco-friendly and bioengineered cosmetics, which utilize plant-derived materials enhanced through biotechnology. Furthermore, the growing emphasis on personal appearance, coupled with a desire for customized beauty solutions, is propelling market expansion. Social media influence, urbanization, and rising disposable incomes are encouraging consumers to invest in unique, high-quality items. Additionally, the increasing acceptance of cosmetics among men and the aging population's focus on youthful aesthetics are further amplifying market demand. Collectively, these diverse factors are anticipated to significantly boost the cosmetics industry's growth in the coming years.

Restraints in the Cosmetics Market

The cosmetics market is facing significant restraints due to rising consumer awareness regarding the potential side effects of cosmetic products and increasing access to surgical alternatives. Many individuals are becoming increasingly conscious of how the frequent use of cosmetics can adversely affect their skin and overall health. For instance, prolonged use of chemical-laden shampoos and conditioners has been linked to hair loss, raising concerns among consumers. Additionally, the realization that not all individuals may respond favorably to synthetic cosmetic formulations compared to natural alternatives is further contributing to hesitancy. As these issues gain prominence, they are expected to impede the growth of the cosmetics market during the analysis period.

Market Trends of the Cosmetics Market

The cosmetics market is witnessing a significant shift towards vegan products, driven by the rising popularity of veganism and increasing consumer awareness regarding health and environmental impacts. As petroleum-derived ingredients face scrutiny for their potential harm, more consumers are opting for organic beauty solutions made from plant-based extracts and non-toxic components. This trend is further fueled by collaborations between cosmetics brands and dermatologists, aimed at creating safer and more effective products. As a result, the demand for vegan cosmetics is expected to surge, reflecting a broader movement towards sustainability and wellness in the beauty industry, ultimately reshaping consumer preferences and market dynamics.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Cosmetics Market Size by Type & CAGR (2025-2032)

• Market Overview
• Skin Cosmetics
• Hair Cosmetics
• Nail Cosmetics
• Eye Cosmetics
• Fragrances and deodorants
• Others

Global Cosmetics Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Unisex

Global Cosmetics Market Size by Category & CAGR (2025-2032)

• Market Overview
• Organic & Natural
• Conventional

Global Cosmetics Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Store
• Non-store

Global Cosmetics Market Size & CAGR (2025-2032)

• North America (Type, Gender, Category, Distribution Channel)
  • US
  • Canada
• Europe (Type, Gender, Category, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Gender, Category, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Gender, Category, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Gender, Category, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (United Kingdom/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura &Co (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puig (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Occitane International (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mary Kay (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sally Beauty Holdings (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intercos (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations