テニスラケットの市場規模・シェア・成長分析 (製品種類別、原材料別、ストリングのパターン別、流通チャネル別、エンドユーザー別、地域別)：産業予測 (2025～2032年)

世界のテニスラケットの市場規模は2023年に5億4,600万米ドルとなり、予測期間 (2025-2032年) のCAGRは3.6%で、2024年の5億6,566万米ドルから2032年には7億5,064万米ドルに成長する見通しです。

テニスラケット市場は、フィットネス意識の高まりと、特に新興国におけるレクリエーションスポーツとしてのテニス人気の高まりによって大きな成長を遂げています。政府の支援と可処分所得の増加が市場拡大をさらに後押ししています。ラケットのデザインには、ベンディングゾーンやエアロダイナミクス機能といった革新的な技術が組み込まれており、快適性と性能の向上を求める消費者の需要に応えています。さらに、クラブチームへの参加を熱望する青少年の間でラケットへの関心が高まっていることも、ラケットの嗜好に影響を及ぼしており、プレーヤーは用具をより厳選するようになっています。バランスと精度を求めるプロアスリートにとって重量級ラケットは依然として定番ですが、消費者の嗜好の多様化は、進化するテニスラケットの状況において、メーカーに大きなチャンスをもたらしています。

目次

イントロダクション

• 分析目的
• 市場範囲
• 定義

分析手法

• 情報調達
• 二次・一次データの手法
• 市場規模予測
• 市場の想定と制約

エグゼクティブサマリー

• 市場の概要と展望
• 需給動向の分析
• セグメント別の機会分析

市場力学と展望

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーター分析

市場の主な考察

• 主な成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場魅力度指数 (2024年)
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ

世界のテニスラケットの市場規模・CAGR：製品種類別 (2025～2032年)

• 市場概要
• パワーラケット
• コントロールラケット
• トゥイーナーラケット

世界のテニスラケットの市場規模・CAGR：原材料別 (2025～2032年)

• 市場概要
• カーボンファイバー
• アルミニウム
• その他

世界のテニスラケットの市場規模・CAGR：ストリングのパターン別 (2025～2032年)

• 市場概要
• オープンストリングパターン
• タイト/クローズドストリングパターン
• ヘッドサイズ
• ミッドサイズミッドプラス
• オーバーサイズ
• スーパーオーバーサイズ

世界のテニスラケットの市場規模・CAGR：流通チャネル別 (2025～2032年)

• 市場概要
• 独立系スポーツ店
• 専門店・スポーツショップ
• ディスカウントストア
• フランチャイズスポーツ店
• 近代的小売店
• オンライン小売
• その他

世界のテニスラケットの市場規模・CAGR：エンドユーザー別 (2025～2032年)

• 市場概要
• コアプレイヤー
• アマチュア

世界のテニスラケットの市場規模・CAGR (2025～2032年)

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング (2024年)
• 主要企業が採用した戦略
• 市場の近年の動向
• 主要企業の市場シェア (2024年)
• 主要企業のプロファイル
  • 企業概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較 (2022～2024年)

主要企業のプロファイル

• Wilson Sporting Goods Co. (米国)
• Babolat VS S.A. (フランス)
• HEAD Sport GmbH (オーストリア)
• Yonex Co., Ltd. (日本)
• Dunlop Sports Group Americas Inc. (米国)
• Prince Global Sports, LLC (米国)
• ASICS Corporation (日本)
• Volkl Sports Holdings Corp. (ドイツ)
• Pacific Racket Sports, Inc. (オーストリア)
• Gamma Sports (米国)
• ProKennex Sports, Inc. (台湾)
• Solinco (米国)
• Harrow Sports, Inc. (米国)
• One Strings SRL (イタリア)
• Slazenger International Limited (英国)
• Donnay International S.A. (ベルギー)
• Karakal International Ltd. (英国)
• Dunlop International (Asia) Ltd. (香港)

結論と推奨事項

Global Tennis Racquet Market size was valued at USD 546.0 million in 2023 and is poised to grow from USD 565.66 million in 2024 to USD 750.64 million by 2032, growing at a CAGR of 3.6% during the forecast period (2025-2032).

The tennis racquet market is witnessing significant growth driven by the rising fitness consciousness and the increasing popularity of tennis as a recreational sport, particularly in developing economies. Government support and rising disposable incomes are further enhancing market expansion. Innovative technologies are being integrated into racquet designs, such as bending zones and aerodynamic features, catering to consumer demand for improved comfort and performance. Additionally, a surge in interest among adolescents eager to join club teams is influencing racquet preferences, with players becoming more selective about their equipment. While heavy-weight racquets remain a staple for professional athletes seeking balance and precision, the diverse consumer preferences present vast opportunities for manufacturers in the evolving tennis racquet landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Tennis Racquet market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Tennis Racquet Market Segmental Analysis

Global Tennis Racquet Market is segmented by Product Type, Raw Material, String Pattern, Distribution Channel, End User and region. Based on Product Type, the market is segmented into Power Racquets, Control Racquets and Tweener Racquets. Based on Raw Material, the market is segmented into Carbon Fibre, Aluminium and Others. Based on String Pattern, the market is segmented into Open String Pattern, Tight or Closed String Pattern, Head Size, Midsize Mid Plus, Oversize and Super Oversize. Based on Distribution Channel, the market is segmented into Independent Sport Outlets, Specialty and Sports Shops, Discount Stores, Franchised Sport Outlets, Modern Retail, Online Retail and Others. Based on End User, the market is segmented into Core Player and Amateur. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Tennis Racquet Market

The global tennis racquet market is poised for growth due to the rising awareness of the health benefits associated with sports. In particular, middle-class families are experiencing improved living standards and increased disposable income, driving market expansion. Tennis, especially in developed nations like the U.S., Germany, and France, is witnessing a surge in popularity as a means to achieve better fitness, further boosting demand for racquets. Additionally, support from governments and sports associations aimed at enhancing sports participation underscores a focused effort to promote tennis, which is projected to significantly increase the demand for tennis racquets in the foreseeable future.

Restraints in the Global Tennis Racquet Market

The global tennis racquet market faces significant challenges that could hinder its growth. One of the primary obstacles is the high cost associated with premium-quality tennis racquets, which may deter potential buyers. Additionally, the presence of counterfeit products in local markets creates further competition, undermining the sales of authentic brands. Furthermore, fluctuations in raw material prices used in the manufacturing of tennis racquets can lead to unpredictable production costs, creating additional barriers to market expansion. These factors combined pose substantial restraints that may impede the overall development of the global tennis racquet market.

Market Trends of the Global Tennis Racquet Market

The Global Tennis Racquet market is witnessing a significant shift toward the adoption of advanced materials, particularly carbon composites, which are rapidly replacing traditional wooden racquets. This trend is driven by the demand for lightweight, balanced racquets that allow for improved weight distribution and enhanced performance across various swing styles. Players increasingly favor racquets that offer greater maneuverability and control, leading manufacturers to innovate and incorporate cutting-edge technology into their designs. As a result, the market is likely to experience robust growth, fueled by rising participation in tennis and a focus on performance-oriented equipment among both amateur and professional athletes.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies

Global Tennis Racquet Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Power Racquets
• Control Racquets
• Tweener Racquets

Global Tennis Racquet Market Size by Raw Material & CAGR (2025-2032)

• Market Overview
• Carbon Fibre
• Aluminium
• Others

Global Tennis Racquet Market Size by String Pattern & CAGR (2025-2032)

• Market Overview
• Open String Pattern
• Tight or Closed String Pattern
• Head Size
• Midsize Mid Plus
• Oversize
• Super Oversize

Global Tennis Racquet Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Independent Sport Outlets
• Specialty and Sports Shops
• Discount Stores
• Franchised Sport Outlets
• Modern Retail
• Online Retail
• Others

Global Tennis Racquet Market Size by End User & CAGR (2025-2032)

• Market Overview
• Core Player
• Amateur

Global Tennis Racquet Market Size & CAGR (2025-2032)

• North America (Product Type, Raw Material, String Pattern, Distribution Channel, End User)
  • US
  • Canada
• Europe (Product Type, Raw Material, String Pattern, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Raw Material, String Pattern, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Raw Material, String Pattern, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Raw Material, String Pattern, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Wilson Sporting Goods Co. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Babolat VS S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HEAD Sport GmbH (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yonex Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dunlop Sports Group Americas Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Prince Global Sports, LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASICS Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Volkl Sports Holdings Corp. (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pacific Racket Sports, Inc. (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gamma Sports (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ProKennex Sports, Inc. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Solinco (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harrow Sports, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• One Strings SRL (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Slazenger International Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Donnay International S.A. (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Karakal International Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dunlop International (Asia) Ltd. (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations