自動車ホイールコーティングの市場規模、シェア、成長分析：材料別、基材別、製品別、車種別、販売別、地域別 - 産業予測 2025～2032年

自動車ホイールコーティングの世界市場規模は2023年に55億米ドルと評価され、2024年の56億8,000万米ドルから2032年には73億7,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは3.3％で成長する見通しです。

自動車ホイールコーティング市場は、世界の自動車生産台数の増加と自動車の美観への注目の高まりに牽引され、大きな成長を遂げようとしています。これらの特殊コーティングは、ホイールの視覚的魅力を高めると同時に、化学物質や環境要因に対する重要な保護を提供し、それによって摩耗や損傷を低減します。コーティング産業における技術革新は、予測期間を通じてプロバイダーに新たな道を開くことを約束し、全天候型コーティングは特に自動車メーカーの間で需要が高まると予想されます。欧州とアジア太平洋地域は、自動車用ホイールコーティングの主要市場として浮上しています。しかし、価格圧力や様々な車種に対する厳しい性能要件といった課題が、長期的な市場拡大の妨げになる可能性があります。全体として、この分野は今後有望な開発が期待できます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

自動車ホイールコーティング市場規模：材料別& CAGR（2025-2032）

• 市場概要
• アクリルエナメル
• アクリルウレタン
• アクリルラッカー
• リン酸亜鉛
• エポキシ
• エポキシポリエステル
• ポリエステル
• ポリウレタン

自動車ホイールコーティング市場規模：基材別& CAGR（2025-2032）

• 市場概要
• アルミニウム
• 鋼鉄
• その他

自動車ホイールコーティング市場規模：製品別& CAGR（2025-2032）

• 市場概要
• プライマー
  • 粉末
  • 溶剤
  • 水系
• ベースコート
  • 粉末
  • 溶剤
  • 水系
• クリアコート/トップコート
  • 粉末
  • 溶剤
  • 水系

自動車ホイールコーティング市場規模：車種別& CAGR（2025-2032）

• 市場概要
• 乗用車
  • コンパクト
  • 中規模
  • SUV
  • 高級
• LCV
• HCV

自動車ホイールコーティング市場規模：販売別& CAGR（2025-2032）

• 市場概要
• OEM
• アフターマーケット

自動車ホイールコーティング市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• PPG Industries, Inc.（USA）
• Axalta Coating Systems Ltd.（USA）
• Akzo Nobel N.V.（Netherlands）
• BASF SE（Germany）
• The Sherwin-Williams Company（USA）
• Kansai Paint Co., Ltd.（Japan）
• Nippon Paint Holdings Co., Ltd.（Japan）
• 3M（USA）
• Henkel AG & Co. KGaA（Germany）
• Dow Inc.（USA）
• Wacker Chemie AG（Germany）
• Gyeon（South Korea）
• CarPro US LLC（USA）
• Ceramic Pro（USA）
• Opti-Coat（Australia）
• IGL Coatings（Malaysia）
• Kapci Coatings（Egypt）
• Asian Paints（India）
• Berger Paints India Limited（India）

結論と推奨事項

Global Automotive Wheel Coating Market size was valued at USD 5.5 billion in 2023 and is poised to grow from USD 5.68 billion in 2024 to USD 7.37 billion by 2032, growing at a CAGR of 3.3% during the forecast period (2025-2032).

The automotive wheel coating market is set for significant growth, driven by increasing global automotive production and a rising focus on vehicle aesthetics. These specialized coatings enhance the visual appeal of wheels while offering crucial protection against chemicals and environmental factors, thereby reducing wear and tear. Innovations in the coating industry promise to open new avenues for providers throughout the forecast period, with all-weather coatings anticipated to be particularly in demand among automotive manufacturers. Europe and the Asia Pacific regions are emerging as key markets for automotive wheel coatings. However, challenges such as pricing pressures and stringent performance requirements for various vehicle types may hinder long-term market expansion. Overall, the sector is positioned for promising developments ahead.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Automotive Wheel Coating market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Automotive Wheel Coating Market Segmental Analysis

Global Automotive Wheel Coating Market is segmented by Material, Substrate, Product, Vehicle Type, Sales and Region. Based on Material, the market is segmented into Acrylic Enamel, Acrylic Urethane, Acrylic Lacquer, Zinc Phosphate, Epoxy, Epoxy Polyester, Polyester and Polyurethane. Based on Substrate, the market is segmented into Aluminum, Steel and Others. Based on Product, the market is segmented into Primers, Base Coat and Clear Coat/Topcoat. Based on Vehicle Type, the market is segmented into Passenger Cars, LCVs and HCVs. Based on Sales, the market is segmented into OEMs and Aftermarket. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Automotive Wheel Coating Market

The Global Automotive Wheel Coating market is being significantly driven by the growing adoption of advanced and lightweight coatings among automotive manufacturers. These manufacturers are increasingly prioritizing materials that adhere to modern emission standards while simultaneously reducing vehicle weight. The incorporation of innovative coatings not only enhances the durability and protection of wheel surfaces but also contributes to an appealing aesthetic. As the industry shifts towards achieving better environmental compliance and improved vehicle performance, the demand for such coatings is expected to rise, stimulating market growth and fostering advancements in product technology and design.

Restraints in the Global Automotive Wheel Coating Market

One of the significant constraints facing the Global Automotive Wheel Coating market is the varied performance requirements associated with different vehicle types. Each vehicle necessitates specific coating characteristics to ensure optimal performance, which poses a considerable challenge for automotive wheel coating manufacturers. Meeting these diverse demands often requires substantial investments in research and development to create formulations that satisfy the stringent performance criteria. Consequently, tackling this performance barrier can be financially burdensome for companies in the industry, impacting their ability to innovate and maintain a competitive edge in the marketplace.

Market Trends of the Global Automotive Wheel Coating Market

The Global Automotive Wheel Coating market is actively evolving towards sustainability, with a substantial shift towards eco-friendly coatings. As consumers increasingly prioritize environmental responsibility, manufacturers are compelled to eliminate harmful chemicals in favor of sustainable alternatives. This progressive trend not only aligns with regulatory requirements but also enhances brand reputation and consumer loyalty. As a result, automotive wheel coating providers are presented with significant growth opportunities to innovate and expand their product offerings. By investing in eco-conscious materials and technologies, companies can capitalize on this market shift, establishing themselves as leaders in an environmentally aware automotive landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Automotive Wheel Coating Market Size by Material & CAGR (2025-2032)

• Market Overview
• Acrylic Enamel
• Acrylic Urethane
• Acrylic Lacquer
• Zinc Phosphate
• Epoxy
• Epoxy Polyester
• Polyester
• Polyurethane

Global Automotive Wheel Coating Market Size by Substrate & CAGR (2025-2032)

• Market Overview
• Aluminum
• Steel
• Others

Global Automotive Wheel Coating Market Size by Product & CAGR (2025-2032)

• Market Overview
• Primers
  • Powder
  • Solvent Borne
  • Water Borne
• Base Coat
  • Powder
  • Solvent Borne
  • Water Borne
• Clear Coat/Topcoat
  • Powder
  • Solvent Borne
  • Water Borne

Global Automotive Wheel Coating Market Size by Vehicle Type & CAGR (2025-2032)

• Market Overview
• Passenger Cars
  • Compact
  • Mid-Size
  • SUVs
  • Luxury
• LCVs
• HCVs

Global Automotive Wheel Coating Market Size by Sales & CAGR (2025-2032)

• Market Overview
• OEMs
• Aftermarket

Global Automotive Wheel Coating Market Size & CAGR (2025-2032)

• North America (Material, Substrate, Product, Vehicle Type, Sales)
  • US
  • Canada
• Europe (Material, Substrate, Product, Vehicle Type, Sales)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Material, Substrate, Product, Vehicle Type, Sales)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Material, Substrate, Product, Vehicle Type, Sales)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Material, Substrate, Product, Vehicle Type, Sales)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• PPG Industries, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Axalta Coating Systems Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Akzo Nobel N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BASF SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Sherwin-Williams Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kansai Paint Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nippon Paint Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3M (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dow Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wacker Chemie AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gyeon (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CarPro US LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ceramic Pro (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Opti-Coat (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IGL Coatings (Malaysia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kapci Coatings (Egypt)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asian Paints (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berger Paints India Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations