D2C (Direct To Consumer) ペットフードの市場規模・シェア・成長分析 (種類別、形状別、ペットの種類別、健康状態別、流通経路別、地域別)：産業予測 (2025～2032年)

世界のD2C (Direct To Consumer) ペットフードの市場規模は、2023年に21億3,000万米ドル、予測期間 (2025-2032年) のCAGRは25.1%で、2024年の26億7,000万米ドルから、2032年には159億6,000万米ドルに成長する見通しです。

世界のD2Cペットフード市場は、オンライン・デジタルチャネルの人気の高まりと、特に高速接続を利用したインターネットへのアクセスの向上により、大きく成長する見通しです。ユーザーフレンドリーなWebサイトやアプリの利用可能性とともに、ライフスタイルの変化もまた、特にプレミアムペットフードの提供に重点を置く先進地域において、この市場の拡大に寄与しています。さらに、ペットの子育て感情の高まりや、健康・ウェルネスに関する飼い主の関心増大が、今後数年間の市場成長をさらに促進すると思われます。特筆すべきは、ペット製品のヒューマニゼーションやプレミアム化といった動向が業界の軌道形成に重要な役割を果たし、D2Cペットフードセグメントの堅調な採用と拡大を促進すると予想されることです。

目次

イントロダクション

• 分析目的
• 市場範囲
• 定義

分析手法

• 情報調達
• 二次・一次データの手法
• 市場規模予測
• 市場の想定と制約

エグゼクティブサマリー

• 市場の概要と展望
• 需給動向の分析
• セグメント別の機会分析

市場力学と展望

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーター分析

市場の主な考察

• 主な成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場魅力度指数 (2024年)
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

世界のD2Cペットフードの市場規模・CAGR：種類別 (2025～2032年)

• 市場概要
• ミール
  • 標準型ミール
  • カスタム型ミール
• おやつ
  • 標準的なおやつ
  • デンタルチューイング
  • スタンダードチュー
• サプリメント

世界のD2Cペットフードの市場規模・CAGR：形状別 (2025～2032年)

• 市場概要
• ドライペットフード
• ウェットペットフード

世界のD2Cペットフードの市場規模・CAGR：ペットの種類別 (2025～2032年)

• 市場概要
• 犬
• 猫
• その他

世界のD2Cペットフードの市場規模・CAGR：健康状態別 (2025～2032年)

• 市場概要
• 栄養
• 消化器系の健康
• 心臓の健康
• アレルギー
• 歯の健康
• 皮膚の問題
• ストレス
• 関節の健康
• その他

世界のD2Cペットフードの市場規模・CAGR：流通経路別 (2025～2032年)

• 市場概要
• オンライン
• オフライン

世界のD2Cペットフードの市場規模・CAGR (2025～2032年)

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング (2024年)
• 主要企業が採用した戦略
• 市場の近年の動向
• 主要企業の市場シェア (2024年)
• 主要企業のプロファイル
  • 企業概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較 (2022～2024年)

主要企業のプロファイル

• The Farmer's Dog (米国)
• Nom Nom Now (米国)
• Ollie Pets Inc. (米国)
• JustFoodForDogs LLC (米国)
• Jinx Inc. (米国)
• Spot & Tango (米国)
• Smalls (米国)
• Wild One (米国)
• Butcher's Pet Care Ltd (英国)
• Lily's Kitchen (英国) (owned by Nestle Purina)
• tails.com (英国) (owned by Purina)
• Republic of Pets (オーストラリア)
• Scratch Pet Food (オーストラリア)
• Lyka Pet Food (オーストラリア)
• Bellfor (ドイツ)
• Anifit (スイス)
• Edgard & Cooper (ベルギー)
• Freshpet (米国)
• Chewy (米国)
• PetPlate (米国)

結論と推奨事項

Global Direct to Consumer Pet Food Market was valued at USD 2.13 Billion in 2023 and is poised to grow from USD 2.67 Billion in 2024 to USD 15.96 Billion by 2032, growing at a CAGR of 25.1% during the forecast period (2025-2032).

The global direct-to-consumer pet food market is poised for significant growth, driven by the rising popularity of online digital channels and enhanced internet accessibility, particularly with high-speed connections. Changing lifestyles, alongside the availability of user-friendly websites and apps, are also contributing to this market expansion, especially in developed regions with a focus on premium food offerings. Furthermore, the increasing sentiment of pet parenting and heightened awareness among pet owners regarding health and wellness will further propel market growth in the upcoming years. Notably, trends such as humanization and premiumization of pet products are expected to play a vital role in shaping the industry's trajectory, driving robust adoption and expansion in the direct-to-consumer pet food segment.

Top-down and bottom-up approaches were used to estimate and validate the size of the Direct To Consumer Pet Food market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Direct To Consumer Pet Food Market Segmental Analysis

Global Direct To Consumer Pet Food Market is segmented by Type, Form, Pet Type, Health Condition, Distribution and region. Based on Type, the market is segmented into Meals, Treats and Supplements. Based on Form, the market is segmented into Dry Pet Food and Wet Pet Food. Based on Pet Type, the market is segmented into Dogs, Cats and Others. Based on Health Condition, the market is segmented into Nutrition, Digestive Health, Heart Health, Allergies, Dental Health, Skin Problems, Stress, Joint Health and Others. Based on Distribution, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Direct To Consumer Pet Food Market

The Direct To Consumer Pet Food market is experiencing significant growth fueled by heightened awareness around pet health. As consumers increasingly prioritize the wellbeing of their pets, the demand for premium and natural pet food brands has surged. This trend is further supported by rising disposable incomes and the humanization of pets, which collectively contribute to a robust demand for high-quality pet food products. Additionally, the global pet population is on the rise, alongside a growing awareness of zoonotic diseases affecting pets, all of which are anticipated to drive the expansion and development of the DTC pet food sector at a healthy growth rate in the coming years.

Restraints in the Direct To Consumer Pet Food Market

The growth of the Direct to Consumer Pet Food market may be significantly hindered by stringent regulations governing pet food products, particularly in Western countries. In these developed regions, pet food undergoes rigorous testing and scrutiny at every stage, from ingredient selection to product sales. These strict regulatory frameworks are expected to pose considerable challenges for market expansion over the projected period, as compliance with such regulations can increase operational costs and limit product offerings. As a result, companies in the direct-to-consumer segment may face obstacles that could impede their ability to compete effectively and grow within this evolving landscape.

Market Trends of the Direct To Consumer Pet Food Market

The Direct to Consumer (DTC) pet food market is witnessing a burgeoning trend towards personalized pet nutrition, driven by heightened consumer awareness and demand for tailored dietary solutions for pets. This trend is particularly prominent in developed nations such as the United States, France, and Germany, where pet owners increasingly seek customized formulations that cater to their pets' unique dietary needs and wellness goals. Additionally, emerging markets are beginning to embrace personalized pet food offerings, further expanding the potential customer base. This shift not only enhances consumer engagement but also presents lucrative growth opportunities for innovative brands in the pet food sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Direct To Consumer Pet Food Market Size by Type & CAGR (2025-2032)

• Market Overview
• Meals
  • Standard Meals
  • Customized Meals
• Treats
  • Standard Treats
  • Dental Chews
  • Standard Chews
• Supplements

Global Direct To Consumer Pet Food Market Size by Form & CAGR (2025-2032)

• Market Overview
• Dry Pet Food
• Wet Pet Food

Global Direct To Consumer Pet Food Market Size by Pet Type & CAGR (2025-2032)

• Market Overview
• Dogs
• Cats
• Others

Global Direct To Consumer Pet Food Market Size by Health Condition & CAGR (2025-2032)

• Market Overview
• Nutrition
• Digestive Health
• Heart Health
• Allergies
• Dental Health
• Skin Problems
• Stress
• Joint Health
• Others

Global Direct To Consumer Pet Food Market Size by Distribution & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Direct To Consumer Pet Food Market Size & CAGR (2025-2032)

• North America (Type, Form, Pet Type, Health Condition, Distribution)
  • US
  • Canada
• Europe (Type, Form, Pet Type, Health Condition, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Form, Pet Type, Health Condition, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Form, Pet Type, Health Condition, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Form, Pet Type, Health Condition, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• The Farmer's Dog (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nom Nom Now (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ollie Pets Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JustFoodForDogs LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jinx Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spot & Tango (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smalls (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wild One (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Butcher's Pet Care Ltd (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lily's Kitchen (UK) (owned by Nestle Purina)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• tails.com (UK) (owned by Purina)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Republic of Pets (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scratch Pet Food (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lyka Pet Food (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bellfor (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anifit (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgard & Cooper (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Freshpet (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chewy (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PetPlate (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations