ヘアオイル市場規模、シェア、成長分析、製品別、製品タイプ別、用途別、流通チャネル別、地域別 - 産業予測、2025-2032年

ヘアオイルの世界市場規模は2023年に217億米ドルとなり、予測期間（2025-2032年）のCAGRは7.9%で、2024年の234億1,000万米ドルから2032年には430億2,000万米ドルに成長する見通しです。

世界のヘアオイル市場は、特定の髪質に合わせた多様なヘアケア製品に対する消費者の意識の高まりに後押しされ、大きな成長を遂げています。抜け毛、フケ、その他の一般的な問題への対策に重点を置く消費者は、髪の長さと強さを促進するオイルに惹かれています。バジルやアロエベラのような天然成分の人気は、栄養を与えるソリューションへの需要を際立たせています。米国で数百万人が罹患している男性型脱毛症などの毛髪疾患の増加は、市場をさらに促進しています。さらに、スパ・クリニックやヘアサロンの急増が、こうした製品へのアクセスを高めています。軽量のヘアオイルへの顕著なシフトがメーカーの技術革新を促し、ヘアオイルは世界中でヘアケアのルーチンに好まれる選択肢となっています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術分析
• 貿易分析
• 顧客と購買基準の分析
• 原材料の分析

ヘアオイル市場規模：製品別

• 市場概要
• ココナッツオイル
• アーモンドオイル
• アルゴンオイル
• その他

ヘアオイル市場規模：製品タイプ別

• 市場概要
• 非医薬品
• 薬用

ヘアオイル市場規模：用途別

• 市場概要
• 個人
• 商業用

ヘアオイル市場規模：流通チャネル別

• 市場概要
• オフライン
  • ハイパーマーケットとスーパーマーケット
  • 薬局
• オンライン

ヘアオイル市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Johnson & Johnson Services Inc.（USA）
• Unilever Plc（UK/Netherlands）
• L'Oreal S.A.（France）
• The Procter & Gamble Company（USA）
• Marico Limited（India）
• Bumble and bumble, LLC（USA）
• The Himalaya Wellness Company（India）
• Kao Corporation（Japan）
• Henkel AG & Co. KGaA（Germany）
• Estee Lauder Companies Inc.（USA）
• Shiseido Company, Limited（Japan）
• Amorepacific Corporation（South Korea）
• Beiersdorf AG（Germany）
• Avon Products, Inc.（USA）
• Revlon, Inc.（USA）
• Proya Cosmetics Co., Ltd.（China）
• Oriflame Holding AG（Switzerland）
• LG Household & Health Care Ltd.（South Korea）
• Coty Inc.（USA）
• Mary Kay Inc.（USA）

結論と推奨事項

Global Hair Oil Market size was valued at USD 21.7 billion in 2023 and is poised to grow from USD 23.41 billion in 2024 to USD 43.02 billion by 2032, growing at a CAGR of 7.9% during the forecast period (2025-2032).

The global hair oil market is experiencing significant growth, fueled by increased consumer awareness of diverse hair care products tailored to specific hair types. With a focus on combating hair loss, dandruff, and other common issues, consumers gravitate towards oils that promote hair lengthening and strengthening. The popularity of natural ingredients like basil and aloe vera highlights the demand for nourishing solutions. Rising incidents of hair conditions such as androgenetic alopecia, affecting millions in the U.S., further propel the market. Additionally, the proliferation of spa clinics and hair salons enhances accessibility to these products. A notable shift towards lightweight hair oils is prompting innovation among manufacturers, making hair oils a preferred choice in hair care routines worldwide.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Hair Oil market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Hair Oil Market Segmental Analysis

Global Hair Oil Market is segmented by Product, Types, Application, Distribution Channel and region. Based on Product, the market is segmented into Coconut Oil, Almond Oil, Argon Oil and Others. Based on Types, the market is segmented into Non-Medicated and Medicated. Based on Application, the market is segmented into Individual and Commercial. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Hair Oil Market

Several factors are fueling the growth of the global hair oil market. Chief among these is the heightened awareness surrounding the significance of hair care, as consumers become increasingly focused on their physical appearance and the products that can enhance it. Additionally, the fast-paced lifestyles prevalent today lead people to seek convenient solutions that save time, with hair oil emerging as an ideal choice due to its ease of application and minimal maintenance requirements. Other contributing elements include rising disposable incomes and a growing demographic of working women, all of which collectively boost the demand for hair oil products in the market.

Restraints in the Global Hair Oil Market

The global hair oil market faces several challenges that could impede its growth. A significant restraint is the potential rise in prices; if hair oils become too expensive, consumers may turn to alternative products. Concerns regarding the safety and composition of hair oils can also diminish consumer confidence, leading to decreased demand. Moreover, an oversaturation of competing products offering similar benefits may divert attention away from hair oils. Additionally, shifting fashion trends play a crucial role; as preferences evolve and certain hairstyles fall out of favor, the appeal for hair oil products may wane, further impacting sales in the market.

Market Trends of the Global Hair Oil Market

The Global Hair Oil market is experiencing a notable shift towards organic and herbal-based products, driven by heightened consumer awareness of the adverse effects of chemical-laden alternatives. As consumers increasingly prioritize natural ingredients that promote hair health, the demand for organic oils has surged, given their ability to strengthen tresses and offer superior care benefits. These products address common hair concerns, such as hair loss and dry scalp, while also fostering hair growth and enhancing blood circulation to the scalp. Notably, aloe vera-infused oils are gaining traction for their ability to improve hair texture and density, propelling market growth as consumers seek out holistic and effective hair care solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technology Analysis
• Trade Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Hair Oil Market Size by Product & CAGR (2025-2032)

• Market Overview
• Coconut Oil
• Almond Oil
• Argon Oil
• Others

Global Hair Oil Market Size by Types & CAGR (2025-2032)

• Market Overview
• Non-Medicated
• Medicated

Global Hair Oil Market Size by Application & CAGR (2025-2032)

• Market Overview
• Individual
• Commercial

Global Hair Oil Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
  • Hypermarkets & Supermarkets
  • Pharmacies
• Online

Global Hair Oil Market Size & CAGR (2025-2032)

• North America (Product, Types, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product, Types, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Types, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Types, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Types, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Johnson & Johnson Services Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever Plc (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Procter & Gamble Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marico Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bumble and bumble, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Himalaya Wellness Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Proya Cosmetics Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mary Kay Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations