布おむつ市場規模、シェア、成長分析、流通チャネル別、エンドユーザー別、地域別 - 産業予測、2025-2032年

布おむつの世界市場規模は2023年に28億米ドルとなり、予測期間（2025-2032年）のCAGRは8.2%で、2024年の30億3,000万米ドルから2032年には56億9,000万米ドルに成長する見通しです。

布おむつ市場は、世界人口の増加と持続可能性への意識の高まりによって大きな成長を遂げています。環境に優しい代替品を求める親が増える中、布おむつは使い捨てに匹敵する再利用性と品質で注目を集めています。よりシンプルで効率的な技術へのシフトは、消費者習慣の広範な動向を反映して、紙おむつソリューションにも及んでいます。さらに、紙おむつにかかるコストの高騰が、親たちに布おむつの代替品を検討するよう促しています。ファッションステートメントとして機能するスタイリッシュなデザイナーズ布おむつの需要も、親が機能性と美的センスを兼ね備えた製品を求めていることから、この成長に寄与しています。全体として、拡大する布おむつ市場は、環境に配慮した子育ての選択への傾斜が強まる中、有望な機会を提示しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 貿易分析
• 顧客と購買基準の分析
• 原材料の分析

布おむつ市場規模：流通チャネル別

• 市場概要
• オフライン
• オンライン

布おむつ市場規模：エンドユーザー別

• 市場概要
• 赤ちゃん
  • エコノミー
  • プレミアム
• 大人

布おむつ市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• bumGenius（USA）
• Flip Diapers（USA）
• Econobum（USA）
• Thirsties Baby（USA）
• GroVia（USA）
• Smart Bottoms（USA）
• Esembly（USA）
• Kanga Care（USA）
• Lighthouse Kids Company（USA）
• Kinder Cloth Diaper Co.（USA）
• Happy BeeHinds（USA）
• Nora's Nursery（Canada）
• Ecopipo（Mexico）
• Alvababy（China）
• Charlie Banana（Hong Kong）
• Bambino Mio（United Kingdom）
• TotsBots（United Kingdom）
• Close Parent（United Kingdom）
• ImseVimse（Sweden）
• Mother-ease（Canada）

結論と推奨事項

Global Cloth Diaper Market size was valued at USD 2.8 billion in 2023 and is poised to grow from USD 3.03 billion in 2024 to USD 5.69 billion by 2032, growing at a CAGR of 8.2% during the forecast period (2025-2032).

The cloth diaper market is experiencing significant growth driven by a rising global population and increasing awareness of sustainability. As more parents seek eco-friendly alternatives, cloth diapers have gained attention for their reusability and quality that rivals disposable options. The shift towards simpler, efficient technologies extends to diapering solutions, reflecting a broader trend in consumer habits. Additionally, the escalating costs of disposable diapers are encouraging parents to consider cloth alternatives. The demand for stylish, designer cloth diapers that serve as a fashion statement also contributes to this growth, as parents look for products that combine functionality with aesthetics. Overall, the expanding cloth diaper market presents promising opportunities amidst a growing inclination towards environmentally responsible parenting choices.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Cloth Diaper market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Cloth Diaper Market Segmental Analysis

Global Cloth Diaper Market is segmented by Distribution Channel, End-User and region. Based on Distribution Channel, the market is segmented into Offline and Online. Based on End-User, the market is segmented into Babies and Adults. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Cloth Diaper Market

The global cloth diaper market is experiencing growth driven by various factors despite a declining fertility rate, which currently stands at 2.5 children per woman. The worldwide population, now 7.8 billion, continues to rise at an annual rate of 1.1%, anticipated to reach 11 billion by the end of the twenty-first century. This demographic trend is expected to fuel demand for baby cloth diapers in the coming years. Additionally, the personal care sector is witnessing increased investments, with substantial growth projected by 2028, as parents prioritize spending on high-quality diaper options for their children, thereby bolstering the cloth diaper market significantly.

Restraints in the Global Cloth Diaper Market

The primary challenge facing the global cloth diaper market is the overwhelming convenience of disposable diapers, both in terms of usage and disposal. Cloth diapers tend to require more frequent changes due to their lower absorbency compared to disposable options. Furthermore, the vast selection of disposable diapers, some incorporating eco-friendly technologies, poses a significant threat to cloth diaper sales. However, market growth may be supported by the increasing interest in hybrid cloth diapers and biodegradable alternatives, which could attract environmentally conscious consumers seeking more sustainable solutions for their baby care needs.

Market Trends of the Global Cloth Diaper Market

The Global Cloth Diaper market is witnessing a significant trend towards sustainability, driven by increasing environmental awareness among consumers. Manufacturers are prioritizing biodegradability and eco-friendly materials, which has led to innovative designs that enhance the performance and safety of cloth diapers. Investments in research and development are fueling advancements that reduce the ecological footprint of these products, catering to the growing demand for recyclable and environmentally responsible options. This shift not only aligns with global sustainability goals but also resonates with modern parents seeking practical yet green alternatives, resulting in a robust expansion of the cloth diaper market worldwide.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Trade Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Cloth Diaper Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Cloth Diaper Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Babies
  • Economic
  • Premium
• Adults

Global Cloth Diaper Market Size & CAGR (2025-2032)

• North America (Distribution Channel, End-User)
  • US
  • Canada
• Europe (Distribution Channel, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Distribution Channel, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Distribution Channel, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Distribution Channel, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• bumGenius (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flip Diapers (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Econobum (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thirsties Baby (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GroVia (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smart Bottoms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Esembly (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kanga Care (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lighthouse Kids Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kinder Cloth Diaper Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Happy BeeHinds (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nora's Nursery (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ecopipo (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alvababy (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Charlie Banana (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bambino Mio (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TotsBots (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Close Parent (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ImseVimse (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mother-ease (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations