ビデオライブストリーミングソリューションの市場規模、シェア、成長分析、展開タイプ別、ソリューション別、業界別、地域別 - 産業予測、2025～2032年

ビデオライブストリーミングソリューションの世界市場規模は、2023年に50億8,000万米ドルと評価され、2024年の61億7,000万米ドルから2032年には293億1,000万米ドルに成長し、予測期間（2025年～2032年）のCAGRは21.5％で成長する見通しです。

2015年半ばの時点で、ライブストリーミング分野は大きな成長を遂げ、主にソーシャルメディア・プラットフォームやテレビでのライブ動画コンテンツの急増につながった。ブランドや公人は、YouTubeやInstagramのようなプラットフォームを活用して視聴者とエンゲージすることが増えています。注目すべきは、2019年までに世界の消費者の67％以上がライブ動画をストリーミングしており、52％が無料の広告付きオプションを好んでいることです。ライブ動画はマーケティング戦略を一変させ、マーケッターの28%は、従来のソーシャルメディアとは比較にならない即時性と信憑性を提供するこのメディアへの投資を増やすよう促しています。さらに、消費者の約47%がライブストリーミングの視聴時間が増えたと回答しており、市場の急速な拡大に貢献しています。AIやブロックチェーンなどの技術革新が動画の品質と制作を強化し、業界の成長をさらに後押ししています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術分析
• 特許分析
• ケーススタディ分析
• 規制分析

ビデオライブストリーミングソリューション市場規模：展開タイプ別

• 市場概要
• クラウドベース
• オンプレミス

ビデオライブストリーミングソリューション市場規模：ソリューション別

• 市場概要
• 編集とトランスコード
• 配信と流通
• 分析
• 出版と字幕
• ビデオセキュリティ

ビデオライブストリーミングソリューション市場規模：業界別

• 市場概要
• 教育
• 政府
• メディアとエンターテイメント
• ゲーム
• 小売
• BFSI
• ヘルスケア
• その他

ビデオライブストリーミングソリューション市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Akamai Technologies, Inc.（US）
• Brightcove, Inc.（US）
• IBM Corporation（US）
• Google LLC（US）
• Microsoft Corporation（US）
• Amazon Web Services, Inc.（US）
• Kaltura, Inc.（US）
• Vimeo, Inc.（US）
• Wowza Media Systems, LLC（US）
• Dacast, Inc.（US）
• Limelight Networks, Inc.（US）
• Tencent Holdings Limited（China）
• Alibaba Group Holding Limited（China）
• Muvi LLC（US）
• Streamlabs（US）
• Panopto, Inc.（US）
• OBS Studio（Germany）
• Restream, Inc.（US）
• Harmonic Inc.（US）
• Telestream, LLC（US）

結論と推奨事項

Global Video Live Streaming Solutions Market size was valued at USD 5.08 billion in 2023 and is poised to grow from USD 6.17 billion in 2024 to USD 29.31 billion by 2032, growing at a CAGR of 21.5% during the forecast period (2025-2032).

As of mid-2015, the live streaming sector experienced significant growth, leading to a surge in live video content primarily on social media platforms and television. Brands and public figures are increasingly leveraging platforms like YouTube and Instagram to engage with audiences. Notably, by 2019, over 67% of global consumers were streaming live videos, with 52% preferring free, ad-supported options. Live video has transformed marketing strategies, enticing 28% of marketers to increase their investment in this medium, which offers immediacy and authenticity unmatched by traditional social media. Additionally, approximately 47% of consumers report increased live streaming time, contributing to rapid market expansion. Innovations such as AI and blockchain are enhancing video quality and production, further propelling industry growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Video Live Streaming Solutions market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Video Live Streaming Solutions Market Segmental Analysis

Global Video Live Streaming Solutions Market is segmented by deployment type, solutions, industry vertical and region. Based on deployment type, the market is segmented into cloud based and on-premises. Based on solutions, the market is segmented into editing and transcoding, delivery and distribution, analytics, publishing and captioning and video security. Based on industry vertical, the market is segmented into education, government, media & entertainment, gaming, retail, BFSI, healthcare and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Video Live Streaming Solutions Market

The global market for video live streaming solutions is experiencing significant growth, primarily driven by the increasing appetite for multimedia content across diverse platforms and devices. As more individuals adopt smartphones and engage with various live streaming services, the demand for these solutions continues to rise. The widespread availability of high-speed internet and broadband is further propelling market expansion. Technological innovations such as smart TVs and devices like Fire TV are also contributing to this growth. However, the high costs associated with live streaming and broadcasting may pose challenges to market progression. Nonetheless, the advent of cloud-based platforms for real-time data sharing and advancements in 5G networks present promising opportunities for further development in the global video live streaming solutions market.

Restraints in the Global Video Live Streaming Solutions Market

The Global Video Live Streaming Solutions market is significantly hindered by the rampant piracy of video content, which has reached unprecedented levels. Media companies encounter a critical challenge as professional digital thieves exploit vulnerabilities to infiltrate systems and disseminate content online ahead of its official release. The decentralized nature of the internet exacerbates this issue, as pirated material can be hosted on servers scattered across multiple countries, each with differing legal frameworks. This complexity not only complicates detection efforts but also intensifies the struggle for companies to protect their intellectual property, ultimately impacting their ability to monetize live streaming services effectively.

Market Trends of the Global Video Live Streaming Solutions Market

The Global Video Live Streaming Solutions market is witnessing a significant upward trend, driven by the surge in viewership for live gaming streams and the evolving landscape of content consumption. Enhanced technological advancements, increased processing power, greater bandwidth, and ubiquitous internet access are reshaping the gaming industry's economic framework, facilitating seamless high-quality streaming experiences across a multitude of smart devices. This convergence not only amplifies audience engagement but also encourages content creators and brands to leverage live streaming as a dynamic marketing avenue. Consequently, the market is poised for substantial growth, reflecting the escalating importance of interactive and real-time content in the digital entertainment ecosystem.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Patent Analysis
• Case Study Analysis
• Regulatory Analysis

Global Video Live Streaming Solutions Market Size by Deployment Type & CAGR (2025-2032)

• Market Overview
• Cloud Based
• On-Premises

Global Video Live Streaming Solutions Market Size by Solutions & CAGR (2025-2032)

• Market Overview
• Editing and Transcoding
• Delivery and Distribution
• Analytics
• Publishing and Captioning
• Video Security

Global Video Live Streaming Solutions Market Size by Industry Vertical & CAGR (2025-2032)

• Market Overview
• Education
• Government
• Media & Entertainment
• Gaming
• Retail
• BFSI
• Healthcare
• Others

Global Video Live Streaming Solutions Market Size & CAGR (2025-2032)

• North America (Deployment Type, Solutions, Industry Vertical)
  • US
  • Canada
• Europe (Deployment Type, Solutions, Industry Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Deployment Type, Solutions, Industry Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Deployment Type, Solutions, Industry Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Deployment Type, Solutions, Industry Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Akamai Technologies, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brightcove, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaltura, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vimeo, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wowza Media Systems, LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dacast, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Limelight Networks, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent Holdings Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba Group Holding Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Muvi LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Streamlabs (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panopto, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OBS Studio (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Restream, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harmonic Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Telestream, LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations