サンケアワイプ市場規模、シェア、成長分析：SPF別、肌タイプ別、流通チャネル別、地域別 - 産業予測 2025～2032年

サンケアワイプの世界市場規模は、2023年に1億9,730万米ドルと評価され、2024年の2億973万米ドルから2032年には3億4,192万米ドルに成長し、予測期間（2025-2032年）のCAGRは6.3％で成長する見通しです。

サンケアワイプ市場は、皮膚損傷やがんの原因となる有害なUVB/UVA光線から皮膚を保護する効果により、大きな成長を遂げています。特に建設業界は、屋外で働く労働者が日焼けから確実に保護する必要があるため、主要な消費者となっています。さらに、皮膚の安全性と老化をめぐる意識の高まりや、インパクトのあるマーケティングやソーシャルメディアキャンペーンにより、消費者は日焼け防止製品を優先するようになっています。このようなスキンケアの重要性に対する消費者の意識の高まりは、サンケアワイプの需要をさらに促進し、日差しの強い環境下で肌を保護したい個人の必須アイテムとして位置づけられています。この動向は、より多くの分野でサンケアソリューションの価値が認識されるにつれて、今後も続くと予想されます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

サンケアワイプ市場規模： SPF別& CAGR（2025-2032）

• 市場概要
• SPF4
• SPF15
• SPF30
• SPF50
• SPF50+

サンケアワイプ市場規模：肌タイプ別& CAGR（2025-2032）

• 市場概要
• 普通
• ドライ
• 油っぽい

サンケアワイプ市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン
• オフライン

サンケアワイプ市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Johnson & Johnson（USA）
• L'Oreal S.A.（France）
• Beiersdorf AG（Germany）
• Edgewell Personal Care（USA）
• Shiseido Company, Limited（Japan）
• Kimberly-Clark Corporation（USA）
• Procter & Gamble（USA）
• Nice-Pak Products, Inc.（USA）
• Rockline Industries（USA）
• Diamond Wipes International（USA）
• Unilever PLC（UK/Netherlands）
• Coty Inc.（USA）
• SC Johnson（USA）
• The Honest Company（USA）
• Supergoop!（USA）
• COOLA LLC（USA）
• Walmart Inc.（USA）
• Target Corporation（USA）
• CVS Health Corporation（USA）
• Walgreens Boots Alliance, Inc.（USA）

結論と推奨事項

Global Sun Care Wipes Market size was valued at USD 197.3 million in 2023 and is poised to grow from USD 209.73 million in 2024 to USD 341.92 million by 2032, growing at a CAGR of 6.3% during the forecast period (2025-2032).

The sun care wipes market is experiencing significant growth, driven by their effectiveness in safeguarding skin against harmful UVB/UVA rays that can lead to skin damage and cancer. Notably, the construction industry is a major consumer, as outdoor workers require reliable protection from sun exposure. Additionally, heightened awareness surrounding skin safety and aging, alongside impactful marketing and social media campaigns, are prompting consumers to prioritize sun protection products. This growing consciousness among consumers about the importance of skin care is further fueling demand for sun care wipes, positioning them as essential items for individuals looking to safeguard their skin in sun-intensive environments. This trend is expected to continue as more sectors recognize the value of sun care solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sun Care Wipes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sun Care Wipes Market Segmental Analysis

Global Sun Care Wipes Market is segmented by SPF, Skin Type, Distribution Channel and region. Based on SPF, the market is segmented into SPF 4, SPF 15, SPF 30, SPF 50 and SPF 50+. Based on Skin Type, the market is segmented into Normal, Dry and Oily. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sun Care Wipes Market

The growth of the global Sun Care Wipes market is primarily fueled by the surging awareness regarding the importance of protecting skin from harmful UV rays. As skin-related issues become more common, consumers are increasingly focused on maintaining healthy skin. This heightened concern has led to greater efforts in sun care, as individuals seek products that can prevent premature aging and reduce damage caused by excessive sun exposure. Additionally, the influx of various market players striving to introduce innovative sun care solutions is significantly contributing to the market's expansion, creating a competitive landscape that further promotes consumer interest in sun care wipes.

Restraints in the Global Sun Care Wipes Market

The global sun care wipes market may face significant restraints due to the availability of alternative skincare products. Competing hygiene and cleaning items, such as towels, handkerchiefs, and various surface cleaners, could limit the demand for sun care wipes. Furthermore, companies are experiencing challenges in procuring sufficient raw materials for pulp and paper-based products. This situation is exacerbated by rising concerns regarding deforestation, along with environmental issues like intense rainfall, wildfires, and increasing temperatures linked to excessive tree harvesting. These challenges disrupt the supply chain, thereby negatively impacting growth prospects for the sun care wipes market.

Market Trends of the Global Sun Care Wipes Market

The Global Sun Care Wipes market is poised for significant growth, driven by the rising trend of conscious consumerism and a shift towards eco-friendly products. As consumers increasingly prioritize sustainability, manufacturers are focusing on biodegradable materials like organic cotton, natural bamboo, and recycled plastics to create sun care wipes that address both skin protection and environmental concerns. This commitment to sustainability not only aims to combat plastic pollution but also aligns with evolving consumer preferences for antimicrobial and disinfecting properties in personal care products. As a result, the market is moving towards innovative, environmentally friendly solutions that meet the growing demand for responsible consumption.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Sun Care Wipes Market Size by SPF & CAGR (2025-2032)

• Market Overview
• SPF 4
• SPF 15
• SPF 30
• SPF 50
• SPF 50+

Global Sun Care Wipes Market Size by Skin Type & CAGR (2025-2032)

• Market Overview
• Normal
• Dry
• Oily

Global Sun Care Wipes Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Sun Care Wipes Market Size & CAGR (2025-2032)

• North America (SPF, Skin Type, Distribution Channel)
  • US
  • Canada
• Europe (SPF, Skin Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (SPF, Skin Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (SPF, Skin Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (SPF, Skin Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nice-Pak Products, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rockline Industries (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diamond Wipes International (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SC Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Honest Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Supergoop! (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• COOLA LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walmart Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Target Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CVS Health Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walgreens Boots Alliance, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations