バスタブの市場規模、シェア、成長分析：タイプ別、素材タイプ別、サイズ別、形状別、用途別、地域別 - 産業予測 2025～2032年

バスタブの世界市場規模は2023年に109億米ドルとなり、予測期間（2025-2032年）のCAGRは5.8%で、2024年の115億3,000万米ドルから2032年には181億米ドルに成長する見通しです。

バスタブ市場は、主に先進国における可処分所得の増加とウェルネス重視の高まりに後押しされ、力強い成長を遂げています。一般的に熱成形アクリルやグラスファイバーのような素材から作られる最新の浴槽は、肉体的・精神的な若返りを求める消費者に対応し、大きなリラクゼーション効果を提供します。動向は、入浴の健康上の利点、特に肝臓や腎臓といった重要な臓器の機能を高めるデトックス効果への注目が高まっていることを示しています。さらに、関節炎の患者にとっては、水に浸かることで静水圧により炎症が緩和され、日々の関節の不快感から解放されます。消費者がセルフケアと入浴療法を優先する中、同市場は今後数年間で持続的に拡大する可能性が高いです。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

バスタブ市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• フリースタンディング
• アルコーブ
• ドロップイン
• ソリッドサーフェス
• その他

バスタブ市場規模：素材タイプ別& CAGR（2025-2032）

• 市場概要
• グラスファイバー
• アクリル
• 磁器
• 鋳鉄
• その他

バスタブ市場規模：サイズ別& CAGR（2025-2032）

• 市場概要
• 標準
• 小
• 大
• ウォークイン

バスタブ市場規模：形状別& CAGR（2025-2032）

• 市場概要
• 長方形
• 楕円形
• 四角
• その他

バスタブ市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 住宅用
• 商業用

バスタブ市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Toto Ltd.（Japan）
• Villeroy & Boch AG（Germany）
• RAK Ceramics（United Arab Emirates）
• Geberit AG（Switzerland）
• Porcelanosa Group（Spain）
• LAUFEN Bathrooms AG（Switzerland）
• Kohler Co.（United States）
• Roca Sanitario, S.A.（Spain）
• Duravit AG（Germany）
• MAAX Bath Inc.（Canada）
• Hoesch Design GmbH（Germany）
• Victoria+Albert Baths（United Kingdom）
• Aquatic Industries Inc.（United States）
• Mansfield Plumbing Products LLC（United States）
• BainUltra Inc.（Canada）
• Novellini S.p.A.（Italy）
• W.S. Bath Collections（United States）
• Hydro Systems Company（United States）
• Aquatica Plumbing Group（United States）
• Eago Enterprise Ltd.（China）

結論と推奨事項

Global Bathtub Market size was valued at USD 10.9 billion in 2023 and is poised to grow from USD 11.53 billion in 2024 to USD 18.1 billion by 2032, growing at a CAGR of 5.8% during the forecast period (2025-2032).

The bathtub market is experiencing robust growth, primarily fueled by rising disposable incomes and a heightened emphasis on wellness in developed countries. Modern bathtubs, typically made from materials like thermoformed acrylic and fiberglass, offer significant relaxation benefits, catering to consumers seeking both physical and mental rejuvenation. Trends indicate an increasing focus on the health advantages of bathing, particularly its detoxification properties, which can enhance the function of vital organs such as the liver and kidneys. Additionally, for arthritis sufferers, soaking in water alleviates inflammation through hydrostatic pressure, providing relief from daily joint discomfort. As consumers prioritize self-care and therapeutic bathing, the market is well-positioned for sustained expansion in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Bathtub market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Bathtub Market Segmental Analysis

Global Bathtub Market is segmented by Type, Material Type, Size, Shape, Application and region. Based on Type, the market is segmented into Free Standing, Alcove, Drop-in, Solid Surface and Others. Based on Material Type, the market is segmented intofiberglass, Acrylic, Porcelain, Cast Iron and Others. Based on Size, the market is segmented into Standard, Small, Large and Walk-In. Based on Shape, the market is segmented into Rectangular, Oval, Square and Others. Based on Application, the market is segmented into Residential and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Bathtub Market

The global bathtub market is being significantly driven by various factors, notably social media influence, which has heightened awareness and desirability of luxury bathing options. As disposable incomes rise in developing nations, there is a growing demand for upscale bathtubs and accompanying accessories like whirlpools and jets. Furthermore, the trend of home improvement projects is gaining momentum among homeowners, prompting them to invest in creating opulent bathroom spaces equipped with Jacuzzis and steam baths-amenities once exclusive to high-end hotels and resorts. This shift towards luxury and comfort in personal spaces is set to propel the bathtub market's growth even further.

Restraints in the Global Bathtub Market

The Global Bathtub market faces several significant restraints that may hinder its growth potential. One major factor is the relatively high cost of bathtubs, which makes them less appealing to middle and lower-income consumers compared to more affordable shower alternatives. Additionally, the market struggles with a limited supply of essential raw materials, including porcelain enamelled steel, fiberglass-reinforced polyester, and porcelain enamelled cast iron, further impacting production. Moreover, consumer concerns regarding safety, particularly the risk of drowning while bathing due to accidental dozing off, also serve as a critical deterrent. Collectively, these challenges are likely to impede the overall market expansion.

Market Trends of the Global Bathtub Market

The Global Bathtub market is witnessing a significant trend towards innovation and smart technology integration, with consumers increasingly favoring bathtubs equipped with advanced features like voice-activated water control, temperature monitoring systems, and integrated entertainment options such as televisions. This growing consumer preference reflects a broader shift towards smart housing solutions, where enhanced comfort and convenience are paramount. As the demand for luxurious and technologically advanced home bathing experiences rises, manufacturers are compelled to adapt and innovate, thereby propelling market growth. This shift not only elevates consumer expectations but also encourages new product developments, positioning the market for sustained expansion in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Bathtub Market Size by Type & CAGR (2025-2032)

• Market Overview
• Free Standing
• Alcove
• Drop-in
• Solid Surface
• Others

Global Bathtub Market Size by Material Type & CAGR (2025-2032)

• Market Overview
• Fiberglass
• Acrylic
• Porcelain
• Cast Iron
• Others

Global Bathtub Market Size by Size & CAGR (2025-2032)

• Market Overview
• Standard
• Small
• Large
• Walk-In

Global Bathtub Market Size by Shape & CAGR (2025-2032)

• Market Overview
• Rectangular
• Oval
• Square
• Others

Global Bathtub Market Size by Application & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial

Global Bathtub Market Size & CAGR (2025-2032)

• North America (Type, Material Type, Size, Shape, Application)
  • US
  • Canada
• Europe (Type, Material Type, Size, Shape, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Material Type, Size, Shape, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Material Type, Size, Shape, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Material Type, Size, Shape, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Toto Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Villeroy & Boch AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RAK Ceramics (United Arab Emirates)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Geberit AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Porcelanosa Group (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LAUFEN Bathrooms AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kohler Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roca Sanitario, S.A. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Duravit AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MAAX Bath Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hoesch Design GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Victoria + Albert Baths (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aquatic Industries Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mansfield Plumbing Products LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BainUltra Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Novellini S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• W.S. Bath Collections (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hydro Systems Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aquatica Plumbing Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eago Enterprise Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations