テーマホテルの市場規模、シェア、成長分析：タイプ別、用途別、地域別 - 産業予測 2025～2032年

テーマホテルの世界市場規模は2023年に146億9,000万米ドルと評価され、2024年の152億9,000万米ドルから2032年には210億9,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは4.1％で成長する見通しです。

世界のテーマホテル市場は、ユニークで没入感のある旅行体験を求める消費者の需要に後押しされ、より広範な観光・ホスピタリティ産業の中で明確なニッチとして台頭しつつあります。旅行者が地元文化とのつながりを求める中、テーマホテルは、歴史的設定から人気メディアまで様々なテーマを網羅し、魅力的な選択肢を提供しています。パンデミックは国内観光に焦点を移し、海外旅行が制限される中、テーマホテルは有利な位置にあります。さらに、新興国市場の中間層が拡大し、独特の文化体験を追求する旅行者が市場促進要因として重要視されつつあります。技術の進歩、特に仮想現実と拡張現実は、宿泊客の体験を高め、ホテルをより魅力的なものにしています。競争が激化する中、大手・独立系を問わず、思い出に残る冒険を求める、ますます目の肥えた客層を惹きつけるための革新が求められています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術の進歩

テーマホテル市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• 高級ホテル
• ブティックホテル
• ビジネスホテル
• 格安ホテル
• その他

テーマホテル市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 個人用
• 商業用

テーマホテル市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Capella Hotels & Resorts（Singapore）
• The Red Carnation Hotel Collection（United Kingdom）
• Oetker Collection（Germany）
• Oberoi Hotels & Resorts（India）
• Marriott International（United States）
• Accor（France）
• Wyndham Hotels & Resorts（United States）
• Hyatt Hotels Corporation（United States）
• Hilton Worldwide Holdings（United States）
• InterContinental Hotels Group（United Kingdom）
• Mandarin Oriental Hotel Group（Hong Kong）
• Aman Resorts（Singapore）
• Rosewood Hotel Group（Hong Kong）
• Banyan Tree Holdings（Singapore）
• Belmond Ltd.（United Kingdom）
• Shangri-La Hotels and Resorts（Hong Kong）
• Kempinski Hotels（Switzerland）
• Taj Hotels（India）

結論と推奨事項

Global Theme Hotel Market size was valued at USD 14.69 billion in 2023 and is poised to grow from USD 15.29 billion in 2024 to USD 21.09 billion by 2032, growing at a CAGR of 4.1% during the forecast period (2025-2032).

The global theme hotel market is emerging as a distinct niche within the broader tourism and hospitality industry, fueled by consumers' demand for unique, immersive travel experiences. As travelers seek to connect with local cultures, theme hotels-encompassing various themes from historical settings to popular media-provide an enticing option. The pandemic has shifted focus toward domestic tourism, positioning theme hotels favorably amidst international travel restrictions. Furthermore, the expanding middle class in developing nations is becoming a significant market driver, as these travelers pursue distinctive cultural experiences. Technological advancements, particularly in virtual and augmented reality, enhance the guest experience, making hotels more engaging. With intense competition, both major and independent operators must innovate to attract an increasingly discerning clientele seeking memorable adventures.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Theme Hotel market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Theme Hotel Market Segmental Analysis

Global Theme Hotel Market is segmented by Type, Application and Region. Based on Type, the market is segmented into Luxury, Boutique, Business, Budget Hotels and Others. Based on Application, the market is segmented into Individual and Commercial. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Theme Hotel Market

The global theme hotel market is experiencing significant growth driven by the rising demand for experiential travel. As travelers increasingly desire unique and immersive experiences, theme hotels provide an enticing option that enables guests to engage deeply with a specific theme or concept. This trend reflects a broader shift in the tourism industry, where the focus is on creating memorable and distinctive experiences rather than just providing accommodation. Consequently, theme hotels are becoming popular destinations, appealing to adventurous consumers looking to enrich their travel experiences and fully embrace the ambiance and stories offered by these creatively designed establishments.

Restraints in the Global Theme Hotel Market

The Global Theme Hotel market faces several restraints, particularly due to the high capital costs involved in developing and operating such establishments. Creating a theme hotel demands substantial investments in areas like design, construction, and continuous maintenance, which can present significant financial challenges. This financial burden often hinders smaller operators from entering the market and effectively competing against larger, well-established companies that have more resources at their disposal. As a result, the steep costs associated with theme hotels can limit market accessibility and growth potential, causing a consolidation of power among a few dominant players in the industry.

Market Trends of the Global Theme Hotel Market

The global theme hotel market is witnessing a notable trend towards the growing popularity of pop culture themes, driven by the desire for immersive travel experiences. Hotels themed around beloved movies, TV shows, and video games are increasingly attracting diverse demographics, particularly millennials and Gen Z travelers who seek unique and memorable stays. These establishments not only offer elaborately designed themed rooms but also provide interactive experiences, fan events, and exclusive merchandise, enhancing the overall guest experience. This trend reflects a shift in consumer preferences towards novelty and engagement, positioning theme hotels as favored destinations in the competitive hospitality landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Theme Hotel Market Size by Type & CAGR (2025-2032)

• Market Overview
• Luxury
• Boutique
• Business
• Budget Hotels
• Others

Global Theme Hotel Market Size by Application & CAGR (2025-2032)

• Market Overview
• Individual
• Commercial

Global Theme Hotel Market Size & CAGR (2025-2032)

• North America (Type, Application)
  • US
  • Canada
• Europe (Type, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Capella Hotels & Resorts (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Red Carnation Hotel Collection (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oetker Collection (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oberoi Hotels & Resorts (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marriott International (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accor (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wyndham Hotels & Resorts (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyatt Hotels Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hilton Worldwide Holdings (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InterContinental Hotels Group (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mandarin Oriental Hotel Group (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aman Resorts (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rosewood Hotel Group (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Banyan Tree Holdings (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Belmond Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shangri-La Hotels and Resorts (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kempinski Hotels (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taj Hotels (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations