プレワークアウトサプリメントの市場規模・シェア・成長分析 (形状別、流通チャネル別、地域別)：産業予測 (2025～2032年)

世界のプレワークアウトサプリメントの市場規模は、2023年に142億米ドルと評価され、2024年の153億2,000万米ドルから2032年には289億2,000万米ドルに成長し、予測期間 (2025-2032年) のCAGRは7.9%で成長する見通しです。

スポーツ・ウェルネスの分野では、健康志向の高まりとともに栄養補助食品、特にプレワークアウト・フォーミュラの人気が急上昇しています。これらのサプリメントは、水と混ぜることができるペーストや錠剤として販売されることが多く、アクティブなライフスタイルの重視の高まり、プロテインの利点に対する意識の高まり、フィットネスセンターの拡大により、大きく成長すると予測されます。フィットネス愛好家は、血流の改善を通じてパフォーマンスを向上させ、激しい運動中に筋肉への酸素供給を改善するために、こうした製品を選ぶ傾向が強まっています。カフェイン、βアラニン、BCAA、クレアチン、一酸化窒素などの主要成分は、エネルギーを高め、疲労を軽減し、全体的な運動効率をサポートする上で重要な役割を果たしています。この動向は、今後数年間、これらのエネルギー増強サプリメントの需要を促進すると予想されます。

目次

イントロダクション

• 分析目的
• 市場範囲
• 定義

分析手法

• 情報調達
• 二次・一次データの手法
• 市場規模予測
• 市場の想定と制約

エグゼクティブサマリー

• 市場の概要と展望
• 需給動向の分析
• セグメント別の機会分析

イントロダクション

• 分析目的
• 市場範囲
• 定義

分析手法

• 情報調達
• 二次・一次データの手法
• 市場規模予測
• 市場の想定と制約

エグゼクティブサマリー

• 市場の概要と展望
• 需給動向の分析
• セグメント別の機会分析

市場力学と展望

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーター分析

市場の主な考察

• 主な成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場魅力度指数 (2024年)
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術進歩
• 貿易分析
• 顧客と購買基準の分析
• 原材料の分析

世界のプレワークアウトサプリメントの市場規模・CAGR：形状別 (2025～2032年)

• 市場概要
• 粉
• そのまま飲める
• カプセル/錠剤

世界のプレワークアウトサプリメントの市場規模・CAGR：流通チャネル別 (2025～2032年)

• 市場概要
• オフライン
  • スーパーマーケット/ハイパーマーケット
  • 百貨店
  • コンビニエンスストア
  • その他
• オンライン
  • 企業ウェブサイト
  • eコマースプラットフォーム

世界のプレワークアウトサプリメントの市場規模・CAGR (2025～2032年)

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング (2024年)
• 主要企業が採用した戦略
• 市場の近年の動向
• 主要企業の市場シェア (2024年)
• 主要企業のプロファイル
  • 企業概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較 (2022～2024年)

主要企業のプロファイル

• Optimum Nutrition (米国)
• MuscleTech (米国)
• Cellucor (米国)
• BSN (Bio-Engineered Supplements & Nutrition) (米国)
• Kaged Muscle (米国)
• Legion Athletics (米国)
• Naked Nutrition (米国)
• Garden of Life (米国)
• Ora Organic (米国)
• REDCON1 (米国)
• Promix Nutrition (米国)
• Transparent Labs (米国)
• Vega (カナダ)
• Myprotein (英国)
• Bulk Powders (英国)
• Scitec Nutrition (ハンガリー)
• Evlution Nutrition (米国)
• JYM Supplement Science (米国)
• GAT Sport (米国)
• RSP Nutrition (米国)

結論と推奨事項

Global Pre-Workout Supplements Market size was valued at USD 14.2 billion in 2023 and is poised to grow from USD 15.32 billion in 2024 to USD 28.92 billion by 2032, growing at a CAGR of 7.9% during the forecast period (2025-2032).

The sports and wellness sector is experiencing a surge in the popularity of dietary supplements, particularly pre-workout formulas, as health consciousness rises. These supplements, often available as water-mixable pastes or tablets, are projected to grow significantly due to the increasing emphasis on active lifestyles, greater awareness of protein benefits, and the expanding number of fitness centers. Fitness enthusiasts are increasingly opting for these products to enhance performance through improved blood flow, allowing for better oxygen delivery to muscles during intense workouts. Key ingredients such as caffeine, beta-alanine, BCAAs, creatine, and Nitric Oxide play crucial roles in boosting energy, reducing fatigue, and supporting overall workout efficiency. This trend is expected to drive demand for these energy-boosting supplements in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Pre-Workout Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Pre-Workout Supplements Market Segmental Analysis

Global Pre-Workout Supplements Market is segmented by form, distribution channel and region. Based on form, the market is segmented into powder, ready-to-drink and capsule/tablets. Based on distribution channel, the market is segmented into offline and online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Pre-Workout Supplements Market

The Global Pre-Workout Supplements market is set to experience substantial growth in the coming years, primarily driven by the increasing emphasis on maintaining an active lifestyle, heightened awareness of protein benefits, and a rise in the number of health and fitness centers. Consumers engaged in rigorous exercise routines are inclined towards pre-workout supplements for their ability to promote vasodilation, enhancing oxygen delivery to muscles, thereby improving overall performance. As these trends continue to gain traction, the demand for energy-boosting products, such as pre-workout supplements, is anticipated to see a notable surge in the marketplace.

Restraints in the Global Pre-Workout Supplements Market

One of the significant barriers to the growth of the Global Pre-Workout Supplements market is the increasing fear of potential side effects among consumers. As these products are not subjected to regulation by the FDA, public awareness surrounding ingredient transparency is growing. Many consumers express a preference for clear information regarding the components of custom blends found in these supplements. Notably, research from MDPI highlights that 58 out of the top 100 pre-workout supplements include at least one proprietary blend, prompting leading industry players to innovate their product offerings. For instance, Nutrabolt initiated Project Clear Evolution in July 2019, aiming to launch a product line that features completely transparent labeling, omits artificial flavors and dyes, and avoids proprietary blends altogether.

Market Trends of the Global Pre-Workout Supplements Market

The Global Pre-Workout Supplements market is witnessing a significant market trend driven by the increasing popularity of ready-to-drink formulations. As consumers seek convenience amidst their busy lifestyles, these pre-mixed drinks, which eliminate the need for additional preparation, are emerging as the fastest-growing segment within the category. This shift towards instant accessibility is compelling manufacturers to innovate and introduce new variations of pre-workout supplements to meet evolving consumer preferences. Furthermore, the surge in fitness awareness and the demand for effective supplements to enhance workout performance are expected to propel market growth, making ready-to-drink options a pivotal focus for industry players.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Pre-Workout Supplements Market Size by Form & CAGR (2025-2032)

• Market Overview
• Powder
• Ready-To-Drink
• Capsule/Tablets

Global Pre-Workout Supplements Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
  • Supermarkets/Hypermarkets
  • Departmental Stores
  • Convenience Store
  • Other
• Online
  • Company Website
  • E-Commerce Platform

Global Pre-Workout Supplements Market Size & CAGR (2025-2032)

• North America (Form, Distribution Channel)
  • US
  • Canada
• Europe (Form, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Form, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Form, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Form, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Optimum Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MuscleTech (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cellucor (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BSN (Bio-Engineered Supplements & Nutrition) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaged Muscle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Legion Athletics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Naked Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garden of Life (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ora Organic (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• REDCON1 (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Promix Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Transparent Labs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vega (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Myprotein (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bulk Powders (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scitec Nutrition (Hungary)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Evlution Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JYM Supplement Science (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GAT Sport (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RSP Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations