のど飴の市場規模、シェア、成長分析：製品タイプ別、用途別、成分タイプ別、適応疾患別、流通チャネル別、地域別 - 産業予測 2025～2032年

のど飴の世界市場規模は2023年に16億米ドルと評価され、2024年の19億9,000万米ドルから2032年には115億米ドルに成長し、予測期間（2025～2032年）のCAGRは24.5％で成長する見通しです。

世界のど飴市場は、主に喉の痛みの一貫した流行によって、ヘルスケアおよび消費者ウェルネス分野で大きく発展しています。市販薬に対する消費者の嗜好の高まりと、のど飴の利便性と認知された有効性が相まって、市場の継続的な拡大を促進しています。より健康的な選択肢を求める需要の高まりに対応するため、天然成分やハーブ成分を配合した革新的な製剤の導入が進んでいます。北米と欧州が市場シェアを独占していますが、アジア太平洋地域はセルフケア意識の高まりとヘルスケア・インフラの進歩により、有望な成長ポテンシャルを示しています。現在の動向は、無糖タイプや戦略的マーケティングに重点を置いており、のど飴が喉の不快感に対する便利で効果的な解決策であることを強調し、消費者への訴求力をさらに高めています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術の進歩

のど飴市場規模：タイプ別

• 市場概要
• 店頭販売（OTC）
• 処方箋

のど飴市場規模：製品タイプ別

• 市場概要
• ハードキャンディトローチ
• ソフトトローチ
• 圧縮トローチ
• その他

のど飴市場規模：用途別

• 市場概要
• 医薬品トローチ
• 抗菌トローチ
• その他

のど飴市場規模：成分タイプ別

• 市場概要
• メントールのど飴
• ノンメントールのど飴

のど飴市場規模：適応疾患別

• 市場概要
• 喉の痛み
• 咳と風邪
• 喉の病気
• その他

のど飴市場規模：流通チャネル別

• 市場概要
• 病院薬局
• 小売薬局
• オンライン薬局

のど飴市場規模：エンドユーザー別

• 市場概要
• 病院
• クリニック
• 診断センター
• その他

のど飴市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Halls（USA）
• Ricola（Switzerland）
• Strepsils（UK）
• Fisherman's Friend（UK）
• Luden's（USA）
• Cepacol（USA）
• Chloraseptic（USA）
• Vicks（USA）
• Sucrets（USA）
• Jakemans（UK）
• Smith Brothers（USA）
• Pine Bros.（USA）
• Lakerol（Sweden）
• Lockets（UK）
• Robitussin（USA）
• Nin Jiom（Hong Kong）
• Zand（USA）
• Honees（Italy）
• Thayers（USA）
• Burt's Bees（USA）

結論と推奨事項

Global Throat Lozenges Market size was valued at USD 1.6 billion in 2023 and is poised to grow from USD 1.99 billion in 2024 to USD 11.5 billion by 2032, growing at a CAGR of 24.5% during the forecast period (2025-2032).

The global throat lozenges market is evolving significantly within the healthcare and consumer wellness sectors, primarily driven by the consistent prevalence of sore throats. Growing consumer preference for over-the-counter remedies, coupled with the convenience and perceived efficacy of throat lozenges, fosters continuous market expansion. Innovative formulations featuring natural and herbal ingredients are increasingly being introduced to meet the rising demand for healthier options. North America and Europe dominate market shares, yet the Asia-Pacific region presents promising growth potential due to heightened self-care awareness and advancing healthcare infrastructure. Current trends focus on sugar-free variants and strategic marketing, highlighting throat lozenges as both convenient and effective solutions for throat discomfort, further enhancing their appeal among consumers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Throat Lozenges market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Throat Lozenges Market Segmental Analysis

Global Throat Lozenges Market is segmented by Type, Product Type, Usage, Ingredient Type, Disease Indication, Distribution channel, End user and region. Based on Type, the market is segmented into Over-the-Counter (OTC) and Prescription. Based on Product Type, the market is segmented into Hard candy lozenges, Soft lozenges, Compressed lozenges and Others. Based on Usage, the market is segmented into Pharmaceutical Lozenges, Antibacterial Lozenges and Others. Based on Ingredient Type, the market is segmented into Menthol Throat Lozenges and Non-menthol Throat Lozenges. Based on Disease Indication, the market is segmented into Sore throat, Cough and Cold, Throat diseases and Others. Based on Distribution channel, the market is segmented into Hospital Pharmacy, Retail pharmacy and Online Pharmacy. Based on End user, the market is segmented into Hospitals, Clinics, Diagnostic Centers and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Throat Lozenges Market

A significant driver of the global throat lozenges market is the rising frequency of throat irritations, which often occur due to common colds and respiratory infections. This widespread issue compels consumers to seek convenient and effective solutions for immediate relief, consequently boosting the demand for throat lozenges. As individuals experience discomfort, they are increasingly turning to these products for their soothing properties and ease of use, leading to substantial growth within the market. The persistent need for quick remedies during cold and flu seasons further amplifies this trend, solidifying the role of throat lozenges as a popular choice among consumers.

Restraints in the Global Throat Lozenges Market

The Global Throat Lozenges market faces significant challenges due to intense competition from alternative throat relief products. Options such as throat sprays and oral medications present formidable alternatives for consumers seeking relief, hindering market growth. The availability of various treatment formats further intensifies this competition, as consumers can choose from a wide array of remedies that suit their preferences. Consequently, the presence of these alternatives creates a barrier for throat lozenges, making it more difficult for them to capture market attention and limit expansion opportunities within this dynamic landscape. This competitive environment presents a substantial restraint on the growth of the throat lozenges market.

Market Trends of the Global Throat Lozenges Market

The Global Throat Lozenges market is experiencing a notable trend towards natural and organic formulations, as consumers become increasingly health-conscious. Brands are responding by incorporating ingredients like honey, ginger, and menthol, perceived for their health benefits. This shift is complemented by the growing demand for sugar-free alternatives, catering to health-conscious individuals and those with dietary restrictions. Moreover, the market is innovating with unique and diverse taste profiles, aiming to attract a broader consumer base. This combination of health-oriented ingredients and creative flavors indicates a transformative evolution in the throat lozenge sector, reflecting changing consumer preferences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Throat Lozenges Market Size by Type & CAGR (2025-2032)

• Market Overview
• Over-the-Counter (OTC)
• Prescription

Global Throat Lozenges Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Hard candy lozenges
• Soft lozenges
• Compressed lozenges
• Others

Global Throat Lozenges Market Size by Usage & CAGR (2025-2032)

• Market Overview
• Pharmaceutical Lozenges
• Antibacterial Lozenges
• Others

Global Throat Lozenges Market Size by Ingredient Type & CAGR (2025-2032)

• Market Overview
• Menthol Throat Lozenges
• Non-menthol Throat Lozenges

Global Throat Lozenges Market Size by Disease Indication & CAGR (2025-2032)

• Market Overview
• Sore throat
• Cough and Cold
• Throat diseases
• Others

Global Throat Lozenges Market Size by Distribution channel & CAGR (2025-2032)

• Market Overview
• Hospital Pharmacy
• Retail pharmacy
• Online Pharmacy

Global Throat Lozenges Market Size by End user & CAGR (2025-2032)

• Market Overview
• Hospitals
• Clinics
• Diagnostic Centers
• Others

Global Throat Lozenges Market Size & CAGR (2025-2032)

• North America (Type, Product Type, Usage, Ingredient Type, Disease Indication, Distribution channel, End user)
  • US
  • Canada
• Europe (Type, Product Type, Usage, Ingredient Type, Disease Indication, Distribution channel, End user)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Product Type, Usage, Ingredient Type, Disease Indication, Distribution channel, End user)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Product Type, Usage, Ingredient Type, Disease Indication, Distribution channel, End user)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Product Type, Usage, Ingredient Type, Disease Indication, Distribution channel, End user)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Halls (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ricola (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Strepsils (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fisherman's Friend (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Luden's (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cepacol (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chloraseptic (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vicks (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sucrets (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jakemans (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smith Brothers (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pine Bros. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lakerol (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lockets (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Robitussin (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nin Jiom (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zand (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honees (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thayers (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Burt's Bees (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations